Indlela yokusebenzisana kunye neempembelelo zobuhle kunokunyusa intengiso

Iimveliso sele zisazi ukuba intengiso ye-influencer likamva lokuthengisa kuba isebenza ngokucacileyo. Kodwa kutheni isebenza? Makhe sithethe malunga nendlela ukusebenzisana nabaphembeleli bobuhle kunokunyusa intengiso yohlobo lwakho lobuhle. 

Isiqulatho
Ukuqonda intengiso yeempembelelo
Impembelelo yabaphembeleli kwizigqibo zokuthenga
Ezinye iindlela zokusebenzisana nabaphembeleli zinyusa ukuthengisa
Intsebenziswano yexesha elide kangakanani impembelelo yokuthengisa
Iingcamango zokugqibela

Ukuqonda intengiso yeempembelelo

Intengiso yempembelelo ibandakanya ukusebenzisana nabantu abanenxaxheba ekulandeleni amaqonga eendaba ezentlalo ukukhuthaza iimveliso okanye iinkonzo. Aba baphembeleli, ukusukela kwi-micro-influencers kunye nabaphulaphuli be-niche ukuya kwii-macro-influencers ezinokufikelela okukhulu, banokuphembelela izigqibo zokuthenga zabalandeli babo ngeengcebiso eziyinyani kunye nomxholo obandakanyekayo.

Ngoku ka Newswire, imveliso yentengiso yehlabathi jikelele yayixabisa i-US $ 10.6 yeebhiliyoni ngo-2023 kwaye kuqikelelwa ukuba ifikelele kwi-US $ 50.3 yebhiliyoni ngo-2028.

Impembelelo yabaphembeleli kwizigqibo zokuthenga

Esinye sezizathu eziphambili zokuba iibrendi zisebenzisana nabaphembeleli kukukwazi ukuphembelela izigqibo zokuthenga. Uphando olwenziwe nguTwitter kunye no-Annalect ludize ukuba 49% yabathengi bathembele kwiingcebiso zabaphembeleli ngezigqibo zabo zokuthenga. Ngaphezu koko, i-40% yabaphenduli baxela ukuthenga emva kokubona umntu ophembelelayo esebenzisa imveliso okanye inkonzo kumajelo asekuhlaleni.

Umzekelo obalaseleyo webhrendi oye wakhuthaza ukuthengisa ukuzuza impumelelo emangalisayo UDaniel Wellington, inkampani yokubukela yaseSweden. Ngu ukusebenzisana Ngabaphembeleli befashoni kwi-Instagram, uDaniel Wellington uqokelele abalandeli abaninzi kwaye wazuza ukukhula kwentengiso eqhumayo. Kwiminyaka embalwa, ingeniso yenkampani inyuke yaya kuthi ga kwi-US $200 yezigidi ngonyaka, inika uninzi lwempumelelo yayo kwintsebenziswano yabaphembeleli.

Ezinye iindlela zokusebenzisana nabaphembeleli zinyusa ukuthengisa

Ulwazi oluphuculweyo lwebhrendi

Ukongeza ekuqhubeni ukuthengisa, intengiso ye-influencer inceda ukonyusa ulwazi lophawu kunye nokubonakala. Ngokubambisana nabaphembeleli abahambelana nabaphulaphuli ojolise kubo, iibrendi zinokukhulisa ukufikelela kwazo kwaye zingene kwiimarike ezintsha.

Uphando I-Mediakix bafumanisa ukuba i-89% yabathengisi bakholelwa ukuba i-ROI yokuthengisa i-influencer ifaniswa okanye ingcono kunezinye iindlela zokuthengisa, kunye nokwanda kolwazi lophawu olukhankanywe njengenye yeenzuzo eziphambili. Olunye uphononongo ngo Linqia bafumanise ukuba ngaphandle kobhubhane, i-39% yabathengisi bonyuse uhlahlo lwabiwo-mali lwabo lwentengiso ngo-2020.

Indawo yokunyanga, ibhrendi yempahla yokomelela, isetyenziswe ngokufanelekileyo intengiso yempembelelo ukwakha ihlelo elifana nokulandelayo phakathi kwabathanda ukomelela kwihlabathi liphela. Ngu ukusebenzisana nabaphembeleli bokufaneleka kunye neembaleki, iGymshark yandise ukufikelela kwayo ngaphaya kwamajelo okuthengisa emveli kwaye yaziseka njengomdlali obalaseleyo kushishino lwempahla esebenzayo. Intsebenziswano yeqhinga lophawu kunye nabaphembeleli babe negalelo ekukhuleni kwayo okukhawulezayo kunye nokuqatshelwa kwehlabathi.

Yakha ubunyani kunye nokuthembela

Enye yezinto eziphambili zokuqhuba urhwebo olunempembelelo kukunyaniseka kunye nokuthenjwa okunxulunyaniswa neempembelelo zempembelelo. Ngokungafaniyo nentengiso yemveli, enokuthi ithathwe njengento engathandekiyo okanye enganyanisekanga, iingcebiso zabaphembeleli baziva benyanisekile kwaye benxibelelene nabalandeli babo.

Ngoku ka MuseFind, I-92% yabathengi bathemba umntu onomdla ngaphezu kokuqinisekiswa kosaziwayo okanye intengiso yemveli. Ukongeza, uphononongo olwenziwe yi-gen.video lufumanise ukuba i-33% yabantu bathi abaphembeleli bayimithombo ethembekileyo xa besenza izigqibo zokuthenga. Xa kuthelekiswa, kuphela yi-17% ethembekileyo kubahlobo kunye nosapho kwiingcebiso zokuthenga.

I-Micro-influencers kunye neemarike ze-niche

Ngelixa abaphembeleli abakhulu abanezigidi zabalandeli bayalela ingqalelo, abaphembeleli abancinci abanabaphulaphuli abancinci, ababandakanyekayo banokuba nefuthe elilinganayo, ngakumbi xa kujongwe kwiimarike ze-niche. 

Uphando Ngokuphawulekayo ufumanise ukuba amazinga othethathethwano athande ukwehla njengoko inani labalandeli lisanda. Ke ngoko, ukusebenzisana ne-micro-influencers ngokulandela ngokunyanisekileyo ngaphakathi kwe-niche ethile kunokuvelisa ukubandakanyeka kwe-brand ephezulu kunye namazinga okuguqulwa.

Iglasi, i-brand yobuhle eyaziwa ngokulandelayo kunye ne-minimalist yobuhle, ixhaswe amandla eempembelelo ezincinci ukwakha ukunyaniseka kohlobo kunye nokuqhuba ukuthengisa. Ngokusebenzisana nabathandi bobuhle kunye neeblogi ezinamaqela amancinci kodwa abandakanyekayo kakhulu, uGlossier wenze umxholo wokwenyani ohambelana nabaphulaphuli ekujoliswe kubo. Le ndlela yokwenza ingca ibe negalelo ekukhuleni okukhawulezayo kweGlossier kushishino lobuhle olukhuphisanayo.

Intsebenziswano yexesha elide kangakanani impembelelo yokuthengisa

Ubuhlakani bexesha elide lophawu lubandakanya ukusekwa kobudlelwane obuqhubekayo phakathi kweempawu zobuhle kunye nokukhetha abaphembeleli kwithuba elide lexesha. Ezi ntsebenziswano zibeka phambili ukuhambelana, ukunyaniseka, kunye nokuthembana, kunye neempembelelo ezisebenza njengoonozakuzaku bohlobo okanye abameli kunokuba babe ngabalingane bokuthengisa. Ubudlelwane bexesha elide bujolise ekwakhiweni konxibelelwano olunentsingiselo kunye nabaphembeleli kunye nabaphulaphuli babo, ukukhuthaza ukunyaniseka kwegama kunye nobudlelwane ngokuhamba kwexesha.

Inzuzo yobudlelwane bexesha elide lophawu

1. Ubunyani kunye nokuthembela: Intsebenziswano yexesha elide yenza ukuba iibrendi zikhulise ubudlelwane bokwenyani kunye nabaphembeleli, ukukhuthaza ukuthembeka kunye nokuthembeka phakathi kwabaphulaphuli babo. Ukuqinisekiswa okungaguquguqukiyo okuvela kubaphembeleli abathembekileyo kunokomeleza imbono yebrendi kunye nokunyaniseka.
2. Uthethathethwano oluzinzileyo kunye nefuthe: Ngokukhulisa ubambiswano lwexesha elide, iibrendi zobuhle zinokugcina uthethathethwano nabaphulaphuli abaphembelela ngokuhamba kwexesha, ukwandisa impembelelo yamaphulo kunye nokuqhubela phambili ulwazi lophawu oluhlala luhleli kunye nobudlelwane.
3. Ulungelelwaniso lobuchule kunye nokudibanisa: Intsebenziswano yexesha elide ivumela ukudityaniswa okunzulu kwabaphembeleli kwizicwangciso zokuthengisa uphawu, ukulungelelanisa ukudala umxholo kunye neenjongo zohlobo olubanzi kunye nemiyalezo. Olu lungelelwaniso lucwangcisiweyo longeza impumelelo kunye nokuhambelana kwephulo.

Ewe kunjalo, kukwakho ukuhla okumbalwa okunokwenzeka kwintsebenziswano yexesha elide, umzekelo:

• Ubutyebi obunzulu: Ukuseka nokugcina ubambiswano lwexesha elide kufuna ixesha elibalulekileyo, izixhobo, kunye neenzame ezivela kwiimpawu kunye nabaphembeleli. Oku kuzibophelela okuqhubekayo kunokuba ngumngeni kumashishini anezixhobo ezilinganiselweyo okanye i-bandwidth.
• Umngcipheko wokuvezwa ngokugqithisileyo: Ubambiswano lwexesha elide umngcipheko wokuvezwa ngokugqithisileyo okanye ukudinwa kwabaphulaphuli ukuba akulawulwa ngononophelo. Iimpawu kufuneka zilungelelanise ukungaguquguquki kunye nokwahluka komxholo kunye nemiyalezo ukugcina abaphulaphuli bebandakanyeka kwaye baphephe imonotony.
• Ukuxhomekeka kubaphembeleli: Ukuxhomekeka kakhulu kubudlelwane bexesha elide kunye nabaphembeleli abambalwa kunokubeka umngcipheko kwimeko yokutshintsha ukuthandwa kwabaphembeleli, ukuziphatha, okanye ukubaluleka kwemarike. Iimveliso kufuneka zitshintshe ipotifoliyo yazo ukunciphisa umngcipheko wokuxhomekeka.

Zombini intsebenziswano yempembelelo kunye nentsebenziswano yexesha elide ibonelela ngeenzuzo ezizodwa kunye nokuqwalaselwa kwamashishini obuhle afuna ukonyusa intengiso kunye nokwandisa ukubonakala kohlobo. Intsebenziswano ye-influencer ibonelela ngokuguquguquka kunye nokukhawuleza, ngelixa intsebenziswano yexesha elide ibeka phambili ukunyaniseka kunye nokuzibandakanya okuqhubekayo.

Ukwenza izigqibo ezinolwazi, iibrendi zobuhle kufuneka zivavanye ngononophelo iinjongo zabo zokuthengisa, imiqobo yebhajethi, kunye nezinto eziphambili zokwakha uphawu, zikhethe eyona ndlela ihambelana neenjongo zabo kunye nezixhobo.

Nokuba ukhetha ukusebenzisana ixesha elifutshane okanye utyalo-mali kubudlelwane bexesha elide, amashishini oonobuhle anokunyusa amandla abaphembeleli ukuqhuba ukuthengisa, ukukhuthaza ukuthembeka kwebrendi, kunye nokufezekisa ukukhula okuzinzileyo kushishino lobuhle olukhuphisanayo.

Iingcamango zokugqibela

Ukusebenzisana nabaphembeleli kunokuba ngumdlalo wokutshintsha iibrendi ezijonge ukonyusa ukuthengisa, ukonyusa ulwazi lophawu, kunye nokunxibelelana nabaphulaphuli ekujoliswe kubo kwinqanaba elinzulu. Ngokusebenzisa amandla entengiso yempembelelo kunye nokunyaniseka kwabaphembeleli, ukuthembeka, kunye nokufikelela, iibrendi zinokwenza unxibelelwano olunentsingiselo kunye nabathengi kwaye ziqhube iziphumo zeshishini elibambekayo. 

Njengoko indawo yentengiso enempembelelo iqhubeka nokuvela, iibrendi ezisamkelayo esi sicwangciso kwaye ziziqhelanisa nokutshintsha izinto ezikhethwa ngabathengi ngokungathandabuzekiyo ziya kuvuna imbuyekezo yokwanda kwentengiso kunye nokukhula okuzinzileyo.

Ukufunda okuqhubekayo:

• UziSebenzisa Njani Ukuzikhathalela Ukuthengisa Iimveliso Zobuhle
• UHawuna Njani uBume boMzimba njengeBrand yobuhle
• Intengiso yeMedia yeNtlalo: Yintoni uMxholo oveliswe ngumsebenzisi kwaye kutheni ibalulekile?
• Iingcebiso ezi-4 zokuKhetha abaPhembeleli abaLungileyo kwibhrendi yakho
• Izinto ezi-5 ekufuneka zaziwa ngamashishini malunga nabaphembeleli bobuhle