Indlela i-SEO enokuyibamba ngayo imfuno yokuba wenze kwenye indawo

Ukuvelisa imfuno kumalunga nokwenza abantu bafune izinto ababengenamnqweno wokuzithenga ngaphambi kokuba badibane nentengiso yakho. 

Ngamanye amaxesha, ngumdlalo wexesha elifutshane, njengevenkile ye-ecommerce eyenza i-buzz ngaphambi kokusungula imveliso entsha. Ngamanye amaxesha, njengentengiso ye-B2B, ngumdlalo wexesha elide ukubandakanya abaphulaphuli abangaphandle kwentengiso.

Kuyo nayiphi na imeko, ukuveliswa kwemfuno kunokukhawuleza kube ngumsebenzi obiza imali eninzi.

Nazi ezinye iindlela ze-SEO ezinokukunceda ukuba ubambe kwaye ugcine imfuno oyenzayo ukuze ibhajethi yakho yentengiso iqhubele phambili.

Yenziwa njani imfuno ngesiqhelo? 

Akukho ndlela ilungileyo okanye ingalunganga yokwenza ibango. Nawuphi na umsebenzi wokuthengisa ovelisa umnqweno wokuthenga into (apho bekungekho mnqweno unjalo ngaphambili) unokuqwalaselwa njengemveliso yemfuno.

Imizekelo eqhelekileyo iquka ukusebenzisa:

• Iintengiso ezihlawulwayo
• Amazwi omlomo
• Imidiya yokuncokola
• Ukuthengisa ividiyo
• Iileta zeendaba ze-imeyile
• Ukuthengiswa kokuqukethwe
• Intengiso yoluntu

Ngokomzekelo, i-Pryshan i-brand encinci yendawo yase-Australia eye yadala uhlobo olutsha lwelitye elikhuphayo ukusuka kudongwe. Bayithengisa ngaphandle kweintanethi ukusukela ngo-2018, ukuba akunjalo ngaphambili.

Ayisiyonto intsha iqalayo, kodwa ayikenziwa ngaphambili.

Ukwazisa imveliso yabo kwi-Intanethi, baqala ukuqhuba iqela leentengiso zikaFacebook:

Ngenxa yeentengiso zabo, le nkampani ikwinqanaba lokuqala lokuvelisa imfuno yemveliso yayo. Ngokuqinisekileyo, ayilohlobo lokuthengisa oluya kuba yintsholongwane, kodwa isengumzekelo omhle we-demand gen.

Ukujonga idatha yevolumu yokukhangela, kukho ukukhangela kwe-40 ngenyanga yegama elingundoqo elithi "ilitye lodongwe lokuxoxisana" e-Australia kunye nolunye uphando oluhambelanayo:

Nangona kunjalo, la magama angundoqo afanayo akafumani naluphi na uphando e-US:

le ze kwenzeka.

I-Australia inabemi abancinci kakhulu kune-US. Ukukhangela okungekho kwindawo, umthamo wokukhangela wase-Australia udla malunga ne-6-10% yevolumu yokukhangela yase-US yamagama angundoqo afanayo.

Jonga olona phando ludumileyo njengomzekelo:

Iinzame zentengiso ye-Pryshan kwamanye amaqonga adala ngokuthe ngqo imfuno yokukhangela yokukhupha amatye odongwe.

Akukhathaliseki nokuba ubafundisa phi okanye njani abantu ngemveliso oyithengisayo. Eyona nto ibalulekileyo kukutshintsha iimbono zabo ukusuka ekuqondeni kwengqondo ukuya kumnqweno weemvakalelo.

Iimvakalelo zibangela iintshukumo, kwaye ngokwesiqhelo, isenzo sokuqala abantu abasithathayo xa besazi into entsha epholileyo kukuGoogle.

Ukuba awubandakanyi i-SEO njengenxalenye yemizamo yakho yokuthengisa, Nazi izinto ezintathu onokuzenza kuzo:

• ukunciphisa inkcitho yohlahlo lwabiwo-mali
• bamba umdla xa abantu bekhangela
• guqula abaphulaphuli osele ubafikelela

1. Yenza imveliso yakho, inkonzo, okanye into entsha ikhangeleke 

Ukuba usebenza nzima ukwenza ibango lemveliso yakho, qiniseka ukuba kulula ebantwini ukuyifumana xa bekhangela uGoogle.

• Yinike igama elilula ekulula ukulikhumbula
• Ileyibhelishe ngokwendlela abantu abakhangela ngayo ngokwendalo
• Gwema nawaphi na amagama adala ukungacaciswanga ngento ekhoyo

Ngokomzekelo, ingcamango yelitye elikhuphayo ngodongwe kulula ukuba abantu bakhumbule.

Nokuba abakhumbuli ukuba uPryshan uyibiza ngantoni imveliso yabo, baya kukhumbula iividiyo kunye nemifanekiso abayibonayo yemveliso esetyenziselwa ukukhupha ulusu lwabantu. Bayakukhumbula ukuba yenziwe ngodongwe endaweni yezinto eziqhelekileyo ezifana nepumice.

Iyavakala ukuba iPryshan ibize imveliso yayo into efana nale nto abantu baya kutyekela ekuyikhangeleni.

Kulo mzekelo, nangona kunjalo, umxholo wokukhupha ubalulekile.

Ukuba i-Pryshan ikhetha ukubiza imveliso yayo "amatye odongwe," kuya kuba nzima ukuzikhupha kwiimveliso zegadi kwiziphumo zophando. Sele iyinto engaqhelekanga kwiiSERPs zamagama angundoqo:

Xa usenza uqheliselo lwakho lokuthengisa ukwenza isigqibo malunga nokuba ungabiza ntoni na imveliso yakho okanye into entsha, kuyanceda ukukhangela izimvo zakho kuGoogle.

Ngale ndlela, uya kubona ngokulula ukuba ngawaphi amabinzana ekufuneka uwaphephe ukuze imveliso yakho ingadityaniswa nezinto ezinganxulumananga.

2. Yiba ngumnini wezindlu nezindlu kwiziphumo zophendlo kangangoko unako 

Khawufane ucinge ukuba uyinxalenye yenkampani etyale imali eninzi ekuzenzeleni igama kwakhona. Ilogo entsha, isilogeni esitsha, imathiriyeli entsha yokuthengisa… iqashiso.

Ngasemva kumakhadi abo oshishino amatsha, abaqulunqi bacinga ukuba ukumema abantu ukuba bakhangele isilogeni esitsha kuGoogle kuya kuba bubulumko.

Ingxaki kuphela yayikukuba le nkampani ayizange ikhuphe isilogeni.

Babengabonakali tu! (Ewe, libali lokwenyani, hayi andikwazi ukwabelana ngegama lophawu).

Eli qhinga alikho litsha. Amashishini amaninzi aphakamisa into yokuba abantu baya kuGoogle izinto zokuguqula abaphulaphuli abangaxhunyiwe kwi-intanethi babe ngabaphulaphuli be-intanethi ngokuprintwa kwabo, unomathotholo, kunye neentengiso zeTV.

Sukwenza oku ukuba akukabikho eyakho iphepha leziphumo zokhangelo.

Asiyompazamo nje ebiza imali eninzi kakhulu ukuyenza, kodwa inika iinguqu ozisebenzele nzima ngokuthe ngqo kubakhuphisana bakho.

Endaweni yoko, sebenzisa i-SEO ukuze ube lolona phawu lubonwa ngabantu xa bekhangela ibhrendi yakho, imveliso, okanye into oyenzileyo.

Masisebenzise iPryshan njengomzekelo.

Baluphawu lokuqala ukwenza amatye odongwe akhuphayo. Abaphulaphuli babo baye benza amagama ambalwa amatsha ukuze bafumane iimveliso zePryshan kuGoogle, kunye "ne-exfoliator yamatye yodongwe" ibe yeyona ndlela idumileyo.

Nangona kunjalo, nangona iyimveliso abayizise kwintengiso, abakhuphisana kunye nabathengisi sele bengene kwi-SERP yabo yendawo yokuhlala kweli gama lingundoqo:

Ngokuqinisekileyo, iPryshan ibambe iindawo ezine zezinto eziphilayo, kodwa ayonelanga.

Uninzi lwabakhuphisana lubonisa kwicarousel yemveliso ehlawulwayo phambi kokuba iwebhusayithi kaPryshan ibonwe ngabaphendle:

Sele behlawulela iintengiso zikaFacebook, kutheni ungakhe ucinge ngokubekwa kuGoogle okuhlawulelweyo?

Ungasathethi ke, abagcini besitokhwe kunye nabakhuphisana nabo babekwe kwindawo ezintathu zezinye izikhundla eziphilayo.

Ukuba nezitokhwe zibonise imveliso yakho kunokungabonakali kubi kangako, kodwa ukuba awulumkanga, banokuwathoba amaxabiso akho okanye bakukhuphe ngokupheleleyo kwiiSERPs.

Eli kwakhona liqhinga eliqhelekileyo elisetyenziswa ngabathengisi abadibeneyo ukufumana iikhomishini kwiimpawu ezingekho i-SEO-savvy.

Ngamafutshane, i-SEO inokukunceda ukukhusela ubukho bophawu lwakho kuGoogle.

3. Sebenzisa idatha yokukhangela ukulinganisa imfuno ye-gen impumelelo 

Ukuba usebenza nzima ukuvelisa imfuno yento entsha epholileyo engazange yenziwe ngaphambili, kunokuba nzima ukwazi ukuba iyasebenza.

Ngokuqinisekileyo, unokulinganisa ukuthengisa. Kodwa ixesha elininzi, imveliso yemfuno ayijiki ibe yintengiso yangoko.

Intengiso ye-B2B ngumzekelo obalaseleyo. Ukufundisa nokuguqula abaphulaphuli abangaphandle kwemarike ukuba babe ngabalindelweyo kwimarike kunokuthatha ixesha elide.

Kulapho idatha ye-SEO inokunceda ukuvala i-gap kwaye ikunike idatha ukuze ufumane ukuthengwa ngakumbi kubenzi bezigqibo.

Ukulinganisa ukunyuka kukhangelo olunegama

Imveliso yendalo yemisebenzi yokuvelisa imfuno kukuba abantu bakhangele ngakumbi uphawu lwakho (okanye kufuneka ukuba uyenza kakuhle).

Ukulandela umkhondo ukuba amagama akho aphambili aphuculwe ngokuhamba kwexesha kunokukunceda ukuba ujonge ukuba zihamba njani na iinzame zakho zokuvelisa.

Kwi-Ahrefs, ungasebenzisa Isikhundla Tracker ukujonga ukuba bangaphi abantu abafumanisa iwebhusayithi yakho kukhangelo lwakho olunegama nokuba ezi zihamba phambili na:

Ukuba ibhrendi yakho inkulu ngokwaneleyo kwaye ifumana amakhulu ophando ngenyanga, ungajonga kwakhona le grafu inqabileyo eqikelela ukuba kunokwenzeka Amagama aphambili uMhloli:

Fumana kwaye ulandele amagama angundoqo amatsha malunga neemveliso zakho, iinkonzo okanye izinto ezintsha

Ukuba, njengenxalenye yesicwangciso sakho sokuvelisa imfuno, ukhuthaza abantu ukuba bakhangele amagama angundoqo amatsha anxulumene nemveliso yakho, inkonzo, okanye into entsha, misela izilumkiso zokubeka iliso kubukho bakho kuloo migaqo.

Le ndlela iya kukunceda ukuba utyhile amagama angundoqo asetyenziswa ngabaphulaphuli bakho ngokwemvelo.

Qala ngokuya ku Ahrefs Izaziso kunye nokuseta isilumkiso segama elitsha elingundoqo.

Yongeza iwebhusayithi yakho.

Shiya isethingi yevolumu ingachatshazelwanga (ufuna ukubandakanya amagama angundoqo wevolumu yokukhangela ukuze ufumane uphendlo olutsha olwenziwa ngabantu).

Seta i-imeyile oyithandayo rhoqo, kwaye voila, ugqibile.

Beka esweni ukubonakala kwabo bakhuphisana nabo

Ukuba unexhala lokuba ezinye iibhrendi zinokutshontsha indawo oyibonayo kwiziphumo zokukhangela zikaGoogle, ungasebenzisa iiAhrefs ukujonga isabelo sakho setrafikhi xa kuthelekiswa nabo.

Ndiyathanda ukusebenzisa i Ukwabelana kwelizwi igrafu kwi Site Explorer ukwenza oku. Ijongeka ngolu hlobo:

Le grafu yimbono yentaka enkulu yendlela oqokelela ngayo ngokuchasene nabantu okhuphisana nabo kwaye ukuba usemngciphekweni wokuphulukana nokubonakala nakweyiphi na kubo.

Iingcamango zokugqibela

Njengeengcali ze-SEO, kulula ukulibala ukuba amashishini asebenza nzima kangakanani ukuvelisa imfuno yeemveliso okanye iinkonzo zabo.

Imfuno ihlala iza kuqala, kwaye ngumsebenzi wethu ukuyibamba.

Asiyomeko yenkukhu okanye iqanda. Abona bathengisi banobuchule basebenzisa oku ukuze bazuze ngokudala awabo amathuba e-SEO ixesha elide ngaphambi kokuba abakhuphisana baqonde into abayenzayo.

Ukuba ubone eminye imizekelo emihle yendlela i-SEO kunye nemfuno yesizukulwana esisebenza ngayo kunye, yabelana nam kwi-LinkedIn nangaliphi na ixesha.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.