Kwisiqendu samva nje seB2B Breakthrough Podcast, umamkeli uSharon Gai uhlala phantsi noCorey Brown, umseki onamandla weBuffaBrand Marketing. Ngaphezulu kweminyaka elishumi yamava kwi-e-commerce, uCorey uzibeke njengengcali ekhokelayo kwi-Amazon Consulting kunye nolawulo lweakhawunti yeWalmart. Kumhlaba ovela ngokukhawuleza apho ukuthengisa kwi-intanethi kuya kukhuphisana ngakumbi, ukuqonda kwakhe kubaluleke kakhulu kwiimpawu ezijonge ukukala kwaye ziphumelele. Esi siqendu sintywila nzulu kubuntsonkothe beqhinga le-e-commerce, uphuhliso lophawu, kunye nekamva lokuthengisa kwi-intanethi. Nalu ujongo olusondeleyo kwezinye zezona zinto zinyanzelisa ukuthatha kwincoko yabo.
Isiqulatho
Ukutshintsha ukusuka ekuthengiseni nantoni na ukuya kuphawu lobuchule
Amandla ezicwangciso zokuthengisa ezinomaleko
I-AI kunye neAmazon
isiphelo
Ukutshintsha ukusuka ekuthengiseni nantoni na ukuya kuphawu lobuchule
Iintsuku zokuqala zorhwebo lwe-e-commerce zaziphawulwe ngendlela ephantse ingabinankathalo yokuthengisa kwi-Intanethi. Ukudwelisa nje iimveliso kunokukhokelela ekuthengisweni ngaphandle kwesicwangciso esikhulu emva kwayo. Nangona kunjalo, njengoko imarike ikhulile, ukubaluleka kwesicwangciso sophawu oluhambelanayo kuye kwanda.
Namhlanje, iibrendi kufuneka zijonge umhlaba ozaliswe lukhuphiswano kunye nobunzima. Akusanele ukuba nemveliso enkulu; kubalulekile ukuphuhlisa isazisi sebrendi esihambelana nabathengi. Oku kubandakanya ukucwangciswa okucokisekileyo malunga nokubonwayo, imiyalezo, kunye nokuzibandakanya kwabathengi. Ukuphumeza isicwangciso sophawu esomeleleyo kunceda ukwahlula iimveliso kwindawo yentengiso exineneyo. I-podcast igxininisa ukuba iimpawu kufuneka zigxininise kwinkalo yokubaliswa kwamabali kwiminikelo yabo, njengoko abathengi besanda ukukhangela ukunyaniseka kunye noqhagamshelwano kunokuba nje uthengiselwano. Ngokuseka ibali eliqinileyo kunye nesazisi esibonakalayo, iibrendi zinokwenza imbonakalo ehlala ihleli ekhuthaza ukuthembeka kunye nokuphinda ishishini.
Amandla ezicwangciso zokuthengisa ezinomaleko
Incoko iqala ngokuntywila nzulu kwimeko yangoku yokuthengisa kwiAmazon kunye nokubaluleka kokusebenzisa amacebo okuthengisa acwangcisiweyo. Ngokunyuka kwee-e-commerce giants njengeAmazon, abathengisi bafumanisa ukuba ukuthembela kuphela kwiqonga elinye kunokunciphisa. Ngokudibanisa iziteshi ezininzi zentengiso-ezinje ngeeNtengiso zikaGoogle kunye neentengiso zikaFacebook-amashishini anokuqhuba ngokufanelekileyo itrafikhi ebuyela kwizintlu zabo zeAmazon.
Le ndlela yokwenza amajelo amaninzi ayiphuculi nje ukubonakala kodwa ikwahlula imithombo yengeniso. Ngelixa iAmazon ihlala iyijelo elibalulekileyo lokuthengisa, ukucofa kumajelo eendaba ezentlalo kunye nentengiso yeenjini zokukhangela ivumela abathengisi ukuba bafikelele kubaphulaphuli abatsha kwaye bazibandakanye nabathengi ngeendlela ezizodwa. Idala isicwangciso sokuthengisa esibanzi esomeleza ubukho bophawu kuwo wonke amaqonga ahlukeneyo. Abathengisi kufuneka bahlale benolwazi malunga nohlaziyo lwemigaqo-nkqubo yentengiso kunye nezixhobo zokuqinisekisa ukuba izicwangciso zabo zihlala zifanelekile kwaye zisebenza.
I-AI kunye neAmazon
Isihloko esibalulekileyo sengxoxo yindima yobukrelekrele bokwenziwa ekubumbeni i-e-commerce landscape. Enye yezinto ezintsha ezixutyushwayo yiRufus yaseAmazon, isixhobo se-AI esenzelwe ukudibanisa ingxelo yabathengi kuluhlu lweemveliso, kubandakanya nophononongo. Ngelixa obu buchwepheshe bunokuphucula amava okuthenga ngokubonelela ngeempendulo ezikhawulezayo kwimibuzo yabathengi, ikwabeka imingeni. Ukuba i-AI itsala uphononongo olulahlekisayo okanye olungeyonyani, inokuchaphazela kakubi isidima somthengisi kunye nokusebenza kwentengiso.
Njengoko amashishini ethembela ngakumbi kwi-AI yolwazi lwabathengi kunye nokudalwa komxholo, ukubanakho kolwazi olungeyonyani kugxininisa ukubaluleka kokulawula ngokusebenzayo isidima se-intanethi. Ukuhlola rhoqo uphononongo kunye nokujongana nengxelo engalunganga ziinkqubo ezibalulekileyo zokugcina intembeko kurhwebo olukhuphisanayo. Ukongeza, iinkampani kufuneka ziqonde ukuba i-AI iyitolika njani idatha yabathengi, iqinisekisa ukuba banokuphendula ngokukhawuleza nakuphi na ukuchaneka okunokuthi kuvele.
isiphelo
Ingxoxo kunye noCorey kwi-B2B Breakthrough Podcast inika ukukhanya kwizicwangciso eziyimfuneko kunye nokuqonda kokuhamba ngobunzima be-e-commerce. Ukusuka ekuxhaseni amacebo okuthengisa omaleko ukuqonda iimpembelelo ze-AI. Ngaphaya komsebenzi ngokwawo, uCorey ude athathe ixesha lokuchukumisa ukuba kubaluleke kangakanani na ukubeka phambili impilo yakho yengqondo phakathi koxinzelelo lwemarike ye-24/7. Ngee-odolo ezingena ubusuku nemini kunye nokubanakho ukuphononongwa okungalunganga nangawuphi na umzuzu, kulula kubathengisi ukuba bazive bexakekile, ke ukuseka ibhalansi yobomi bomsebenzi kubalulekile.
Njengoko i-e-commerce landscape iqhubeka nokuvela kwaye abathengisi banyanzelwa ukuba bahambe kulwandle lobuchwepheshe obutsha kunye noxinzelelo olukhuphisanayo, ukuhlala unolwazi malunga neentsingiselo zeshishini kunye nezenzo ezilungileyo kuya kubaluleka kwimpumelelo yexesha elide. Amashishini amkela ukutsha, agcine ulungelelwaniso olusempilweni lomsebenzi, kunye nokulawula ubukho bawo kwi-Intanethi aya kuba kwindawo entle ukuze aphumelele kwimarike yedijithali.
Layisha isiqendu esipheleleyo ukuze uphonononge ezi zihloko nzulu kwaye ufumane ngakumbi malunga nendlela yokuphucula isicwangciso sakho se-e-commerce. Ndwendwela iB2B Breakthrough Podcast kwiSpotify, Apple Podcasts, okanye iqonga lakho lepodcast olithandayo ukumamela.
