Imveliso ngaphandle kokupakishwa ifana nekhekhe ngaphandle kwe-icing. Nokuba kungenxa yokhuseleko okanye izizathu zobuhle, okanye zombini, ukupakishwa kudlala indima ebalulekileyo ngokungenakuphikiswa ekwenzeni impembelelo kumamkeli wemveliso. Ishishini lokupakisha linokuba nengeniso enkulu ukuba licwangciswe ngokuchanekileyo. Nazi ezinye iimbono zokuphumelela kuyo.
Isiqulatho
Ukukhetha i-niche
Ukudala nokwenza isicwangciso soshishino
Ezinye iingcamango zokugqibela
Ukukhetha i-niche
Eli mhlawumbi lelona nyathelo libalulekileyo ngenxa yendalo yalo yobuchule. I ukhetho olufanelekileyo unokuhlawula izabelo ezityebileyo; nantoni na enye inokuba ngumngcipheko wokungcakaza.
Indawo elungileyo yokuqalisa, kumnini weshishini elincinci, kukujonga iindlela zangoku zokupakisha kunye nokutshintsha kweemfuno zabathengi. Ngokuchonga kunye nokwamkela iintsingiselo zangoku kunye noqikelelo lwexesha elide lobomi, umntu unokulindela ukuba nemfuno yeshishini elizinzileyo. Ngokubona utshintsho kwangethuba kwaye ulungiselele iimfuno ezivelayo, kunokwenzeka ukuba ube yinkokeli yemarike.
Olunye uqwalaselo olubalulekileyo kukuba ngaba ishishini lokupakisha libonelela ngezinto zorhwebo okanye iimveliso ezizodwa. Eyangaphambili isebenza kumlinganiselo omkhulu, kunye nemida yengeniso encinci kunye nokwenza ngokwezifiso okuphantsi. Kwelinye icala, le yokugqibela inokuba ncinci kakhulu ngobukhulu kodwa ivumele ukwenziwa ngokwezifiso kunye nemida yengeniso ephezulu.
Ngokuqinisekileyo, umba wemali - wemali ekhoyo kunye nezicwangciso zenkxaso-mali - uya kukhokelela ekukhethweni kwesigqibo.
Ukudala nokwenza isicwangciso soshishino
Emva kokukhetha i-niche, lixesha lokungena kwi-nitty-gritty. Nali inyathelo ngenyathelo isikhokelo.
Ukugqiba ubungakanani beshishini kunye nokulinganisa
Ngokukhetha phakathi kweemveliso okanye iimveliso ezizodwa, sele unombono wokuqala malunga nobungakanani bakho ishishini lokupakisha. Iingqwalaselo zohlahlo lwabiwo-mali kunye nombono wexesha elide unceda ngakumbi ekuthatheni isigqibo ngomlinganiselo wokusebenza kunye nobungakanani bokukalwa kwexesha elizayo.
Ukudalwa kokusemthethweni kweshishini
Nangona eli ilinyathelo elicacileyo, inkathalo enkulu iyafuneka apha, ngakumbi ngexesha lengqwalasela ebalulekileyo efana nerhafu. Unokufuna ukuqwalasela iingenelo kunye nokungalunganga kurhwebo, intsebenziswano, inkampani yetyala elinyiniweyo (LLC) kunye nemifuziselo yobuhlakani obulinganiselweyo (LLP) ukukhetha kunye nokubhalisa uhlobo lobunini beshishini eyona ifanelekileyo kwiimfuno zakho. Ungaphinda unqwenele ukuqwalasela ukuba yeyiphi eyona ndlela isebenzayo kwirhafu.
Ngesicwangciso sokuseka ishishini le-intanethi, gcina iliso kwisizinda sewebhusayithi. Kungcono ukujonga ukufumaneka kwesizinda segama lorhwebo olufunwayo kwaye ulibhukishe phambi kokubhalisa ishishini. Oku kuya kwandisa amathuba okuba igama lewebhusayithi lifane negama lenkampani ebhalisiweyo.
Ukufumana imathiriyeli ekrwada yokupakishwa kwemveliso
Ukuba ishishini lakho lokupakisha kwi-intanethi libonelela ngezinto ezinje ngee-FMCGs kunye nee-FMCDs, iinkcukacha zokupakisha sele zilungisiwe kwaye kufuneka zilandelwe rhoqo. Ke, eyona mfuno iphambili kukupakishwa komgangatho oqhelekileyo, apho iibhokisi kunye neepoly mailers zobunzima obuthile kunye nokwakheka kufuneka kuthengwe ngobuninzi.
Ukuba ujongene nokupakishwa kweemveliso ezikhethekileyo, kukho ukuguquguquka okukhulu kokulinga kwaye wamkele ukupakishwa kwesiko elinokuthi lidale uluvo oluhlala luhleli kubathengi. Oku kufuna ukukhangela iintlobo ezahlukeneyo zemathiriyeli ekrwada, ezinokunceda ukunika iinguqulelo ezintsha kunye noyilo olunomtsalane lokupakisha kunye nezisombululo.
Ukunyamekela kufuneka kuthathwe ukuqinisekisa ukuba zonke iinkalo zokupakisha - ezibandakanya umgangatho wephakheji, isitayela sokupakisha, ukukhethwa kweelebula kunye nomgangatho wokushicilela - zihambelana nemveliso okanye umfanekiso we-brand.
Ileyibhile kunye nokukhethwa koshicilelo
Ushicilelo ngumba obaluleke kakhulu kwishishini lokupakisha kuba umgangatho walo kunye nonikezelo lwenza umbono othe ngqo kumthengi malunga nemveliso. Ngokuxhomekeke kwindawo yexabiso lemveliso kunye negama lebrendi, ungakhetha phakathi koshicilelo lwedijithali kunye ne-offset. Ushicilelo lweDijithali lolona khetho lufikelelekayo kodwa ushicilelo lwe-offset luphezulu kakhulu, lulumke ngokomgangatho.
The iilebhile kwi-package kufuneka ibonise ngokucacileyo yonke ingcaciso ebalulekileyo yemveliso. Oku kunceda ekwandiseni imveliso kunye nobunyani bophawu. Iileyibhile zezitikha zeHolographic inokusetyenziswa njengezitywina zobunyani. Ukuba uthatha ukupakisha ngokwesiko, izincamathelisi zoshicilelo zesiko inokuba luncedo.
Urhwebo lwe-E kunye nokwakha ubukho be-intanethi
Ngexesha le-e-commerce, ukuba nobukho be-intanethi kubaluleke kakhulu. Akulula nje ukuseta ishishini kwi-Intanethi kodwa ikwanceda ukufikelela kubaphulaphuli abaninzi ngaphandle kokusebenza kakhulu.
Qala ngewebhusayithi eyilwe kakuhle kunye nepotifoliyo epheleleyo yeenkonzo zokupakisha. Cinga ngokuthengisa ngokuthe ngqo kwiwebhusayithi yakho; oku kunokukugcina ukucuthwa kwekhomishini ophantsi kwayo njengomthengisi obhalisiweyo kumaqonga amakhulu e-e-commerce afana neAmazon, Chovm, okanye Etsy. Nangona kunjalo, akukho nto iphikayo into yokuba ezo ngxilimbela ze-e-commerce zinokukuzisela abaphulaphuli abaninzi ngakumbi kunewebhusayithi yakho yodwa. Yenza uphando lwakho kwaye wenze isigqibo malunga nendlela onqwenela ukuqhubeka ngayo.
Naluphi na uhlobo lomsebenzi we-e-commerce kufuneka luxhaswe yimisebenzi yokuthengisa kwi-intanethi ukuvelisa umdla ongakumbi kunye nokuqhuba i-traffic eninzi kwiwebhusayithi yakho kunye / okanye ishishini elidweliswe kwamanye amaqonga. Qinisekisa ukuba iwebhusayithi yakho i-SEO-friendly kwaye usete uhlahlo lwabiwo-mali lokuhlawula-ngokucofa intengiso ngeGoogle, Facebook, TikTok, okanye Instagram. Yakha amaphepha oluntu kwiindawo zeendaba zoluntu ukuze udibanise neendwendwe kwaye uziqondise kwiindawo zoshishino.
Ezinye iingcamango zokugqibela
Ukwenza uphando olucokisekileyo ekuqaleni kunokunceda ukuseta ishishini lokupakisha elinethuba elide lokuphumelela, ngelixa likwanciphisa iindleko. Phumeza isicwangciso soshishino esilungileyo ngamanyathelo acingisiswe kakuhle, kwaye utyale imali ekuthengiseni ishishini kwi-intanethi ukuze likhule rhoqo.
Uhlobo lokupakishwa olusetyenziselwa imveliso yimbonakaliso yangaphandle yemveliso ethengiselwe umthengi. Ngaloo ndlela, kufuneka kubekho ukuhambelana phakathi kokupakishwa kunye nexabiso lemveliso enenjongo yokuyidala.
Urhwebo lwe-E-lenziwe ngokutsha indlela ihlabathi eliqhuba ngayo ishishini. Ukuqala ishishini lokupakisha kwi-Intanethi kube lula kunangaphambili, kungekho mida yokuyila kunye nesikali.
Ukufumana ulwazi oluninzi lweshishini, ulwazi lweengcali, kunye neendaba zeB2B ngexesha elifanelekileyo UChovm uyafunda.