Uyonyusa njani intengiso yakho kulo Lwesihlanu umnyama

Unyaka ngamnye, ngoLwesihlanu emva koMbulelo wokuBonga, iUnited States iyavuya ngo-Black Friday, isiganeko sokuthenga abathengisi kunye nabathengi bajonge phambili. "ULwesihlanu oMnyama" yaqalwa ekuqaleni 1960s emva kokuba abathengisi abakhulu baqaphele i-spike kwiintengiso emva koMbulelo.

Ukuya phambili kule minyaka yamva nje, lo msitho uye wavela kwisithethe sokuthenga sasekhaya saba ngumsitho wehlabathi, apho abathengi kwihlabathi liphela belinda ngomdla ezona zivumelwano zibalaseleyo zonyaka. ULwesihlanu omnyama ngumdlalo otshintshayo kumashishini kuba lithuba lokucoca uluhlu lwempahla kunye nokugcina indawo, ukufikelela kwizigidi zabathengi abanomdla, kwaye uvale unyaka ngamandla.

Funda kwisikhokelo sethu sokwenza uninzi lwalo msitho ubalulekileyo wonyaka wokuthenga! 

Isiqulatho
Bachitha malini abathengi ngeBlack Friday?
Izibonelelo zokuthengiswa kweBlack Friday
Imigaqo enxulumene nokuthengiswa kweBlack Friday
8 iindlela ezisebenzayo zokunyusa intengiso yakho kule Black Friday
isiphelo

Bachitha malini abathengi ngeBlack Friday?

Izibalo zibonisa ukuba abathengi bachithe malunga I-USD 9.8 yezigidigidi ngolwesiHlanu oluMnyama lusebenza ngosuku olunye. NgokukaForbes, lo msitho wokuthengisa uncede kakhulu amashishini ukuba anyuse intengiso ngolwesiHlanu omkhulu nkqu kunyaka omtsha.

Umhla we-2024 Black Friday nguNovemba 29^th, kwaye abathengi bavame ukukhangela amaxabiso angcono kwiimveliso ezifana neJewelry, i-HDMI kunye ne-HDR TV, izixhobo ze-Apple, izixhobo ezincinci, i-sneakers, kunye nefashoni yamadoda nabasetyhini.

Izibonelelo zokuthengiswa kweBlack Friday

I-spike enkulu ekuthengeni kwi-intanethi

Ulwesihlanu olumnyama lwaluthintelwe kuphela ekuthengeni okusevenkileni kude kube yiminyaka yakutshanje xa abathengi bale mihla bakhetha ukusebenzisa iifowuni zabo ukuze bathenge ngokulula. Oku kukuphumelela okukhulu kubathengisi be-intanethi njengoko kunika ithuba elikhethekileyo lokufikelela kubathengi ngokukhawuleza ngokusebenzisa imidiya yoluntu kunye neentengiso ezihlawulwayo.

Ukucoca uluhlu lwempahla kunye nokulawula isitokhwe

Abathengisi banokususa iimodeli zeTV ezindala okanye ezinye iimveliso ezindala ngexesha lokuthengisa kwaye bakhulule indawo yokugcina impahla. Ukunikezela ngezaphulelo ezinzulu kwisitokhwe esidala kunokubanceda amashishini aneemveliso zonyaka okanye iimveliso eziphelelwa lixesha.

Ukuqonda ukuziphatha kwabathengi kunye nezinto ezikhethwayo

ULwesihlanu omnyama unceda abathengisi baqokelele idatha kwiivenkile ezikwi-intanethi kwiimveliso ezidumileyo kunye nezona zivumelwano zibalaseleyo zexesha lonyaka. Olu lwazi lunokunceda ishishini lakho libone ukuba lutshintsha njani ukhetho lwabathengi kwaye likuncede wenze iimveliso zihambelane nokuziphatha kwabathengi.

Imigaqo enxulumene nokuthengiswa kweBlack Friday

NgoMsombuluko

NgoMsombuluko, edalwe ngo-2005 njengomlingani wedijithali ukuya kuLwesihlanu omnyama ngokuqhelekileyo kwenzeka ngoMvulo emva. Lo msitho mkhulu waqala eUnited States kwaye uye wafumana ukuthandwa eKhanada, eJapan naseUnited Kingdom.

NgoLwesihlanu oMnyama weCyber ​​ngoMvulo (BFCM)

I-BFCM ligama elisetyenziselwa ukuchaza impelaveki yezaphulelo zentengiso ukusuka kuLwesihlanu omnyama ukuya kutsho ngoMvulo weCyber.

Izahlulo zakwa-Early Black Friday

Izivumelwano ezifana nale ziqala phambi koThengiso lweBlack Friday ukubamba abathengi kwangethuba. Lo mkhwa usanda kunyuka njengoko abathengisi be-Amazon banikezela ngezaphulelo kwiveki ezayo.

Usuku lwabangatshatanga

Usuku lwabantu abangatshatanga, olusingathwe ngu-Chovm luqale njengombhiyozo wabantu abangatshatanga kodwa luye lwaba lusuku lwentengiso enkulu. Chovm Group ilindele ukurekhoda ukukhula kokuthengisa okuphindwe kabini kulo nyaka njengoko ilungiselela umhla osemthethweni ngoNovemba 11^th.

Amagqabantshintshi

I-Doorbusters ziintengiselwano ezikhethekileyo ezifumaneka ngexabiso elilinganiselweyo kwaye ngamaxabiso aphantsi ukutsala izihlwele ezivenkileni ngooLwezihlanu abaMnyama.

Ukuthengisa ngokukhawuleza

Ezi ntengiso zibonisa izaphulelo zexesha elifutshane ezithatha iiyure ezimbalwa nje ukwenza ungxamiseko phakathi kwabathengi.

Unikezelo lwexesha eliqingqiweyo

Izibonelelo zexesha eliqingqiweyo ziintengiso eziqhuba ixesha elithile ngolwesiHlanu oluMnyama ukukhuthaza abathengi ukuba basebenzise awona maxabiso angcono phambi kokuba isivumelwano siphelelwe.

8 iindlela ezisebenzayo zokunyusa intengiso yakho kule Black Friday

1. Landela umkhondo iintsingiselo zabathengi kunye nezinto abazithandayo

Ukuba uyiqonda kakuhle indlela yokuziphatha yabathengi, uya kuba usendleleni yokwandisa intengiso yeBlack Friday. Landela umkhondo ukuba zeziphi iimveliso abathengi abazijongayo kwaye usebenzise olu lwazi kwisitokhwe izinto eziza kubhenela kubathengi bakho ngexesha leholide. 

Unokusebenzisa izixhobo ezinjengeGoogle Trends ukujonga ezona zinto zikhangelwe kakhulu. Ukuhlaziya idatha usebenzisa i-demographics ukwazi ngokuthe ngqo ukuba abaphulaphuli bakho abajolise kubo bafuna ntoni. Hlala uhlaziywa ngefashoni, izixhobo ze-Apple, iimodeli ezintsha zeTV, ukuphuculwa kwekhaya, imidlalo, kunye neempahla zasekhaya zonyaka. 

2. Cwangcisa uluhlu lwakho lokuthenga ishishini

Ngoku uyazi ukuba abathengi bakho bafuna ntoni, yenza uluhlu oluneenkcukacha zokuthenga ngaphambi kokuthengisa. Oku kuya kukunceda ukuba ubeke phambili kwaye ubeke izinto ezifanelekileyo ezihlangabezana neemfuno zabo. Hlalutya into ethengiswe kakuhle kwiminyaka yakutshanje ngokujonga ukuba abathengisi abakhulu bathanda ntoni Amazon ukukhuthaza njengezaphulelo zabo ezilungileyo zeBlack Friday kwaye usebenzise idatha ngokufanelekileyo. 

3. Lungiselela iwebhusayithi yeselula

Ngoku ka Forbes, I-74% ye-BFCM yokuthengisa ivela kwizixhobo eziphathwayo. Abathengi abajonga amaxabiso banokuthi bajonge iiwebhusayithi kwaye bathenge kwiifowuni zabo. Iphepha lewebhu elicothayo, elingaphenduliyo, okanye elinzima ukulihamba linokukhokelela ekuthengisweni okulahlekileyo.

Ukubamba aba baphulaphuli, qinisekisa ukuba uyilo lwewebhusayithi yakho lulungelelanisa ngokuzenzekelayo isixhobo somsebenzisi, nokuba yifowuni, ilaptop, okanye ithebhulethi. Kwakhona, khangela ukuba lula kwi-add-to-cart kunye nenkqubo yokuphuma. Yenza uvavanyo ukuze uqinisekise ukuba indawo yakho isebenza kakuhle kubasebenzisi bezixhobo ezahlukeneyo kunye nobukhulu besikrini.

4. Lungiselela i-traffic ephezulu kunye nokulungela i-tech

Ukunyuka ngequbuliso kwitrafikhi yewebhusayithi kunokonakalisa iwebhusayithi engalungiswanga. Vavanya-iwebhusayithi yakho phambi kolona suku luxakekileyo lokuthenga enyakeni ukuze uqinisekise ukuba inokusingatha izixa ezikhulu zetrafikhi ngexesha lentengiso yeBlack Friday. Qinisekisa ukuba unazo iiseva ezigcinayo onokutshintshela kuzo xa kunokungqubana.

5. Sebenzisa amajelo eendaba ezentlalo ukuze aqonde

Uphando lubonisa ukuba I-75% yabaphenduli iya kuthenga kwi-intanethi kulo Lwesihlanu omnyama kwaye isiqingatha saloo pesenti siya kufuna izivumelwano kumajelo asekuhlaleni. Ukudala i-buzz malunga neminikelo yakho kunye nokuzibandakanya nabaphulaphuli bakho sisicwangciso esiluqilima sokuthengisa esikugcina uphezulu kwiingqondo zabathengi.

Yakha ulindelo ngokusebenzisa i-imeyile yokuthengisa, amaphulo eendaba ezentlalo, kunye neentengiso ze-intanethi. Oku kuya kunceda ukunxibelelana ngokufanelekileyo ngezivumelwano zakho ezingcono zangoLwesihlanu oMnyama, ukuqhuba itrafikhi kwindawo yakho, kwaye ugcine abathengi bakho benomdla wokuthenga iminikelo yakho ngolwesiHlanu omkhulu.

6. Ukwandisa ubungqina bentlalo kunye nophononongo

Abathengisi be-Intanethi banokufumana ukuthembela kwabathengi ngexesha lokuthengisa okukhulu ngokubonisa ubungqina, uphononongo, kunye neengcebiso ezivela kubasebenzisi bangaphambili beemveliso zabo. Faka uphononongo lwabathengi ukonyusa ukuthembeka kweemveliso zakho. Kwakhona, nyusa umxholo owenziwe nguMsebenzisi kunye nabaphembeleli ukuba bongeze umaleko wokuthembela kuhlobo lwakho kwaye wandise ukufikelela kwakho.

7. Sebenzisana nabanikezeli abathembekileyo kunye neempawu

Xa ulungiselela i-Black Friday deals, kubalulekile ukusebenzisana nabanikezeli abathembekileyo kunye nerekhodi yokuhambisa iimveliso eziphezulu. Iodolo kwiivenkile ezithembekileyo njenge Chovm.com kunye neAmazon ukugcina ikhonkco lakho lokubonelela lilungile kwaye uthintele ukulibaziseka kokuthunyelwa okanye ukunqongophala kwesitokhwe.

8. Qhuba kwangethuba Black Friday promotions

Nangona iindawo zamaxesha zinokwahluka, abathengi abaninzi beBlack Friday baqala kwangethuba, ngeeyure zevenkile kwangentsimbi yesi-5 kusasa. I impumelelo izivumelwano ekuqaleni Black Friday kwakhona ingqina ukuba iivenkile online akuyomfuneko ukuba alinde esemthethweni Black Friday umhla ukukhaba intengiso. Qhuba iintengiso zeFlash kunye nonikezelo lwexesha elincinci ukwenza uchulumanco kwangoko kwaye unciphise ukhuphiswano ngolwesihlanu olukhulu.

isiphelo

ULwesihlanu omnyama uhlala ungumsitho omkhulu weholide, ngakumbi e-United States, kwaye ukufaneleka kwawo kuye kwakhula ngokunyuka kwe-e-commerce kunye nokuthenga ngeselula. Ukuze abathengisi baxhamle kweli thuba lokuthengisa, ukuziqhelanisa nezi meko kuya kuligcina ishishini lakho likhuphisana.

Ukulandelela indlela abathengi abasebenzisana ngayo neBlack Friday kwi-intanethi, njengamaxesha okukhangela kunye nemikhwa yokuthenga, kunokunceda ishishini lakho lenze izigqibo eziqhutywa yidatha kwixesha elizayo. Njengoko utshintsho lokuziphatha kwabathengi, abathengisi kufuneka bamkele iindlela ezintsha ezisebenzayo zokuvelisa ukuthengisa ngexesha le-Black Friday kunye namanye amaxesha eeholide.