Ukwakhiwa kwebrendi yenye yezinto eziphambili zempumelelo kuyo nayiphi na inkampani, ngakumbi kulo mzuzu wangoku. Izigidi zabaqalayo zivela minyaka le kwihlabathi liphela, ngoko ke ukuphuma kukhuphiswano kubalulekile. Ngokophando, 46% yabathengi base-US bazimisele ukuhlawula ngaphezulu uphawu abaluthembileyo.
Esi sikhokelo siqulethe imiyalelo elula, yenyathelo nenyathelo eya kukunceda ekuphuhliseni uphawu oluthimba umdla wabaphulaphuli ojolise kubo kwaye luqhube ukukhula kweshishini.
Isiqulatho
Isidingo sokwakha uphawu olomeleleyo
Indlela yokwakha uphawu kwi-7 amanyathelo alula
isiphelo
Isidingo sokwakha uphawu olomeleleyo
Kubalulekile ukuqonda indlela yokwenza uphawu olulungileyo ukuqala ishishini kwaye ulenze liphumelele. Ngokumalunga 305 million iziqalo ezintsha zingena kwimarike ngonyaka, a isicwangciso esihle sophawu inceda umntu agqame. Inkqubo enempumelelo yokuphawula inokunceda ishishini ukuba lifezekise iinjongo zalo kunye neenjongo zalo ngezi ndlela zilandelayo.
- Yakha ukuqondwa
- Yandisa ukuthembeka
- Ukwandisa ulwazi kunye nokubonakala
- Tsala abaphulaphuli abafanelekileyo
- Yandisa ingeniso
Indlela yokwakha uphawu kwi-7 amanyathelo alula
1. Uphando lwemarike
Ukwakhiwa kwebhrendi kuqala ngesiseko esiluqilima semarike, efuna uphando olunzulu lwemarike ukuchonga abathengi abathagethiweyo, abo bakhuphisana nabo, kunye nentsingiselo yemarike phambi kokuthengisa iimveliso. Ukuchaza abaphulaphuli bakho kunceda ukuqinisekisa umfanekiso webhrendi yakho, unxibelelwano, kunye neenqobo ezisemgangathweni zihambelana nabaphulaphuli abafanelekileyo. Fumana ngezantsi amanyathelo okuqhuba uphando lwemarike.
- Buza abantu kwimarike ojolise kuyo kwaye uchonge iibrendi abazisebenzisayo kwishishini lakho.
- Zama ukuthenga kwi-intanethi okanye ngokwasemzimbeni ukuze uqonde ukuba abathengi banokujonga njani kwaye bathenge izinto.
- Ukuchonga imveliso okanye inkonzo yakho okhuphisana nabo ngokuthe ngqo nabangathanga ngqo, chwetheza udidi lwakho kuGoogle.
- Ezinye iindlela zokubeka esweni iintsingiselo ziquka ukusebenzisa iiNdlela zikaGoogle, ukufunda iijenali zorhwebo, kunye nokuphonononga amajelo asekuhlaleni.
2. Khetha igama lebhrendi yakho kunye noyilo lwelogo
Ukukhetha igama lebhrendi elichanekileyo kubalulekile kuba yeyona ndawo yokuqala yeshishini ukunxibelelana nabathengi. Igama kufuneka limele uhlobo lophawu lwakho kwaye lichongwe ngokulula, lifanelekile, kwaye lilodwa ukuze libe nokukhunjulwa lula.
Ilogo eyilwe kakuhle ibalulekile ekudaleni uphawu lwegama. Kufuneka ibe bhetyebhetye, kube lula ukuyivelisa kwakhona, kwaye ibonakalise uphawu lophawu. Kufuneka kwakhona ithathelwe ingqalelo ukubonakala kwayo kwiiwebhusayithi, kwimidiya yoluntu, kunye nezixhobo eziprintiweyo.
3. Chaza ubuwena obubonakalayo
Ubuwena bakho obubonakalayo yinto ebonakalayo, ubuhle bophawu lwakho olunxulumene nokumelwa kwayo okubonakalayo, okufana nemibala, iifonti, kunye nemifanekiso. Imibala yenye yezona zinto zibalulekileyo ezinokwahlula kwabanye. Umzekelo, siyazi ukuba i-Coca Cola ifana nobomvu. Izinto ezibonakalayo eziphambili kufuneka zibandakanye izinto ezidweliswe ngezantsi.
- Imibala yemibala: Khetha imibala efanelekileyo kumfanekiso webrand yakho kunye nohlobo lwenkampani onayo.
- Uhlobo lokuchwetheza: Iifonti kufuneka zicace kwaye zifanele ubuntu bophawu.
- Imifanekiso kunye neempawu: Imizobo kufuneka ihambelane nolunye uphawu.
4. Phuhlisa ilizwi lakho lophawu
Ilizwi lophawu yindlela ishishini lakho elinxibelelana ngayo nabathengi ekujoliswe kubo. Ichaza ithoni, ulwimi, kunye nobuntu igama lakho eliza kusebenzisa ukunxibelelana. Ilizwi lebhrendi elenziwe kakuhle kufuneka libonise ixabiso lebrendi yakho, lingqinelane nabaphulaphuli ojolise kubo, kwaye likwahlule kubantu okhuphisana nabo. Nokuba isesikweni okanye iqhelekile, iyahlekisa okanye inzulu, ilizwi lakho linceda ukwakha ukuthembana kunye noqhagamshelo, lenza ibhrendi yakho ikhumbuleke kwaye inxulumane.
5. Bhala ibali lebhrendi yakho
Ibali lophawu libali lobomi beshishini lakho kwaye ngamanye amaxesha ibali lakho lobuqu njengosomashishini. Iyasebenza kuphawulo kuba inceda ukwenza ishishini lakho libe lelobuqu ngakumbi ukuze ukwazi ukunxulumana nabathengi.
Ibali elilungileyo, elicacileyo, neliyinyani yeyona ndlela ilungileyo yokwenza oku. Yeyiphi indawo yebali lakho eya kuba nomtsalane kubaphulaphuli bakho? Uwabandakanya njani amaxabiso ebhrendi kunye nenjongo yakho kwibali lakho ukunxibelelana nabathengi?
6. Ukwenza isilogeni esinomtsalane
Emva kokusebenza kwindawo yakho kunye nebali lebrand, kuya kufuneka uphuhlise isilogeni esinomtsalane kwishishini lakho. Isilogeni esilungileyo sifutshane kwaye asilibaleki kwaye sinefuthe elihlala lihleli. Nazi ezinye iindlela zokufikelela ekubhaleni isaci sakho.
- Sebenzisa izafobe ukugxininisa.
- Sebenzisa isilogeni ekulula ukusikhumbula njengeso sikaNike: “Yenza nje.”
- Thetha nabaphulaphuli bakho ngolwimi abaluqondayo, umz., “Yenzelwe AbaPhuphayo.”
- Cinga ngokusebenzisa izicengcelezo, umz., Khanyisa ngokuQuquza.
7. Sebenzisa imidiya yoluntu ukwakha uphawu
Iinethiwekhi zentlalo zilungele ukwakha uphawu kunye nokuthengisa kwaye zifikeleleka ngokulula kwizigidi zabasebenzisi. Bakunceda ukuba ubandakanye abaphulaphuli ojolise kubo, wabelane ngebali lebhrendi yakho, kwaye uqinise isazisi esibonakalayo kunye nesomlomo kunye nabathengi. Kulo naliphi na ishishini, nokuba likhulu okanye lincinci, okanye kwishishini elitsha, imidiya yoluntu enje nge-Instagram, Facebook, kunye neTikTok ziindlela ezincinci zokufikelela eluntwini.
Ukusebenzisa imidiya yoluntu, kufuneka wenze oku kulandelayo.
- Qinisekisa ukungaguquguquki kuzo zonke iiakhawunti zemidiya yoluntu yebhrendi yakho.
- Sebenzisa iqonga leendaba elihambelana nabaphulaphuli ojolise kubo. Umzekelo, iTikTok ibhenela ngakumbi kulutsha, ngelixa i-LinkedIn inokubhenela ngakumbi kwiinkcuba-buchopho.
8. Ukuhambelana kwi-brand kuwo wonke amaqonga ahlukeneyo
Ukuze i-brand isebenze kwaye imanyane, kufuneka ihambelane. Ilizwi lophawu lwakho kufuneka lihlale lingaguquguquki kwindlela ebhalwa ngayo, izinto ezibonakalayo ezisetyenziswayo, kunye noyilo, nokuba uyila iwebhusayithi, ukwabelana ngomxholo kumajelo asekuhlaleni, okanye ukwenza i-imeyile yokuthengisa. Ngenxa yokungaguquguquki kwakho, abaphulaphuli bakho baya kuqhelana ne-brand yakho kwaye, ngenxa yoko, babe nentembelo kuyo.
isiphelo
Ukudala uphawu ukusuka ekuqaleni kufuna ukucwangciswa ngononophelo kunye nokungaguquguquki. Ukusuka kuphando lwentengiso ukuya ekuphuhliseni isazisi esibonakalayo esinamandla, ilogo ngokwayo, kunye nelizwi lophawu, zonke ezi zigaba zibalulekile ekudaleni isazisi sophawu lwakho. Uphawu olumiselweyo ludala ukubonakala, ukuthembeka, kunye nokunyaniseka kwabathengi, okuya kunceda ishishini lakho liphumelele kwihlabathi elikhuphisanayo.
Yenza uphawu oluhambelanayo, nxibelelana nabaphulaphuli bakho, kwaye ulandele iintsingiselo. Qala namhlanje ngokuseta isazisi sophawu lwakho kunye neenjongo, kwaye impumelelo yohlobo lwekamva iya kuqinisekiswa. Kwaye ekugqibeleni, fumana iingcebiso ezingakumbi malunga nendlela yokukhulisa ishishini lakho Chovm.com.
