Ubalwa njani kuYouTube CPM

Wonke ama-YouTuber amaphupha okwenza imali kumxholo wabo. Nokuba zii-vlogs zokuhamba, uphononongo lwetekhnoloji, okanye iividiyo ezifundisayo, ukwenza imali ngetshaneli kunokuguqula into yokuzonwabisa ibe yingeniso yexesha elizeleyo.

Kodwa nantsi inyani: ayizizo zonke iimbono zeYouTube ezixabisa imali efanayo. Kulapho i-CPM (Iindleko ngeMille) ingena khona-imethrikhi emisela ukuba yimalini na abathengisi abazimisele ukuhlawula nge-1,000 yemibono yentengiso kwiividiyo. Ezinye ii-niches, njengezemali kunye neshishini, zineeCPM eziphezulu esibhakabhakeni, ngelixa ezinye, njengokudlala kunye nokuzonwabisa, zihlawula kancinci kakhulu.

Kwaye ukuba abaphulaphuli bakho base-US okanye e-Australia, iYouTubers iya kwenza ngaphezulu kunomntu ojolise kubabukeli eIndiya okanye eBrazil. Ke, ngelixa abasebenzisi be-YouTube bengakwazi ukulawula oko abathengisi bazimisele ukuhlawula, banokufumana ingeniso yentengiso engcono ukuba bayayiqonda indlela i-YouTube CPM esebenza ngayo. Eli nqaku liza kuchaza yonke into.

Isiqulatho
Yintoni i-YouTube CPM?
Iindidi zeCPM kuYouTube
    Ubalwa njani uYouTube CPM
Ingaba uYouTube CPM ubachaphazela njani abadali?
Zeziphi izinto ezinefuthe kumaxabiso e-YouTube CPM?
Uyonyusa njani uYouTube CPM
    1. Khetha i-niche ene-CPM ephezulu
    2. Amazwe ekujoliswe kuwo anamazinga aqinileyo e-CPM
    3. Sebenzisa uhlalutyo kunye nokwandisa umxholo
    4. Yenza umxholo olungele umthengisi
Imigaqo-nkqubo kaYouTube yokwenza imali kunye neCPM
Ukuququmbela

Yintoni i-YouTube CPM?

I-CPM imele i-Cost Per Mille (mille = 1,000), kwaye kwi-YouTube, ibhekisela kwindlela abathengisi abazimisele ngayo ukuhlawula yonke i-1,000 yeembono zokwenza imali kwiintengiso zabo kwiividiyo. Umzekelo, ukuba umthengisi uhlawula i-US $30 ngentengiso yevidiyo efumana iimbono eziyi-5,000, i-CPM iya kuba yi-US $6.

Le metric ihluke kwi-RPM (ingeniso nge-mille), efunyanwa ngabasebenzisi be-YouTube emva kokuba i-YouTube ithathe ukusika kwayo. I-CPM ihlawulwa ngabathengisi, ngelixa i-RPM iyinto ogoduka nayo.

Iindidi zeCPM kuYouTube

Nangona uhlalutyo lwengeniso yentengiso kaYouTube lubonisa abadali iimetrikhi ezininzi ezibalulekileyo; badinga kuphela ukugxila kwizinto ezimbini kwimivuzo ye-CPM:

• I-CPM esekwe kumdlalo: Iindleko kwi-1,000 leembono apho iYouTube idlale intengiso. Le yimbonakaliso echaneke ngakumbi yenkcitho yomthengisi.

• I-CPM esekwe kwimpembelelo: Abathengisi bexabiso ngokubanzi bazimisele ukuhlawula i-1,000 yentengiso yentengiso, nokuba i-YouTube iyayibonisa.

Ubalwa njani uYouTube CPM

Nantsi indlela yokunceda abasebenzisi bakaYouTube ukubala nganye:

• Ukudlala-based CPM = (iindleko zentengiso zizonke / ukudlala kwakhona okwenziwe imali) × 1,000

• I-CPM esekelwe kwimpembelelo = (iindleko zentengiso zizonke / iimbono zentengiso ezenza imali) × 1000

Umzekelo, ukuba abathengisi bachithe i-US $500 kwiintengiso kwii-250,000 zeembono zentengiso/zokudlalwa kwakhona, i-CPM esekwe kwimpembelelo iyakuba:

US $ 500 / 250,000 × 1000 = $ 2 CPM

I-CPM ephezulu ithetha ukuba abathengisi bahlawula ngakumbi kubaphulaphuli bakho, okuchaphazela ngokuthe ngqo ingeniso ye-YouTuber. Nangona kunjalo, khumbula ukuba i-CPM ibonisa kuphela umvuzo ngaphambi kokuba i-YouTube ithathe isabelo sayo.

Abadali baya kufumana i-55% yengeniso yentengiso, ngelixa uYouTube egcina enye. Ngaphaya koko, ayizizo zonke iimbono ezibalelwa kwimivuzo. Umzekelo, ukuphinda iimbono kunye neevidiyo ezibukelwe ngaphantsi kwemizuzwana engama-30 azifaneleki. Ke ngoko, ukubalwa kwembono iyonke isenokungabi yiyo eyenza ingeniso.

Ingaba uYouTube CPM ubachaphazela njani abadali?

I-CPM idlala indima enkulu ekumiseleni ukuba yimalini na i-YouTubers enokuyenza. Ukuba abadali ababini banenani elifanayo leembono, kodwa enye ine-US $ 15 CPM kwaye enye ine-US $ 3 CPM, umdali wokuqala uya kwenza imali eyi-5x ngaphezulu kumxholo ofanayo.

Nangona kunjalo, khumbula ukuba abadali baya kufumana kuphela i-55% yengeniso yentengiso. Ke, masicalula ukuba umdali ngamnye uya kuzuza ntoni. Nantsi ifomula:

Intlawulo yomdali = [(inani lilonke leembono zentengiso ezifanelekileyo/1,000) × CPM] × .55

Ukuba abadali bafumana i-100,000 leembono ezifanelekileyo, i-CPM yokuqala iya kuba:

(100,000/1000) × US $15 = $1,500

Ke, umdali wokuqala uya kufumana i-US $825 (55%), ngelixa iYouTube ithatha i-US $625. Nanku ujongo kwingeniso yomdali wesibini:

(100,000/1000) × $3 = $300

Umdali wesibini uya kugcina i-US $165 ye-CPM, ngelixa i-YouTube igcina enye. Khumbula ukuba abadali abanakuyilawula i-CPM, ke ngumdlalo wamathuba. Nangona kunjalo, ukuba bane-CPM ephantsi, i-YouTubers iya kufuna iimbono ezingakumbi zokwenza imali ukwenza imali efanelekileyo. Yiyo loo nto ukuqonda indlela esebenza ngayo i-CPM kubalulekile.

Zeziphi izinto ezinefuthe kumaxabiso e-YouTube CPM?

Ayizizo zonke iintengiso ezinexabiso elifanayo. Ngesi sizathu, i-CPM yomdali ixhomekeke kwizinto ezininzi:

• Niche: Abakhangisi bahlawula iprimiyamu yezemali, ishishini, kunye nomxholo wetekhnoloji, ngelixa iziteshi zokudlala okanye ezolonwabo zikholisa ukuba neeCPM ezisezantsi.

• Indawo yabaphulaphuli: Abakhangisi babiza kakhulu iimbono ezivela kumazwe atyebileyo apho abantu banenkcitho ephezulu. Umzekelo, i-US, Norway, Australia, kunye neSwitzerland zinezinga eliphezulu le-CPM.

• Ubume bomxholo: Iibhulukhwe ezimfutshane zikaYouTube azinangeniso njengeevidiyo ezinde. Ngokuqhelekileyo bafumana malunga ne-2 ukuya kwi-15 yeesenti ze-CPM. Nangona ukuba abadali bathumela kakhulu, inokudibanisa ngokukhawuleza.

• Ixesha: I-CPM ithande ukuba nomsindo ngexesha le-Q4 (Okthobha ukuya kuDisemba) ngenxa yoLwesihlanu oMnyama, iKrisimesi, kunye nokuthenga ngeeholide. Ngakolunye uhlangothi, uJanuwari unezinye iireyithi ezisezantsi ze-CPM kuba abakhangisi baphinda babeka uhlahlo lwabiwo-mali emva kokukhawuleza kweeholide.

• Uhlobo lwentengiso: Iintengiso ezitsitywayo zihlawula kancinci ngenxa yexabiso eliphantsi le-CPM, ngelixa iintengiso ezingatsibekiyo, i-bumper, kunye ne-mid-roll zikholisa ukuba nee-CPM eziphezulu. Ngaphaya koko, ixesha elide lokubukela linokunyusa iCPM kuba iYouTube inokubonisa iintengiso ezininzi.

Uyonyusa njani uYouTube CPM

Ukuba abadali bafuna ii-CPM eziphezulu, kufuneka babeke ijelo labo ngendlela etsala abathengisi abahlawula kakhulu. Nantsi indlela:

1. Khetha i-niche ene-CPM ephezulu

Ezemali, itekhnoloji, umthetho, kunye nomxholo onxulumene neshishini uyalela amaxabiso aphezulu e-CPM kunokonwabisa kunye nokudlala. Ukuba ukwi-niche ephantsi ye-CPM, cinga ngokutshintsha isicwangciso sakho somxholo.

• Endaweni yee "vlogs zemihla ngemihla," zama ukurhweba okanye iivlogs zemali.

• Esikhundleni somxholo wokudlala, gxila kwizicwangciso zoshishino lomdlalo.

I-avareji yemilinganiselo ye-CPM ye-YouTube ngokoshishino

Nantsi into idatha yakutshanje kufuneka ithethe malunga neereyithi zeCPM zamashishini ahlukeneyo:

• Amajelo okuthengisa ngemali kunye nedijithali: ukuya kuthi ga kwi-US $ 36.36 CPM

• Imijelo yemfundo: US $9.09

• Imijelo yokudlala: US $4.55

• Indlela yokuya kunye nesimbo: US $6.36

• Umxholo onxulumene nomculo: US $ 1.36

• Ukuzonwabisa, izilwanyana zasekhaya, kunye nemijelo yezilwanyana ibona amaxabiso aphantsi.

2. Amazwe ekujoliswe kuwo anamazinga aqinileyo e-CPM

Imivuzo iya kuba ngaphantsi ukuba abaphulaphuli ubukhulu becala basuka kwimimandla ye-CPM esezantsi. Endaweni yoko, sebenzisa i-SEO yeYouTube kunye neethegi ukutsala iimbono ezivela kumazwe aphezulu e-CPM. Yenza kwakhona umxholo ngesiNgesi ukufikelela kubaphulaphuli base-US nase-UK. Umzekelo:

• Yenza izihloko zevidiyo ngolwimi oluphambili lwelizwe ekujoliswe kulo.

• Yenza iividiyo malunga nezinto ezinxulumene nelizwe ekujoliswe kulo (njengeziganeko, izihloko, okanye iimpawu).

• Ngaba ufuna ukufikelela ngokubanzi? Layisha iividiyo usebenzisa izixhobo zokuguqulela okanye ngeelwimi ezininzi.

3. Sebenzisa uhlalutyo kunye nokwandisa umxholo

Uhlahlelo lukaYouTube lunika ulwazi oluninzi oluluncedo phantsi kwethebhu ethi "Ingeniso", njengokulandelayo:

• Ingeniso yeNtengiso

• Uqikelelo lokudlalwa kokwenza imali

• Iyonke ingeniso eqikelelweyo (kuquka iSuperchat, ubulungu betshaneli, kunye nePremium yeYouTube)

Ukubeka esweni ezi metrics kuya kunceda abadali ukuba:

• Landela umkhondo naluphi na utshintsho.

• Yazi i-CPM esisiseko.

• Fumana oko kusebenzayo kwaye unamathele kuyo okanye uyiphucule.

4. Yenza umxholo olungele umthengisi

Abakhangisi bayaziphepha iividiyo ezinempikiswano, ezicacileyo, okanye “ezicaphukisayo”. Ukuba i-YouTube ibhengeza umxholo womdali "njengeentengiso ezilinganiselweyo," i-CPM yabo iya kunyuka. Nantsi into omawuyenze:

• Gcina umxholo wakho ulungele usapho (akukho zenzo ziyingozi okanye eziyingozi, umxholo othoba isidima okanye othobayo, kunye nomxholo onxulumene neziyobisi).

• Kuphephe ukuthuka kakhulu okanye imixholo enobuzaza.

• Vumela ii-ad-roll eziphakathi (kwiividiyo ezingaphezu kwemizuzu eyi-8) ukwandisa ingeniso yentengiso.

Imigaqo-nkqubo kaYouTube yokwenza imali kunye neCPM

Abasebenzisi beYouTube banokuzuza kuphela kwi-CPM ukuba bayinxalenye ye Inkqubo yamaQabane kuYouTube (YPP). Ukuze bafaneleke, kufuneka:

• 1,000+ ababhalisile

• Iiyure ezingama-4,000 zokubukela kwiinyanga ezili-12 ezidlulileyo OKANYE i-10 lezigidi zeembono zeShorts kwiintsuku ezingama-90

• Akukho kuphulwa komgaqo-nkqubo kukhulu

• I-akhawunti ye-AdSense eqhagamshelweyo

Nangaphakathi kweYPP, umvuzo weCPM yomdali uxhomekeke kwimigaqo-nkqubo yentengiso yeYouTube. Abakhangisi abasayi kubhida phezulu ukuba umxholo awuhambelani nentengiso.

Ukuququmbela

I-CPM yenye yezona zinto zinkulu ezimisela ukuba bangakanani abaqulunqi bomxholo abanokwenza kuYouTube. Ekupheleni kosuku, ukwenza imali kuYouTube akukho malunga neembono kuphela kodwa malunga nokwandisa iCPM. Okukhona abadali beyiqonda indlela ingeniso yentengiso esebenza ngayo, kokukhona banokulenza libe ngcono itshaneli lakho kwaye banyuse umvuzo wakho. Gcina oku kulandelayo engqondweni:

📌 Ukuba ukwi-niche ephezulu ye-CPM enabaphulaphuli e-US okanye e-UK, uya kwenza okuninzi kakhulu kwi-1,000 leembono.

📌 Ukuba i-CPM yakho iphantsi, gxila ekulungiseni i-niche yakho, ujolise kumazwe aphezulu e-CPM, kunye nokwenza umxholo olungele umthengisi.