Nokuba ungena kwindawo yentengiso yedijithali okokuqala okanye ujonge ukuphakamisa ubukho bakho obukhoyo, ukukhetha iqonga le-e-commerce ukuthengisa iimpahla zakho kunokukwenza okanye ukwaphule ishishini lakho. Ukusuka kuluhlu olukhulu lokhetho olukhoyo, ngalinye lithembisa izinto ezingenakuthelekiswa nanto kunye neenzuzo, ukufumana okona kufanelekileyo kunokoyikisa, kodwa akunyanzelekanga ukuba kube njalo.
Apha, siza kugocagoca kwiingqwalasela eziphambili oosomashishini abatsha be-e-commerce kufuneka balinganise. Ukusuka kunxibelelwano olusebenzisekayo lwamaqonga akhokelayo ukuya kubugocigoci bokwenza ngokwezifiso, ukukaleka, kunye neenuances zamasango entlawulo, silapha ukukukhokela ukuba ukhethe ukuzimela kweqonga elizimeleyo elifana noShopify okanye indawo yentengiso ephithizelayo yee-giants ezifana ne-Amazon kunye ne-Etsy.
Wamkelekile kwinyathelo lokuqala lokuguqula umbono wakho worhwebo ube yinyani echumayo kwi-intanethi.
Isiqulatho
Isishwankathelo samaqonga e-e-commerce
Unokukhetha njani iqonga le-e-commerce elifanelekileyo kwishishini lakho
Ukugqiba phakathi kweqonga elizimeleyo kunye nendawo yokuthengisa ekhoyo
Iingcamango zokugqibela
Isishwankathelo samaqonga e-e-commerce
Iqonga le-e-commerce sisikhokelo sedijithali okanye usetyenziso lwesoftware oluququzelela ukuthengiselana kwi-intanethi, okubandakanya ukuthenga nokuthengisa iimpahla kunye neenkonzo kwi-intanethi. La maqonga abonelela ngendawo yokuthengisa ebonakalayo apho amashishini kunye nabantu ngabanye banokubonisa iimveliso okanye iinkonzo zabo, kwaye abathengi banokukhangela, bakhethe, kwaye bathenge.
Iimpawu eziphambili zamaqonga e-e-commerce
- Ikhathalogu yemveliso: Ibonisa iimveliso okanye iinkonzo ezinenkcazelo eneenkcukacha, imifanekiso, kunye namaxabiso
- Isikhoji sokuthenga: Inqwelo yenyani apho abasebenzisi banokongeza kwaye balawule izinto ezikhethiweyo phambi kokuphuma
- Inkqubo yokuphuma: Inkqubo apho abathengi banikezela ngolwazi lokuthumela, khetha iindlela zokuhlawula, kwaye ugqibezele ukuthenga
- Ukuhlanganiswa kwesango lentlawulo: Khusela ukusetyenzwa kwentlawulo kwi-intanethi ukuququzelela intengiselwano usebenzisa amakhadi etyala/ebhanki, izipaji zedijithali, okanye ezinye iindlela zokuhlawula
- Ulawulo lomyalelo: Izixhobo zamashishini okulandelela kunye nokulawula ii-odolo, kuquka ukuqinisekiswa kwe-odolo, ukusetyenzwa, kunye nokuthunyelwa
- Ulawulo lwempahla: Izixhobo zokulandelela nokulawula uluhlu lwemveliso, ukuhlaziya amanqanaba esitokhwe, kunye nokuthintela ukuthengisa
- Khangela kunye nokukhangela: Ukukhangela ukusebenza kunye nokukhangela okubonakalayo ukunceda abasebenzisi bafumane iimveliso ngokulula
- ukhuseleko: Ukuphunyezwa kweeprothokholi ezikhuselekileyo zokukhusela ulwazi olubuthathaka lomthengi kunye nokuqinisekisa ukuthengiselana okukhuselekileyo
- Uphononongo kunye neereyithingi: Iimpawu ezivumela abathengi ukuba bashiye ingxelo kunye nemilinganiselo yeemveliso, ezinegalelo ekuthembekeni kweqonga
Imizekelo yeeplatifti ze-e-commerce ezidumileyo ziquka i-Shopify, i-WooCommerce (i-plugin ye-WordPress), i-Magento, i-BigCommerce, kunye nabanye. Iqonga ngalinye lineempawu zalo ezahlukileyo kunye neendlela zokwenza ngokwezifiso, ukulungiselela iimfuno ezahlukeneyo zamashishini kunye namashishini kwihlabathi lemarike ye-intanethi.
Unokukhetha njani iqonga le-e-commerce elifanelekileyo kwishishini lakho
Ukukhetha iqonga le-e-commerce elichanekileyo kubalulekile kumashishini e-intanethi, njengoko kunokuba nefuthe elibonakalayo ekusebenzeni kwevenkile, ukulinganisa, kunye nempumelelo iyonke. Nazi ezinye izinto eziphambili ekufuneka uziqwalasele xa ukhetha iqonga le-e-commerce:
1. Uhlobo lweemveliso
Qwalasela uhlobo lweemveliso zakho; ukuba uthengisa izinto eziphathekayo, khetha amaqonga agqwesileyo kulawulo lwe-inventri, ukuthunyelwa, kunye nokuzaliseka kweodolo. Kwiimveliso zedijithali okanye iinkonzo, gxila kumaqonga aneempawu zokuhanjiswa kwedijithali ezomeleleyo.
Kwabo bathengisa izinto eziphathekayo ezifuna ukuthunyelwa, awona maqonga azimeleyo azimeleyo ngala:
- Shopify
- WooCommerce (Iplagi yeWordPress)
- BigCommerce
- Wix
Kwabo bathengisa ukhuphelo lwedijithali, awona maqonga angcono ngala:
- Thengisa
- Gumroad
- ThumelaOwl
- Podiya
- Shopify (ngosetyenziso lwedijithali lokukhuphela)
2. Bhajethi
Vavanya ibhajethi yakho yokuseta kunye nokugcina iqonga le-e-commerce. Iiplatifti ezahlukeneyo zinezakhiwo zamaxabiso ahlukeneyo, kubandakanywa iindleko zangaphambili, iifizi zokuthengiselana, kunye nokubhaliselwa kwenyanga, konke okufuneka uzithathele ingqalelo. Khetha iqonga elihambelana nezibonelelo zakho zemali kunye noqikelelo lokukhula.
3. Ukusebenziseka ngokulula
Khetha iqonga elihambelana nobuchule bakho bobugcisa. Amanye amaqonga enzelwe abasebenzisi abanolwazi oluncinci lobuchwephesha, ababonelela nge-interfaces enembileyo, ngelixa abanye bebonelela ngeendlela eziphucukileyo zokwenza ngokwezifiso ezinokufuna izakhono zobugcisa.
Ukuba umtsha kwi-e-commerce, beka phambili amaqonga asebenziseka lula. Khangela ujongano olucacileyo kunye neenkqubo zokucwangcisa ngokuthe ngqo; oku kuqinisekisa ukuba ungalawula ngokufanelekileyo ivenkile yakho ngaphandle kwegophe lokufunda.
4. Ukwehla
Cwangcisa ikamva ngokukhetha iqonga elinokwehla. Khetha enye enokwamkela ukukhula kweshishini lakho malunga noluhlu lwemveliso, isiseko sabathengi, kunye nomthamo wentengiselwano. Oku kuthintela isidingo sokutshintsha kweqonga eliphazamisayo njengoko ishishini lakho lisanda.
5. Ukwenza ngokwezifiso kunye nokuguquguquka
Vavanya umgangatho wokwenza ngokwezifiso kunye nokuguquguquka okudingayo. Amanye amaqonga anikezela ngokhetho olubanzi lokwenza ngokwezifiso, ekuvumela ukuba ulungelelanise imbonakalo kunye nokusebenza kwevenkile yakho, ngelixa ezinye zinokuba ngqongqo ngakumbi.
Amanye amashishini axhamla kwiiplatifti ezinokhetho olubanzi lokwenza ngokwezifiso, ezivumela ukuba zenze uphawu olulodwa lwesazisi. Abanye banokuphumelela ngeendlela ezilungelelanisiweyo, kuxhomekeke kwimveliso yabo kunye nemarike ekujoliswe kuyo.
6. Iinketho zokuhlawula
Qinisekisa ukuba iqonga lixhasa iindlela ezahlukeneyo zokuhlawula ukulungiselela ukhetho lwabaphulaphuli ojolise kubo. Jonga ukudityaniswa namasango entlawulo adumileyo.
7. Iimpawu zokhuseleko
Ukhuseleko lubaluleke kakhulu kwi-e-commerce. Khetha iqonga elibeka phambili ukhuseleko kunye nokuthotyelwa kwemigangatho yoshishino ukukhusela ulwazi olubuthathaka lwabathengi, olufana noguqulelo oluntsonkothileyo lwe-SSL. Kuyanceda ukwakha ukuthembana kunye nabathengi bakho kwaye ikhusela idatha ebuthathaka kwizoyikiso ezinokubakho.
8. Ukuphendula kweselula
Ukuphendula ngeselfowuni kubalulekile, ngenxa yokwanda kokusetyenziswa kwezixhobo eziphathwayo zokuthenga kwi-intanethi. Ngoku ka Ulwazi lweMarike yeStatista, intengiso ye-e-commerce yeselula ifikelele kwi-USD 2.2 yetriliyoni ngo-2023, yenza i-60% yazo zonke iintengiso ze-e-commerce kwihlabathi liphela.
Isabelo se-e-commerce ephathwayo kuyo yonke i-e-commerce iye yanyuka ngokuthe ngcembe, ukusuka kwi-56% nje ngo-2018 ukuya kwi-62% elindelekileyo ngo-2027.
Khetha iqonga elibonelela ngoyilo oluphendulayo ukuze uqinisekise amava omsebenzisi angenamthungo kwizixhobo ezahlukeneyo.
9. Ukudityaniswa komntu wesithathu
Yandisa imisebenzi yeshishini lakho ngokukhetha iqonga elineekhostim etyebileyo yokudityaniswa komntu wesithathu. Oku kunokubandakanya ukudibanisa kunye nezixhobo zokuthengisa, iiplatifomu zokuhlalutya, ababoneleli ngenqanawa, kunye nezinye iinkonzo ezilungelelanisa ukuhamba kwakho komsebenzi.
10. Inkxaso yomthengi
Xa ucinga ngeqonga le-e-commerce, beka phambili abo banikezela ngenkxaso eyomeleleyo yabathengi. Jonga amaqonga abonelela ngoncedo oluphendulayo ngokusebenzisa amajelo ahlukeneyo anje ngencoko ephilayo, i-imeyile, okanye ifowuni.
Ukongeza, khetha amaqonga axhobisa abasebenzisi ngezixhobo zokuzinceda, kubandakanya amaxwebhu abanzi kunye nezifundo. Isiseko senkonzo yabathengi esixhasayo siyimfuneko ekujonganeni nayo nayiphi na imiba enokuthi ivele ngexesha lohambo lwakho lwe-e-commerce.
Ngaphambi kokuzibophelela kwiqonga le-e-commerce, sebenzisa ithuba lovavanyo kunye needemos ezibonelelwa ngababoneleli abohlukeneyo. Le ndlela yokusebenza ikuvumela ukuba uphonononge iimpawu zeqonga, ujongano lomsebenzisi, kunye nokusebenza. Ngokuzibandakanya ngenkuthalo neqonga ngaphambi kokuzibophelela, unokwenza isigqibo esinolwazi ngakumbi esihambelana neemfuno kunye neenjongo zeshishini lakho.
Okokugqibela, funda uphononongo kwaye ufune iingcebiso kwamanye amashishini, ngakumbi lawo akushishino lwakho; oku kunokubonelela ngemibono kumava okwenyani wabasebenzisi ngeqonga elithile.
Ngokuqwalasela ngokucophelela le miba kunye nokwenza uphando olucokisekileyo, unokukhetha iqonga le-e-commerce elihambelana neenjongo zakho zoshishino kwaye ubeke isiseko sevenkile ephumelelayo ye-intanethi.
Ukugqiba phakathi kweqonga elizimeleyo kunye nendawo yokuthengisa ekhoyo
Ukugqiba phakathi kokuthengisa kwiqonga elizimeleyo elinje ngeShopify okanye ukusebenzisa indawo yentengiso ekhoyo njengeAmazon okanye iEtsy kubandakanya ukuqwalaselwa ngononophelo. Inketho nganye inesethi yayo yeenzuzo kunye nokuqwalaselwa.
Nasi isikhokelo sokukunceda wenze isigqibo esinolwazi:
Ukuthengisa kwiqonga elizimeleyo
- Ulawulo lwebhrendi:
- eziluncedo: Ngeqonga elizimeleyo, unolawulo olupheleleyo kumfanekiso webhrendi yakho, uyilo lwewebhusayithi, kunye namava omthengi. Unokwenza ivenkile ye-intanethi ekhethekileyo ebonisa uphawu lwakho lophawu.
- neengozi: Ukwakha ukuqondwa kophawu kunokuthatha umzamo othe kratya, njengoko unoxanduva lokuqhuba itrafikhi kwiwebhusayithi yakho kunye nokuseka ukuthembana kubathengi abanokubakho.
- Ngokwezifiso:
- eziluncedo: Amaqonga azimeleyo anje ngeShopify abonelela ngeendlela ezininzi zokwenziwa ngokwezifiso. Unokwenza iwebhusayithi yakho ihambelane ne-aesthetics yebhrendi yakho kwaye uphumeze iimpawu ezithile kwiimfuno zeshishini lakho.
- neengozi: Ukulawula ukwenza ngokwezifiso kunokufuna ijika lokufunda okanye uncedo lobugcisa. Iinzame zokwenza ngokwezifiso zisenokubangela iindleko ezongezelelweyo.
- Iindleko kunye neentlawulo:
- eziluncedo: Ngelixa imirhumo yokubhalisa ikhona kumaqonga afana ne-Shopify, unolawulo olungaphezulu kwisicwangciso sakho samaxabiso. Awukho phantsi kwentlawulo engqongqo yamaqonga emarike.
- neengozi: Iindleko zokuqala zokumisela kunye neentlawulo zobhaliso zenyanga ziqwalaselwa kuhlahlo lwabiwo-mali. Ukongeza, unokufuna uhlahlo lwabiwo-mali lokuthengisa ukuqhuba i-traffic kwindawo yakho ezimeleyo.
- Ubudlelwane babathengi:
- eziluncedo: Ungumnikazi kunye nokulawula idatha yabathengi, ukuvumela unxibelelwano oluthe ngqo kunye nokwakhiwa kobudlelwane, okunokuba luncedo kwintengiso yobuqu kunye nokugcinwa kwabathengi.
- neengozi: Ukuseka ukuthembana kunye nokufumana i-traffic kungathatha ixesha kunye nomgudu, ngakumbi kwiwebhusayithi entsha nezimeleyo
Ukuthengisa kwindawo yokuthengisa
- Abaphulaphuli abamiselweyo:
- eziluncedo: Iimarike ezifana ne-Amazon kunye ne-Etsy sele zinesiseko esikhulu sabasebenzisi, zibonelela ngokufikelela ngokukhawuleza kubathengi abanokubakho; oku kungakhawulezisa ukubonakala kwemveliso yakho kunye nokuthengisa
- neengozi: Iimveliso zakho ziphakathi kwezinye ezininzi, nto leyo eyenza ukuba kubaluleke kakhulu ukugqama. Kusenokubakho imida kwindlela onokubonisa ngayo uphawu lwakho.
- Ukuthembela kunye nokuthembeka:
- eziluncedo: Iimarike zithenjwa ngabathengi. Ukuthengisa kumaqonga asekiweyo kunokuboleka ukuthembeka kwiimveliso zakho, oko kunokunciphisa ukuthandabuza komthengi.
- neengozi: Indawo yentengiso ilawula ubudlelwane bomthengi, inciphisa amandla akho okuseka unxibelelwano oluthe ngqo nabathengi. Ke, uphawu lweqonga lunokusibekela uphawu lwakho.
- Ukungena lula:
- eziluncedo: Ukuseka ivenkile kwindawo yokuthengisa kudla ngokukhawuleza kwaye kufuna ulwazi oluncinci lobugcisa kunokudala iwebhusayithi ezimeleyo. Iqonga liphatha iziseko zophuhliso kunye nokusetyenzwa kwentlawulo.
- neengozi: Unolawulo oluncinci kumava omsebenzisi kwaye kufuneka unamathele kwimigaqo-nkqubo kunye nemimiselo yeqonga
- Ukhuphiswano kunye neentlawulo:
- eziluncedo: Ngelixa kukho iintlawulo ezinxulumene nokuthengisa kwiindawo zentengiso, uyazuza kwitrafikhi ekhoyo. Kukwakho nokuvezwa okunokwenzeka ngokukhangela i-algorithms.
- neengozi: Ukhuphiswano lunokuba nzima, kwaye imirhumo inokuchaphazela imida yenzuzo. Ungajongana nezithintelo kwindlela ozithengisa ngayo iimveliso zakho.
Iingqwalasela zokwenziwa kwezigqibo
Ukubona okulungileyo kunye nokubi phakathi kwenketho ye-e-commerce ezimeleyo kunye nendawo yokuthengisa esekiweyo sisiqalo esihle; usenokuziva ngathi ufuna ulwazi oluthe kratya ukuze wenze isigqibo esinolwazi malunga nokona kulungileyo kwishishini lakho.
Nazi izinto ofanele uziqwalasele:
- Iinjongo kunye nesicwangciso sexesha elide: Qwalasela usukelo lwakho lwexesha elide. Ukuba ukwakha uphawu oluqinileyo, oluzimeleyo luphambili, iqonga elizimeleyo linokufaneleka ngakumbi. Ukuba ukufikelela ngokukhawuleza kwisiseko esikhulu sabathengi kubalulekile, indawo yokuthengisa inokuba yindlela yokuhamba.
- Uhlahlo lwabiwo-mali kunye nezibonelelo: Vavanya ibhajethi yakho yeendleko zangaphambili, iifizi eziqhubekayo, kunye nokuthengisa. Qwalasela izibonelelo onazo zolawulo lwewebhusayithi, ukuthengisa, kunye nenkonzo yabathengi.
- Ubume beBrand: Vavanya ukuba kubaluleke kangakanani ukuba ulawule kwaye wakhe uphawu lwakho. Ukuba i-brand identity iphambili, iqonga elizimeleyo linikeza ukuguquguquka ngakumbi.
- Abantu ekujoliswe kubo: Cinga apho abaphulaphuli ojolise kubo banokuthenga khona ngakumbi. Ukuba abathengi bakho sele besebenza kwindawo yentengiso ethile, oko kunokuchaphazela isigqibo sakho.
- Ukuguquguquka kunye nokulawula: Cinga ukuba ufuna ulawulo olungakanani kwivenkile yakho. Amaqonga azimeleyo anikezela ngolawulo ngakumbi kodwa afuna umgudu ongakumbi ekusetheni nasekugcinweni.
Unokujonga kwakhona indlela exutywe. Qala kwindawo yentengiso ukuze ufumane ukubonakala kwaye emva koko wandise kwiqonga elizimeleyo xa sele ulusekile uphawu lwakho.
Ekugqibeleni, olona khetho lufanelekileyo luxhomekeke kwimodeli yakho yeshishini eyahlukileyo, iinjongo kunye nezixhobo. Amanye amashishini afumana impumelelo ekudibaniseni zombini, amandla emarike ekukhuleni kokuqala kunye neqonga elizimeleyo lophuhliso lwegama elide.
Iingcamango zokugqibela
Njengoko uqala ukuseka ubukho bakho kwi-intanethi, khumbula ukuba ukukhetha iqonga le-e-commerce lingaphezulu kwesigqibo sobugcisa- linyathelo elicwangcisiweyo elibumba umphefumlo wevenkile yakho yedijithali.
Ngolwazi olufunyenwe apha, unezixhobo zokujonga indawo enkulu ye-e-commerce ngcono kwaye wenze esona sigqibo silungileyo ekwakheni ishishini lakho kwi-Intanethi.
Nazi ezinye izixhobo ezinokukunceda xa usenza izigqibo:
