Ngaba ujonge ukwandisa yakho uhlobo kwaye utsale abathengi abaninzi? Umcebisi wezentengiso onamava unokuba yinto oyifunayo. Ingcaphephe yezentengiso yedijithali enobuchule inokunika ulwazi olubalulekileyo ekufikeleleni kubaphulaphuli ekujoliswe kubo kunye nokwandisa inzuzo. Nangona kunjalo, abacebisi bezentengiso baqhelekile; ukhangelo olukhawulezayo luza kubonisa amawaka eentengiso eziphuphumayo kwiphepha leziphumo.
Ngenxa yesi sizathu, ukukhetha umcebisi ogqibeleleyo akuyi kuba lula. Kodwa ungakhathazeki. Eli nqaku liza kugubungela amanyathelo asibhozo alula ukunceda amashishini amancinci ukuba abe neqabane kunye nomcebisi ogqibeleleyo wentengiso kwiimfuno zabo.
Isiqulatho
Ngubani umcebisi wezentengiso yedijithali?
Ungamfumana njani umcebisi wentengiso yedijithali (amanyathelo ayi-8 alula)
Iingcebiso ezi-2 zokunceda amashishini akhethe umcebisi ofanelekileyo wokuthengisa
Ukuququmbela
Ngubani umcebisi wezentengiso yedijithali?
Ngamanye amaxesha, amashishini afuna ukwenza izicwangciso ezingcono kunye nokuphucula isicwangciso sabo sokuthengisa kwi-intanethi. Kulapho abacebisi bezentengiso beza khona. Ziingcali ekwandiseni izikhokelo zeshishini kunye nokuguqulwa, ukunceda ukukhula kunye nokunyusa ingeniso. Nazi ezinye izinto iibrendi ezinokuzuza ngokuqesha umcebisi wentengiso yedijithali:
- Umcebisi wentengiso unokuphonononga ubukho bomthengi wabo kwi-intanethi, kubandakanya iwebhusayithi yabo kunye nemidiya yoluntu.
- Banokudala imikhankaso yokuthengisa yedijithali elungiselelwe iinjongo zabathengi babo.
- Umcebisi wezentengiso onobuchule unokuphinda enze uvavanyo lwe-A / B ukuphucula uyilo kunye nomxholo.
- Baya kulandelela kwaye bahlalutye ukusebenza kwephulo besebenzisa izixhobo ezifana ne-Google Analytics.
Phawula: Abanye abacebisi bagxininisa kwiindawo ezithile (njenge-SEO) ukunceda amashishini aphumelele kwiindawo ezibaluleke kakhulu.
Ungamfumana njani umcebisi wentengiso yedijithali (amanyathelo ayi-8 alula)
1. Okokuqala, zazi iinkonzo ezifunekayo
Ungaze ujonge abacebisi bezentengiso ngaphandle kokwenza umsebenzi wasekhaya. Amashishini kufuneka azi ukuba zeziphi iinkonzo abazidingayo, ezifana nokuthengisa umxholo, ulawulo lwe-PPC, okanye i-SEO. Ngale ndlela, baya kukwazi ukuba balindele ntoni kumcebisi malunga neziphumo.
2. Khangela ukuba ngaba abacebisi abalindelekileyo banazo na ezo nkonzo
Emva kokuba amashishini amancinci aqonde into ayifunayo kwaye alungiselele iqela labo, kufuneka enze uluhlu lwabacebisi bokuthengisa idijithali. Abo baya kubongeza kolo luhlu baya kuxhomekeka kwiinkonzo abazifunayo.
Ngokomzekelo, ama-freelancers ahlala egxininisa kwiindawo ezimbalwa kwaye agxininise abathengi abaninzi, okukhokelela kwiziphumo eziqhelekileyo. Yiyo loo nto amashishini amaninzi (amancinci namancinci) ekhetha inkonzo epheleleyo yeefemu zentengiso yedijithali. Banikezela ngoluhlu olubanzi lweenkonzo, kubandakanya i-PPC, i-imeyile, i-SEO, kunye nokuthengiswa kwemidiya yoluntu.
Ezi mizi-mveliso ziya kunika amashishini umphathi weakhawunti ozinikeleyo. Emva kokwakha olu luhlu, iinkampani zinokuthelekisa amaxabiso azo ukuqinisekisa ukuba zifumana ezona zibonelelo zibalaseleyo.
3. Thelekisa amaxabiso ukuze ufumane olona nikezelo lungcono
Amaxabiso yenye into ebalulekileyo xa ukhangela umcebisi wezentengiso. Ngelixa ukubambelela kuhlahlo lwabiwo-mali kubalulekile, iinkonzo ezinexabiso eliphantsi kaninzi aziboneleli ngembuyekezo entle. Umceli mngeni kukuba abacebisi abaninzi abadweli amaxabiso abo kwi-intanethi, okwenza kube nzima ukuthelekisa iinketho.
Endaweni yoko, amashishini kufuneka agcwalise iifom zoqhagamshelwano kwaye alinde iimpendulo, ezinokuthi zithathe iintsuku okanye zifune ukucwangciswa kweefowuni. Nangona kunjalo, abacebisi abapapasha amaxabiso abo kwangaphambili babonisa ukuzithemba kumaxabiso kunye neenkonzo zabo. Kwakhona kusindisa ixesha elininzi, ukuvumela amashishini ukuba abone ngokukhawuleza ukuba amaxabiso ahambelana nohlahlo lwabiwo-mali kwaye aqonde oko kufakwe kwiinkonzo zomcebisi.
4. Yenza uphando kwitekhnoloji yabo
Enye into amashishini amaninzi angayihoyiyo xa ekhetha umcebisi wezentengiso bubuchwephesha ababusebenzisayo. Ngelixa uninzi lwabacebisi luxhomekeke kwi-Google Analytics, abanye basebenzisa izixhobo eziphambili ukunika abaxhasi babo izicwangciso zokuthengisa.
Ngokomzekelo, iWebFX iphuhlise iMarketingCloudFX, enika ulwazi olunzulu kwiinkokeli kunye nokusebenzisana kwabathengi. Ikwaxela kwangaphambili amagama angundoqo e-SEO kwaye iquka izixhobo ezizenzekelayo zokuthengisa i-imeyile, ukunceda ukunyusa iziphumo.
Umcebisi ophuhlisa iteknoloji yabo yangaphakathi endlwini ubonisa ubuchule babo kunye nokuzinikela ekunikezeni iziphumo ezingcono. Olu hlobo lwezinto ezintsha lunokunika nayiphi na isicwangciso sokuthengisa inzuzo enkulu.
5. Jonga iipotfoliyo zabo
Xa ukhangela abacebisi bezentengiso, amashishini kufuneka ajonge iipotfoliyo zabo. Abacebisi abaninzi babonisa izifundo zecala kwiiwebhusayithi zabo, bevumela iibrendi ukuba zibone umsebenzi wabo usebenza. Nangona kunjalo, iinkampani kufuneka ziqwalasele izinto ezimbini xa zijonga iipotfoliyo:
- elithile: Ngaba bagxile kwishishini okanye kwinkonzo yeshishini? Umzekelo, umcebisi osebenza kwi-SEO kwiinkampani zamashishini akanako ukunika nayiphi na into efanelekileyo kwishishini lokuthengisa.
- iziphumo: Jonga impumelelo enokulinganiswa, njengokukhokela okanye ukuthengisa. Abacebisi ababeka phambili ezi metrics babonisa ukuba bayayiqonda into eqhuba ukukhula.
Ukongeza, amashishini kufuneka ajonge ukuba ngaba abacebisi badwelisa amagama abathengi babo. Oku kuya kubanceda bawele-reference ingxelo yabathengi bangaphambili kubungqina. Khumbula, ipotifoliyo eqinileyo luphawu olubalaseleyo lokukwazi komcebisi ukuhambisa iziphumo. Ke, ukuba amashishini ayifumana ihambelana neemfuno zawo, anokongeza abacebisi kuluhlu lwabo olufutshane.
6. Jonga uphononongo kunye nobungqina babathengi
Emva kokujonga iiphothifoliyo, amashishini kufuneka ajonge ukuphononongwa komcebisi wezentengiso kunye nobungqina, ngakumbi abo bavela kwiwebhusayithi yomntu wesithathu. Ezi zinika umbono okhawulezayo kwizinto ezintle nezimbi zomcebisi, zivumela amashishini abone ukuba iipotfoliyo zawo zibambelele kangakanani na.
Ukufunda uphononongo kunokubonelela ngengqiqo ebalulekileyo kwizinto ezifana nezi:
- inkonzo yabathengi
- Umgangatho wenkonzo
- namaxabiso
- Amaxesha okutshintsha
Olu lwazi lunokunceda amashishini enze lula izigqibo zawo. Umzekelo, ukuba iibrendi ezincinci zifuna abacebisi abahlala behlangabezana nemihla ebekiweyo, banokukhawuleza bakhuphe abo banophononongo bakhankanye imihla ebekiweyo ephosiweyo. Ukongeza, uphononongo luya kunceda amashishini afumane ukulingana okufanelekileyo ngokusekwe kwinto ebaluleke kakhulu.
7. Jonga ukuba banazo na iziqinisekiso
Iipotifoliyo kunye nophononongo okanye ubungqina bubalulekile, kodwa abayi kuthetha kakhulu ukuba umcebisi akanazo iziqinisekiso ezifanelekileyo. Nantsi into ekufuneka amashishini ayijonge ngaphambi kokusebenza nomcebisi:
- Unyaka wamava
- Awards
- amaNgqina
Ezi ziqinisekiso zingabonisa ubuchule bomcebisi kunye nomgangatho womsebenzi wabo. Kwezinye iimeko, iziqinisekiso ezithile ziyimfuneko. Umzekelo, ukuba amashishini afuna ukwenza iintengiso kuGoogle, uya kufuna ukusebenza nomcebisi oQinisekisiweyo weeNtengiso zikaGoogle.
Esi satifikethi singqina ukuba bayayazi indlela yokusebenzisa iqonga kwaye benze iintengiso ezifumana iziphumo. Amabhaso kunye neziqinisekiso zibonisa izakhono zomcebisi kunye nokuzinikela ekunikezeni iinkonzo ezikumgangatho ophezulu.
8. Thetha nabo
Emva kokuphonononga uluhlu lwabacebisi abanokubakho, lixesha lokufikelela kwabona bathembisayo. Musa ukutsiba eli nyathelo; iyakunceda amashishini aqonde ukuba yonke into ayibonileyo ukuza kuthi ga ngoku ichanekile. Nantsi eminye imibuzo ebalulekileyo onokuyibuza:
- Athini amava akho kushishino lwam?
- Ngawaphi amacebo anokusebenza kakuhle kwishishini lam?
- Uzakwenza njani ukuba ishishini lam libonakale?
- Angakanani amava onawo njengomcebisi?
- Ungalilungisa njani iphulo elingaqhubi kakuhle?
- Ngaba uyababandakanya abaxumi bakho kwinkqubo?
Iingcebiso ezi-2 zokunceda amashishini akhethe umcebisi ofanelekileyo wokuthengisa
1. Cinga ukuba banamava kusini na
Yintoni umcebisi wezentengiso ngaphandle kwamava okwenene? Nabani na unokusebenzisa i-buzzwords ukuba abukeke njengengcali, kodwa ngaba bayayazi indlela yokufaka umsebenzi? Yiyo loo nto amashishini kufuneka ajonge ukuba anamava na, eqinisekisa ukuba umcebisi wabo uyaziqonda iimfuno zabo kwaye anike iziphumo apho kubalulekile (ingeniso).
2. Musa ukuyihoya ikopi yewebhusayithi yabo
Ikopi kunye nomxholo yintliziyo yayo nayiphi na iwebhusayithi. Akukho qhinga loyilo elinokuthi lithathe indawo yekopi yokuthengisa ebhalwe kakuhle eguqula iindwendwe zibe ngabathengi. Yiyo loo nto umcebisi okhethiweyo kufuneka abe nesakhono ekudaleni amaphepha okuthengisa akholisayo. Amashishini kufuneka ajonge iwebhusayithi yabo ekujoliswe kuyo ukuze babone ukuba ikopi yabo iyathetha neemfuno zabo, iqaqambise izibonelelo, kwaye ibenza bafune ukuthatha inyathelo.
Ukuququmbela
Ukuqesha umcebisi wentengiso kunokuba linyathelo elihle kakhulu kulo naliphi na ishishini. Nangona kunjalo, ukufumana into efanelekileyo kufuna umsebenzi. Iinkampani kuya kufuneka ziphonononge abacebisi abohlukeneyo kwaye ziqwalasele uhlahlo lwabiwo-mali lwabo. Ukongeza, kufuneka babuze malunga namava abo kunye nesimbo sonxibelelwano ukuqinisekisa ukuba benza ukhetho olunolwazi.
Khumbula ukubeka iliso kwinkqubela phambili kunye neziphumo zokukhangela rhoqo ukuqinisekisa ukuba umcebisi uvelisa iziphumo ezilungileyo. Ngala manyathelo kunye neengcebiso, amashishini anokubambisana kunye nomcebisi oziqondayo iimfuno zabo kwaye aqhube izicwangciso ezisebenzayo.
