Uyenza njani iKhalenda yoMxholo weBlog

Ikhalenda yomxholo weblogi, eyaziwa ngokuba yikhalenda yokuhlela, sisixhobo sokucwangcisa esisetyenziswa ziiblogi, abaqulunqi bomxholo, kunye namaqela okuthengisa ukucwangcisa nokucwangcisa izithuba zabo zebhlog kwangaphambili. Inceda ukuqinisekisa indlela engaguqukiyo nelungelelanisiweyo yokudala umxholo kunye nokupapashwa. 

Ukuba uziva ukhululekile xa kuziwa ekudaleni umxholo, ukuphuhlisa umxholo wokuhamba komsebenzi kunye nokupapasha umxholo ngexesha, unokufumana inzuzo kwikhalenda yomxholo weblogi kwishishini lakho. Kodwa, ngaphambi kokuba singene kwindlela yokwenza ikhalenda yomxholo weblogi, siza kuqala sijongane nokuba kutheni ishedyuli yokuthumela ibhlog ehambelanayo iyinxalenye ebalulekileyo yesicwangciso sakho sokuthengisa. 

Isiqulatho
Kutheni iblogi yeshishini ibalulekile
Kutheni ukuthunyelwa kweblogi okuhambelanayo kubalulekile
Yintoni ekufuneka uyazi ngaphambi kokudala ikhalenda yomxholo
Uyenza njani ikhalenda yomxholo weblogi
Amanyathelo alandelayo

Kutheni iblogi yeshishini ibalulekile

Ibhlog yeshishini ibonelela ngeenzuzo ezininzi kwaye ibalulekile kwisicwangciso sokuthengisa ishishini lakho. Iphucula kakhulu imizamo yakho ye-SEO ngokwandisa amaphepha akho anesalathiso kunye nokunyusa ubukho bakho kwi-intanethi.

Ngokuyilwa komxholo ofundisayo kunye nonomtsalane, ibandakanya, ifundisa, kwaye itsale abakhokeli abanokubakho. Kwangaxeshanye, ibeka ishishini lakho njengegunya kwintsimi yakho, iseka ubuchule kunye nokukhulisa ukuthembana phakathi kwabaphulaphuli bakho. 

Ngaphezu koko, ibhlog yakho isebenza njengeqonga lokubonisa iimveliso kunye neenkonzo zakho, ikhuthaza unxibelelwano olunzulu nabathengi bakho. Inamandla okuvelisa iziphumo ezihlala ixesha elide ngomxholo wayo ohlala uluhlaza, iyenza ibe yi-asethi exabisekileyo kwisicwangciso sakho sokuthengisa.

Ngokwenyani, ibhlog yeshishini sisixhobo esiguquguqukayo esomeleza nje ukuqondwa kophawu lwakho kodwa sikwaqhuba ukwanda kwetrafikhi yewebhusayithi, ekugqibeleni ibe negalelo kwimpumelelo yeshishini lakho liphela.

Kutheni ukuthunyelwa kweblogi okuhambelanayo kubalulekile

Ukugcina ishedyuli yokuthumela iblogi ehambelanayo ayisiyonto nje ilungileyo yokwenza; yinxalenye ebalulekileyo yobukho bakho bedijithali. Oku kungenxa yokuba ukubhloga rhoqo: 

• Yandisa i-SEO: Iinjini zokukhangela zithanda umxholo omtsha, ofanelekileyo. Iiposti zebhlog eziqhelekileyo zibonisa iinjini zokukhangela ukuba indawo yakho iyasebenza kwaye ifanele inqanaba eliphezulu. Ngokuqhubeka upapasha umxholo obalulekileyo, wongeza amathuba akho okufunyanwa ngabaphulaphuli ababanzi.
• Ukubandakanya abaphulaphuli bakho: Ukungaguquguquki kubalulekile ekwakheni abafundi abazinikeleyo. Xa abaphulaphuli bakho besazi ukuba balindele nini umxholo omtsha, banokuqhubeka bebuyela ngaphezulu. Olu nxibelelwano lunokukhokelela kumazinga aphezulu okuguqulwa kunye nolwakhiwo olubaluleke ngakumbi loluntu olujikeleze uphawu lwakho.
• Useka igunya kunye nentembelo: Ngokuhamba kwexesha, ishedyuli yokuthumela ehambelanayo inokukubeka njengegunya kwi-niche yakho. Xa ubonisa ukuzibophelela kwakho kunye nolwazi ngomxholo oqhelekileyo, osemgangathweni, ukuthembeka kwakho kunyuka. Eli gunya litsha linokujika abafundi abaqhelekileyo babe ngabalandeli abathembekileyo kunye nabathengi. Kwakhona, ukungaguquguquki ekuthumeleni kuqinisekisa abaphulaphuli bakho ukuba unokuthenjwa. Ibonisa ukuba uzinikele ekuboneleleni ngexabiso, nto leyo eyakha intembeko enokuguqulela ekukhuleni kweshishini.
• Ikhokelela ekukhuleni kwexesha elide: Isicwangciso esingaguqukiyo sokubloga sidala ugcino oluhlala luluhlaza lomxholo oqhubeka nokuzoba kwitrafikhi ixesha elide emva kokupapashwa kokuqala. Yiasethi enamandla kuhlumo oluzinzileyo kunye nothotho oluzinzileyo lwezikhokelo ezintsha.
• Ivumela uhlengahlengiso kunye nengxelo: Ukungaguquguquki kukuvumela ukuba uqokelele idatha ebalulekileyo kunye nengxelo evela kubaphulaphuli bakho. Olu lwazi lukunceda ukuba uqonde izinto ezikhethwa ngabafundi bakho, kukuvumela ukuba ucokise isicwangciso sakho somxholo ngefuthe eliphezulu.

Indlela ikhalenda yomxholo inceda ngayo ngokungaguquguqukiyo

Ngemihla ethile yeposi nganye yeblogi, ikhalenda yomxholo ikunceda ukuba unamathele kwishedyuli yokuthumela, ekuvumela ukuba ulawule ixesha lakho ngokufanelekileyo. Unokwabela ixesha lophando, ukubhala, ukuhlela, kunye neminye imisebenzi, ukunciphisa uxinzelelo kunye nokuqinisekisa umxholo okumgangatho ophezulu. 

Ngokucwangcisa umxholo kwangaphambili, unokuqinisekisa uluhlu olwahlukeneyo lwezihloko kunye neentlobo zomxholo. Olu hlobo lugcina ibhlog yakho intsha kwaye ibandakanya, ilungiselela umdla wabaphulaphuli ababanzi.

Ikhalenda yomxholo inokubandakanya izicwangciso zokukhuthazwa komxholo, njengokwabelana ngeendaba zoluntu kunye neencwadana zeendaba ze-imeyile, ukuqinisekisa ukuba izithuba zakho zeblogi azenziwanga kuphela kodwa zihanjiswe ngokufanelekileyo kubaphulaphuli ababanzi.

Yintoni ekufuneka uyazi ngaphambi kokudala ikhalenda yomxholo

Phambi kokwakha ikhalenda yakho yomxholo, kubalulekile ukuqwalasela iindidi ezahlukeneyo zomxholo ofuna ukuwuthumela ukuze uqinisekise uhlobo oluthile. 

Nazi izitayile ezimbalwa zeebhlog onokuzithumela (nangona ezinye zisenokungasebenzi kwishishini lakho):

• Izikhokelo kunye nezifundo: Nika imiyalelo yesinyathelo-nge-nyathelo ekufezekiseni umsebenzi othile okanye ukusombulula ingxaki enxulumene neshishini lakho okanye iimveliso/iinkonzo.
• Uluhlu: Yenza uluhlu lweengcebiso, izixhobo, okanye izixhobo ezifanelekileyo kubaphulaphuli ojolise kubo. Umzekelo, "Izixhobo ezili-10 eziPhezulu zeMveliso koosomashishini."
• Izifundo kunye namabali empumelelo: Yabelana ngemizekelo yokwenyani yendlela imveliso okanye inkonzo yakho encede ngayo umthengi ukuba afezekise iinjongo zakhe okanye asombulule ingxaki. Gxininisa imingeni ejongene nayo, izisombululo eziphunyeziweyo, kunye neziphumo ezincumisayo.
• Ubunkokeli bengcinga kunye nokuqonda kweshishini: Yabelana ngobuchule bakho kunye nokuqonda kwiintsingiselo zeshishini, ezona zenzo zibalaseleyo, kunye nezihloko ezivelayo. Zimisele njengegunya elithembekileyo kwintsimi yakho.

Uyenza njani ikhalenda yomxholo weblogi

Nasi inyathelo ngenyathelo isikhokelo sokwenza ikhalenda yomxholo webhlog:

Inyathelo 1: Chaza iinjongo zakho kunye neenjongo

Misela iinjongo eziphambili zebhlog yakho, njengokwandisa i-traffic yewebhusayithi, ukuvelisa izikhokelo, okanye ukwakha igunya lophawu. Ikhalenda yakho yomxholo kufuneka ihambelane nezi njongo.

Kwakhona kubalulekile ukuqonda umdla wabaphulaphuli bakho ekujoliswe kubo, iimfuno, kunye nezinto ozikhethayo ukulungisa umxholo wakho ukujongana neentlungu zabo kunye nokubonelela ngexabiso.

Inyathelo 2: Khetha izixhobo ezifanelekileyo

Khetha isixhobo okanye iqonga lokudala nokulawula umxholo wakho wekhalenda. Unokusebenzisa isoftwe yespredishithi (umzekelo, iExcel okanye iGoogle Sheets), izixhobo zolawulo lweprojekthi (umz., Asana okanye Trello), okanye izixhobo ezikhethekileyo zekhalenda yokuhlela.

Inyathelo lesi-3: Xubushani ngezimvo ngomxholo

Qwalaselani ngoluhlu lwezinto ezinokubakho izihloko zebhlog kunye neengcinga zomxholo. Ezi ngcamango kufuneka zihambelane neenjongo zakho kwaye zihambelane nabaphulaphuli ojolise kubo.

Emva koko, qhuba uphando lwegama elingundoqo ukuchonga amagama abalulekileyo kunye namabinzana kwisithuba ngasinye seblogi. Apha, kuya kufuneka ucinge ngawona magama aphambili afanelekileyo ongathanda ukuwabeka anxulunyaniswa ne-niche yeshishini lakho kunye nohlobo lomxholo onokuwenza oza kudala iziphumo zexesha elide - umxholo ohlala uluhlaza. Umxholo we-evergreen ngumxholo ohlala ufanelekile kwaye ubalulekile kubaphulaphuli bakho ixesha elide. Ezi zihlala ziindlela-tos, izifundo, kunye neempendulo kwimibuzo eqhelekileyo yabathengi. 

Khumbula ukuba lungisa umxholo wakho kwiinjini zokukhangela ukuphucula ukubonakala.

Inyathelo lesi-4: Qinisekisa ukuthumela rhoqo

Gqiba ukuba uyakupapasha kangaphi izithuba zebhlog. Iifrikhwensi eziqhelekileyo ziquka inyanga neveki, amaxesha amaninzi ngeveki, okanye yonke imihla. 

Ubuninzi bokuthunyelwa kweblogi kumashishini kunokwahluka ngokusekelwe kwizinto ezininzi, kuquka imboni, izixhobo ezikhoyo, kunye neenjongo ezithile zeblogi. Unokufuna ukuqala ngokupapasha okuncinci ukuqinisekisa ukuba unokuhlangabezana neenjongo zakho kunye nokwandisa amaxesha amaninzi njengoko useka ukuhamba kakuhle komsebenzi. 

Umthengisi wedijithali owaziwayo uNeil Patel ucebisa ukuba, kwiiblogi ezintsha, ukuthumela Amaxesha e-2-3 ngeveki sisiqalo esihle. Nangona kunjalo, i-Orbit Media yonyaka uphando lokubhloga iveze ukuba ubude beposti yebhlog ephakathi bunyukile kule minyaka idlulileyo, kwaye uninzi lweeblogi zichitha iiyure ezininzi kwisithuba esinye. Oku kunokuchaphazela ukuthunyelwa rhoqo, njengoko ubunzulu, umxholo womgangatho ophezulu unokuthatha ixesha elide ukuyila, kwaye umgangatho uhlala ubaluleke ngaphezu kobuninzi. 

Inyathelo 5: Yenza itemplate yekhalenda yomxholo

Yenza itemplate yekhalenda yomxholo kunye neekholamu zemihla yokupapashwa, izihloko zeposi, amagama angundoqo, izabelo zababhali, kunye namajelo okunyusa (umzekelo, imidiya yoluntu, i-imeyile).

Zininzi iindlela ezahlukeneyo zokuseta itemplate yekhalenda yomxholo ukuba uyakha eyakho. I-Hubspot inengcebiso enkulu kuyo ukuseta itemplate kumashidi kaGoogle kunye a itemplate yekhalenda unokukhuphela. I-SEMRush ikwanayo netemplate ekhutshelweyo yasimahla. Zive ukhululekile ukuzisebenzisa kwaye uzilungelelanise ezi zilungele iimfuno zakho. 

Inyathelo lesi-8: Cwangcisa imihla yopapasho

Imihla yokupapasha ishedyuli yezithuba zebhlog yakho kwikhalenda yomxholo wakho. Zisasaze ngokulinganayo ukugcina ukungaguquguquki.

Emva koko, yabela izihloko ezithile okanye izimvo zomxholo kumhla ngamnye wokupapashwa kwaye uqinisekise ukuba unomxube olungeleleneyo weentlobo zomxholo kunye nezihloko.

Amanyathelo alandelayo

Nje ukuba ube nekhalenda yomxholo, kufuneka useke inkqubo ngaphakathi kweqela lakho ukuqinisekisa ukuba umxholo uyadalwa, uhlelwe, upapashwe kwaye unyuswe ngokweshedyuli. 

Ngokuxhomekeke kubukhulu beqela lakho kunye nohlobo lwethemplate oyisebenzisayo kwikhalenda yakho yomxholo, unokufuna ukwakha le migaqo yexesha kwikhalenda yakho. Ngokomzekelo, ukuqinisekisa ukuba umxholo wenziwa ngumbhali kwiiveki ezimbini ngaphambi komhla wokupapasha ukuqinisekisa ukuba unexesha lokuphononongwa, ukuhlelwa nokulungiswa ukupapashwa. 

Unokubandakanya nokuba zeziphi iiplatifomu zemidiya yoluntu oya kukhuthaza umxholo kuzo ukuze abakhupheli bakho balungiselele ikopi kunye nabayili begraphic / abafoti banokulungiselela imifanekiso okanye iividiyo. 

Inyathelo lokugqibela lihlala libeka esweni impumelelo kunye nokwenza uhlengahlengiso. Njengoko uphuhlisa ukuhamba komsebenzi, kunokufuneka uhlengahlengise ikhalenda yakho yomxholo ukuze usebenze kakhulu kwiqela lakho.