Uzenza njani iileta eziguquguqukayo eziphezulu zevidiyo

Ngokunyuka kwemarike yemithombo yeendaba zedijithali, amashishini kufuneka eze neendlela ezininzi zokuyila ukubamba ingqalelo yabaphulaphuli babo. Kwaye kulo mhlaba mtsha weendaba, umxholo wevidiyo ungqiniwe ukuba usebenza ngokukodwa: Ingxelo yentengiso ye-G2 ibonise ukuba amashishini anobungqina. 66% ukwanda kwabakhokelayo abafanelekileyo xa bekhetha ukuthengisa ividiyo.

Ngokukodwa, iileta zentengiso zevidiyo (VSL) zibonelela ngesixhobo sokuthengisa esiguqukayo esikhuthaza ngokukodwa ukukwazi kwabo ukubonisa imveliso okanye inkonzo kubaphulaphuli ekujoliswe kubo ngempumelelo.

Ezi zixhobo zokuthengisa zedijithali zigcwele izibonelelo, ukusuka ekuncedeni ukutsala ingqalelo kunye nokwenza ngcono ukuguqulwa kunye nokukhokelela, ekugqibeleni bafumane intengiso eyongezelelweyo kunye nenzuzo.

Nangona kunjalo, ukuqonda ngcono indlela yokuyisebenzisa i-VSL kwiimfuno zakho zeshishini, kukho imiba ephambili ekufuneka uyiqonde kuqala. Kweli nqaku, siza kujonga indlela yokubhala iskripthi esinamandla sokuthengisa ukuze ukwazi ukonyusa intengiso ngo-2025.

Isiqulatho
1. Yintoni iVSL kwaye isebenza njani?
2. Ubhalwa njani umbhalo ophumeleleyo weVSL
3. Amanyathelo okwenza iVSL
4. Isiphelo

Yintoni iVSL kwaye isebenza njani?

I-VSL, okanye ileta yokuthengisa ividiyo, isindululo sokuthengisa esiziswa ngevidiyo kwaye eyona njongo iphambili ikukuguqula nokuvelisa intengiso.

Ezi vidiyo zikholisa ukuba kwicala elifutshane - phakathi kwemizuzu emi-3-5 - kwaye zikhuthaza unikezelo lwasimahla okanye lwamaxabiso aphantsi. Nangona kunjalo, njengoko ixabiso lemveliso okanye inkonzo epapashiweyo inyuka, kunjalo nobude bevidiyo, ukuze kunikwe ulwazi oluthe kratya kumamkeli.

Le fomati ifaneleke kakhulu kwii-freelancers, oosomashishini, kunye nee-arhente ezincinci ezineemveliso ezithile okanye iinkonzo eziwela phakathi kwamaxabiso aphakathi ukuya phezulu. Kubalulekile ukuba ezi vidiyo zichaneke kwaye ngokubanzi ziquka inkonzo enye kuphela okanye imveliso.

Phambi kokudala i-VSL, kubalulekile ukuqonda into ozama ukuyiphumeza. Oku kunokubandakanya:

• Ukongeza iphepha lakho lokuthengisa, njengoko bakholisa ukubonisa umsebenzi wemveliso ethile, indlela yokuyisebenzisa, okanye injongo yayo ngokubanzi.
• Njengomsebenzi owongezelelweyo emva kokuba umthengi ethathe inyathelo, njengokwenza

Hlala ukhumbula ukuba abathengisi baya kukwazi ukuba umxholo ogutyungelwe yi-VSL ulungile kubo. Ukwenza njani oku? Unokufuna ukuqala ngovavanyo oluthile lwabathengi kunye noluhlu lwemibuzo, uqinisekise ukuba uchaza injongo ye-VSL yakho ngaphambi kokudala iskripthi kunye nevidiyo.

Ubhalwa njani umbhalo ophumeleleyo weVSL

Ii-VSL eziguquguqukayo eziphezulu zifuna iskripthi esiqinileyo njengoko ziyikopi yokuthengisa ephinde yasebenza kwifom yevidiyo.

Xa ubhala iskripthi onethemba lokudala inguquko engaphezulu kunye nokuthengisa, qiniseka ukuba ulinganise oku kulandelayo:

Cinga ngokusebenzisa ikopi yephepha lakho lentengiso

Awudingi ukubhala into entsha ngokupheleleyo okanye ukusuka ekuqaleni xa usebenza kwiskripthi seVSL. Endaweni yoko, cinga ukusebenzisa ikopi yokuthengisa esele ikhona. Oku kunokukunceda ukuba ugxininise kwizinto ezingundoqo ngokulula ngakumbi, kunye nokongeza ubunyani obuyimfuneko ngokubamba ilizwi elipheleleyo lophawu lwakho. Nangona kunjalo, qiniseka ukuba inazo zonke izinto ezisisiseko ezibalulekileyo.

Yiba noluhlu lwamacandelo abalulekileyo

Nokuba ukhetha ukubhala iskripthi ukusuka ekuqaleni okanye ukubuyisela ikopi yokuthengisa, kufuneka uqinisekise ukuba iqulethe ezi zinto zilandelayo:

Ikhonkco elikhulu

Ihuku etsala amehlo ibamba ingqalelo yabasebenzisi kwaye iqinisekisa ukuba bafuna ukufunda ngakumbi. Eyona ndlela ilula yokwenza ikhonkco elikhulu kukukhangela intambo eqhelekileyo phakathi kwebhrendi yakho kunye nomthengi. Oku kunokwenziwa ngokubalisa ibali, ngokuchaza inyani, okanye ngokubuza umbuzo. Ukwenza ividiyo ibe nomdla ngakumbi, unokongeza isandi esivakalayo, imifanekiso enefuthe, okanye izihluzi ezahlukeneyo.

Chaza iintlungu ezinokuthi zibekho

Cacisa umba abaphulaphuli abathile ekunokuthi bajamelane nabo, kwaye wenze injongo yakho yokubanceda bayisombulule icace xa ubhengeza ividiyo. Ukugqamisa ingxaki ethile okanye i-bottleneck kunokunceda ukutsala ukubandakanyeka kwabathengi ngakumbi. 

Nikela isisombululo

Nje ukuba umthengi onokubakho ebanjwe ngombuzo okanye kwindawo yeentlungu, lixesha lokubonisa isisombululo. Gcina iprezenteshini ilula, kwaye uqiniseke ukuba iyayisombulula ingxaki abaqale bacofa kuyo ividiyo kwasekuqaleni.

Yiba negunya

Ukuseka igunya kunceda ukuqinisekisa ukuba wena, umthengisi, kunye nomthengi kwiphepha elifanayo, uqinisekisa ukunika isisombululo esivela kwindawo yokwenyani. Esikhundleni sokuqhayisa okanye ukuqhayisa, thetha ngamava, okanye indlela abathengisi okanye abathengi abasebenzisa imveliso okanye inkonzo yakho bajongane nemingeni efanayo kwaye bakwazi ukuyoyisa.

Cacisa indlela imveliso/inkonzo esebenza ngayo

Xoxa ngolwazi lobugcisa wakuba usungule uqhagamshelwano nombukeli. Oku kubakhuthaza ukuba benze isigqibo sokuthenga benolwazi olungakumbi besebenzisa ulwazi olunikileyo.

Nikeza umnikelo wokugqibela

Ekupheleni kwevidiyo, lixesha lokongeza umnxeba ocacileyo kunye nochanekileyo kwisenzo (CTA) ukukhuthaza umbukeli ekujoliswe kuwo ukuba athathe inyathelo elilandelayo. Ngokuchaza ingxaki, isisombululo, kwaye emva koko ubakhokelela kwimveliso, unethuba lokunyusa amazinga okuguqulwa kunokuba ubashiye besebenzisa izixhobo zabo.

Quka ithemba elizayo

Mema ababukeli ekujoliswe kubo ukuba bacinge ukuba kunokubanjani ukusebenzisa imveliso okanye inkonzo yakho, usebenzisa amabinzana anjengathi “khawucinge ukuba inokuba njani” okanye “inokuba kulunge kangakanani na ukuba,” equka indlela onokwenza ngayo ubomi babo bubengcono ngesisombululo esithile.

Yongeza phambi kunye & nasemva kwenguqu

Yongeza umzekelo wenguqu enokwenzeka phakathi komntu ngaphambi kokuba asebenzise imveliso okanye inkonzo nasemva kokuba umthengi eyisebenzisa. Oku kusebenza “njengobungqina” bokusebenza kwemveliso, kunceda ukwakha ukuthembana. Ukongeza amabali, imiboniso nobungqina nako kunokuba luncedo kule nkalo.

Amanyathelo okwenza iVSL

Nje ukuba iskripthi seleta yokuthengisa ividiyo sicinyiwe, lixesha lokuba wenze ividiyo. Apha ngezantsi, kukho amanyathelo amafutshane malunga nendlela yokwenza iVSL esebenzayo:

Khetha isimbo, urekhode, kwaye uhlele

Emva kokubhala iskripthi, khetha uhlobo lwevidiyo ofuna ukuyisebenzisela iVSL yakho. Isenokuba yiyo yonke into ukusuka kwiteksti ngaphezulu kwezilayidi, ukurekhodwa kwentetho ukuya kwikhamera, iaudio nje, okanye wongeze oopopayi.

Khumbula iskripthi kwaye urekhode usebenzisa i-smartphone, ikhamera yewebhu, okanye ikhamera yobungcali. Emva kokuba ividiyo yenziwe, hlela ngokwemfuneko.

Yenza ikhaya lokusingatha iVSL

Inyathelo elilandelayo libandakanya ukusingatha ividiyo. Ngokuxhomekeke kwinjongo yomthengisi kunye neenjongo zokuphela, unokufuna ukukhetha iqonga elinye okanye ngaphezulu njengeYouTube, Tiktok, Instagram, njl.

Kwakhona, yenza iphepha lokumisa ukuze ababukeli baqhubeke nenyathelo labo elilandelayo kwaye bongeze i-CTA ukuze bazi ukuba yintoni ekufuneka bayenze ngokulandelayo.

Yikhuthaze usebenzisa amajelo ahlukeneyo

Ngokuxhomekeke kuhlobo lwemveliso okanye inkonzo oyinikezelayo, kubalulekile ukukhetha ukuba ungayinyusa njani kwaye phi iVSL yakho, umzekelo:

• Ukuba imveliso ijolise kubantu abaninzi, yilayishe kumaqonga afana ne-YouTube ukuze uyikhuthaze ngeentengiso
• Ukufumana ezinye iimveliso ze-niche, bhekisa kumaphepha ewebhu kwaye uwafake ngee-imeyile, iintengiso zikaGoogle, iipodcasts, iwebhusayithi yomthengisi, njl.

Injongo yokunyusa kukwandisa amathuba okuba iVSL yakho ibonwe yimarike ekujoliswe kuyo, ke ngoko khetha amaqonga asebenza kakuhle le njongo ngelixa usenza ukuba ifumaneke kwabanye abaphulaphuli abafunwayo.

isiphelo

Ii-VSL ziyindlela entle yokubetha inqaku elimnandi phakathi kokulinganisa kunye nokuguqulwa. Ngeskripthi esinamandla sokuthengisa kunye nokuqonda okusisiseko kwendawo ephakathi, banokunceda amashishini ukuba agqame, ngakumbi kuba ividiyo yeyona ndlela isebenzayo yokuthengisa xa kuthelekiswa nesicatshulwa.

Ngokulandela isikhokelo esingentla, unokufumana ukuqonda okusisiseko kwendlela yokwenza iVSL. 

Ngelixa umxholo onjalo unokubonakala usoyikisa ekuqaleni, kunye nomsebenzi omncinci kunye nokuziqhelanisa, nabani na onokuyilawula obu buchule, edala izikhokelo zokuguqulwa okuphuculweyo, ukuthengisa, kunye neenzuzo.