Ungawafumana njani amagama angundoqo ahamba phambili kwi-SEO

Iiwebhusayithi ezinkulu ezinohlahlo lwabiwo-mali olukhulu-zidityaniswa nokhetho lwangoku lukaGoogle kwiimveliso ezinkulu-zinokwenza amagama amaninzi angundoqo kube nzima ukuwabeka.

Enye indlela kukuchonga kunye nenqanaba lamagama aphambili ahamba phambili phambi kokuba ezi ndawo zikhulu zibambe kwaye zilawule iiSERPs.

Nantsi indlela onokuwafumana ngayo amagama aphambili aphambili kwi-niche yakho phambi kwabantu okhuphisana nabo:

1. Yiya ngqo emlonyeni wehashe kuGoogle Trends

Ngenisa nasiphi na isihloko kwiiNdlela zikaGoogle kwaye uya kubona ukuba ibihamba phambili njani.

Ungaphinda uhlengahlengise ixesha elibekiweyo ukuchonga naziphi na iintsingiselo ezivelayo:

Elona candelo lihle kwiiNdlela zikaGoogle, ngokoluvo lwam, yile Imibuzo enxulumeneyo icandelo ezantsi. Ibonisa izihloko ezikhula ngomdla kwixesha olikhethileyo:

Khangela amagama athi "ukuqhawula", oku kuthetha ukuba ixesha lokukhangela liye lafumana ukwanda kwevolumu yokukhangela ngaphezu kwe-5,000%.

2. Fumanisa izigidi zamagama angundoqo aphambili kwi-Ahrefs' Keywords Explorer

Into ephoxayo malunga neeNdlela zikaGoogle kukuba ayikubonisi amagama amaninzi aphambili.

Ke, ukuba ufuna ukubona uluhlu olukhulu lwamagama aphambili ahamba phambili, olona khetho kukusebenzisa i-Ahrefs' Keywords Explorer.

Ngenisa nasiphi na isihloko, yiya kwi Amagama ahambelanayo ingxelo, emva koko nqakraza kwi ukukhula ikholomu.

Uya kubona> 1.6 yezigidi zamagama angundoqo, ahlelwe ngokukhula okukhulu kwivolumu yokukhangela kwiinyanga ezintathu ezidlulileyo. Unokukhetha kwakhona ixesha elibekiweyo ngokucofa i ixesha lahla phantsi.

Eyona nto ilungileyo malunga nokusebenzisa i-Keywords Explorer kukuba ubona yonke i-metric yegama elingundoqo elibalulekileyo, njengomthamo wokukhangela (ilizwe lakho olikhethileyo okanye kwihlabathi jikelele), ubunzima begama elingundoqo (okanye ukhuphiswano olukhoyo ngoku ukubeka isikhundla), amandla ayo okuhamba (ingakanani i-traffic yokukhangela onokuyifumana ukuba ubeka #1), ixabiso layo-ngokuchofoza, kunye nokunye.

Unokucofa nakwi-SERP eyehlayo ukuze ubone ukuba ngawaphi amaphepha abekwe ngoku kwigama elingundoqo:

Unokucofa ku Chonga iinjongo ukufumanisa ukuba abaphandi bajonge ntoni xa ukhangela eli gama lingundoqo:

Ke, ayipheleli nje ekufumaneni amagama angundoqo ahamba phambili, uya kufumana lonke ulwazi oludingayo ukuze uleqe phezulu kwelo gama lingundoqo.

3. Beka iliso kwiingxoxo kwiReddit

Nantoni na ehamba phambili kwi-Intanethi iya kufumana indlela eya “kwiphepha elingaphambili le-Intanethi.” Ngamafutshane, iReddit yindawo yokumisa enye yokufumana amagama aphambili ahamba phambili.

Qala ngokufaka igama elingundoqo elibalulekileyo kwibha yokukhangela kwaye ujonge ii-subreddits ezifanelekileyo. Umzekelo, ezi zezinye ze-subreddits "yemela":

Khetha eyona subreddit ifanelekileyo, emva koko uhlele ngePhezulu, kunye nexesha olithandayo.

Ukuskrola kule subreddit, ndifumene ingxoxo malunga "neemela zemveli zangoku":

Ngeevoti ze-270 kunye namazwana angama-86, oku kunokuba sisihloko esinokujoliswa kuso ukuba ndithengise iimela kwi-intanethi. Kodwa ndiyakwazi ukujonga kabini ukuba kukho nabani na okhangela eli gama lingundoqo ngokulifaka kwi-Keywords Explorer:

Ayikho ivolumu yokukhangela eninzi (okwangoku), kodwa kukho abantu abayifunayo!

4. Gcina iliso kwiintsingiselo kwimidiya yoluntu

Uninzi lweendlela ziqala kumajelo eendaba ezentlalo akufuneki ukutsho, yindawo onokuthi uye kuyo ukuba ujonge amagama aphambili ahamba phambili.

Ye X, ungacofa kuJonga kwaye uya kubona ithebhu ethi For You. Oku kukubonisa iintsingiselo zezihloko onomdla kuzo ngoku.

Njengoko ubona, u-X uyayazi ukuba ndinomdla kwitekhnoloji kwaye undibonisa iindaba zamva nje kunye neendlela zetekhnoloji. Nangona kunjalo, oku kuxhomekeke kwi-algorithm yakho yobuqu, ke ngokuxhomekeke kwindlela oyisebenzisa ngayo i-X, inokukubonisa okanye ingakubonisi iintsingiselo ezifanelekileyo.

Ke, indlela engcono kukwenza uphando ngesihloko sakho kwaye ubone ukuba zeziphi iitweets eziphezulu.

I-Instagram ayinangqondo kwaye ayikubonisi iintsingiselo. Ke, kuya kufuneka wenze ngokukhohlisa i-algorithm yakho ukukubonisa into eyaziwayo kwi-niche yakho okanye wenze uphando kwaye ujonge kwiithegi:

Cofa kwii-hashtag ukuze ubone ukuba zeziphi izithuba okanye izihloko ezihamba phambili.

YeTikTok, ukuba uneakhawunti yoShishino, uya kukwazi ukufikelela kwiziko labo loBugcisa apho bakubonisa khona into ehamba phambili ngoku:

NjengakwiReddit, xa sele uphawule into ehamba phambili kwi-niche yakho, uya kufuna ukuzifaka kwisixhobo segama eliphambili njenge-Keywords Explorer ukubona ukuba kukho umthamo wokukhangela.

5. Hlala usesikhathini nezinto eziqhubekayo ngokucwangcisa incwadana yeendaba

Nantsi ikhowudi yam yokuqhatha yokufumanisa amagama angundoqo ahamba phambili: Curate incwadana yeendaba.

Nokuba yiprojekthi yobuqu, isigidimi seendaba sangaphakathi seqela lakho, okanye esithunyelwa kubathengi bakho, ukuhombisa incwadana yeendaba kuya kukugcina usexesheni kuzo zonke iindlela zoshishino njengazo zonke ezinye.

Umzekelo, ndibhala i-Ahrefs' Digest, incwadana yeendaba yethu yasimahla yeveki yonke. Rhoqo ngeveki, kufuneka ndijonge amajelo eendaba ezentlalo, iiforam, kunye nezinye iileta zeendaba zeshishini ngowona mxholo upapashiweyo.

Ukwenjenjalo kundenza ndihlale ndinolwazi ngayo yonke into eyenzekayo kweli shishini—izinto ezisandul’ ukwenzeka, izinto abantu abathetha ngazo, nezinto ezipapashwa ngabantu.

Umzekelo, imiba engama-200 kamva, ndiyazi ukuba ngoku, abantu abakwi-SEO kunye nentengiso banomdla kwi:

• I-Generative AI: Indlela yokusebenzisa; indlela yokuphuma kuyo; indlela 'yokwenza ubuntu' ngayo
• Uhlaziyo olusisiseko lukaGoogle kunye nendlela yokujongana nayo
• I-Google's AI Overviews kunye nentsingiselo yekamva le-SEO
• Ukuthengiswa kweqonga-resistant
• Indlela yokwenza uphawu

Njengoko ubona, sele siyigubungele eminye yale miba kwaye siza kugubungela ngakumbi kwixesha elizayo.

Iingcamango zokugqibela

Ukuba awukwazi ukuboyisa, yiba phambi kwabo.

Xa unokutsiba kwiintsingiselo phambi kokuba ii-brand ezinkulu zikhawuleze ukungena, unethuba elingcono lokubeka phezulu kwiinjini zokukhangela kwaye uqokelele izinto ezilungileyo: igunya elingakumbi kunye nee-backlinks ezingaphezulu. Oko kunokukunceda kumnqweno wakho wexesha elizayo wokufumana isikhundla samagama angundoqo anzima, akhuphisanayo.

Ngaba ndiphoswe zizo naziphi na iindlela zokufumana amagama aphambili ahamba phambili? Ndazise kwi-LinkedIn.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.