Ungasiphucula njani iSicwangciso seShishini lakho ngoHlahlelo lwe-SWOT

Ukuze ishishini libe nokukhula okuzinzileyo, abahlalutyi kufuneka babeke iliso rhoqo kwaye bahlengahlengise isicwangciso senkampani-ubuncinci kube kanye kumjikelo wonyaka weshishini. Kwaye kulapho ukubeka uhlalutyo lwe-SWOT kunokuba luncedo ngakumbi. Sisixhobo sohlalutyo esiquka izinto ezibalulekileyo ezichaphazela ukukhula kwenkampani ngoku nakwixesha elizayo.

Ngenxa yexabiso lohlalutyo lwe-SWOT kwisicwangciso sokuqhuba ishishini, eli nqaku liza kunika isikhokelo esilula ukusilandela sendlela yokuqhuba uhlalutyo olusebenzayo lwe-SWOT, kunye nendlela yokusebenzisa iziphumo zolo hlalutyo ukuqhubela phambili isicwangciso somntu.

Isiqulatho
Kutheni le nto amashishini kufuneka enze uhlalutyo lwe-SWOT?
Amashishini kufuneka alwenze njani kwaye nini uhlalutyo lwe-SWOT?
Imizekelo yokwenyani ye-eCommerce ye-SWOT
Iingcebiso zohlalutyo lwe-SWOT kunye namaqhinga
Amazwi okugqibela

Kutheni le nto amashishini kufuneka enze uhlalutyo lwe-SWOT?

Ngohlalutyo lwe-SWOT, amashishini anokuphelisa ukuqagela kwaye aqonde amanyathelo afanelekileyo okuthatha kwinqanaba ngalinye lemisebenzi yabo-ngelixa edala izicwangciso ezingcono kwixesha elizayo. Uhlalutyo lwe-SWOT lusenokusetyenziswa ukuchonga nokususa iindawo ezibuthathaka okanye ezinengeniso ephantsi yeshishini.

Uhlalutyo olulungileyo lwe-SWOT luhlola izinto zangaphakathi nangaphandle ezinokuchaphazela ishishini, ukudala umbono opheleleyo wobubanzi bemisebenzi yayo. Ngokwenza njalo, abathengisi banokufumana amanqaku aphambili okunyusa, kunye nokukhomba imingcipheko engalawulekiyo elijongene nayo ishishini.

Ngokomzekelo, ukuba ishishini liceba ukwandisa ukufikelela kwalo kwindawo eyahlukileyo, uhlalutyo olulungileyo lwe-SWOT lunokunceda ukugqiba ukuba ishishini lilungele ukwandiswa okanye cha.

Ukongeza, abathengisi banokuvelisa iimpendulo ezichanekileyo ngakumbi kwidatha abayifumanayo, bahlalutye, kwaye barekhode ngohlalutyo lwe-SWOT. Banokuzikhusela kukhuphiswano nakwezinye izoyikiso ezinokuchaphazela ishishini.

Amashishini kufuneka enze njani kwaye nini uhlalutyo lwe-SWOT?

Amashishini afuna ngaphezulu kwenqaku elinye lokujonga ukuqonda ukuba banokuqhuba njani umbutho wabo. Ukuthembela kuphela kuluvo lomphathi okanye kwi-CEO ayiyondlela ilungileyo. Ke, banokufuna izimvo kumanqanaba ahlukeneyo ombutho-ungalibali ukuphononongwa kwabathengi ngokunjalo.

Ukufumana into enemveliso kuhlalutyo lwe-SWOT, inkampani kufuneka yabele ubuncinci irep kwisebe ngalinye, kwaye iqela likhokele ukubuza imibuzo ephambili. Oku kunokwenziwa ngebhodi emhlophe kunye namanqaku athile ancangathi ukuze kubhalwe phantsi iimpendulo zemibuzo ebuzwe liqela elikhokelayo-ngelixa lizibeka ngokwamaqela ngokusekelwe kwi-SWOT yazo.

Nanga amanyathelo ekufuneka uwathathe:

Ngawaphi amandla eshishini?

Nokuba yintoni na ibhrendi elenza kakuhle kakhulu ithathwa njengamandla alo okanye indawo yokuthengisa eyodwa (USP), evumela abathengi ukuba babahlule kukhuphiswano. Umzekelo, inokufikelela kwizinto ezithile okanye inkqubo yokuvelisa eyahlukileyo. Ngaphaya koko, iibhrendi zinokubonisana ngeenzuzo zabo bakhuphisana nazo, zifuna ezona zinto ziphambili ezibavumelayo ukuba bavelise intengiso eninzi.

Ngolo cwangciso engqondweni, ishishini linokuchonga amandla alo ngokubuza le mibuzo imbalwa:

• Yintoni eyenza uphawu lwethu lube ngcono kunabanye?
• Ziziphi iimpawu zale nkampani?
• Zeziphi izibonelelo ezinokusetyenziswa ngulo mbutho abanye abangenakufikelela kuzo?
• Kwaye ekugqibeleni, yintoni i-USP yalo mbutho?

Brands ungongeza iimpendulo abazifumanayo kule mibuzo kwicandelo amandla. Ukongeza, iqela elikhokelayo linokukhetha ukongeza imibuzo emininzi-ngoncedo lwemibuzo yabathengi abadlulileyo okanye imingeni ejongene nayo ngaphambili.

Ngaba kukho ubuthathaka?

Ngokufana namandla, ubuthathaka bungabonakaliswa ngeendlela ezahlukeneyo kunye namacandelo kwishishini.

Ke, kweli candelo, iibrendi kufuneka zixoxe ngeendawo eziphambili ezifuna ukulungiswa okanye ukuphuculwa, kunye neendlela ezinokuthi ziphephe.

Banokuqala ngokubuza le mibuzo ilandelayo:

• Ngawaphi awona masebe asebenza ngaphantsi kwenkampani okanye i(ama)candelo?
• Ngaba naliphi na iqela enkampanini eliswele ulwazi lobuchwephesha kunye nobuchule bokuqhuba kakuhle?
• Yintoni esilela yona abo sikhuphisana nabo (izixhobo, ii-asethi, njl.)?
• Yintoni abakhuphisana nabo abayibona njengobuthathaka obuphambili benkampani yethu?

Ukufumana ubuthathaka bokwenene kufuna ukunyaniseka kunye nokwenyani. Ngenxa yoko, iibrendi kufuneka zilungele ukuphatha iinyani ezirhabaxa kwaye zingakuchasi ukuzibhala njengobuthathaka obusemthethweni. Oku kwenziwa ngenjongo yokwenza uphuculo kwixesha elide.

Ngawaphi amathuba akhoyo?

Kwishishini, amathuba ziifestile zamathuba-aveliswe kumathuba angaphandle angaqhelekanga. Kwaye ngelixa amashishini engakwazi ukuhlala eqikelela ithuba, kufuneka enze konke okusemandleni awo ukuba alungele ukubahambela-oko kukuthi, xa bevela.

Amathuba anokuvela kuphuhliso lweemarike okanye kwinkqubela phambili yezobuchwepheshe. Ukukwazi kwebhrendi ukuqaphela nokusebenzisa la mathuba kunokubadubula ngaphambi kokhuphiswano, kubenze iinkokeli zentengiso.

Abathengisi banokuqwalasela amathuba ahlukeneyo abacinga ukuba afanelekile ukuwathatha. Khumbula ukuba nolona tshintsho luncinci lunokwenza umahluko omkhulu.

Nantsi eminye imibuzo ephambili enokubuzwa ziimpawu zokuchonga amathuba:

• Zeziphi iindlela zangoku ezivuselela ishishini lenkampani?
• Zeziphi iiteknoloji ezinokuba neempembelelo ezilungileyo kolu phawu?
• Ingaba eli shishini linokufumana njani umda kukhuphiswano?
• Ngaba kukho imisitho engenayo okanye imigaqo-nkqubo karhulumente elinokuthi ishishini lixhamle kuyo?
• Ngaba izibonelelo zeshishini kunye nee-asethi zinokusetyenziswa ukufumana iziphumo ezingcono?
• Ngaba olu hlobo lunokwandisa kwiindawo ezintsha zemarike?

Ngaba kukho naziphi na izoyikiso?

Njengento echaseneyo namathuba, izoyikiso ziquka izinto zangaphandle ezinokuchaphazela kakubi ishishini. Ke, iibrendi kufuneka zisoloko zizama ukubona kwangaphambili izoyikiso kwaye ziphuhlise izinto zokubala ukuziphepha-okanye zinokukhokelela ekukhuleni okudodobalisayo.

Abathengisi kufuneka kwakhona bajonge ukuba bavuleleke kangakanani na kwimiqobo evela ngaphandle kombutho. Ngamanye amaxesha, inokuba lityala elinzima okanye imiba ekhohlisayo ngokuhamba kwemali yenkampani.

Ukongezelela, amashishini kufuneka akhumbule ukuba abo bakhuphisana nabo bahlala besoyikiso-nokuba bayayazi okanye abakwazi. Ngoko ke, kufuneka bajonge iintshukumo zabo bakhuphisana nabo ngokusondeleyo kwaye bazi ukuba bangenza nini na utshintsho olumbalwa. Kodwa, kufuneka bakuphephe ukukopa ngokumfamekileyo umntu okhuphisana naye-ngaphandle kwengcamango ecacileyo kunye nemephu yendlela enokuphucula ngayo uphawu lwabo.

Amashishini nawo kufuneka athathele ingqalelo imingeni enokuchaphazela imarike yawo. Utshintsho oluncinci kwiipateni zentlalo lunokuba yingozi, ngakumbi ukuba lunika ukhuphiswano. Khumbula ukuba amanye amathuba anokubakho anokuba zizisongelo ekuzifihleni kwaye kunokuba nzima ukuwabona kwangethuba.

Ngokomzekelo, abathengi abaninzi kunye nabavelisi bacinga ukuba iimoto zemoto zombane zisongela iimoto eziqhelekileyo ezisebenza ngegesi xa i-Elon Musk's Telsa motors ithatha umgca wangaphambili. Kodwa namhlanje, izinto ziyavela, kwaye iinkampani zemoto eziqhelekileyo ezifana neGM, Ford, kunye neToyota zithatha ngokukhawuleza iinjini ezisebenza ngombane kwiimoto zabo.

Ke, amaqela amashishini kufuneka abeke iliso kwaye alumke kakhulu ukuchonga kwaye aphephe izoyikiso ezinokujongeka njengamathuba. Amava nawo anendima ekufuneka eyidlalile kwiimeko ezinjalo.

Unaloo nto engqondweni, nantsi imibuzo ebalulekileyo enokubuzwa liqela xa kuxutyushwa ngengqondo:

• Loluphi utshintsho olubalulekileyo lwemarike olunokuchaphazela imisebenzi yohlobo?
• Ngaba lo mmandla uchaphazelekayo unokuyiphelisa inzuzo yombutho?
• Yintoni eyenza ukhuphiswano lubengcono, kwaye kufanelekile ukukopa?
• Ngaba kukho abantu abatsha abakhuphisana nabo abangena kwimarike?
• Ngaba ishishini ngoku lijongene nokudodobala koqoqosho okanye liyaguquguquka?
• Ngaba iimfuno zabathengi okanye indlela yokuziphatha iyatshintsha?

Amashishini kufuneka enze uhlalutyo lwe-SWOT nini?

Iimveliso kufuneka zenze uhlalutyo lwe-SWOT xa usungula imveliso entsha, uthatha isenzo esitsha senkampani, okanye utshintsha isicwangciso ngexesha lokwenziwa. Uhlalutyo lwe-SWOT luya kuba luncedo xa iimpawu zifuna ukuhlola amathuba amatsha okanye ukutshintsha imigaqo-nkqubo yangaphakathi.

Imizekelo yokwenyani ye-eCommerce ye-SWOT

Nantsi imizekelo yokwenyani eneembono ezincede iibrendi ezimbalwa ziqhube uhlalutyo oluluqilima lwe-SWOT kwixesha elidlulileyo.

1. Izixhobo zeKamgot

Umzekelo wokuqala luphawu oluthengisa izixhobo ezahlukeneyo zekhitshi kunye nekhaya. Nazi iingongoma ezimbalwa kwisakhelo se-SWOT esibonisa apho iKamgot ingekho kwaye yintoni abanokuphucula ngayo:

Izinto eziphambili ezithathwa kolu hlalutyo lwe-SWOT ziquka:

• Uninzi lwabathengi bakhetha ukubukela iividiyo zophononongo, kwaye bathenga kwezi jelo zevidiyo. I-Kamgot inokudala itshaneli yeYouTube ukulayisha uphononongo lwemveliso kwaye idibanise nevenkile yabo ye-intanethi.
• Uluhlu lwempahla lukaKamgot lubonakala lunqongophele iimveliso ezininzi zemodeli entsha, nangona zinempahla ephezulu. Ke ngoko, banokujonga uluhlu lwabo lwempahla kwaye bongeze iimveliso ezintsha ukuhlangabezana neemfuno zabathengi.
• I-Kamgot inethuba lokwandisa ukufikelela kwayo kwiiplatifti ezininzi ze-eCommerce. Basenokubandakanyeka kwii-sub-niches ezahlukeneyo ukuze bafumane umda ngaphezu kwabo bakhuphisana nabo.

2. Erelish ukutya okukhawulezayo

Umzekelo wesibini ugxile kumthengisi wokutya kwi-intanethi othengisa izibiliboco ezahlukeneyo kunye neziselo. Oku ishishini liqhuba ezintathu kwi-intanethi iivenkile kumaqonga ezahlukeneyo eCommerce.

Ukutya okukhawulezayo kwe-Erelish kunokwenza njani ngcono kwaye kukhuphisane kwimarike yokutya okukhawulezayo kwi-Intanethi?

Olu hlalutyo lwe-SWOT lulandelayo lunokubonelela ngengqiqo malunga nokuba:

Nazi iziphumo eziphambili kuhlalutyo lwe-SWOT luka-Erelish:

• Ukutya okukhawulezayo kwe-Erelish kujongene nesoyikiso esikhulu sokunyuka kokhuphiswano kwaye kunokuphuma kwishishini. Kodwa banamava aneleyo okunyusa uphononongo oluhle. Banokusebenzisa olu phononongo ukukhulisa intembeko yebhrendi kwaye bafumane intembeko kubathengi abatsha.
• Kubiza kakhulu ukupheka izitya, kodwa kukho imfuno eqinileyo yeesandwich zeqanda kunye nebhekoni. Ke, ukutya okukhawulezayo kwe-Erelish kunokwenza inzuzo ngakumbi ngokusebenzisa ithuba lokuthengisa ezi mveliso zibonelela ngengeniso ephezulu.
• Olu hlobo lokutya lunophononongo oluninzi oluhle kunye neengcinga ezintle zokudala iividiyo zokutya. Ezi zinokuwenza lula umyalezo webhrendi wokubonelela ngokutya okusemgangathweni ngencasa ebalaseleyo.

Iingcebiso zohlalutyo lwe-SWOT kunye namaqhinga

Lungiselela kwangaphambili izoyikiso kunye namathuba

Yindlela elungileyo yokwenza ishishini ukuba iibrendi zihlale zilungile. Amathuba kunye nezoyikiso zinokuvela nangaliphi na ixesha, nto leyo eyenza kube yimfuneko ukuhlala uthe qwa. Amanye amashishini amatsha aya kuhamba njengoko bekucwangcisiwe, ngelixa amanye anokukhokelela ekuphoxekeni. Ngenxa yoko, umntu ufanele ahlale ezilungiselele kwaye ahlale ekhangele ngenyameko utshintsho olunokuchaphazela imisebenzi yakhe.

Dala amathuba ukusuka kubuthathaka kunye namandla

Iimveliso akufuneki zamkele ubuthathaka babo kunye namandla njengezinto zendalo. Endaweni yoko, ngophando lwemarike kunye nokuphuculwa okuqhubekayo kunye nohlengahlengiso, amashishini anokuguqula amandla kunye nobuthathaka bawo abe ngamathuba anengeniso.

Thembela kwidatha ukuze ufumane umfanekiso opheleleyo

Amashishini adinga imbono engaphezulu kwesinye ukufumana umbono opheleleyo. Ngelishwa, umbono womntu ngamnye, nokuba uvela kwi-CEO okanye umphathi, unokuba neendawo ezininzi ezingaboniyo. Kodwa uhlalutyo lwe-SWOT oluqhutywa kunye nabameli abavela kumasebe ahlukeneyo lunokunceda ukutyhila ezi ndawo zingaboniyo kwaye zivumele iibrendi zenze izicwangciso zeshishini ezisebenzayo. Kwaye kangangoko kunokwenzeka, amanqaku kuhlalutyo lwe-SWOT kufuneka axhaswe yimibono evela kwidatha.

Kwakhona khumbula ukuba ukuthembeka ngundoqo xa ufumana idatha yokuhlalutya. Ke amashishini anokufumana idatha kwimithombo ethembekileyo ye-intanethi efana ne “zesayithi” iiwebhusayithi, iiwebhusayithi zophando ezithembekileyo ezikwi-intanethi ezifana Statista.com, iifom zokuphonononga abathengi ezivela kwiqela lenkxaso yabathengi, izikhalazo zabathengi ngaphakathi nangaphandle ngaphakathi kwishishini, kwaye nangophando olunzulu lweziphumo zenjini yokukhangela yeGoogle. Enye indlela yokufumana idatha esemgangathweni kukuthumela imibuzo kubathengi abasele behlawula.

Amanyathelo anokuthatyathwa emva kokwenza uhlalutyo lwe-SWOT

Ukugqiba uhlalutyo lwe-SWOT ayisosiphelo senkqubo. Kukho izenzo ezithile ekufuneka zenziwe emva kokufumana idatha kuhlalutyo lwe-SWOT. Nanga amanyathelo amane anokulandelwa abanokuthi bawalandele:

Inyathelo loku-1: Fumana iindlela zobuchule

Into yokuqala ekufuneka yenziwe ziimpawu emva kokugqiba uhlalutyo lwe-SWOT kukuthatha irekhodi yezinto ezahlukeneyo ezichaphazela ishishini. Izinto eziphantsi kwecandelo lamandla kunye nobuthathaka zingaphakathi, ngelixa abo baphantsi kwamathuba kunye nezisongelo zingaphandle.

Iimveliso zinokuchonga iindlela zobuchule emva kokulungisa izinto ezinefuthe kwisicwangciso sabo soshishino. Into ekufuneka bayenze apha zizinto ezimbini ezivela kumacandelo ahlukeneyo ukwenza isicwangciso.

Umzekelo, ukuba amandla ophawu luphononongo oluhle kakhulu, banokubhanqa loo nto kunye nethuba lokuthengisa iimveliso ezikwimfuno ephezulu.

Ngeli xesha, abathengisi banokwenza into yesenzo ngokusekelwe kwisicwangciso esiphuhlisiwe. Umzekelo, into eyenzekayo iya kuba kukufaka iintengiso eziphakamisa igama elihle lebhrendi. Emva koko, abathengisi baphinda inkqubo-bade bavavanye kwaye badibanise zonke izinto kumacandelo abo e-SWOT.

Inyathelo lesi-2: Ukubeka phambili

Ezinye iinketho zobuchule kufuneka zibe nezinto eziphambili ngokubaluleka kumashishini ukuze asebenzise izixhobo zawo ngokufanelekileyo. Ke ngoko, xa ishishini lichonga iseti yeendlela zokhetho ukusuka kwinqanaba lokuqala, abachaphazelekayo abaphambili kufuneka babe nentlanganiso yokuxoxa ngayo.

Iintlanganiso ezinjalo zinokunceda ekuqinisekiseni ukuba zeziphi na izicwangciso amashishini ekufuneka agxininise kuzo kuqala, kunye nokuba loluphi ukhetho olunokufuna ezona zixhobo zininzi. Eli nyathelo ngundoqo ekusebenziseni amandla eshishini ukuqhuba iingeniso zalo.

Inyathelo lesi-3: Ukulungelelanisa izinto ezibalulekileyo

Okulandelayo, abathengisi kufuneka balungelelanise izinto eziphambili kubo kwiimbono ezine zecandelo, kubandakanya:

• Abantu/ukugqwesa ngokwenkcubeko
• Ukukhula kwemarike
• Ukugqwesa ekusebenzeni
• Mali

Ngokusekwe kumzekelo wangaphambili wentengiso yeemveliso ezibango eliphezulu ukonyusa inzuzo, inkqubo enjalo ingawela phantsi kombono woluhlu “lwezemali”.

Inyathelo lesi-4: Yenza imaphu yendlela esebenzayo

Iimephu zendlela zinceda amashishini ukuba enze izicwangciso zawo ebomini. Ikwavumela iibrendi ukuba zisete amaxesha amisiweyo kunye neziganeko ezibalulekileyo zokuphumeza iinjongo zazo.

Amagama ke ngoko kufuneka akhethe izinto ezibalulekileyo kwimephu yendlela yazo, ngalinye linamanyathelo athile anokuqinisekisa ukuba ayafikeleleka. Kuya kufuneka ukuba bahlule iinketho zabo zobuchule zibe ziinjongo ezicwangcisiweyo zexesha elide, iinjongo zonyaka omnye, kunye neenjongo/iinjongo. Amashishini aya kuba nesicwangciso esipheleleyo, esisebenzayo emva kokugqiba imephu yendlela.

Amazwi okugqibela

Iimveliso zinokusebenzisa uhlalutyo lwe-SWOT ukufumana iindawo ezingaboniyo, ziphephe izoyikiso, kwaye zibambe amathuba njengoko zisiza. Uhlalutyo lwe-SWOT oluqhutywa kanye okanye kabini ngonyaka luvumela iibrendi ukuba zidwebe ngokwembono eyahlukileyo, kwaye zihlale zisexesheni kunye notshintsho oluphambili kumacandelo abo emarike. Kwakhona, amashishini anokusebenzisa idatha yokuhlalutya kwe-SWOT ukwenza izicwangciso ezisebenzayo, ukuxazulula ubuthathaka babo, kunye nokuchasana nezoyikiso zangaphandle.

Ngaloo nto engqondweni, esi sikhokelo siye sagubungela indlela yesinyathelo-nge-nyathelo ekuqhubeni uhlalutyo lwe-SWOT, ukuze amashishini asebenzise obu buchule bokuphucula imisebenzi yabo kunye nokunyusa amandla abo angundoqo.