Uyenza njani iMveliso kwiiNyathelo ezili-10 eziLula

Ukuba nombono wemveliso enokwenzeka kunokuba mnandi. Ke, kuyinto eqhelekileyo ukuya phambili kwaye ucinge ngempumelelo onokuthi uyifumane. 

Kodwa, njengalo naliphi na elinye ishishini, uphuhliso lwemveliso lufuna ukucwangciswa ngononophelo ukuze uphumelele. Ukusuka kwimbono ukuya kwimveliso egqityiweyo, iqulathe amanqanaba aqinisekisa ukusebenza kwemveliso, inzuzo, kunye nokwamkelwa kwabathengi.

Ukuba lixesha lakho lokuqala ukwenza iimveliso ukwanelisa abathengi, kubalulekile ukunikela ingqalelo kwiinkcukacha zokuqinisekisa ukuba inqanaba ngalinye lokuvelisa liyaphumelela. Ngezantsi, sicalula ukuba ungayenza njani imveliso yakho ngamanyathelo ali-10.

Isiqulatho
Amanyathelo ali-10 okwenza iimveliso zakho
isishwankathelo

Amanyathelo ali-10 okwenza iimveliso zakho

Uphuhliso lwemveliso olusebenzayo alukho malunga nokwenza into kuphela - lumalunga nolungelelwaniso lobuchule. Imveliso yakho kufuneka ibe neethagethi ezintathu: ihlangabezane neenjongo zeshishini, yanelise iimfuno zabathengi, kwaye ingene ngaphandle komthungo emarikeni. 

Ngokunjalo, kukho amanyathelo angundoqo ali-10 okuqalisa inkqubo yophuhliso lwemveliso yakho.

1. Ukuphuhlisa ingcamango yemveliso ekhethekileyo

Okokuqala, phuhlisa umbono wemveliso ube ngumbono othengisekayo owahlulayo kubantu okhuphisana nabo. 

Around I-40% yabavelisi bathi kuthatha phakathi kweenyanga ezintandathu kunye ne-12 ukuphuhlisa imveliso entsha, ukusuka kwingcamango ukuya kwintengiso, ngoko ke umonde ubalulekile. Qala ngophando lwemarike ukuqinisekisa ukuba kukho imfuneko yemveliso yakho kwimarike ojolise kuyo. Oku kuya kuqinisekisa ukuba urhwebo lwemveliso lufanelekile ekuhambeni kwexesha. 

Buza imibuzo efana nale:

• Ngaba imveliso yakho iyahlangabezana nesidingo okanye isombulula ingxaki?
• Ngaba kukho ezinye iimveliso esele zizalisekisa imfuneko?
• Imveliso yakho yohluke njani kwezinye zemarike?

Ukuba iimpendulo zakho kule mibuzo ziyakhuthaza, qhubeka uye kwinqanaba elilandelayo lenkqubo yokuvelisa.

2. Yila iprototype

Emva kokwakha ingcamango yemveliso, zoba uyilo. Kuya kufuneka ichaneke njengoko iya kuba sisiseko somzekelo wakho. 

Olu luyilo lukuvumela ukuba uqikelele ukuba nokwenzeka kombono wakho kwaye ulungise iziphene. Uyilo lwakho lunokuba lwedijithali okanye lomzimba, olunokubiza kakhulu. Sebenzisa ezi zixhobo zilandelayo kuyilo lwakho:

• imizobo
• Isoftware yomfuziselo we3D
• Iividiyo kunye nemifanekiso njengereferensi
• Ukuqesha abaqulunqi bemveliso abazimeleyo (Fiverr, Upwork, kunye neFreelancer)
• Ukusebenzisa iinkcazo ezibhaliweyo

A uphuhliso lwemveliso Umcebisi unokuba luncedo, ngakumbi ukuba lixesha lakho lokuqala ukuzulazula Inkqubo yokwenza. Umcebisi unokukunceda ukuba wenze uphando, uphuhlise, kwaye uqalise imveliso yakho. Baza kubonelela ngolwazi lweshishini kunye neengcebiso zokonga iindleko kwinkqubo yakho yemveliso. 

Ukuba ibhajethi yakho incinci kakhulu ukuba ungaqesha umcebisi, cinga ngokucela uncedo kumntu okwinethiwekhi yakho owakhe wavelisa iimveliso. Ingcebiso ibalulekile ekukhuliseni ishishini lakho, ngoko ungalibazisi ukucela uncedo kubahlobo kunye noogxa bakho.

3. Lungisa isicwangciso soshishino

Emva kokumisela ukuba ngaba wakho umbono wemveliso iyafikeleleka, phuhlisa isicwangciso soshishino. Kuya kukunceda uqonde iindleko zakho, ukhuphiswano, kunye nemarike ekujoliswe kuyo. Kuya kukunceda ukuba uzibekele usukelo olusengqiqweni kwaye ujonge inkqubela yakho.

Masithi unombono wenkampani yetshokholethi yobugcisa bembotyi-to-bar kunye nokukhangela ngokuthe ngqo ukuthengisa. Uya kudinga umthengisi wekhokhoa othe ngqo, i-chocolatier ebalaseleyo kunye nesicwangciso soshishino ukutsala utyalo-mali lwangaphandle. 

Esi sicwangciso soshishino kufuneka siquke okwakho:

• Isiphakamiso sokuthengisa esisodwa (yintoni eyenza ukuba wahluke kwezinye iifektri zetshokholethi?)
• Imodeli yeshishini
• Isicwangciso sokuthengisa kunye nentengiso 
• Uqikelelo lwentengiso
• Ukukhula okulindelekileyo

Isicwangciso sakho seshishini kufuneka siquke indlela oceba ukuxhasa ngayo iindleko zakho zokuqalisa, iindleko zokusebenza zenyanga kunye neenjongo zengeniso. Ukuphendula le mibuzo kuya kubonisa abatyali-mali abanakho ixabiso lengcamango yemveliso.

4. Ukufumana inkxaso-mali

Unokusebenzisa isicwangciso sakho soshishino ukufumana imithombo eya kutyala imali kuwe. Kunokuba luncedo xa ufaka isicelo semali-mboleko yebhanki-okanye, kungenjalo, crowdfunding ishishini lakho.

Enye yeenzuzo zokufumana imali eninzi kukuba nabani na angayenza. Ivumela amashishini ukuba anyuse imali kubatyali-mali kwi-intanethi. Iiplatifti zeCrowdfunding ezifana neKickstarter, Indiegogo, kunye nePatreon zilungile kwiphulo lakho. Isihloko sakho sephulo lokuxhasa abantu abaninzi kufuneka sicace kwaye sibe mfutshane ukuze abantu bayiqonde lula imveliso yakho. 

Umzekelo, iGearLand, inkampani yorhwebo yangaphandle evelisa izinto ezintsha, icaciswe ngokucacileyo kubathengi bayo ukuba indawo yabo efihlakeleyo yokulwa nobusela inokutshintsha njani ibe ziintlobo ezintlanu ezahlukeneyo zeengxowa. Isihloko sephulo labo nalo sinomtsalane, sinceda ukuvusa umdla wabafundi.

Ukongeza, ukuba wenza ividiyo yepitch, zama ukuyenza ibe ngumntu ngokusebenzisa i-voiceover ukwenza unxibelelwano lomntu. Kwakhona, yenza ityala ngombono wakho kwaye ubonise ezinye zeempawu zeprototype okanye uyilo kubatyali-zimali abanokubakho.

Ngokomzekelo, usomashishini, u-Bianca Wittenberg, wabeka ingcamango yakhe - isixhobo sokucima umlilo, i-Firefighter1 - kwi-TV yenyani ye-TV ye-Shark Tank. 

Ingcamango yayikukuba ekubeni amakhaya amaninzi enamadama, kutheni ungasebenzisi amanzi ukulwa nokuqhambuka komlilo ngaphambi kokuba kufike abacimi-mlilo? Uye wachaza ukuba isixhobo sinokumpompa njani iilitha ezingama-80 ngomzuzu, ekugqibeleni sifumana inkxaso-mali.

Khumbula ukukhuthaza iphulo lakho ngoluhlu lwakho lwe-imeyile, imidiya yoluntu, iiblogi, okanye iiforamu.

5. Fumana abavelisi abathembekileyo

Nje ukuba unenkxaso-mali, fumana oyena mvelisi uluncedo ukuze wenze umbono wakho ube yinyani.

Ngaba banophononongo oluhle? Kuthekani ngelayisensi yeshishini? Kwakhona, qinisekisa ukuba banomgca wokuvelisa othembekileyo. Unokufumana abavelisi kumaqonga afana ne-Chovm.com. Khangela nje iimveliso ofuna ukuzenza. 

Umzekelo, ukuba ufuna ukwenza isepha, ukukhangela ngokukhawuleza kuya kubonisa amawaka eesepha ezivela kubaboneleli/abavelisi. 

Cofa ku-“Qhagamshelana nomthengisi” okanye “Ncokola ngoku” ukubona ukuba bayakwazi na ukwenza iisepha ngokweenkcukacha zakho.

Yenza uxwebhu oluneenkcukacha zomenzi oluchaza iinkcukacha abaza kuzifuna abavelisi ukwenza iimveliso zakho. Bonisa oku kubo njengoko uthengela abavelisi ukuze baqonde ububanzi beprojekthi yakho kwaye bagqibe ukuba bangayifeza na.

Babuze le mibuzo ilandelayo ukuqinisekisa ukuba kukho ukulingana:

• Banokuvelisa ngokukhawuleza kangakanani kwaye bathumele iimveliso zakho?
• Zithini iindleko zabo zokuvelisa?
• Babiza malini ngokuthumela kunye nokuphatha?
• Basebenzisa ntoni abathwali?
• Yeyiphi imiyinge yeodolo yabo encinci? 

Ukukwazi kwakho ukufumana umenzi ofanelekileyo kunokukwenza okanye ukwaphule inkampani yakho, yenza uphando lwakho kakuhle. 

6. Cela iikowuteshini kubavelisi abaninzi

Ngoku unoluhlu lwabavelisi abathembekileyo, qalisa ukucela iikowuti, oko kukuthi uqikelelo lwamaxabiso olusekwe kwinto oyifunayo onikwa ngabavelisi phambi kokuba uzibophelele ekuzixhaseni. 

Ungakwenza oku ngokusebenzisa a Isicelo seKotazo (RFQ) kwi-Chovm.com. Ii-RFQs luxwebhu olusetyenziswa ngabathengi be-B2B xa befuna ukuthethathethana nabathengisi ngeemveliso abanomdla kuzo.

Apha, ungamema ukubhida okuvulelekileyo ngokungenisa iRFQ endaweni yokuqhagamshelana nababoneleli/abavelisi ngabanye, njengoko besichazile ngaphambili. Yiya e rfq.chovm.com, kwaye uya kubona ifom efana nale:

Njengoko ubona kumfanekiso ongentla, unokufumana iikowuti zeemveliso okhe wazibrawuza ngaphambili.

Xa uthumela iikowuti zakho, caca malunga nento oyifunayo kubavelisi. Kukho isithuba apho unokufaka khona amaxwebhu, ke bandakanya imifanekiso eneenkcukacha yeprototype yakho, unikezelo lwe-3D, kunye nolwazi lwemathiriyeli ekrwada.

Emva kokuba ungenise iRFQ yakho, i-Chovm iyayihlola phambi kokuvula umgangatho kubavelisi beekowuteshini. I-Chovm ikwajonga ezi ngcaphuno zobunyani phambi kokuba uzifumane. Nje ukuba uzifumene, ungaqalisa uthethathethwano.

7. Oda iisampuli

Cacisa olona khetho lufanelekileyo ngokusekelwe ekubeni zeziphi iikowuti zabavelisi ezihambelana nohlahlo lwabiwo-mali lwakho. Finyelela kubo kwaye isicelo seesampuli. Ngale ndlela, uya kuqinisekisa ukuba imveliso yokugqibela yile nto uyifunayo.

Ukongeza, khetha ubuncinci iinkampani ezimbini zokuvelisa kwaye u-odole iprototype yemveliso ebonakalayo ukusuka nganye ukuyithelekisa. Iisampulu zokuodola ngeedilesi ze-imeyile abazinikezelayo kwiikowuteshini zabo zexabiso. 

Kungenjalo, xa usenza ukhangelo lwemveliso, njengoko besixoxile ngaphambili, ukucofa ezo zihambelana neemfuno zakho ziyakusa kwiphepha leenkcukacha zemveliso. Uza kubona "isampulu yeodolo" kwikona ekunene yephepha:

Mhlawumbi uya kufuna ukucokisa isampuli oyikhethileyo, ngoko ungabi nazintloni ngokunika ingxelo enyanisekileyo. Oku kuqinisekisa ukuba umphumo wokugqibela yimveliso esemgangathweni.

8. Misela imigaqo yakho

Nje ukuba ukhethe umenzi, kwaye uvavanye kwaye ugqibezele isampulu yemveliso yakho, thetha-thethana ngeenkcukacha ezinxulumene nemiqathango yentlawulo, ulungiselelo, kunye nezixa zokuodola.

Ukuba ucela imigaqo yokuhlawula ngexesha lothethathethwano nabavelisi e-Chovm, unokufumana i-70/30 immimiselo yokuhlawula. Oku kuthetha ukuba unokuhlawula i-70% ngaphambili kunye ne-30% emva kokufumana iimpahla. 

Ngaphezu koko, ukuba awufuni ukubeka uxinzelelo lwebhajethi kwishishini lakho, unokufuna ukusasaza intlawulo ngexesha lokukhulula imali kwezinye iindleko. Cinga ngothethathethwano ngentlawulo yexesha elide yesavenge sokugqibela (umz. kwiintsuku ezingama-60) emva kokufumana iimpahla. 

Njengoko usakha ubudlelwane obusekwe kwintembeko ngokuhamba kwexesha, unokufudukela kwimigaqo yentlawulo elunge ngakumbi.  

Kwakhona, kuya kufuneka uthetha-thethwane ngobuncinci bomthamo weodolo nomenzi. Ubuncinci beodolo yabo inokufuna iiyunithi ezininzi kwiodolo yakho yokuqala, kodwa zama ukufikelela kwisivumelwano esiyinzuzo macala. 

Qaphela ukuba abavelisi be-Chovm.com banokukunika izaphulelo ukuba ufuna ukuthenga ngobuninzi. Ukuba ulishishini elitsha, khangela abavelisi abazimisele ukusebenza namashishini amancinci afana nelakho kwaye ukhule nawe.

Okokugqibela, nokuba umenzi wakho uya kukubonelela ngokuthe ngqo okanye asebenzise umntu wesithathu ophetheyo, xoxa ngolungiselelo. Cela ixesha lexesha lokufika kweemveliso zakho ukuze wenze izicwangciso kwaye ubambe abathwali / abavelisi baphendule.

9. Qinisekisa imveliso yakho

Ngaphambi kokuqaliswa kwemveliso, ukuqinisekiswa kwemveliso yakho entsha phakathi kwabaphulaphuli ojolise kubo kubalulekile. 

Oku kuya kukuvumela ukuba ufumanise ukuba imarike yakho ekujoliswe kuyo iya kuyifumana njani imveliso yakho xa uyisungula. Kuya kukunceda ukuba uchonge iindlela zokuphucula imveliso kwaye usulungekise isicwangciso sakho sokuthengisa.

Indlela ekhawulezayo yokuqinisekisa imveliso yakho kukusebenzisa abaphembeleli bemidiya yoluntu kwi-niche yemveliso yakho. Ungathumela iisampulu zemveliso kubo ukuze benze iividiyo ezingafakwanga ebhokisini, bebuza abalandeli babo ngeembono zabo.

Umzekelo, i-OnePlus, inkampani ye-elektroniki yabathengi, ibambisene noLauri, umchasi weYouTube, ukuphonononga i-OnePlus 10 pro smartphone.

 

Kwividiyo ye-unboxing, uLaurie ubonise isikrini sefowuni, imemori, kunye nezinye izinto ezivumela ukuba iqhube imidlalo enzima yemizobo ngokutyibilikayo.

Le vidiyo ivelise i-buzz ngeembono ze-585,000, ngelixa abalandeli babebelana ngeengcinga zabo kwiimpawu zayo.  

10. Yakha ubudlelwane kunye nomenzi wakho

Ubudlelwane obusekwe ekuthembekeni kunye nomenzi wakho bubalulekile kuba bunokunceda ukuphucula umgangatho wemveliso yakho. Njengoko besiya bekwazi, baya kukwazi ukuqikelela iimfuno zakho, bephucula ukusebenza kwakho kakuhle.

Usenokonwabela izaphulelo kunye nezinye izinto ezifunyanwa ngabathengi abatsha.  

isishwankathelo

La manyathelo abalulekile kwimpumelelo yemveliso yakho kwimarike. Nganye ifuna ukucwangciswa ngononophelo, uphando olunzulu, kunye nokwenziwa ukuze ubone umbono wakho uphila.

Ngelixa uphuhliso lwemveliso lunokubonakala lucelomngeni, ukulandela la manyathelo achazwe ngasentla kunokunceda ukubona imveliso yakho isuka kwingcinga iye kwinyani kwisithuba seenyanga.