IiNtengiso zeShishini

Ukuthatha okuphambili:

Ukuthengiswa kweshishini kufuna indlela yokucinga phambili ekuqondeni iimfuno zabathengi, kunye nokulungelelanisa ezo mfuno kunye nesisombululo sakho phakathi kothethathethwano olunzima kunye nolawulo lwabachaphazelekayo.

Iindlela zoqoqosho zomeleza imeko yokuthengisa ishishini, zikhuthaza iingcali ukuba zibeke phambili izicwangciso ezihambelana neminqweno yabathengi ngaphezu kokuthanda ukuthengisa.

Ukuthengiswa kweshishini okuyimpumelelo kufuna ulungiselelo olucokisekileyo, ukuqonda abachaphazelekayo, kunye nokuseka uthethwano ukuze kujongwe iidili ezintsonkothileyo ngempumelelo.

Ukufumana isivumelwano seshishini kubandakanya ukuhamba uthethathethwano oluntsonkothileyo, ukulawula abachaphazelekayo kunye nokulungelelanisa iimfuno ezithile zabaxhasi. Izinto ezininzi ziwenza ube nzima umsebenzi, kubandakanywa ubume bombutho, iinkxalabo zabenzi bezigqibo, amaxabiso, iikhontrakthi kunye nokhuphiswano. Oku kufuna indlela yokucinga phambili ekuqondeni iimfuno zabathengi kwaye uzilungelelanise nemveliso okanye isisombululo sakho.

Iimeko zezoqoqosho ezikhoyo zikhokelele amashishini amaninzi ukuba enze ukhetho olunzima, olufana “nokwenza okungakumbi ngokuncinci.” Uqoqosho lwangoku luqinise ngokungenakuthintelwa imeko yeengcali zokuthengisa amashishini. Iingcali zentengiso zingoyisa le mingeni ngokusebenzayo ngokuthatha iindlela ezihambelana nomnqweno womthengi wakho wokuthenga, ngaphezulu komdla wokuthengisa wokuthengisa.

Yintoni intengiso yamashishini?

Idla ngokubizwa ngokuba yintengiso entsonkothileyo okanye eyisisombululo, intengiso yeshishini ibonelela kwiimfuno ezinzima zamashishini amakhulu okanye imibutho. Ezi ntengiselwano zentengiso ayikokuthenga nje; bamele utyalo-mali olucwangcisiweyo ngumxhasi. Izabelo kwezi zivumelwano ziphezulu kwaye zihlala zibandakanya izibophelelo ezibalulekileyo zemali kunye nokuhlanganiswa okuntsonkothileyo kweemveliso okanye iinkonzo kwiinkqubo ezikhoyo zomthengi.

Iintengiso zentengiselwano ngokuchasene neentengiso zeshishini

Iintengiso zentengiselwano zithe ngqo, zihlala zibandakanya umenzi wesigqibo omnye kunye notshintshiselwano olulula lwempahla okanye iinkonzo zokuhlawula. Ixabiso lokuthunyelwa kunye nophononongo - oluhlala lukwabelwana njengobungqina babathengi - luhlala lubalulekile kwizivumelwano zentengiselwano. Ezi ziqinisekiso zilungileyo zisetyenziswa kuwo wonke amaqonga okuthengisa ohlukeneyo ukwakha ukuthembana. Nangona kunjalo, i-dynamics itshintsha kakhulu kwintengiso yeshishini:

• Iintengiselwano zinemiba ephezulu
• Imijikelo yokuthengisa ihlala ixesha elide
• Abantu abaninzi abachaphazelekayo babandakanyeka kwinkqubo yokuthenga
• Abenzi-zigqibo bohlukile kubathengi
• Inkqubo yolwamkelo inokufuna uvandlakanyo olungqamene nesebe
• Kukho imfuneko ephezulu yokwenza ngokwezifiso

Ingaba inkqubo yohluka njani kwintengiso yeshishini?

Ukubeka isiseko

UBenjamin Franklin ucatshulwe esithi, “Ngokusilela ukulungiselela, ulungiselela ukungaphumeleli.” Ukuqonda iimfuno zomxhasi wakho kunye nokwenza ngokwezifiso ukuba isisombululo sakho siya kuzifanela njani ezo mfuno, sidityaniswa nolungiselelo olubhalwe kakuhle, lukhokelela kwiziphumo ezingcono. Amalungiselelo okuqala afuna ukuphonononga imingeni eyodwa ajongene nayo umxhasi kwaye ulungelelanise indlela yakho ngqo kumxhasi.

Amaqhinga asebenzayo

Njengomzekelo, makhe siqwalasele amava am ngebhanki yorhwebo. Ndalandela iinzame zabo zokuthengisa ukuchonga apho bagxininise khona izicwangciso zabo zokukhula. Uninzi lweentengiso zale bhanki zigxile ekufumaneni idiphozithi entsha ebhankini, kubandakanywa amaxabiso kunye nogxininiso kulwazi lwabathengi. Ndisazi ukuba le yeyona nto bagxile kuyo, ndaqala iincoko ngokubuza imibuzo malunga nale njongo, efana nale:

“Ndijonge ukuqonda iinjongo zebhanki ngamaphulo ajolise ekwandiseni ii-akhawunti zedipozithi. Ngaba unokubonelela ngengqiqo kwisicwangciso esipheleleyo, iinjongo zamanani, okanye naziphi na ezinye izinto ozivavanyayo ukutsala iiakhawunti ezintsha? "

Iimpendulo zale mibuzo zandivumela ukuba ndimbe nzulu kwimingeni ababejongene nayo kwaye ndilungelelanise unxibelelwano lwam lwexesha elizayo malunga neentlungu zabo ezithile.

Le ndlela ibaluleke kakhulu kwiintengiso zeshishini, apho izabelo ziphezulu kakhulu. Abathengi bathatha imingcipheko eyongezelelekileyo malunga notyalo-mali lwemali kwaye bafuna isiqinisekiso sokuba isisombululo siya kudibanisa ngaphandle komthungo kwindawo yabo yoshishino entsonkothileyo.

Njengoko uhlahlo lwabiwo-mali luqiniswa, iingxaki zoqoqosho ziqhubekile kwaye nendima yokuthengwa kwempahla iye iqina, kuthatha kancinci kakhulu ukuba isivumelwano siphumelele. Ukuvala amashishini amakhulu, abantu abathengisa amashishini kufuneka bacokise iinkqubo zabo kwaye benze nzulu ulwazi lwabo lweakhawunti, basebenzise iindlela ezilungelelanisiweyo zokuphumelela.

Ukuqonda abachaphazelekayo

Omnye umsebenzi wabathengisi beshishini kukuqonda abadlali abaphambili kunye nezizathu zabo ekwenzeni izigqibo. Oku kudlulela ngaphaya kokuchonga umenzi wesigqibo sakho. Oku kubandakanya ukuqaphela uvuselelo lomthathi-nxaxheba ngamnye, ukusuka kubasebenzisi bokugqibela ukuya kwiintloko zamasebe ukuya kubathengi bezoqoqosho.

Oku kuqonda kubaluleke kakhulu ekwenzeni isindululo sexabiso esinyanzelisayo esihambelana neemfuno ezahlukeneyo zeshishini. Yeyiphi imingeni egcina umenzi wezigqibo elindile ebusuku? Ziziphi iimpawu eziza kunceda ukuxazulula inqaku lentlungu ephindaphindiweyo kubasebenzisi bokugqibela? Ukuqonda iindlela zoshishino ezichaphazela ishishini labo kunceda ukwakha ubudlelwane obuluqilima kwaye ulungelelanise ngcono izisombululo zakho kunye neziphumo ezinqwenelekayo.

Amaqhinga asebenzayo

Ngo-2020, ndasebenzisana neGosa eliyiNtloko leTyala (CCO) ebhankini etyale imali eninzi kwimali-mboleko yorhwebo edityaniswe nelori yomthwalo omde. Bekukho ithemba elikhulu malunga nokukhula kweshishini ngexesha lobhubhani, kodwa inkxalabo malunga nokunyuka kwamaxabiso edizili kunye nokwehla kwemfuno evele.

Ukujongana neenkxalabo zolawulo malunga nolungelelwaniso olukhulu kolu shishino, iCCO isebenzise i-IBISWorld's Industry Outlook kunye neMiba yeMpumelelo ePhambili. Oku kuqaqambise ukuguquguquka kwengeniso okuvela kwintlawulo eyongeziweyo kunye nexabiso lempahla yorhwebo, ebonisa ukomelela kwepotfoliyo yemali-mboleko kubalawuli ngengazange yenzeke ngaphandle kokungena nzulu kwiinkcukacha.

Ngaxeshanye, sifunde ukuba uMongameli weMarike udinga uncedo lokutshintsha ukusuka kwizindlu zentengiso ukuya kwi-C&I yokuboleka. Banikwe uxanduva lokutsala amashishini anemali egciniweyo enkulu, ngokomyalelo weGosa eliyiNtloko lokuBoleka imali. Senze uludwe lwamashishini asemngciphekweni osezantsi ngokuqukuqela kwemali eyintsalela elungiselelwe imarike yelizwe yeqela lakhe ukwenza lula umthwalo wakhe.

Ngaphandle kweemfuno ezahlukeneyo, siye sajongana neenkxalabo ze-CCO kunye noMongameli weMarike ngokulungelelanisa umyalezo wethu ukujongana ngqo nemingeni yabo ngaphakathi kumbutho omnye.

Ukuqulunqa uthethathethwano

Emva kokufumana ukuthenjwa kwabenzi bezigqibo kunye nabaphembeleli abaphambili, inkqubo yokuthengisa ishishini ihlala ibandakanya ukuhamba ngeengxoxo ezintsonkothileyo zekhontrakthi. Uhambo lubandakanya ukubandakanya umthengi wezoqoqosho kwaye ludlulele ekuthengeni kunye nokusemthethweni thethwano lokugqibela kunye nokuphuma.

Imfuno yenkqubo yothethathethwano ecokisekileyo necwangciswe kakuhle iyandiswa njengoko iikhontrakthi ezikwinqanaba loshishino ziza nezabelo eziphezulu kunye nokuphononongwa okukhulu. Umthengisi kufuneka alungelelanise isindululo seshishini kunye neenjongo zethemba, ukunyamezela umngcipheko kunye netyala eliqinileyo ukuthethelela ixabiso ngokuchasene neenzame zokunciphisa iindleko.

Amaqhinga asebenzayo

Kwinkqubo yethu yokuthengisa ishishini, ndifake ingxelo yabasebenzisi kunye nokuqonda injongo yombutho yothethathethwano olucwangcisiweyo. Umzekelo, impendulo yabathathi-nxaxheba bolingo lwangaphambili iqaqambise indlela iingxelo zethu eziye zaququzelela ngayo iingxoxo kwimingeni yabathengi babo, ibonelela ngezimvo ezixabisekileyo kubathengisi.

Emva kokuqulunqa nokulungelelanisa ingxelo, sijongana nenjongo yeqela lokuthenga yokunciphisa umrhumo welayisensi. Imbuyekezo kolu tyalo-mali luncinci iya kuba luncedo ngelixa ixhasa iqela ekufezekiseni nasekugqithiseni usukelo lwengeniso.

Ukulungiselela uthethathethwano kubalulekile. Ukulungiselela kuqinisekisa utshintsho olugudileyo ukusuka kwiingxoxo zokuqala ukuya kwisivumelwano sokugqibela. Ukuphumelela kwintengiso yeshishini kufuna ukuphuculwa okuqhubekayo kwezakhono kunye nezicwangciso zokuziqhelanisa ngaphaya kwezivumelwano zokuvala nje. Ngexesha lothethathethwano oluntsonkothileyo, iingcali zentengiso zinokuphucula ukusebenza kakuhle kwenkqubo ngokudibanisa ulwazi lwehlabathi lokwenyani, njengengxelo kunye nokuzilungelelanisa neenjongo ezicwangcisiweyo.

Yahluke njani imiceli mngeni yentengiso kwizivumelwano zeshishini?

Ukuthengisa kunzima, ngaphandle kwamathandabuzo ngako. Wonke umthengisi ujongene nemiqobo, kungakhathaliseki ukuba imarike okanye imveliso yabo. Nangona kunjalo, eminye yale mingeni iyaqiniswa okanye ithatha iindlela ezahlukeneyo kwintengiso yeshishini.

1. Ukukhuphisana ngokuqwalaselwa

Imingeni yokuthengisa ishishini iyahluka njengoko ibandakanya ukhuphiswano olumandla. Ukusika ingxolo yabanye abathengisi, ngakumbi abo baxhomekeke kuphela kwiindlela eziqhelekileyo, kufuna indlela ecingayo kunye nobuchule. Abathengisi abakhuphisani kuphela namanye amashishini, kodwa bayasokola nokunyuka kwamanqanaba ezivumelwano zoshishino. Abenzi bezigqibo bahlala bejija iipawutshi ezivela kubathengisi abaninzi, nto leyo eyandisa ubunzima bokuthimba ingqalelo yabo.

Ubukho babathathi-nxaxheba abaninzi, ngalinye lineemfuno ezizodwa, zenza nzima ngakumbi oku. Ukuthengiswa kweshishini okuyimpumelelo kufuna ukuqonda ubume benkampani kunye nenkcubeko, ukulungelelanisa imiyalezo ngokufanelekileyo kunye nokubonisa ixabiso elingaphaya kwezikripthi eziqhelekileyo. Ukongeza, badinga ukwakha ubudlelwane obuluqilima nabachaphazelekayo abaphambili.

2. Ukulungelelanisa inowuthi

Ngelixa ukungena uvale amehlo kunokwamkeleka kubathengisi bentengiselwano abayaziyo imarike yabo kakuhle, kukho ezinye iinketho zeengcali zentengiso yeshishini. Kufuneka silungelelanise imiyalezo yethu, sigxininise oko kubalulekile kwiinjongo ezizodwa kunye neminqweno yomthengi ngamnye. Ngokufanelekileyo izivumelwano zamashishini zifuna ulungelelwaniso phakathi kwexesha elinikezelwe kuphando kunye nemisebenzi ephuma ngaphandle; ukungalingani kunokunciphisa ukusebenza kakuhle komthengisi.

Iintengiso zeshishini zifuna ukuqonda okunzulu ngemingeni ethile yomthengi, amandla oshishino kunye neenjongo ezicwangcisiweyo. Ezi zivumelwano zibandakanya abenzi bezigqibo abaninzi ngezinto eziphambili ngokubaluleka, ezifuna isandi esiguquguqukayo. Umjikelo wentengiso mde kwintengiso yeshishini kunye nokutshintsha iimeko ngokuhamba kwexesha kunokufuna uhlengahlengiso lwe-pitch. Ke ngoko, intengiso yeshishini ifuna ukwenziwa ngokwezifiso okuphezulu, ukuguquguquka kunye nokuqonda okubukhali kokutshintsha iimfuno zabathengi.

3. Ukufikelela kubenzi bezigqibo

Ukuthengiswa kwentengiselwano ngamanye amaxesha kunokuvalwa ngaphandle kokunxibelelana ngokuthe ngqo nomenzi wesigqibo. Nangona kunjalo, oko akufane kwenzeke kwizivumelwano zeshishini. Naxa bengabandakanyekanga ekuqaleni kobudlelwane, umenzi wesigqibo udla ngokungeniswa kwinkqubo yokuthengisa. Oku kungenxa yokuba iinjongo zabo zomgangatho ophezulu kunye nomkhombandlela weshishini kufuneka ulungelelaniswe nokuthenga okukhulu.

Oku kunokusebenza kwinzuzo yomthengisi. Intsebenziswano nganye inika ithuba lokucoca i-pitch yokuthengisa. Masithi unxibelelwano lwakho lokuqala lunika ukuqonda kwiinjongo kunye nezinto eziphambili zomenzi wesigqibo. Kwimeko enjalo, ungasebenzisa olu lwazi ukulungisa isandi sakho, usilungelelanise kufutshane neyona njongo yeshishini.

4. Ukwakha ukuthembana nabafowunelwa

Ukunika ubungakanani bezivumelwano zeshishini, umgangatho ophezulu wokuthembela uyafuneka. Abathengisi kufuneka baqonde ixabiso lolwazi lweshishini, olusebenza njengesiseko sokuseka ukuthembana kunye nabathengi. Kunye nabakhuphisanayo bajongana nemingeni yoshishino efanayo, ulwahlulo lulele ekuqondeni ama-nuances athile, kubandakanya imimiselo, iintsingiselo, imingeni kunye nokhuphiswano lomhlaba.

Olu lwazi luvumela unxibelelwano olungaguqukiyo kwaye lubonise ubuchule, ukuzibeka njengomcebisi othembekileyo kunomnye umthengisi. Ngokuhlala unolwazi ngeentsingiselo zeshishini kunye nokulindela imiqobo yokulawula, abathengisi banokulungelelanisa iminikelo yabo kunye nesikhokelo sobuchule seshishini, beqinisekisa ukubaluleka kunye nobomi obude.

5. Imijikelo emide yokuthengisa

Iintengiso zeshishini zikwabonelela ngemingeni ekhethekileyo ngenxa yokwandiswa kwemijikelo yokuthengisa. Ngokungafaniyo nezivumelwano ezincinci, ezi ntengiselwano zihlala zithatha iinyanga okanye iminyaka. Oku kubangelwa ubukhulu becala kukubandakanyeka kwabathathi-nxaxheba abohlukeneyo. Ngamnye kwaba bachaphazelekayo ufuna unxibelelwano oluthile kunye nokuvunywa, nto leyo yongeza ubunzima.

Ukuhamba ngempumelelo kufuna:

• Ukuchonga abachaphazelekayo abaphambili
• Ukuqonda iimfuno zomntu ngamnye ochaphazelekayo
• Ukusingatha uthethathethwano ngobunono
• Ukusebenza ngeenkqubo ze-bureaucratic

Oku kuvavanya umonde nokuzingisa kwaye kufuna ingqiqo enzulu yolwakhiwo lwequmrhu lomthengi ukulungiselela isivumelwano seshishini esiyimpumelelo.

Iintengiso zeshishini zitshintshile

Yiba nomfanekiso wesigqeba sokuthengisa seshishini esivela kwinkampani yesoftware efuna ukuzibandakanya nombutho obalulekileyo. Kwimeko yangoku, abathengi banolwazi oluphezulu kwaye bahlala beqhuba uphando lwabo kumaqonga afana ne-Gartner's Digital Marketplace okanye i-G2. Oku kuziphatha kunokutyhafisa abathengi ekuzibandakanyeni ukuba kugxilwe ekubafundiseni ngezisombululo kunokuqonda imingeni kunye neenjongo zabo ezizodwa. Iintengiso zeshishini zitshintshile ukusuka kulawulo lwedatha ubukhulu becala, kugxilwe kwiimethrikhi ezinje ngeefowuni kunye nokulungelelaniswa kwemarike, ukuya kwindlela ebaluleke kakhulu. Ngoku, iintengiso zeshishini zimalunga nobugcisa bokubulawa. Olu tshintsho lubonisa ukuba abathengi baye banolwazi kwaye bathambekele ekwenzeni uphando lwabo ngeemveliso.

Ngenxa yoko, iingcali zentengiso yeshishini ngoku zifuna isiseko esomeleleyo esibeka phambili iminqweno kunye neengxaki zomthengi. Kulapho ulwazi lweshishini luba lubalulekile. Ukuqonda imigangatho yoshishino, iintsingiselo kunye nokunye kunokujongana kwangaphambili nogcino lwabathengi olunokubakho okanye ukuthambekela ekunikezelweni komthengisi weshishini.

Ukongeza, ukuvela kobukrelekrele bokwenziwa (AI) kuye kwayiguqula imeko yokuthengisa, inika amandla abaqeqeshi bokuthengisa ngedatha eqhutywa yidatha, uhlalutyo lokuxela kwangaphambili kunye nobuchule bokuzenzekelayo. Nangona kunjalo, ukuthembela kuphela kwi-AI kunemigibe emininzi. Umthengisi kufuneka aqinisekise ukuba uhambisa ulwazi olufutshane, oluchanekileyo, oluphandwe ngokucokisekileyo. Ukuba ubonwa njengomthengisi ogxile kuphela ekuthengisweni ngokukhawuleza, kunokuba umcebisi othembekileyo oqonda ngokwenene ishishini lomthengi, usengozini yokuphulukana nokuthembana. Ukuphulukana nokuthenjwa komthengi kwenza uhambo lokuthengisa lube lucelomngeni kakhulu.

Iingcamango zokugqibela

Ukuphumelela kwintengiso yeshishini kufuna indlela epheleleyo ehamba ngaphaya kwamaqhinga emveli. Ukuqonda iimfuno zabaxumi, ukuhamba kwimijikelo yokuthengisa entsonkothileyo kunye nokwamkela amacebo amatsha ngundoqo kwimpumelelo. Njengoko imbonakalo yomhlaba iqhubeka nokuvela, iingcali zentengiso kufuneka zihlale zikhulile, zisebenzise itekhnoloji kunye nophando ngelixa bephucula izakhono zabo zokusebenzisana ukuze baphumelele kulo msebenzi unzima kodwa unomvuzo.

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