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Uzenza njani iiBlogs ze-SEO

Xa kuziwa ekubhaleni iiblogi, uhlala usiva malunga nokwenza injini yokukhangela (seo), isihloko esinzima kwaye esibanzi esitshintshileyo kwiminyaka njengoko i-algorithms ye-injini yokukhangela iye yavela. 

Ukuba ukhe waziva wothukile xa ucinga ngokulungiselela iibhlog zakho ze-SEO, ukwindawo elungileyo. Apha, siza kuxoxa ukuba yintoni i-SEO, ezinye izinto ezichaphazela i-SEO yebhlog, kunye neengcebiso ezininzi onokuzisebenzisa ukuqalisa ukwenza iibhlog zakho namhlanje.

Isiqulatho
Yintoni i-SEO?
Kutheni i-SEO ibalulekile xa ubhala iiblogi?
Izinto zobugcisa ezichaphazela i-blog SEO
Uwenza njani umxholo weblogi we-SEO
isiphelo

Yintoni i-SEO?

I-SEO, okanye i-injini yokukhangela i-optimization, yinkqubo yokuphucula iwebhusayithi okanye umxholo we-intanethi ukuphucula ukubonakala kwayo kunye nokuhlelwa kumaphepha eenjini zokukhangela (SERPs). 

Injongo ephambili ye-SEO kukunyusa i-organic (engahlawulwanga) i-traffic kwiwebhusayithi ngokuyenza ifikeleleke kwaye ikhangele kwiinjini zokukhangela ezifana neGoogle, i-Bing, okanye i-Yahoo. Ibandakanya iindlela ezahlukeneyo zobugcisa kunye nezicwangciso, kubandakanywa uphando lwegama elingundoqo, ukulungiswa komxholo, kwiphepha kunye ne-off-page optimization, kunye nezinye izinto, zonke ezijoliswe ekuphuculeni indawo yewebhusayithi kwiziphumo zokukhangela amagama athile okanye amabinzana. 

Kutheni i-SEO ibalulekile xa ubhala iiblogi?

Xa i-injini yokukhangela efana neGoogle izalathisa ibhlog, i-SEO ichaphazela umgangatho wephepha, ochazwa yindlela eya kubonakala ngayo kwabo bafuna umxholo. 

Ukongeza, esinye sezizathu zokuba ukubhloga kunokuba luncedo njengesicwangciso sokuthengisa kukuba iphucula i-SEO yewebhusayithi yakho yonke. Ibhlog ikwenza oku ngokunyusa inani lamaphepha anesalathiso kwiwebhusayithi yakho, ekuvumela ukuba ulungiselele amanye amagama aphambili.  

Izinto zobugcisa ezichaphazela i-blog SEO

Kukho izinto ezimbalwa ezilula ezinokuchaphazela kakhulu kwiphepha le-SEO - ukulungiswa ngaphakathi kweposti yeblogi ngokwayo. Ezi ziquka:

  • Isantya sephepha: Eli lixesha elithathayo ukuba iphepha lewebhu lilayishe ngokupheleleyo kwisikhangeli sewebhu. Yinto ebalulekileyo kwi-SEO kuba amaphepha okulayisha ngokukhawuleza abonelela ngamava angcono omsebenzisi. UGoogle kunye nezinye iinjini zokukhangela ziqwalasela isantya sephepha xa ubeka iiwebhusayithi kwindawo. Iblogi yokulayisha kancinci ingakhokelela kumazinga aphezulu okubhobhoza (ipesenti yabasebenzisi abashiya indawo yakho emva kokujonga iphepha elinye) kunye nenqanaba elisezantsi leenjini zokukhangela.
  • Ukuphendula ngeselula: Le yindlela iwebhusayithi okanye ibhlog eqhelana ngayo kwaye isebenza kwizixhobo eziphathwayo, ezinje ngee-smartphones kunye neetafile. Iblogi ephendula ngeselula yenzelwe ukubonelela ngamava afanelekileyo omsebenzisi kwizikrini ezincinci. Iinjini zokukhangela zibeka phambili iiwebhusayithi ezisebenziseka lula kwimigangatho yazo, njengoko itrafikhi yeselula iyinxalenye ebalulekileyo yosetyenziso lwe-intanethi.
  • Idatha yakutshanje: Kwi-SEO, idatha yakutshanje ibhekisela kwindlela "entsha" umxholo. Iinjini zokukhangela zihlala zixabisa umxholo ohlaziyiweyo kunye nowangoku, ngakumbi kwizihloko ezihlala zilungelelaniswa kwaye zivela. Kwiiblogi, ukuhlaziya rhoqo kunye nokongeza umxholo omtsha kunokunceda ukuphucula i-SEO yakho, njengoko ibonakalisa kwiinjini zokukhangela ukuba indawo yakho iyasebenza kwaye inikezela ngolwazi oluxabisekileyo.

Uwenza njani umxholo weblogi we-SEO

Ngoku ukuba uyakuqonda ukubaluleka kwe-SEO, ngawaphi amaqhinga onokuwasebenzisa ukwenza ngcono iiblogi zakho?

#1 - Ukusetyenziswa kwamagama angundoqo

Qala ngokuphanda amagama abalulekileyo asetyenziswa ngabantu ukukhangela izihloko ezinxulumene nebhlog yakho. Sebenzisa izixhobo ezifana ne-Google Keyword Planner, i-SEMrush, okanye i-Ahrefs ukuchonga i-traffic ephezulu, amagama angundoqo akhuphisanayo.

Emva koko, yenza umgangatho ophezulu, onolwazi, kunye nomxholo obandakanyekayo ojongene neemfuno kunye nemibuzo yabaphulaphuli ojoliswe kubo ngokusekelwe kwigama elingundoqo olikhethile. 

Awufuni ukufaka amagama angundoqo kwisicatshulwa, kodwa kufuneka wenze inqaku lokuzama ukuwasebenzisa xa ubhala. Ukuphucula i-SEO, zama ukuzifaka kwisihloko, inkcazo yemeta, i-URL, ezinye zezihloko, isingeniso, kunye nomxholo wonke.

#2 - Bhala isihloko esinyanzelisayo

Isihloko yinto yokuqala eya kubonwa ngabafundi, kwaye iya kugqiba ukuba ngaba bayacofa okanye hayi kwibhlog yakho kwasekuqaleni. Ke, chitha ixesha elithile ucinga ngesona sihloko sinyanzelisayo.

umfanekiso weskrini ovela kwi-Optinmonster Headline analyzer

Esona sixhobo sibalaseleyo kwi-intanethi sokukunceda ukuba ufunde ukubhala izihloko ezinkulu sesi Ukuhlaziywa kwentloko ngu-OptinMonster. 

umfanekiso weskrini ovela kwi-Optinmonster Headline analyser ebonisa amanqaku entloko yale blog

Inokuba luncedo kwizihloko zovavanyo lwe-A/B ukubona ukuba yintoni esebenza kakuhle kubaphulaphuli bakho. 

#3 - Yakha i-SEO engqondweni

Ukubhala ulwandlalo olucacileyo kunye ne-SEO engqondweni kungenza umehluko xa ubhala umxholo omtsha. Inokukunceda ukuba ulungelelanise iimbono zakho ukuqinisekisa ukuba uphendula ngokucokisekileyo umbuzo, uqinisekise ukuba ucinga malunga namagama angundoqo ekujoliswe kuwo, kwaye akuncede ukuba ufumane iindawo ezifanelekileyo ukubandakanya ezinye izinto ezifana nokubonwayo, izibalo, okanye ukucaphula. 

#4 - Qinisekisa ukuba umxholo ubanzi kwaye kulula ukuwufunda

Ngelixa ukucinga ngamagama angundoqo kubalulekile, eyona nto ibaluleke nangakumbi kukuqinisekisa ukuba umxholo wakho ukumgangatho ophezulu kwaye ubanzi. Umxholo wakho webhlog kufuneka uphendule ngokucokisekileyo imibuzo efunwa ngabafundi bakho. 

Isiqulatho seblogi kufuneka kube lula ukufundeka nokufundeka lula; oku kunokuphunyezwa ngokusebenzisa imixholwana evumela abafundi ukuba baqonde ukuba ngawaphi amacandelo, ukubhala imihlathi emifutshane, nokusebenzisa izintlu ezineebhulethi. 

#5 -Sebenzisa imifanekiso kwaye uqinisekise ukuba ilungiselelwe kwaye sebenzisa isicatshulwa sealt

umntu okhangela imifanekiso enokusetyenziswa kwibhlog yakhe

Ukusebenzisa imifanekiso kubalulekile ukwaphula isicatshulwa kwaye ugcine abafundi bexakekile, kodwa kukho iindlela zokwandisa imifanekiso. 

Njengoko sichazile, isantya somthwalo wephepha siyinto ebalulekileyo kwi-SEO, kwaye imifanekiso inokuchaphazela isantya somthwalo. Ke, qinisekisa ukuba imifanekiso ayimikhulu kakhulu, okanye iyicinezele ukuze ingachaphazeli isantya somthwalo. Qaphela: Kukwaluncedo ukuba imifanekiso isabela kwiselula ukuze ingaphazamisi kumava okukhangela kwezinye izixhobo. 

Kukwabalulekile ukuqwalasela isicatshulwa se-alt. 

Yintoni umbhalo ongomnye womfanekiso?

Umbhalo we-alt yinkcazelo emfutshane yomfanekiso kwiphepha lewebhu. Isebenza njengolunye umelo lomfanekiso, ikakhulu kubasebenzisi abangakwaziyo ukubona umfanekiso ngenxa yokukhubazeka okanye ngenxa yokuba umfanekiso ungalayishi. Umbhalo we-alt yomfanekiso yinto ebalulekileyo yokufikeleleka, kodwa ikwadlala indima ebalulekileyo ekuphuculeni i-SEO ngezi zizathu zilandelayo:

  • Injini yokukhangela ukuqonda: Injini yokukhangela i-injini yokukhangela kunye ne-algorithms ayikwazi "ukubona" ​​imifanekiso njengoko abantu besenza. Umbhalo we-Alt ubonelela ngeenjini zokukhangela ngolwazi oluxabisekileyo malunga nokuba umfanekiso umelwe yintoni.
  • I-SEO yokukhangela umfanekiso: Umbhalo weAlt ubalulekile kusetyenziso lomfanekiso wokukhangela. Xa abasebenzisi besenza uphendlo lwemifanekiso, ii-injini zokukhangela zisebenzisa i-alt text ukufumanisa ukuba yeyiphi imifanekiso efanelekileyo kumbuzo wokukhangela. Umbhalo ochazayo wealt unokunceda imifanekiso yakho ibonakale kwiziphumo zophendlo lwemifanekiso efanelekileyo.
  • Ukulungiselela igama elingundoqo: Umbhalo we-Alt uvumela ukuba ubandakanye amagama angundoqo afanelekileyo ahambelana nomfanekiso kunye nomxholo wephepha lakho lewebhu, ukuthintela ngokufanelekileyo i-SEO yekhasi lakho, ngakumbi ukuba umfanekiso uhambelana ngqo nesihloko sephepha.

Ukwandisa isicatshulwa somfanekiso we-SEO, qwalasela ezi ndlela zilandelayo:

  • Zichaze: Nika inkcazo emfutshane nechanekileyo yomfanekiso. Sebenzisa amagama angundoqo afanelekileyo xa ehambelana ngokwemvelo.
  • Gwema ukugxila kwegama elingundoqo: Sukwenza ngokugqithisileyo isicatshulwa sealt ngamagama angundoqo agqithisileyo. Isicatshulwa solunye kufuneka sifundeke ngokwemvelo kwaye sichaze ngokunyanisekileyo.
  • Yigcine ngokufutshane: Omnye umbhalo kufuneka ube mfutshane kwaye ungqale. Zama ukuncamathela kwiimpawu ezili-125 okanye ngaphantsi.

Ungaphinda ufune ukubandakanya iifoto zoqobo, ii-GIFs, okanye imizobo xa kunokwenzeka ukuba ugqame. 

Ngelixa i-backlinks (amakhonkco kwezinye iibhlog okanye amacandelo akwisiza sakho) anokonyusa kakhulu amathuba okuma kwebhlog yakho, ayikuphela kwesicwangciso sokudibanisa. 

Amakhonkco angaphakathi enza isakhiwo esinengqiqo kwiblogi yakho. Xa ii-injini zokukhangela zirhubuluza indawo yakho, zisebenzisa la makhonkco ukufumana kunye nokukhomba umxholo wakho ngokufanelekileyo. Oku kunceda ukuqinisekisa ukuba onke amaphepha akho ayabonakala kwiziphumo zophendlo.

Amakhonkco angaphakathi nawo angakwazi ukugcina abafundi bebandakanyekile kwaye banciphise izinga lokunyuka. Izinga elisezantsi le-bounce linokuchaphazela ngokuqinisekileyo i-SEO yakho ngokubonisa ukuba iindwendwe zifumana umxholo wakho ubalulekile kwaye ufanelekile.

Ukongezelela, amakhonkco angaphakathi angazisa ingqalelo kwizithuba ezindala, ukubanika ubomi obutsha kunye nokwandisa ukubonakala kwabo.

#7 - Lungiselela inkcazo yemeta

Inkcazo yemeta yeBlog yeHubspot ekubhaleni kwe-SEO

Inkcazo yemeta yinto emfutshane yeHTML enika isishwankathelo esifutshane somxholo wekhasi lewebhu. Idla ngokuboniswa kumaphepha eziphumo zenjini yokukhangela (SERPs) ngaphantsi kwesihloko sephepha kunye ne-URL, kwaye inceda abafundi abanokubakho baqonde ukuba iposti iya kuphendula umbuzo wabo wokukhangela. Inkcazo yemeta ingamisela ukuba umntu ucofa okanye hayi ikhonkco. 

Iinkcazo zeMeta kufuneka zichaze ngokuchanekileyo umxholo weblogi ngokucacileyo kwaye ngokufutshane kwaye zibandakanye igama elingundoqo elinomsila omde ozama ukulibeka. Kodwa ikwafanele ukubandakanya ukubamba ingqalelo yabafundi kwaye ubahende ukuba bacofe.

Okokugqibela, kubalulekile ukuqaphela ukuba nokuba wenza konke onako ukwenza ibhlog yakho, isenokungaphakami. Ukuba oku kunjalo, qwalasela indlela elikhuphisana ngayo igama elingundoqo ozama ukulibeka (kwiiblogi ezincinci, uya kufuna ukuzama ukubeka amagama angundoqo anomsila omude okhuphisanayo). Kukwabalulekile ukuba ujonge rhoqo iimethrikhi zakho zebhlog ukubona ukuba ziqhuba njani ukuze wenze utshintsho ukuphucula amathuba akho okumisa. 

isiphelo

I-SEO licandelo elibalulekileyo lokubhloga okuyimpumelelo kubume bedijithali banamhlanje. Ukuqonda ukuba yintoni i-SEO kunye nokubaluleka kwayo ekuphuculeni ukubonakala kweblogi yakho linyathelo lokuqala. 

Ngokuphumeza ezi zicwangciso ze-SEO, unokwenza iiblogi zakho zifikeleleke kwaye zikhangele kwiinjini zokukhangela kunye nabaphulaphuli ojoliswe kubo, ekugqibeleni uqhube ngakumbi kwi-traffic ye-organic kwiwebhusayithi yakho. Ngamafutshane, musa ukonganyelwa yi-SEO - endaweni yoko, yamkele njengesixhobo esibalulekileyo kuhambo lwakho lokubhloga.

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