Imiboniso yorhwebelwano, iindawo eziphithizelayo zokusungula izinto ezintsha kunye namathuba, ziye zaba liqonga lokuya koosomashishini abajonge ukwenza uphawu lwabo kwilizwe loshishino.
Ungazisebenzisa njani ukwakha inethiwekhi yakho yobuchwephesha kwaye ufumane abathengi abatsha?
Kwisiqendu samva nje se B2B Ukuphumelela podcast, uCarlyn Bushman, uMseki weCMB Brands, ujoyina umamkeli uSharon Gai. Ngokudibeneyo, bangena kwihlabathi lemiboniso yorhwebo kunye namathuba abawabonisayo koosomashishini. Fumana ukubaluleka kokucwangcisa, ukunxibelelana, kunye nokunxibelelana nabathengi abanokubakho.
UCarlyn noSharon babelana ngeengcebiso ezixabisekileyo kunye neengcebiso zokwandisa inzuzo yokuya kwimiboniso yezorhwebo. Funda kumava abanini bamashishini abaphumeleleyo. Fumana impembelelo yokwenza uninzi lweemeko zentengiso yangoku kwaye wakhe ishishini lamaphupha akho.
UCarlyn Bushman, umseki onombono weCarly Bushman Consulting kunye nePop Academy, uzisa ngaphezulu kweminyaka engama-25 yobuchwephesha kwintengiso, ulawulo, ubuchwephesha, kunye nemali yoshishino etafileni. Uhambo lwakhe ukusuka kumamkeli othobekileyo kwi-ofisi yamathambo ukuya kwisigqeba se-C-suite kwinkampani yezixhobo zonyango ukuya kuMseki bubungqina bokuzinikela kwakhe okungagungqiyo ekugqweseni.
Ngoku, unikezela ngexesha lakhe ekuxhobiseni oosomashishini ababhinqileyo, ebanceda ukuba benze kwaye bakhulise imveliso yabo kunye namashishini asekwe kwinkonzo.
Isiqulatho
Ukwandisa ishishini lakho ngemiboniso yorhwebo
Ukulungiselela umboniso worhwebo
Intshayelelo kwishishini elisekelwe kwimveliso yeCarlyn, ii-CMB Brands
POP academy: inkqubela phezu kokugqibelela
Ukubaluleka kophando lwemarike kunye nokuchonga iimfuno zabathengi
Ukuvala
Ukwandisa ishishini lakho ngemiboniso yorhwebo
Ngomnwe wakhe kwi-pulse yeshishini elihlala livela, uCarlyn ugxininisa amandla emiboniso yorhwebo. Imiboniso yezorhwebo inika oosomashishini ithuba legolide lokunxibelelana nabathengi abavela kwiivenkile ezincinci, iivenkile ezinkulu zeebhokisi, iivenkile zeevenkile, oonozakuzaku, abaphembeleli, kunye nabahlaziyi bemveliso.
Amandla okugubungela i-brand yakho kunye nokwakha inethiwekhi yakho yobuchwephesha kwimiboniso yorhwebo ayinakulinganiswa. UCarlyn noSharon bakhanyisa ukubaluleka kocwangciso olucokisekileyo kunye nokuba phambili kwegophe xa kufikwa kukulungela imveliso kwimiboniso yorhwebo. Babelana ngeeprofayili zabathengi abaqhelekileyo abazimasa le minyhadala.
Ukusuka kumboniso wezipho ukuya kwimarike yezipho, ukusuka kumxhasi wezinto zokudlala ukuya kumboniso wokuqubha, oosomashishini banothotho lwemiboniso yorhwebo abanokukhetha kuyo, nganye inika amathuba awodwa. Kodwa ukuya kumboniso worhwebo ayikokubonisa nje iimveliso; luhlobo lobugcisa olufuna ulungelelwaniso, isicwangciso, kunye nobuchule bokwenza unxibelelwano olunentsingiselo.
Ukulungiselela umboniso worhwebo
UCarlyn noSharon babongoza oosomashishini ukuba babhukishe ixesha lokuqeshwa kwabo banokuba ngabathengi, bangene kuthungelwano lwabo ukuze bafumane iintshayelelo ezisebenzayo, kwaye basebenzise izixhobo ezifana ne-LinkedIn ukukhuthaza unxibelelwano olunokukhawulezisa uhambo lwabo lwezorhwebo. Kubarhwebi bokuqala, indawo yokubonisa urhwebo inokuba nzima. Eyona ndlela ilungileyo yokuphatha okusingqongileyo kukuntywila ngokupheleleyo kumava, ubuze imibuzo, kwaye ufunde kumagqala anamava asele eyincutshe kubugcisa bemiboniso yorhwebo. UCarlyn ugxininisa ukubaluleka kokwenza uluvo oluhlala luhleli ukuze ugqame kukhuphiswano kunye nokunikezela ngesandi esinyanzelisayo esitsala abathengi abanokubanakho.
Nazi ezinye iingongoma zokuthetha ezongezelelweyo kwisiqendu.
Intshayelelo kwishishini elisekelwe kwimveliso yeCarlyn, ii-CMB Brands
UCarlyn uchaza ukuba ngelixa esakha i-CMB Brands, ishishini lengxowa yezandla, wangena kwimarike egcweleyo kwaye wenza iimpazamo ezibiza kakhulu kwi-inventory yangaphandle kunye nokuveliswa. Nangona wayenomonde omncinane wokulinganisa impumelelo, wafumana amava axabisekileyo. Ngexesha lemiboniso yezorhwebo, wayehlala ebelana ngolwazi lwakhe nabanye oosomashishini ababhinqileyo, ekhokelela ekubeni abonisane.
Ishishini lakhe lokubonisana lakhula kolu nxibelelwano, apho wabelana ngezifundo kwiimpazamo zakhe kunye namava eshishini. Esebenzisa u-Chovm ukupakisha kunye nezixhobo, uncede abathengi bavavanye iimveliso zabo ngaphambi kokuba bazibophelele kwinkcitho enkulu yoluhlu. UCarlyn ukhankanya ukuba uvavanyo lubalulekile ukuphepha iindleko eziphezulu ezinxulumene namashishini asekelwe kwimveliso.
POP academy: inkqubela phezu kokugqibelela
UCarlyn ukhuthaza oosomashishini abanokubakho ngokuthi, ukuba unombono omhle, qalisa ukwenza inkqubela, ungakhathazeki ngokugqibelela. Uncoma ukusebenzisa i-Chovm.com ukuphanda kunye nokuvavanya imarike. Kwisikolo sakhe, ufundisa izifundo ezimbini ngonyaka, iiveki ezili-12 ezakhiwe njengeklasi yekholeji ukukhawulezisa imfundo yoburhwebi. Ivulelekile kuye nabani na ofuna ukuhlola ishishini.
Iiveki ezine zokuqala zijolise kwizicwangciso zenkampani kunye nezezimali. Iiveki ezine zesibini zibandakanya uphuhliso lwemveliso, iindleko, ukwenziwa, kunye novavanyo lwentengiso. Iiveki ezine zokugqibela zijonge ekuthengiseni nasekuthengiseni, kubandakanya imidiya yoluntu, ukuthengisa nge-imeyile, kunye noShopify analytics. Ikhosi ibonelela ngesiseko esibanzi sokuqalisa kunye nokuzisa ngempumelelo imveliso kwintengiso.
Ukubaluleka kophando lwemarike kunye nokuchonga iimfuno zabathengi
UCarlyn ugxininisa ukubaluleka kokuqhuba uphando lwemarike ukuchonga iimfuno zabathengi ngaphambi kokusungulwa kwemveliso. Ukhuthaza ukuba kuqhutywe amaqela ekugxilwe kuwo ukuze kuqokelelwe iimbono ezibalulekileyo. Qala ngophando olulula ngaphakathi kwenethiwekhi yakho kwaye ucinge ukuba nomntu oqhuba iqela lakho. Jonga ubuncinane 50 abathathi-nxaxheba abafanelekileyo kuvavanyo lokuqala. Wakuba unedatha eyaneleyo, cinga ngokuzisa iqela elincinane kwigumbi lenyani ukuze ubabonise imveliso okanye ubathumele iisampulu. Qhubeka namaqela ekugxilwe kuwo de ube nazo zonke iimpendulo ozifunayo. Le nkqubo ikunceda wenze izigqibo ezizizo kwaye unokonga imali eninzi phambi kokuba uqalise imveliso yakho.
Ukuvala
Imiboniso yorhwebo ngenene ibe lisango lempumelelo koosomashishini, ibabonelela ngeqonga lokubonisa ngeemveliso zabo, banxibelelane nabaphembeleli boshishino, kunye nokhuseleko lwamathuba oshishino anengeniso.
NgeCarly kunye noSharon njengezikhokelo zabo, oosomashishini banokuvula amandla apheleleyo emiboniso yorhwebo ukukala amashishini abo. Ke, ukuba ungumntu onqwenelayo okanye usomashishini wokuqala ojonge ukwenza uphawu lwakho kwilizwe leshishini, qwalasela amandla emiboniso yorhwebo. Yamkela imincili, wamkele amathuba, kwaye uvule amandla akho apheleleyo.
Ngesicwangciso esifanelekileyo, ukulungiselela, kunye nengqondo, imiboniso yezorhwebo ingaba lisango lempumelelo yakho.
