Iindlela ezili-13 ezisebenzayo (kwaye zinexabiso eliphantsi) zokuKhuthaza iMveliso

Ukukhuthaza imveliso ngelixa imali iphantsi-zonke iinkampani zihamba kwesi sigaba.

Kodwa iindaba ezimnandi zezokuba awudingi kuchitha itoni yemali ukuze ufumane imveliso yakho phambi kwabaphulaphuli abafanelekileyo.

Siza kuqala ngezinto onokuzenza xa usungula imveliso kwaye uqhubele phambili kubuchule bokukhuthaza onokuzisebenzisa nakweliphi na inqanaba. 

Isiqulatho
Yakha uchulumanco kwimidiya yoluntu
Thumela amanqaku e-PR kwiiwebhusayithi zoshishino
Qalisa kwiqonga lokudwelisa
Hlangana nabaphembeleli
Yenza iphepha lokumisa elilungiselelwe
Yazisa kubaphulaphuli bakho abakhoyo
Yenza umxholo we-SEO wezemfundo
Ukufumana ukuthengisa okuhambelanayo
Zibonakaliswe kuluhlu, kumanqanaba, kunye nophononongo
Bhala izithuba zeendwendwe
Zibeke njengondwendwe lwepodcast
Yazisa ngenkqubo yokudluliselwa
Bonisa ukuba bathini abantu abamkelwa kuqala
Iingcamango zokugqibela

1. Yakha uchulumanco kwimidiya yoluntu

Imidiya yoluntu ingasetyenziselwa ukuthengisa kwangaphambili ngeendlela ezininzi. 

Umzekelo, ukuba usungula into oyaziyo ukuba abantu baya kuba nemincili kakhulu, ungayenza loo nto ngokuthi "uvuza" ulwazi lwemveliso phambi kokusungulwa. 

http://twitter.com/MetaMax_labs/status/1650820500224974854?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1650820500224974854%7Ctwgr%5E9f4708a10b8615ab6f7e5a277c4fd09f3590b414%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fahrefs.com%2Fblog%2Fhow-to-promote-product%2F

Oku kuya kunceda ukuguqula loo mfuno inokubakho yesisombululo ibe lulindelo lwemveliso yakho. 

Kwaneendlela ezilula zinokwenza umsebenzi apha, njengokubala ukuqalisa usuku okanye isipho esikhethekileyo sangaphambi kokuqaliswa. 

Inye into ebalulekileyo ekufuneka uyiqaphele kukuba eli qhinga alinamathuba amancinane okuphumelela xa unonxibelelwano lwe-zero. 

Nangona kunjalo, le yinto ekufuneka uyizame ngokuqinisekileyo:

• Ukuba ubuncinci ubuncinci bokulandelayo kwimidiya yoluntu. 
• Ukuba ulilungu elisebenzayo loluntu olufanelekileyo. 

2. Thumela amanqaku e-PR kwiiwebhusayithi zoshishino

Umdala kodwa ulungile. Inqaku le-PR, i-aka press release, isitatimende esisemthethweni esinikezelwe kumalungu eendaba. Isetyenziselwa ukwabelana ngento eneendaba ngeenjongo zokukhusela iindaba.

Iimveliso ziye zathumela amanqaku e-PR ngaphambi kokuba mna nawe sizalwe-kwaye isasebenza nanamhlanje. 

Ngoba? Inxalenye yomsebenzi wewebhusayithi yeendaba kukwazisa abafundi bazo malunga neemveliso ezintsha nezinomdla ezinokuzisebenzisa ukubanceda emsebenzini okanye benze ubomi babo bube lula-kwaye loo mveliso inokuba yileyo ubuyiphuhlisa. 

Isitshixo kweli qhinga kukuthumela ushicilelo lwakho lweendaba ngaphambi kokuqaliswa kwakho ukunika iintatheli ixesha lokuzilungiselela. 

Ngaphezu koko, unokufuna ukwenza uluhlu olufutshane lwemithombo yeendaba ebalulekileyo kwaye ubanikeze ukuba babe ngabokuqala ukufumana izandla zabo kwimveliso. 

Ukufunda ubugcisa bokudala kunye nokusabalalisa amanqaku e-PR (kwaye ufumane itemplate yamahhala), jonga isikhokelo sethu: Ubhalwa Njani iSipapasho seendaba. 

3. Qalisa kwiqonga lokudwelisa

Product Hunt, AlternativeTo, Hacker News. Ezi zezinye zamaqonga oluhlu onokuwasebenzisa ukuxelela ihlabathi malunga nemveliso yakho. 

Bakulungele ukukhuthazwa kwemveliso ngenxa yezizathu ezibini: uluntu kunye nendlela yokuhambisa. 

Xa usongeza imveliso yakho kula maqonga, awuqalisi kwi-void. Abantu bahlanganisana kula maqonga ukuze babone iimveliso ezintsha, bazame, kwaye babelane ngamava abo. Kwaye xa usungula into abasebenzisi abayixabisa ngokwenene, uyavuzwa ngokuvezwa ngakumbi eqongeni. Kwaye ke, umjikelo uyaqhubeka: ababukeli abaninzi, izimvo ezininzi / iivoti eziphezulu, ukubonakaliswa ngakumbi. 

Ezinye iingenelo zokudwelisa amaqonga: 

• ingxelo – Ukuba ufuna ukufunda indlela yokuphucula imveliso yakho ukuze ufumane abathengi abaninzi, kusenokwenzeka ukuba uya kufumana. Ewe, wonke umntu uya kukwazi ukubona izimvo, ke hlala ukhumbula eli likrele elintlangothi-mbini. 
• Ukuthembeka -Amaqonga asebenza njengobungqina boluntu obunokwakha ukuthembela kwimveliso yakho.
• Intsholongwane -Kweyona meko ilungileyo, imveliso yakho ithandwa kakhulu, kwaye uluntu luqala ukuyicebisa ngaphandle kweqonga. 

Phuma Izifundo zetyala leMveliso Hunt. Babonisa indlela ezi zibonelelo zingasentla ezincede ngayo ukukhulisa iimveliso ezidumileyo njengeNotion kunye neLoom. 

Ngelixa uninzi lwamaqonga oluhlu luya kuba nenkalo efanayo yoluntu, baya kuba nokwahlukana kwabo kunye neempawu ezizodwa, ke qiniseka ukuba ufunda kancinci ngabo.

Umzekelo, iMveliso yokuzingela ikunika amandla okupapasha kwiqonga layo, ngelixa i-AlternativeTo ikuvumela ukuba udwelise imveliso yakho njengenye into esisiseko kwishishini kunye ne-piggyback ekuthandeni kwayo. 

4. Sebenzisana nabaphembeleli

Intengiso ye-influencer imalunga nokusebenza nabantu abadumileyo be-intanethi ukukhuthaza umyalezo webhrendi yakho, iimveliso, okanye iinkonzo.

Ukucaca nje, ayingabo bonke abantu abanempembelelo kwi-niche enikiweyo baya kuvuleleka kumxholo oxhasiweyo. Kodwa kwabo bakhoyo, kwaye zininzi, umxholo oxhasiweyo yenye yeendlela zokwenza imali ngaphandle kokuba isitishi sabo ngekhe sibekho. 

Kukho abaphembeleli "abafanelekileyo" malunga naluphi na uhlobo lohlahlo lwabiwo-mali kunye namashishini amaninzi. Kuba sithetha ngamaxabiso aphantsi amaqhinga apha, ndingacebisa ukufikelela kwi-nano kunye ne-micro influencers. 

Ukufikelela kwabo kunokuba kuphantsi, kodwa banokuhlala kwi-niche efanelekileyo kwimveliso yakho kwaye babe nokuzibandakanya okuqinileyo nabaphulaphuli babo.

Ngokwenyani, neempawu ezinkulu zisebenza kunye neempembelelo ezincinci. Umzekelo, uPeugeot, umenzi weemoto waseYurophu, umeme abaphembeleli abancinci kwiBrussels Motor Show ukuba babelane ngamava abo kwaye bakhuthaze uphawu (into yokuphonononga). 

Ngelixa sithetha ngeendleko, kufanelekile ukukhankanya ukuba abanye abaphembeleli banokuvulelwa imbuyekezo engeyiyo yemali, efana nale:

• Ukuxhasa isiphiwo kubaphulaphuli babo. 
• Ukufumana iimali zasimahla/i-swag. 
• Ukufumana izimemo kwimisitho eyodwa. 

Kukho zonke iintlobo zeendlela zokukhuthaza imveliso yakho. Oku kubandakanya ukusingathwa kwezipho, ukwenza uphononongo lwemveliso, ukwabelana ngomxholo wakho ongcono, okanye ukwenza ukubekwa kwemveliso. Kwaye akuyomfuneko ukuba ibe ngamaphulo aphuma kanye. Basenokuba sisiqalo sobudlelwane beshishini elide. 

Ulufumana njani uhlobo olufanelekileyo lwempembelelo? Ngethamsanqa, kukho izixhobo zaloo nto: i-Social Blade, Ngobunzima, yaye I-SparkToro, phakathi kwabanye. 

Okulandelayo, kufuneka ubavavanye ngokwezinto ezinje ngokuqondwa kunye ne-resonance, ukufikelela, kunye nokuphuhlisa isivumelwano sempembelelo. Sabelana ngeengcebiso malunga nendlela yokwenza konke oko kwisikhokelo sethu ukuthengisa impembelelo yabaqalayo. 

5. Yenza iphepha lokumisa elilungelelanisiweyo

Ngephepha lokumisa elilungiselelwe, ndithetha iphepha elilungiselelwe iinjini zokukhangela ezifana noGoogle. 

Iphepha elilungisiweyo limiselwe ukurenkishwa kwamagama angundoqo afanelekileyo kwaye livelise itrafikhi ekhululekileyo, engaguqukiyo, nengaguqukiyo. Ifana nephepha lokufika simahla umkhangeli wetrafikhi kwiwebhusayithi, eyalungiselelwa, uyiqikelele, igama elingundoqo elithi "umhloli we-traffic wewebhusayithi". Ibeka kwi-10 ephezulu yeli gama elingundoqo kunye nangaphezulu kwe-400 amanye amagama abalulekileyo afanelekileyo. 

Ukuthatha onke amagama angundoqo kunye, uGoogle usithumelela malunga ne-31,000 yokundwendwela nyanga nganye ngaphandle kwenkcitho yentengiso kwicala lethu. 

Isitshixo sokuphucula iphepha lokumisa le-SEO kukufumana igama elingundoqo elifanelekileyo kunye nohlobo oluchanekileyo lwenjongo yokukhangela. Oku kuthetha ukuba i-SERPs yangoku yeli gama elingundoqo kufuneka lithethe ukuba umkhangeli unokukhangela iphepha elinikezela ngemveliso kwaye kungekhona, ndithi, uluhlu olugciniweyo lweemveliso okanye izikhokelo. 

Makhe ndikhuphe oku ngomzekelo.

Ngezantsi uya kufumana uthelekiso lwamagama angundoqo amabini. Eli lisekhohlo libonisa ubukho obuqinileyo bamaphepha okumisa imveliso-uphawu oluhle onokuthi uluhlelele ngephepha lokufika lemveliso. Le ingasekunene ayibonisi maphepha okufikela emveliso. Ngaloo ndlela, ukuzama ukujolisa oko ngephepha lokufika akunakwenzeka, kodwa ngokuqinisekileyo kunzima. 

Nalu ucazululo lwendlela yokusebenza kakuhle kwephepha lokumisela imveliso:

1. Sebenzisa isixhobo se-SEO esifana ne-Ahrefs' Amagama aphambili uMhloli ukufumana amagama angundoqo abalulekileyo athetha ukuba umkhangeli unokukhangela imveliso 
2. Yila iphepha ngenjongo yokukhangela; quka ulwazi olufanele ukuba luncedo kumfundi
3. Lungiselela ubugcisa be-SEO obukwiphepha (ezifana nethegi yesihloko, i-URL, kunye nemifanekiso) 
4. Yongeza amakhonkco angaphakathi afanelekileyo
5. Yakha i-backlinks

Yiya kwisikhokelo sethu ukwenza amaphepha okufikela kwaye ufunde zonke iinkcukacha. 

6. Nyusa kubaphulaphuli bakho abakhoyo

Ngaba unayo imidiya yoluntu elandelayo okanye uluhlu lwe-imeyile? Kakhulu! Yisebenzisele ukuthengisa imveliso yakho entsha.

Aba bafowunelwa sele belwazi uhlobo lwakho, kwaye linyathelo lokuqala kubo ukuba babe ngabathengi abahlawulayo. 

Ngaphezulu koko, ukuba sele unabathengi abathile abanelisekileyo, amathuba okuba baya kuba nomdla kwimveliso elandelayo ngenxa yokuba beyithanda eyangaphambili. Ngokwezibalo, amathuba okuthengisa kumthengi okhoyo yi-60% -70%, ngelixa amathuba okuthengisa kwithemba elitsha yi-5% -20% (umthombo).

Ukwenza umzekelo, i-Apple ikuxabisile ukubuyisela abathengi kangangokuba ibonelela ngokuthenga ii-iPhones zabo ezindala.

Izinto ezimbalwa ekufuneka uzigcine engqondweni xa ukhuthaza abaphulaphuli bakho abakhoyo. Kufuneke u: 

• Cinga ngokwahlula abaphulaphuli phambi kokuba ubathumelele umyalezo. Ungafuna ukwenza imiyalezo elungelelanisiweyo kwinqanaba le uhambo lomthengi. 
• Qaphela naziphi na izivumelwano ezikhethekileyo kumaqela akhethiweyo; endaweni yoko nikela okuthile kumntu wonke. 
• Landela abona bantu babandakanyekayo ngokuthe ngqo. Abantu abakunike ingxelo eyakhayo okanye bebethetha ngezinto ezintsha ngabo unokufuna ukubathumela umyalezo ngokuthe ngqo. 
• Zilungiselele ukuhlawula ukunyusa ukufikelela kwimidiya yoluntu. Abasayi kukubiza intywenka yemali, kodwa ungalindeli ukufikelela kuko konke okulandelayo simahla (imidiya yoluntu ayisebenzi ngolo hlobo kwakhona).
• Qinisekisa ukuba abalandeli bakho kunye nababhalisile ayibokugqibela ukufunda ngento ethile. 

7. Yenza umxholo we-SEO wezemfundo

Umxholo we-SEO wezemfundo ngumxholo olungiselelwe ukubeka isikhundla kuGoogle kwaye bonisa abasebenzisi indlela abanokuzuza ngayo kwimveliso yakho ngaxeshanye. 

Olu hlobo lomxholo lukhuthaza imveliso yakho ngokuzisa i-traffic yasimahla, engapheliyo ukusuka kwiinjini zokukhangela kwiwebhusayithi yakho. 

Eyona nto iphambili apha kukuhamba kwezinto eziphilayo. Ngelixa umxholo wemfundo oqhelekileyo unokudalwa malunga naso nasiphi na isihloko esixhasa ukwamkelwa kwemveliso, kumxholo we-SEO, udinga amagama angundoqo kunye nemfuno yokukhangela ukuqala.

Ngokomzekelo, ukususela Ahrefs sisixhobo se-SEO, sinokwenza umxholo we-SEO wezemfundo kwizihloko ezifana nophando lwegama elingundoqo, isakhiwo sekhonkco, i-SEO yobugcisa, ukuthengiswa kwe-intanethi, njalo njalo. 

Xa udibanisa amakhulukhulu amagama angundoqo kunye, ufumana isixa esikhulu setrafikhi esingaguqukiyo esizisela iindwendwe nakwiminyaka emva kokupapasha umxholo. 

Ukudala umxholo onje kulandela enye, indlela eqhelekileyo yokukhangela injini yokukhangela:

1. Fumana amagama angundoqo alungileyo
2. Yenza umxholo osemgangathweni
3. Yakha amakhonkco kuyo

Inqaku lesine elingekho semthethweni kolo luhlu lithi "linda." Ngenxa yokuba icala elisezantsi lokuphucula iinjini zokukhangela kukuba kuthatha ixesha ukukala-ngokwesiqhelo iinyanga ezintathu ukuya kwezintandathu. Ke ngelixa le iyindlela entle yokukhuthaza imveliso yakho, ayifanelanga ukuba ibe yeyodwa. 

Kwakhona, into yile: Ukuba awuzami ukukala amagama akho abalulekileyo, abo bakhuphisana nabo baya kwenza. Kwaye ukuba kunjalo, uya kuphoswa yiyo yonke loo traffic. Ngoko jonga yethu isikhokelo kumxholo we-SEO wabaqalayo kwaye ufunde indlela yokuzisa ekhaya enye yaloo mfuno yokukhangela. 

8. Sebenzisa intengiso ehambelanayo

Ukuthengisa okuhambelanayo kuxa umntu wesithathu (i-affiliate) ekhuthaza imveliso yomthengisi (wena) kwaye ufumana ikhomishini. 

Kukho iindlela ezimbini onokuthi uhambe ngazo malunga neli qhinga lokuthengisa: 

• Joyina i inkqubo yokuthengisa edibeneyo njengeClickBank okanye iGiddyUp 
• Yenza kwaye ulawule inkqubo yakho yokunxibelelana 

Ngelixa ukhetho lokugqibela lukuvumela ukuba wenze ngokwezifiso ngakumbi kwaye awuyi kuhlawula nabani na nayiphi na imali, ukhetho lokuqala lolona khetho lulungileyo lwabaqalayo. Ayityi ixesha elincinane, ayithandeki kangako kwiimpazamo, kwaye isenokuba lelona xabiso lisebenzayo (imirhumo idla ngokuba phantsi, kwaye akusayi kufuneka ukuba wakhe nasiphi na isiseko). 

Lungiselela ukunikezela ukusuka kwi-5% ukuya kwi-50% yengeniso oyifumanayo ngokusebenzisa amahlakani. Oku kunokuvakala kubiza. Kodwa khumbula: Awudingi kuhlawula ngaphambili, kwaye i-affiliate yenza wonke umsebenzi. 

Kwaye, ide loo nto ibambiseneyo yenza intengiso, oko kukukhuthaza simahla. 

Amaqabane azikhuthaza njani iimveliso? Ngokufanayo nabaphembeleli, benza uhlobo lomxholo abagqwesa kuwo kwaye bawusasaze kumajelo ahlukeneyo. 

Ezinye zeefomathi zomxholo wonxibelelwano zidumileyo ziindlela-tos, izifundo, kunye nophononongo. Nanku umzekelo ovela kwibhlog yezemali ebalaseleyo, Ukwenza iSense of Cents. 

9. Zibonakaliswe kuluhlu lwezalathisi, kumanqanaba, kunye nophononongo

Imfuno yeemveliso eziphezulu kulo naliphi na icandelo lihlala liphezulu. Ungayibona loo nto kwimibuzo yokukhangela. Nantsi eminye imizekelo: 

Oku kuthetha ukuba abantu abaninzi sele bekhangela iimveliso ezifana nezakho. 

Kodwa ingxaki nantsi ubunzima bomgangatho Le mibuzo yophendlo izakuba phezulu kakhulu ukuzama ukukala ngomxholo wakho. Ngenxa yokuba ezi ntlobo zemibuzo zihlala zilawulwa ziiwebhusayithi ezigunyazisiweyo ezineetoni ze-backlinks. 

Isisombululo: Zibandakanye kwinto esele ikwinqanaba. Sisishunqulelo sakho ukuya kwiphepha eli-#1 kuGoogle kuwo onke amagama angundoqo anzima ukuwabeka. 

Ewe, oku kulula ukuthetha kunokukwenza. Konke kuxhomekeke kwindlela elungileyo ngayo imveliso yakho, kwaye abahleli baya kuhlala benelizwi lokugqibela. Nangona kunjalo, yintoni enokunceda ngokuqinisekileyo kukusebenza kwi-pitch yakho: 

• Babonise ukuba kutheni imveliso yakho ikhuphisana kakhulu xa kuthelekiswa noko sele benayo kuluhlu
• Yenza imeko eyomeleleyo yokuba kutheni abaphulaphuli babo baya kuyithanda imveliso yakho
• Dlulisa ukuqaphela osele ukufumene 

Kwakhona, qaphela ukuba abantu abajongi nje ezona mveliso “zigqwesileyo”. Baphinde bajonge iimveliso ezizalisa imfuno ethile: kubaqalayo, kubathengisi, kumaqela, phantsi kwe-100 yeedola, njl. 

Loo magama angundoqo anokuba nemfuno esezantsi yokukhangela kodwa asenokuba noguqulo oluphezulu. Ungasebenzisa isixhobo sophando lwegama elingundoqo ukufumana la magama angundoqo kuqala kwaye ugxumeke iindawo ezibeka kuzo. 

Unokufumana amathuba amahle ukuba ulandela amakhonkco kubakhuphisana bakho. Nantsi indlela esebenza ngayo kwi-Ahrefs ' Site Explorer: 

1. Ngenisa i-URL yomntu okhuphisana naye 
2. Yiya kwi Backlinks umbiko
3. Faka igama elithi "isixhobo" kwi Ref. iphepha URL isihluzo 
4. Seta imo yoku Yahlulahlula ngokufana kwaye uhlele amaphepha nge Ukugcwala kwephepha (ukubonisa amaphepha aneyona traffic iphilayo kuqala)
5. Vula amaphepha abhekiselele kwaye ubone ukuba unokufumana i-engile efanelekileyo yokubeka imveliso yakho 

ICEBISO

Ungakwazi kwakhona ukuvula i-"Dofollow" yokucoca ukubeka phambili amaphepha anokuthi anike ikhonkco "elilandelayo", eliya kuba nefuthe elikhulu kwi-SEO kune-nofollow links. 

10. Bhala izithuba zeendwendwe

Ukuthunyelwa kweendwendwe okanye ukubloga kweendwendwe kuxa ubhalela ezinye iiblogi. 

Iqhinga apha liya kuba kukuphosa kuphela ezo zihloko apho unokubonisa imveliso yakho ngokwendalo. Awudingi ukuba wenze inqaku lonke ngokoqobo malunga nemveliso yakho. Ukukhankanywa okulungileyo, okusemxholweni kunokudala ulwazi malunga nemveliso yakho. 

Enye into ekufuneka uyiqwalasele xa iblogi yeendwendwe ngumba we-SEO. Ngapha koko, uninzi lwabathengisi balandela eli qhinga kumakhonkco kuphela. 

Oku kuthetha ukuba unokubeka phambili iiwebhusayithi ezinokukunika ikhonkco elungileyo. 

Unokufunda indlela yokuxelela umahluko phakathi komgangatho ophezulu kunye nomgangatho ophantsi amakhonkco kwisikhokelo sethu esipheleleyo ukuya ukudibanisa isakhiwo. Kodwa okwangoku, makhe siqwalasele ngokungathandabuzekiyo eyona miba mibini ibalulekileyo yomgangatho wekhonkco: igunya kunye nokufaneleka.

Ngelixa ukufaneleka kuyinto onokuthi uyiqonde ngokulula kwizihloko ezigutyungelwe sisayithi, igunya alikho elubala. 

Ukufumana umbono olungileyo wegunya lesiza, uya kufuna isixhobo se-SEO. Ungasebenzisa i-Ahrefs' SEO isixhobo njengoko usebenzisa uGoogle okanye ujonge indawo nganye ofuna ukuyimisa simahla neyethu umhloli wegunya lewebhusayithi. 

11. Ziphose njengondwendwe lwepodcast

Ukusebenzisa iipodcasts njengeqhinga lokuthengisa lisebenza ngokufanayo kwiblogi yeendwendwe: Uthetha ngesihloko esifanelekileyo kwimveliso yakho, kwaye oko kukunika ithuba lokukwazisa kubaphulaphuli. Ngaphezu koko, unako ukufumana ikhonkco elisemgangathweni. 

Kodwa umahluko apha kukuba inyani nje yokuba umenyiwe ukuba udlale kwipodcast ikwenza ube nayo yonke into oyenzayo enomdla. Ke ndingatsho ukuba inokunceda ukuvelisa ulwazi ngemveliso yakho nokuba ikhankanywe kuphela kwinkcazo yesiqendu. 

Oko kuthethiweyo, ezona zihloko zepodcast ziya kuba zezi:

• Yenza isibheno kubaphulaphuli bepodcast.
• Ayikagqunywanga.
• Lungelelanisa namava akho.

Kwaye nali iqhinga elicocekileyo lokufumana izihloko ezingagqunywanga (ngenceba ye I-Respona): sebenzisa Abakhangeli bakaGoogle. Njengokuba, site:podcast.everyonehatesmarketers.com AND "omnichannel marketing" ibonisa ukuba esi sihloko asikaqukwanga ngumamkeli wenkqubo. 

12. Yazisa ngenkqubo yokudluliselwa

Inkqubo yokuthunyelwa liqhinga lokuthengisa elikhuthaza abasebenzisi ukuba bathethelele imveliso yakho ngokutshintshiselana ngembuyekezo efana nekheshi, simahla, okanye ukuphuculwa kwemveliso. 

Ukhe weva malunga neenkampani ezinkulu ezifana neDropbox, iPayPal, okanye i-Uber esebenzisa ukuthengisa. Kodwa ungacingi ukuba eli qhinga lithintelwe kuphela kwiinkampani ezinkulu ezifana nabo. Enyanisweni, iinkqubo zokudlulisela zaphunyezwa kumanqanaba okuqala ala mashishini kwaye zafunyaniswa zingumba obalulekileyo ekukhuleni kwawo.

Ngokwezibalo, ukuthunyelwa kumhlobo, ilungu losapho, okanye umntu osebenza naye yenye yezona ndlela zisebenzayo zokufumana abathengi kuba ilizwi lomlomo lelinye lawona majelo athembekileyo okuthengisa (umthombo). 

Inokuba yenye yezona ndlela zineendleko zokufumana abathengi, kodwa zonke zehla kwiindleko zenkqubo yakho. 

Ukwenza inkqubo yakho yokuthunyelwa iphumelele, kufuneka uqwalasele izinto ezintathu.

Okokuqala, umtsalane womvuzo. Yintoni eya kuba nomtsalane ngakumbi kubasebenzisi bakho: isaphulelo kwintengo yabo elandelayo, uphuculo, okanye umnikelo wesisa? Cinga kwakhona ngembuyekezo ngeendlela ezimbini: kumntu obhekiswayo kunye nosompempe. 

Okwesibini, lumka malunga neendleko zomvuzo kwishishini lakho. I-PayPal ngokusisiseko ikhuphe imali yokubhalisa kuba inkampani ibone ukuba iya kuba nexabiso eliphantsi kuneentengiso. Enyanisweni, kukhokelele ekukhuleni okukhawulezayo, kodwa unokucinga ukuba bachithe kangakanani ngaphandle kwesithembiso sengeniso. Luluvo olungcono ukuvuza abasebenzisi abenza isenzo esithile esibotshelelwe ngokusondeleyo kwingeniso yakho. 

Kwakhona, qwalasela iindleko zokuthengwa kwabathengi (i-CAC) yezinye iindlela zokuthengisa. Sebenzisa oku njengomlinganiselo; ngokufanelekileyo, ufuna ukugcina i-CAC yenkqubo yakho yokudluliselwa isezantsi kunamanye amaqhinga. 

Nangona kunjalo, ingqiqo iyacetyiswa apha. Ukuba ubona ukuba abasebenzisi abeza ngokuthunyelwa bahlala ixesha elide okanye bachitha ngaphezulu, i-CAC ephezulu inokuthetheleleka. 

Kwinqaku lokugqibela, iinkqubo zokudlulisela kunokuba nzima ukusebenza ngaphandle kwesoftware ezinikeleyo eyenza amakhonkco okuthumela kwaye ikuvumela ukuba uzilandele. Ngoko qwalasela isixhobo esinje Ukuhanjiswa kweCandy or Iimpawu zentsholongwane. 

13. Bonisa ukuba bathini abo bamkela umntwana wangaphambili

Okokugqibela, ungabelana ngengxelo eyakhayo evela kubamkeli bokuqala bemveliso yakho.

Ngale ndlela, uya kwakha ubungqina bezentlalo obuya kuseka ukuthembeka kwakho kwaye konyuse amathuba okuba abantu babhalisele imveliso yakho okanye bayithenge. Ndithetha ngokwabelana:

• kuchaphulo
• Ukwahlula
• Awards 
• eziyimpumelelo 
• Iifoto kunye neevidiyo ezivela kubathengi 

Ezinye iindawo ezidumileyo zokubeka ubungqina boluntu ziifomu zokubhalisa, amaphepha exabiso, kunye nokhenketho lweempawu zemveliso. Kodwa unokuzama nokubekwa kwazo kwaye ubone ifuthe labo kuguqulo. 

Kulungile ukuba unobungqina obuvela kwiprofayili ephezulu okanye abantu abadumileyo, kodwa inyani lilizwi "labasebenzisi abaqhelekileyo" nalo libalulekile. Ndingathanda ukuxoxa ukuba isakhono semveliso sokuhlangabezana neemfuno zabasebenzisi bayo rhoqo sibaluleke kakhulu kuneengcebiso ezimbalwa ezivela kubantu abadumileyo.

Iingcamango zokugqibela

Ukuba awukwazi ukuchitha imali eninzi ekukhuthazeni imveliso, ungakhathazeki. Uya kufumana ngaphezulu kweembono ezaneleyo ezingathembeli kwiintengiso.

Nangona kunjalo, oku akuthethi ukuba kufuneka uyeke iintengiso ngokupheleleyo. Into onokuthi uyithathele ingqalelo kukutyala kwakhona inxalenye yengeniso yakho ukuzama amaqhinga entengiso anje: 

• Intengiso kumaqonga angacacanga njengeQuora (into yokuphonononga). 
• Ukujolisa amagama angundoqo e-niche ngexabiso eliphantsi ngokucofa ngokucofa kodwa kunokwenzeka ukuba kushishino oluphezulu.
• Ukusebenzisa i-dayparting (efumaneka kwiintengiso zikaGoogle). 
• Ukuphucula uguqulelo kwiphepha lakho lokufika. 
• Ukunyusa umgangatho wenqaku lentengiso ukunciphisa ixabiso leebhidi.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.