Lixesha elifanelekileyo lokuqala ivenkile yeenwele kwi-intanethi kwaye ube ngumphathi wakho kuba ishishini lokwandisa iinwele liyakhula.
Njengoko iminyaka yabemi behlabathi kunye nokuphazamiseka kweenwele okunje nge-alopecia, ukophuka, kunye nokudumba kusanda, imakethi yokwandiswa kweenwele kulindeleke ukuba ikhule umgangatho wonyaka we-8.58% ukufikelela kwi-US $ 7.90 yebhiliyoni ngo-2030.
Kule bhlog, siza kuxoxa ngeengcebiso ezintandathu zokuqhuba ivenkile yeenwele ekwi-intanethi enenzuzo kwaye ungene kule ntengiso.
Isiqulatho
Iingcebiso ezi-6 zokuqhuba ivenkile yeenwele ekwi-intanethi enenzuzo
Umgca osezantsi
Iingcebiso ezi-6 zokuqhuba ivenkile yeenwele ekwi-intanethi enenzuzo
Ukuqala ivenkile yeenwele ze-intanethi kuhle ukuba unomdla wokwandiswa kweenwele kunye nokwenza abantu bazive kwaye babonakale bebahle.
Ngaphezu koko, ufumana ukuthoba iindleko ezingaphezulu kwirenti, amatyala ombane, kunye nabasebenzi bolawulo kwaye endaweni yoko ugxile kwimisebenzi yentengiso ukuququzelela ukwandiswa kweshishini. Kanye nokuba kulula ukusebenza, iivenkile ezininzi ze-intanethi zikwabonelela ngezixhobo ezikhuthaza ukusebenza kakuhle kulawulo. Nangona kunjalo, uya kufuna iqhinga.
Nantsi indlela yokuqalisa.
1. Phuhlisa isicwangciso soshishino kwivenkile yakho yeshishini leenwele kwi-intanethi
Imiba emininzi yokuqhuba ishishini leenwele kwi-intanethi ibandakanya uphando lwemarike, ukuchongwa kwabaphulaphuli, ukukhetha imveliso, amaxabiso, ukuthengisa, kunye nezicwangciso zokuthengisa.
Qwalasela le mibuzo ilandelayo xa usenza isicwangciso seshishini kwivenkile yakho yeenwele kwi-intanethi:
- Iya kuba phi ivenkile yakho yeenwele kwi-5, i-10, okanye i-15 ezayo?
- Zeziphi izicwangciso onokuzisebenzisa ukukhulisa ishishini lakho lokwandisa iinwele ngokukhawuleza?
- Loluphi uhlobo lwezandiso zeenwele onokuthi ulunikeze?? Ngaba i-wigs, i-extension-in extensions, ukuvalwa, okanye i-clip-ins? Indibaniselwano yazo zonke?
Phanda imakethi emva kokuchonga ukuba loluphi uhlobo lwevenkile yokwandisa iinwele oza kuyisebenzisa. Oku kuya kukunceda uqonde iintsingiselo kunye nokuphucula isicwangciso sakho.
Kwakhona, phanda abantu okhuphisana nabo ukuze ukwazi ukuphinda-phinda impumelelo yabo kwaye uthathe ithuba lamanqaku abo abuthathaka xa unikezela ngeemveliso kunye neenkonzo. Fumana amaxabiso abo, imarike ekujoliswe kuyo, kunye namandla kunye nobuthathaka.
Emva koko, yahlula abaphulaphuli bakho ekujoliswe kubo ukwenza amaphulo akho okuthengisa asebenze ngakumbi.
Ngokomzekelo, ulutsha luphendula kwiintengiso ezahlukeneyo kune-Baby Boomers. Kungoko, kuyakusebenza ukwenza intengiso enye kuwo omabini amacandelo. Amaqonga eendaba ezentlalo anje nge-Instagram kunye neTikTok zilungile ekujoliseni kwiGen Zs kunye neMillennials, ngelixa uFacebook yeyona nto ilungileyo kwiGen X kunye neBaby Boomers.
2. Khetha indawo efanelekileyo kwivenkile yakho yeCommerce
Lixesha lokumisela eyona ndawo ilungileyo yokuqalisa ivenkile yakho yeenwele kwi-intanethi.
Okokuqala, unokwakha iwebhusayithi kwaye ulawule ukusebenza kwayo okanye uthengise kwiAmazon kunye Shopify. Ukuthengisa kwindawo yentengiso ye-Facebook okanye nge-Instagram izithuba ezithengiswayo yenye into enokwenzeka.
Ukwakha indawo yakho yokwandisa iinwele kunokukunika ulawulo olupheleleyo kwishishini, kodwa uya kufuna izixhobo ezingakumbi ukutsala abathengi. Unokwenza imigaqo-nkqubo yakho yokubuyisela kunye noyilo lwewebhu, olubeka ulawulo lweshishini lakho.
Ukulawula indawo yakho yeCommerce isenokungabi yicakewalk, kodwa unokuphumelela ukuba uzinikele ngokwaneleyo kwaye unikezela ngento eyodwa.
USarah Mckenna, umseki weVixen kunye noBlush, uqhuba ivenkile yakhe yeenwele kwi-Intanethi kwiwebhusayithi eyenzelwe. Ukhulise ishishini lakhe lokwandisa iinwele ngaphandle kwento ngokuya kwamanye amazwe ukufumana iinwele ezisemgangathweni ngamaxabiso afikelelekayo.
Ngelixa unokulandela emanyathelweni kaSarah, ukwakha isiza kuya kukubiza imali ethile ukuyiphuhlisa nokuyigcina. Kodwa ukuba ayisiyiyo ikomityi yakho yeti, cinga ngokuthengisa Amaqonga eCommerce, kwaye akuyi kufuneka utyale imali eninzi ukutsala abathengi.
La maqonga aya kutsala i-traffic eninzi kuneendawo ezizimeleyo ngenxa yokwenziwa koluhlu lweemveliso kunye neentengiso ezixhaswayo.
Ukwenziwa koluhlu lweemveliso kujolise ekuncedeni abathengi bakho ngokunyusa ukubonakala kweemveliso zakho usebenzisa amagama abalulekileyo kwizihloko, iinkcazo, imifanekiso kunye neevidiyo.
Nangona kunjalo, kukho ukuchasana. Kusenokubakho ukhuphiswano oluvela kwabanye abathengisi bokwandiswa kweenwele. Yiyo loo nto ufuna uhlahlo lwabiwo-mali lwentengiso oluzinikeleyo ukuze ukhuphisane ngokufanelekileyo.
Kuya kufuneka kwakhona uqwalasele iimfuno zomgaqo-nkqubo weqonga olikhethileyo, imirhumo yokudwelisa, kunye nokhetho loyilo olunyiniweyo. Ngoba? Umphambili wakho wevenkile kufuneka ube nomtsalane kubatyeleli. Kwaye kufuneka ukwazi ukuhlala kwinzuzo, rhoqo. Ukuba inomda kakhulu kwimodeli yeshishini lakho, ingasebenzi kakuhle.
Ngokomzekelo, iAmazon, eyona ndawo yentengiso inkulu ehlabathini, inamashishini adlamkileyo, kodwa imigaqo neendleko zayo zinokuba ngumqobo kwabanye abathengisi beenwele ezizayo.
Kukho ukuguquguquka ngakumbi xa usebenzisa amaqonga eendaba ezentlalo, kodwa udinga amava ukuze ugqame. Imidiya yoluntu iye yavela kwindlela yokunxibelelana nosapho kunye nabahlobo kwindlela yokuthenga. A kutsha nje Ingxelo yeNdlela yoMthengi yeHubspot yafumanisa ukuba i-28 ekhulwini ye-Gen Z kunye ne-Millennials isebenzise i-media media ukuze ithenge.
Ngelishwa, iindawo ezimbalwa zeendaba zoluntu, njenge-Facebook, Instagram, kunye ne-Pinterest, zivumela abathengi ukuba bajonge ngqo kwi-app. Ngaphandle kokuba uyenzile isitayile sokuthengisa igaraji, abanye bafuna ukuba uqhagamshelane nevenkile eqinisekisiweyo ye-intanethi ukuze usebenze.
3. Khetha imodeli yeshishini levenkile yakho yeenwele
Iimodeli zeshishini zenza ukuba ivenkile yakho yeenwele kwi-intanethi isebenze ngokunenzuzo kwaye ibonelele ngexabiso kubathengi. Ngayo, unokuphuhlisa izicwangciso zokuthengisa ukujolisa isiseko sakho somthengi kunye nokulungelelanisa umxholo ohambelana nabo.
Oku kukunceda ukuba wakhe ishishini leenwele elizinzileyo elingenabudenge kwiimeko zentengiso eziguquguqukayo. Ngezantsi ziimodeli zeshishini leenwele eziqinisekisiweyo onokuthi uziqwalasele:
- Ukuthunyelwa kwempahla: Lukhetho olubi kakhulu ukugcina imali kwaye ungabambeli kwaye ulawule uluhlu lwempahla. Unokusebenzisa ababoneleli beqela lesithathu kwi Chovm.com ngubani oya kugcina kwaye athumele izandiso zakho ngomrhumo.
Nangona kunjalo, enye into embi lukhuphiswano. Kulula ukuyiqala, amashishini amancinci amaninzi ayayenza.
Umzekelo, usomashishini, uBeautybyneyadior, uthengisa izandiso zeenwele kunye needrophu kwiTikTok:
Ukongeza, i-influencer ibonelele ukufundisa abantu indlela yokuqalisa i-dropshipping, eya kwazisa oosomashishini abaninzi kwintengiso.
- Ukuleyibhelishwa kwabucala: Olu lolona khetho lubalaseleyo kubathengisi bokwandiswa kweenwele ngombono owahlukileyo okanye ukwahluka kwekhoyo, kwaye bayazi ukuba kukho imakethi yayo.
Ukuqhuba imodeli yeleyibhile yabucala kuthetha ukuba unokulawula indlela abavelisi abavelisa ngayo, ipakethe, kwaye uleyibhelishe izandiso zeenwele zakho. Le modeli ikwakuvumela ukuba uthengise imveliso egqityiweyo phantsi kwegama lebhrendi yakho, ikunika ulawulo kumaxabiso.
Khumbula, ukuleyibhelishwa kwabucala yinkqubo ende, kwaye ukuthemba abantu bangaphandle kukushiya uvulele imingeni ongenakukwazi ukuyilawula.
- Ukuleyibhile okumhlophe: Unokuodola iimveliso ezineleyibhile emhlophe- apho umenzi enza kwaye abonelele ngezandiso zeenwele ukuze uzithengise phantsi kwegama lebhrendi yakho. Kodwa ziimveliso zegeneric, kwaye unolawulo oluncinci kwinkqubo yemveliso.
- Ixabiso: Ukuthenga iimveliso ezithengiswayo kuyindlela efanelekileyo ukuba ufuna ukuthengisa iintlobo ezahlukeneyo zeenwele ezivela kwiimpawu ezahlukeneyo. Ibonelela ngamathuba amaninzi kuba zininzi iimveliso ezifumanekayo ezithengiswa ngevenkile.
Kananjalo inomngcipheko ophantsi kuba ujongene nabathengi beempawu ezithembekileyo abaziqhelileyo.
Kodwa, ekubeni uthenga kumthengisi osekiweyo, bakwabonelela ngezandiso zeenwele kwezinye iivenkile zokubonelela ngobuhle, oku kuthetha ukuba kufuneka wenze okongeziweyo ukuze ugqame.
Nangona unokuthembela kuyo nayiphi na kwezi modeli zeshishini njengephedi yokuqalisa, qhubeka usungula indlela obonelela ngayo ngexabiso kubathengi. Kuya kuba nefuthe elibalulekileyo kwishishini lakho eliqhubela phambili.
4. Ababoneleli beenwele zeVet
Nje ukuba ukhethe imodeli yeshishini, lixesha lokuba khangela kunye nogqirha wezilwanyana ababoneleli bokwandiswa kweenwele ezithile.
Khangela ababoneleli kuGoogle okanye usebenzise ii-hashtag ezinxulumene nokwandiswa kweenwele ukuze uzifumane kwi-Instagram. Funda amagqabantshintshi kunye nophononongo ukuze wazi ukuba abantu bacinga ntoni ngeemveliso kunye neenkonzo zabo, kwaye uphawule ukhetho lwakho.
Ukongeza, khangela izandiso zeenwele kwibha yokukhangela ye-Chovm.com kwaye ucofe “Qhagamshelana nomthengisi/umenzi” ecaleni kweemveliso ezithile kwiphepha leziphumo zenjini yokukhangela.
Naphi na apho ufumana aba baboneleli, babuze imibuzo efana nale:
- Ngaba bavelisa izandiso zeenwele ngokwabo?
- Lithini ixabiso labo ngeyunithi nganye?
- Kuthatha ixesha elingakanani ukuthumela ngenqanawa?
- Ngowuphi ubungakanani beodolo yabo encinci?
Thembela amathumbu akho. Ukuba ubona iiflegi ezibomvu ezifana newebhusayithi e-sloppy, abathengisi abangaphenduliyo, okanye ababoneleli abenza izithembiso ezibonakala zihle kakhulu ukuba zibe yinyaniso, qhubela phambili.
Okokugqibela, funda umbhalo wabo omhle. Ziziphi iimeko zabo zokuthengisa? Ngaba baqinisekisa nantoni na malunga nokunikezelwa kwezandiso zeenwele? Iindawo zabo nazo kufuneka zibe nemigaqo-nkqubo yokubuya kunye namaxesha okuthumela ngenqanawa. Qhagamshelana nabanye ukuba awanelisekanga yimigaqo nemiqathango yabaxhasi.
5. Ukukhetha iimveliso zevenkile yakho yeenwele
Nje ukuba ubazi ababoneleli bakho abanokubakho, cela iisampulu ukuze uqonde umgangatho wokwandiswa kweenwele.
Yingqiqo ukuqinisekisa umgangatho phambi kokuba uodole ngobuninzi. Ufuna ukunqanda ukungxama ngale nto kuphela ukufumanisa ukuba izandiso zeenwele azikho kwi-snuff.
Cela umthengisi ukuba athumele iisampulu ezinje ngokuthunga kunye nezandiso zekliphu kwizinwele ezithe tye nezijikajikayo. Faka iinwele kuwe okanye umhlobo okanye osebenza naye.
Idayi, yenza lula, yome, kwaye usebenzisane nezandiso zeenwele ukuze ubone ukuba zibambe kakuhle kangakanani. Nokuba ziinwele zomntu okanye zenziwe, jonga ukutyeba, ukumila, kunye nempilo. Ngaphezu koko, qiniseka ukuba ayizonakalisi iinwele zakho kwaye idibane nayo ngaphandle komthungo.
Qala nge-odolo encinci ukuqinisekisa ukuba ayisiyiyo i-bait kwaye utshintshe. Kungcono ukukhuseleka kunokuba uxolo ukuba izandiso zeenwele ozifumanayo zingaphantsi kwesampulu.
Ngaphambi kokufaka iodolo enkulu, buza abathengi bakho ukuba bakhetha ukubaphi.
Ukuqhubela phambili, uya kukhululeka ngakumbi xa usebenza nababoneleli bakho kuba uqinisekile ukuba banokuhlangabezana neemfuno zabathengi bakho.
6. Yazisa ivenkile yakho yeenwele kwi-intanethi
Ukuthengisa izandiso zeenwele zakho kubonelela ngedama elikhulu labathengi abanokubakho, kukunika amathuba amaninzi okuthengisa kunye nokukhula.
Ukufikelela ngokubanzi, thengisa ivenkile yakho yeenwele usebenzisa i-SEO yeNdawo kunye nokuthengiswa komxholo, ukuthengisa kwimidiya yoluntu, kunye nokuthengisa nge-imeyile. Nganye kwezi ndlela zinamandla kunye nobuthathaka.
Umzekelo, i-SEO yasekhaya kunye nentengiso yomxholo ikubeka kwimephu, ivumela abathengi abakufutshane ukuba bafumane ivenkile yakho ye-intanethi kwaye bafikelele kuwe ngaphandle komgudu. Ukuthengisa umxholo kubeka uphawu lwakho njengegunya ngokunikezela ngolwazi olunzulu malunga nebhrendi yakho kunye neemveliso zabasebenzisi benjini yokukhangela.
Ukuba unomxholo oqinileyo wokuthengisa okanye uhlahlo lwabiwo-mali lwe-SEO, qwalasela ukudibanisa umxholo owenziwe ngumsebenzisi (UGC) okanye ubonise i-micro-influencers kwishishini leenwele.
Emva koko, phinda ubuyisele umxholo ogcinwe kwindawo yakho, amaqonga eCommerce, kunye netshaneli yeYouTube, kwaye unxibelelane nazo zonke. Oku kuya kuphucula imiqondiso yentlalo (enceda i-SEO) kwaye ikhuthaze abaphembeleli ukuba bakhuthaze izandiso zeenwele zakho kumaqonga abo.
Lo mntu uphembelelayo, uSarah Lee, uphonononge ukongezwa kweenwele nguPretty Little Thing, inkampani yefashoni, kwiYouTube enekhonkco kwimveliso kwaye ithegi abenzi bayo.
Ungade udibane nomlungisi weenwele ukwenza izifundo zemveliso ukutshintshiselana ngesaphulelo kwizandiso zeenwele. Sebenzisa eli thuba ukwabelana ngeengcebiso zesitayile kwaye ubonise umgangatho weenwele zakho.
Ungaphinda uqhube itrafikhi kwiimveliso zakho ngentengiso yemidiya yoluntu. Njengoko kuxoxiwe ngaphambili, gxila kumaqonga afanelekileyo.
I-Instagram ilungile ekuboniseni iphothifoliyo yakho, kodwa i-Facebook ikuvumela ukuba udibanise nabathengi kwaye wakhe uluntu. Phendula ngokukhawuleza kwizimvo kunye nemiyalezo ngqo kwaye ubambe ukhuphiswano kunye nezipho ukwenza i-buzz.
UTaryn kunye noLogan, abaseki beSitting Pretty Halo Halo, ishishini lokwandisa iinwele, benze isipho sokukhulisa ubukho bayo kwi-Intanethi:
Iqhinga labo lalilula: yenza abalandeli babo bamake abahlobo babo kuyo nayiphi na iposi kwiprofayile yabo ukuze bafumane ithuba lokuphumelela. Isenokubonakala ijikeleza, kodwa yindlela elula neqhelekileyo yokuqhuba itrafikhi kwiwebhusayithi yakho okanye iphepha lemidiya yoluntu.
Kwelinye icala, ukuthengisa nge-imeyile kukunika iqonga lokukhulisa okanye ukwakha ubudlelwane nabathengi abatsha okanye abakhoyo buqu. Esi sisicwangciso esihle kakhulu sokukhuthaza ukunyaniseka kunye nenkxaso kubathengi bakho.
Ukwenza umkhankaso wokuthengisa we-imeyile, qala ngokwakha uluhlu lwe-imeyile. Ukusebenzisa i-pop-up kwindawo yakho yokwandisa iinwele ukunika iindwendwe izaphulelo okanye ukuthunyelwa kwamahhala kuya kubakhuthaza ukuba babhalise.
Ukuba uqhuba ishishini lakho kwimidiya yoluntu, yongeza kwaye ukhuthaze iqhosha lakho lokubhalisa kwiphepha lakho. Nikeza simahla, umxholo oxabisekileyo njengorhwebo-off kwiidilesi zabo ze-imeyile.
Isinyathelo esilandelayo kukudala umxholo ochaza ixabiso lezandiso zeenwele zakho. Umzekelo, thumela iileta zeendaba malunga neenwele ezibhityileyo okanye amabala anempandla kwaye ubandakanye iimveliso zakho njengesisombululo.
Okokugqibela, thumela ii-imeyile zokulahlwa kwenqwelo ukuze ubakhumbuze ukuba basenezinto kwinqwelo yabo. Ibonisa ukuba unenkathalo ngeshishini labo kwaye uswiti isivumelwano ngokunikezela ngamakhuphoni.
Umgca osezantsi
Impumelelo yeshishini lakho leenwele ixhomekeke ekwanelisekeni kwabathengi bakho kunye nokukwazi ukuziqhelanisa. Qhubeka nokutshintsha ukhetho lwabathengi kunye neendlela zentengiso ukuze uhlale ufanelekile.
Sebenzisa iingcebiso ezixutyushwe kweli nqaku ukuqhuba ishishini eliphumelelayo leenwele kwi-intanethi.
