Ungama njani kwaye uphumelele ngokuDropshipping

Ihlabathi le-ecommerce liye ngokuthe ngcembe litshintshela ekulahlekeni, kunye ne-23% yokuthengisa kwi-intanethi, okanye US$85 billion ngonyaka, igqitywe ngeemodeli zokulahla. Izithintelo zayo eziphantsi zokungena, ukuguquguquka kwemveliso kunye notyalo-mali oluphantsi, kunye nokuncipha kutsala oosomashishini abaninzi abanomdla. Kodwa ngezi nzuzo kwakhona kuza nokhuphiswano oluqatha.

Eli nqaku liza kunceda abo batsha ekulahlekeni baphumelele ngokujonga iimpazamo eziqhelekileyo ukuze baphephe kwaye bajonge iindlela eziphambili zokuzoyisa.

Isiqulatho
Ukuvela kwe-dropshipping
Ngaba i-dropshipping isafaneleka?
Ikhuphisana kangakanani i-dropshipping?
Imigibe eqhelekileyo yedropshipping
Ubuchule bokugqama
isiphelo

Ukuvela kwe-dropshipping

Yikholwe okanye hayi, ukuhla yayisetyenziswa njengemodeli yeshishini ixesha elide ngaphambi kokuba i-intanethi ibe yinto eqhelekileyo. Idlule kwimbali yezigaba ezithathu:

• Kwiminyaka yama-60-70s: Ukutshatyalaliswa yenziwe kunye neekhathalogu zeodolo yeposi. Iinkampani ezifana ne-JC Penny ziye zazalisekiswa ngendlela efanayo njenge 'Fulfilled by Amazon' yanamhlanje (FBA) ngokugcina uluhlu lwempahla enkulu kunye nokuthunyelwa ngee-odolo zeposi.

• Ngexesha le-90s, i-ecommerce yavela njengempendulo kubathengi abafudumala ukuya kuthenga i-intanethi, ngokuthandabuza ngamanye amaxesha, kodwa ngokukhula okuzinzileyo.

• Ngoo-2000s: ixesha elikhulayo lokuhla laqala, elalibangelwa ikakhulu ziimodeli zentengiso ye-ebay apho abantu bengadingi kuzakhela ezabo iivenkile, kodwa endaweni yoko, thumela nje kula maqonga kwaye ubavumele basebenze abanye, njengokuthengisa kunye nokuzaliseka.

Ngaba i-dropshipping isafaneleka?

Ukuthumela ngenqanawa kuyeyona modeli yeshishini esebenzayo kule minyaka ingama-20 idlulileyo kwaye isabonelela ngezinto ezininzi ezinokubakho. Ngokubhekiselele kwinzuzo, ngaphandle kokhuphiswano olunamandla kwesi sithuba, i-dropshippers, ngokwe-avareji, i-50% inenzuzo ngakumbi kunabathengisi bemveli, ngelixa abavelisi abathatha inxaxheba kwi-dropshipping baqikelelwa ukuba banengeniso eyi-18% kunabo bangenayo.

Ikhuphisana kangakanani i-dropshipping?

I-Dropshipping inokuba yimodeli yeshishini elikhuphisana kakhulu, njengoko kulula kwaye kungabizi kakhulu ukuseta ivenkile ye-intanethi kwaye uqalise ukuthengisa iimveliso ngaphandle kokuphatha uluhlu lwempahla okanye ukuzithumela ngokwakho. Ngezithintelo ezisezantsi zokungena, baninzi abantu kunye namashishini alandela i-dropshipping njengethuba leshishini.

Ngaphaya koko, uninzi lwe-dropshippers luxhomekeke kwiseti efanayo yeemveliso ezidumileyo ezivela kubaboneleli abaqhelekileyo, nto leyo enokukhokelela ekuzalweni kwiindawo ezithile kunye nokhuphiswano oluqatha kubathengi. Ukongeza, zininzi iindawo zentengiso ezikwi-intanethi kunye namaqonga, anje ngeAmazon kunye ne-eBay, apho iidropshippers zinokuthengisa iimveliso zazo, nto leyo eyenza kube nzima ngakumbi ukugqama nokukhuphisana kumaxabiso kunye nomgangatho.

Oko kutshiwo, i-dropshipping isenokuba lishishini eliyimpumelelo kunye nengeniso kunye nesicwangciso esifanelekileyo, ukhetho lwemveliso, kunye nendlela yokuthengisa. Kubalulekile ukuba i-dropshippers ifumane iimveliso ezizodwa kunye nababoneleli, baseke uphawu oluqinileyo lwesazisi, kwaye bagxile ekuboneleleni ngenkonzo yabathengi ekhethekileyo ukuze bazahlule kwindawo yentengiso.

Imigibe eqhelekileyo yedropshipping

Imingeni kunye nemigibe evela kumzekelo okhuphisana kakhulu kufuneka iqondwe kwinkqubo yokwenza izicwangciso kunye nokuqinisekisa impumelelo yexesha elide. Le mingeni ibandakanya:

• Imida yengeniso encinci: Njengoko kukhankanyiwe, i-dropshipping inokuba nengeniso kakhulu, kodwa kuphela ukuba ukhuphisana kwimarike ngobuchule kwaye usete amaxabiso akho ngokufanelekileyo.

• Ukulawula umgangatho kunokuba nzima: Kuba abanini bamashishini bezalisekisa ii-odolo zabo ngokuthe ngqo ngababoneleli, oko kunokukhokelela ekunqongophaleni kolawulo lomgangatho. Oku mhlawumbi yeyona nto ibalulekileyo yokubuyela umva kokuwa.

• Ukwaneliseka kwabathengi kunokuba nzima ukulawula: Ngenxa yokuba abanini abaziboni iimveliso ezithunyelwa kubathengi, ukuphendula kwiinkxalabo zabathengi kunokuthatha ixesha elide kunokuba bekulindelwe, nto leyo inokugxotha abathengi.

Ubuchule bokugqama

Ngawaphi amaqhinga ekufuneka abanini be-dropshipping bawabeke ukuze banciphise umngcipheko kwaye bagqame ngokuchasene nokhuphiswano olunjalo?

Impendulo ilele ekungeneni kwimarike engaxinananga kangako, kunye nokwakha ishishini elahlukileyo ukuze likuvumele ukuba ube nodumo kunye nophawu ekungekho mntu unokulikopa. Ukwenza oko, qwalasela ezi zicwangciso zilandelayo:

Yazi imarike yakho kunye niche

Nokuba unemveliso esele ikhona okanye uphuhlisa imveliso entsha, kubalulekile ukwazi imarike ongena kuyo. Uninzi lwe-dropshipping luphumelele kumacandelo ezinye iivenkile azihoywanga. Oku kuya kukuvumela ukuba ungene kwimarike ngokhuphiswano oluncinci.

Kodwa ungayifumana phi idatha yemarike?

Eyona ndlela ilula kukuphonononga uphando olukhoyo. Ukuthatha i-decor yasekhaya njengomzekelo, ngo-google "uphando lwemarike yokuhombisa ekhaya", iingxelo ezininzi zeemarike ziyafumaneka kwaye zilungele ukuphononongwa.

Ukuba uqhuba uphando olunjalo ngokwakho, i-4Ps esetyenziswa ngokuqhelekileyo inokuba sisikhokelo esihle sokuqalisa uphando lwakho. I-4Ps imele ukuthengisa izinto ezine eziphambili: imveliso, ixabiso, indawo kunye nokukhuthazwa. Ndongeze enye iP kuphando lwam: abantu. Ezi 5Ps zigubungela zonke izinto ezinefuthe kwimpumelelo yeshishini lakho, kwaye khumbula, ngelixa ezi zinto zisebenza ngemvisiswano kunye, nganye kuzo ibaluleke ngokulinganayo.

Phumelela ukuqhuba uphawu olomeleleyo kunye nesazisi

Emva kokuba unqume imarike kunye ne-niche, yakha imiyalezo kwaye ukhethe iimveliso malunga neemfuno zabathengi kuloo marike. Ngamanye amazwi, yiza nesazisi sakho emarikeni.

Oku kufuna ukuba uhlale uphakamisa ixabiso levenkile. Ixabiso kufuneka libe yinto ofuna ukuba abathengi bakwazi ngayo. Umzekelo, ixabiso lenkampani yamayeza emifuno “linokuzisa ulwazi ngeenzuzo ezibalulekileyo zamayeza apheleleyo”, okanye ixabiso lenkampani yezixhobo zemfundo linokuba “kukulawula imarike ekuboneleleni ngokufanelekileyo kwemfundo”.

Amashishini amaninzi awehlayo ayasilela ngenxa yokunqongophala kokugxila, njengomxholo osasazekileyo ngaphandle kokugxila kumzabalazo wokunxulumana nabaphulaphuli. Kwaye ekuhambeni kwexesha oku kunokukhokelela kuxinzelelo lomda njengeyona ndlela yokusinda.

Ukunyuka kobuqhetseba kunye nokukhathazeka komgangatho kuye kwakhokelela abathengi kwiiwebhusayithi apho umxholo kunye neemveliso zithwala imiyalezo enamandla yamaxabiso athile. Oku kuthetha ukuba iivenkile ezisahlumayo zisemathubeni amakhulu okuphumelela imakethi ngokusebenzisa imixholo ekhethekileyo.

Unokuzibuza ukuba ungakha njani uphawu olomeleleyo kunye nesazisi?

Njengoko kukhankanyiwe ngasentla, ukuba nentsimi ekugxilwe kuyo engqinisiswe luphando lwakho lwemarike linyathelo lokuqala. Nje ukuba uthathe isigqibo ebaleni, qhubeka ukujongana namanyathelo ambalwa alandelayo.

• Chonga injongo yophawu lwakho
• Qinisekisa abaphulaphuli bakho kunye nabantu
• Yakha isicwangciso sokuthengisa ukujongana nabaphulaphuli kunye nabantu
• Phuhlisa ibali elinamandla malunga nendlela oqale ngayo kunye nendlela owahlula ngayo
• Yiba ngokungaguquguqukiyo kuzo zonke iinkalo zokuqinisa olu phawu lwesazisi kubandakanya iilogo, izixhobo zokuthengisa (zombini iiwebhusayithi kunye nemidiya yoluntu), iinkonzo zabathengi njl.
• Okokugqibela, phila kwaye uphefumle isazisi sakho. Sukulalanisa kwaye unamathele kumaxabiso ebhrendi yakho

Lungelelanisa iinkonzo zabathengi bakho kuhlobo lwakho kunye nexabiso

Kwimodeli yeshishini elehlayo, ababoneleli badlala indima ebalulekileyo ekuncedeni ukuba wakhe ixabiso lophawu lwakho kwaye ugcine ukuthembeka kwakho. Thatha la manyathelo ukwenza inkuthalo efanelekileyo ekufumaneni abona baboneleli bangcono:

• Yenza uphando lwababoneleli: thelekisa ababoneleli abaninzi kumaxabiso, imigaqo yokuthumela ngenqanawa, ixesha lokuphendula kunye nemigaqo-nkqubo yembuyekezo.
• Vavanya iimveliso zabo: thenga isampuli kwaye uvavanye umgangatho kunye nokuhanjiswa kunye namava okwenyani e-unboxing.
• Thenga iimveliso kumthengisi wakho ukuze uthelekise.
• Phonononga umgaqo-nkqubo wembuyekezo.
• Hlaziya ingxelo yabanye abathengi.

Nje ukuba uchonge ababoneleli abakhulu, khuthaza ubudlelwane obulungileyo ukwenza imeko yokuphumelela wena kunye nababoneleli bakho. Okukhona ubudlelwane bakho nababoneleli bungcono, kokukhona abathengi bakho baya kwaneliseka ngakumbi.

Kwaye hlala ukhumbula ukuba inkqubo yokubuyisela ukuthenga ibonwa njengeyona nto inzima, kodwa eyona nto ibaluleke kakhulu kwishishini eliphumelelayo lokulahla. Kusenokuba nzima ukuyilawula. Isicwangciso esiphambili kwiimbuyekezo kukunxibelelana kunye nokunciphisa ukukhungatheka kwabathengi. Ukwakha ukwaneliseka kwabathengi ngaphandle kokubonelela ngokuthe ngqo iimveliso kunye nokulawula imbuyekezo kunokuba luqilima, kodwa kubaluleke kakhulu kwaye kuyenzeka.

I-86% yabathengi bayekile ukuthenga kwivenkile ethile emva kokufumana inkonzo ephantsi yabathengi. Kwakhona, abathengi banokuphinda kabini amathuba okuba babelane ngamava abo enkonzo yomthengi amabi kunokuba bathethe ngamava akhuthazayo. Ke ukuya kwimayile eyongezelelweyo yokwaneliseka kwabathengi kunokuhamba indlela ende!

Babonise ukuba uzikhathalele izinto ezibaxhalabisayo. Gcina amajelo onxibelelwano evulekile kwaye unxibelelane ngokunyaniseka nangokukhawulezileyo. Kubaluleke kakhulu ukuba ubekho kubathengi kunokusombulula iingxaki. Abathengi badla ngokonwaba ukuba bayazi nje ukuba uyazama.

Kwakhona yiba ngaphambili kwipolisi yembuyekezo. Kuyanceda ukuseta ingqondo efanelekileyo kunye nokulindela abathengi. Yiba nobuchule malunga nento onokuyenza. Unokuzibuyisela iimveliso kwaye uzithengisele abanye abathengi. Unokusebenzisana nababoneleli ngemigaqo-nkqubo yokubuyisela, kwaye kwiimeko apho imbuyekezo iba yirhafu kakhulu, qiniseka ukuba abathengi bayawuqonda umgaqo-nkqubo ongabuyiswayo.

isiphelo

Ukusebenzisa ezi zicwangciso zingasentla, kunye nokuphepha imigibe eqhelekileyo kunokuphucula kakhulu amathuba akho okuba ugqame phakathi kwabakhuphisana nabo. Ukugcina abathengi abaxabisekileyo kunye nokufumana ukuphononongwa okuhle kuya kukunceda ungagcini nje impumelelo, kodwa unikeze iimpembelelo ezintle kwiintengiso. Phantse iipesenti ze-90 zabathengi bazimisele ukuhlawula ngaphezulu kwinto ethile xa iphuma kwi-brand abayithembayo. Ke ukuba uyakha ishishini lakho namhlanje, unokugqama kwimakethi ebonakala ngathi igcwele abantu abahlayo ngokusebenzisa imodeli yeshishini egxilileyo, eyenziwe lula yokwandisa inzuzo kunye nokubuya kutyalo-mali.