Ukuqala uShicilelo kwiShishini eliBangayo

Imfuno yokuyila kunye nemveliso yobuntu iyakhula. Ushicilelo olufunekayo (i-POD) imodeli yoshishino sisisombululo seshishini esinokukwazi ukuhlangabezana nale marike ekhulayo kunye notyalo-mali oluncinci kunye nomngcipheko ophantsi. Akukho mfuneko yokubamba uluhlu lwempahla okanye utyalo-mali kwizinto eziphathekayo. Endaweni yoko, amashishini anokuseta uluhlu lwawo kwaye aqale ukuthengisa iimveliso ngokucofa nje okumbalwa ngokuqala ukuprinta kwishishini lemfuno.

Funda kwisikhokelo malunga nendlela yokuguqula ubugcisa bakho okanye iimbono zakho zibe yintengiso ebonakalayo, kwaye uqale ukuvelisa ingeniso ye-passive namhlanje ngokuseta ushicilelo kwishishini lemfuno.

Isiqulatho
Isishwankathelo soshicilelo kwimarike yemfuno
Amanyathelo asi-8 okuqalisa ishishini loshicilelo ngokwemfuneko
Ukuqala ukuprinta ngokwemfuno namhlanje
FAQs

Isishwankathelo soshicilelo kwimarike yemfuno

Izithintelo zokutshixa zibenempembelelo entle kule modeli yeshishini ukusukela oko abantu batshintshela kwiindlela zokuthenga kwi-Intanethi. Ushicilelo lwehlabathi malunga nobungakanani bemakethi yemfuno luxatyiswe kwi-US $4.90 yebhiliyoni ngo-2021 kwaye kulindeleke ukuba lwande ngesantya sokukhula ngonyaka. (CAGR) ye-26.1% ukusuka 2022 ukuya 2030.

Kukho ngoku mininzi imisebenzi yoshicilelo kwimfuno ekhoyo emarikeni, ke ukuba ufuna ukuqalisa owakho ushicilelo kwishishini elifunwayo, nantsi indlela yokukhokela ukukunceda uqalise.

Amanyathelo asi-8 okuqalisa ishishini loshicilelo ngokwemfuneko

1. Ucwangciso lokuqala

Inyathelo lokuqala lokuqalisa ishishini lakho lePOD kukucwangcisa. Qokelela ulwazi olubalulekileyo kwizihloko ezinxulumene neshishini ezifana neemfuno, amanani abantu, abantu ekujoliswe kubo, iimfuno zemarike ezivelayo, kunye neendlela zentengiso. Emva koko, ngokusekwe kwidatha eqokelelweyo, yakha ushicilelo lwakho ngokwemfuno yemibono yeshishini.

Uphando lwemarike kufuneka lukwazi ukuphendula le mibuzo:

• Zeziphi iintlobo zeemveliso ezinokulungela ubugcisa bakho okanye uyilo lwakho?
• Loluphi uhlobo lwabantu ofuna ukulubona imveliso?
• Ngoobani abantu ekulindeleke ukuba bathenge imveliso yakho?
• Inokuba liliphi ixabiso elifanelekileyo leemveliso ofuna ukuzithengisa?
• Ngaba bakho abakhuphisana nabathengisa imveliso efanayo?

2. Khetha i-niche

Ubugcisa kunye namagcisa, ukomelela, ubuhle, okanye iMarvel Cinematic Universe. I-niche inokubonelela ngethagethi eqinileyo yokuchaza iintlobo zakho zempahla kunye neziphi iiprinta onokunikezela ngazo. I-niche isekelwe kwingcamango yokuba kulula ukubamba inxalenye enkulu yemarike encinci kunenxalenye encinci yemarike enkulu. Ukukhetha enye, ungasebenzisa la macebiso angezantsi.

• Jonga iimveliso ezithengiswa kakhulu: Ngophendlo olulula lukaGoogle usebenzisa ibinzana elithi "imveliso ethengiswa kakhulu ngo-2022," uya kufumana intlaninge yeziphumo onokuthi uqalise ngazo uphando lwakho. Ukugrumba nzulu kwezi ziphumo kuya kukunceda ufumane ezona mveliso zidumileyo.
• Sebenzisa amaqonga eendaba ezentlalo: Sebenzisa amaqonga eendaba ezentlalo anje ngePinterest, Facebook, Instagram, TikTok, okanye iSnapchat ukukhangela izithuba zemveliso ezihamba phambili ezifumana ukuzibandakanya okuphezulu okanye umdla kuluntu olubanzi. Umzekelo, ukuprinta kwi-wallet yemfuno yindlela eyaziwayo enokuthi ifanele ukuthatha inzuzo.
• Thelekisa izimvo kuGoogle Trends: Enye yeendlela ezilula zokuchonga umkhwa kukusebenzisa iiTrendi zikaGoogle, ezibonelela ngolwazi oluluncedo malunga nokuba ngawaphi amagama angundoqo abantu abawasebenzisa kakhulu ukukhangela kuGoogle. Ikunika idatha yembali yentsingiselo yebinzana elithile lophendlo kwimimandla eyahlukeneyo kunye neelwimi.
• Qinisekisa umbono wakho ngezixhobo ze-SEO: Ngezixhobo ezinje ngeSEMRush, Moz, kunye ne-Ubersuggest, unokufumana ngcono kwaye usulungekise ukuqonda malunga nokuba abantu bakhangela ntoni ngokunxulumene nombono wakho wemveliso.

3. Ukuyila

Iimveliso ezenzelwe wena kunye nezenzelwe wena zimalunga noyilo lwemveliso, kwaye oku apho ushicilelo olufunwayo lugqwesa ngokwenene njengendlela yamashishini amancinci.

Awudingi ukuba nezakhono zobungcali okanye amava kwinkalo yoyilo. Ungazoba inkuthazo yoyilo kwiiwebhusayithi ezinjengePinterest, Behance, Dribble, Disignious, Teespring, kunye ne-Indiemade. Kwakhona, ungoyiki ukuzama uyilo lwakho kwaye usebenzise izixhobo zokuprinta kwiiwebhusayithi zasimahla njengeCanva.

Ukuba awukhululekanga ukwenza owakho uyilo, unokufumana uncedo kubayili bemizobo abazimeleyo ababonelela ngeenkonzo zabo kumaqonga anje ngeFiverr, Upwork, kunye neDribble.

Nje ukuba uyilo lulungile, inyathelo elilandelayo kukubona ukuba abantu bayazithanda ngokwenene na. Ngale nto, unokubeka uyilo lwakho kumaqonga eendaba ezentlalo afana ne-Instagram, iReddit, okanye iQuora. La maqonga angakunceda ukuba ufumane ingxelo kwaye uqonde ukuba yintoni ehamba phambili kuluntu. Unokude uvelise ushicilelo kwiimbono zamagama oshishino ngokwemfuno ngamaqonga e-intanethi.

4. Yenza isigqibo sokuba uza kuthengisa phi

Eli linyathelo elibalulekileyo lokuthengisa imveliso. Sebenzisa indawo yentengiso ye-e-commerce ekhoyo okanye iqonga le-e-commerce ukuphuhlisa iwebhusayithi yakho.

Unokubhalisa njengomthengisi kwiimarike ze-e-commerce ezifana ne-Etsy, Printify, Redbubble, squarespace, kunye nePrestashop. Ungadwelisa iimveliso zakho kwezi ndawo zentengiso ngokuthe ngqo kwaye ubonise iimveliso zakho kubaphulaphuli abaninzi. Ngelixa la maqonga aya kukunceda wenze ukuthengisa ngokukhawuleza, kuya kufuneka kwakhona uhlawule umrhumo wekhomishini kwintengiso nganye, enokucutha inzuzo yakho, ngakumbi ukuba ukuhla. Nokuba indawo yentengiso kaFacebook lukhetho onokuthi uluphonononge nge imodeli eyehlayo.

Iiplatifti ezininzi ze-e-commerce zinika umakhi wevenkile yokutsala kunye nokulahla onokuthi udibanise kwiwebhusayithi yakho. Unokusebenzisa iShopify, WooCommerce, okanye iMagento ukwakha iwebhusayithi yakho kwaye usebenzise amaqonga anje ngePinterest okanye TikTok yokuthengisa. Ngewebhusayithi yakho, ufumana ulawulo olungcono kwivenkile yakho ye-intanethi kwaye ugcine iindleko zekhomishini. Qaphela isilumkiso, nangona kunjalo, ukwenza iwebhusayithi uwedwa kunokuba ngumsebenzi onzima, kwaye akunakukunika iziphumo kwangoko.

5. Sebenza ngoshicilelo olufunwa ngumthengisi

akho printa kwimfuno yomthengisi ikubonelela ngeendidi ezahlukeneyo zemveliso. Umthengisi unoxanduva lokuprinta kunye nokuthumela iodolo yakho. Ngaphandle koko, indlela imveliso efikelela ngayo kumthengi wakho iya kuba nefuthe kumava abo okuthenga kunye nokunyaniseka kwibhrendi yakho. Ke, ukwenza isigqibo ngononophelo malunga nenkampani eprintiweyo ibalulekile.

Ezi zizinto ezimbalwa ekufuneka uzijonge ngelixa ukukhetha ushicilelo oluthembekileyo kwimfuno yomthengisi yeleyibhile yakho. Iqabane lakho le-POD kufuneka:

• Nikeza ngeenkonzo zoshicilelo ezinkulu nezihlaziyiweyo.
• Yiba namandla okuprinta kwiintlobo ezininzi zeemveliso.
• Sebenzisa ukupakishwa okufanelekileyo kwezinto.
• Ziqhelanise neendlela ezisemgangathweni zokuhambisa kunye nokuthumela iodolo ngexesha.
• Yiba nepolisi yembuyekezo ecacileyo.

Eyona ndlela ingcono kukuqala ukubeka iodolo yesampulu kunye nomthengisi wakho ukujonga umgangatho wemveliso kunye namaxesha okuthumela.

6. Beka amaxabiso kwaye uqinisekise umgangatho

Ukuseta ixabiso, kufuneka uqale ufumanise ixabiso eliseleyo kwimveliso nganye, kubandakanywa ukupakishwa kunye nokuthumela ngenqanawa. Yongeza umyinge wenzuzo kwaye ufumane ixabiso lakho lokuthengisa. Emva koko ekuhambeni okulandelayo, ulungelelanisa amaxabiso ukubandakanya iindleko zangempela zokuhambisa imveliso egqityiweyo.

Kwakhona qwalasela amaxabiso okhuphiswano, kwaye ubale izaphulelo okanye izibonelelo onokufuna ukuzinikezela, ezinje ngenqanawa yasimahla. Njengoko ungathengi nasiphi na isitokhwe ngobuninzi, imida yakho isenokuba phantsi ekuqaleni, kodwa unokuphinda uhlaziye imodeli yakho yamaxabiso kwixesha elizayo ukuze ufumane elona xabiso lifanelekileyo.

7 Ukuthengisa

Ukuba uyazibuza ukuba ungakukhuthaza njani ushicilelo kwishishini lemfuno, imibono eyomeleleyo kwaye ebandakanyekayo yokuthengisa iya kukunceda wakhe unxibelelwano olomeleleyo nabaphulaphuli bakho. Ekuqaleni, kuyacetyiswa ukuba ukhethe izicwangciso zangaphakathi ezifana neeblogi kunye nezithuba zeendaba zentlalo ezenzelwe ukuzoba amathemba "ngaphakathi" ngokubonelela ngolwazi oluxabisekileyo kubo. Ukuprintwa kwimfuno, oku kunokuthetha umxholo onxulumene nenkcubeko ye-pop kwi-niche yakho kunye ne-backlinks kumaphepha akho emveliso.

Ukusebenzisa intengiso engaphakathi, unokuvelisa izikhokelo eziphilayo. Ikwaqeqesha i-algorithm yamatshaneli entengiso adumileyo afana nomphathi weentengiso ze-Meta ukufumana iindleko ezingcono ngokucofa okanye ii-CPCs kamva xa ulungele ukuthengisa.

Intengiso ye-Intanethi yenziwe lula ngamaqonga eendaba ezentlalo apho kufuneka ukhethe kuphela abantu ekujoliswe kubo kwaye uthumele iintengiso zakho. Ungade ungabinamali ngeentengiso kwaye uphinde usebenzise umxholo osele ukho. Ngale ndlela, ukuthengisa kwakho ngaphandle kuya kuba ngumzamo omncinci.

8. Uhlalutyo lwempendulo yemarike

Kuhle ukuba neethagethi ezithile engqondweni xa ucwangcisa ishishini lakho. Unokusebenzisa izixhobo zokuhlalutya ezinje ngeGoogle Analytics, Heap, kunye neWoopra xa usebenza, kodwa ungaqala ngeemetrics ezimbalwa ezisisiseko. Kuya kufuneka ubuncinci usebenze iinkcukacha-manani ezingundoqo ezifana ne-break-ven point, indleko yokufumana umthengi, kunye nexabiso lobomi bomthengi.

Kuhlala kulula ukuthengisa kumthengi okhoyo kunokuba ufumane omtsha. Ke ngoko, qiniseka ukuba umisela ixabiso lobomi bomthengi (CLV). Hlunga abathengi abaphinda ukuthenga kunye nawe kwaye uyile iqhinga lokubenza bazive bekhethekileyo kwaye bonwabile ngeentengiso ezikhethekileyo.

Ukuchonga iimethrikhi eziphambili zokusebenza kuya kukunika umbono ofanelekileyo wokuba umi phi xa uhlalutya imodeli yeshishini lakho usebenzisa uhlalutyo lwe-SWOT-uhlalutyo lwamandla akho, ubuthathaka, amathuba, izoyikiso-okanye uhlalutyo lokhuphiswano.

Ukuqala ukuprinta ngokwemfuno namhlanje

Ushicilelo ngokwemfuno lunikeza ithuba elilula nelithembisayo leshishini. Ivumela oosomashishini kunye nabayili ukuba benze ingeniso efanelekileyo yokungenzi nto ukuqala ishishini le-ecommerce kuhlahlo lwabiwo-mali olulinganiselweyo. Isenokusebenza njengesiqalo esihle kumntu ojonge ukungena kwishishini lokuthengisa elipheleleyo ngokunika abantu ithuba lokufumana amava kuqala ngaphambi kokunyusa. Nokuba yeyiphi na indlela, ibonelela ngexabiso eliphantsi kunye nethuba eliphantsi lomngcipheko kwabo bafuna ukuqala ukusebenza kwicandelo lokuthengisa ifashoni.

FAQs

Yintoni ushicilelo olufunwayo?

Shicilela kwimfuno yindlela yokuzalisekisa iodolo apho ungaqala khona ukuthengisa iimveliso zeleyibhuli emhlophe ngokwesiko ngokongeza uyilo lwakho kuzo ngaphandle kokubamba uluhlu. Kule modeli, umthengisi wakho we-POD ukhathalela ushicilelo kunye neenkqubo zokuthumela.

Ziziphi iingenelo kunye nokungalunganga koshicilelo xa lufunwa?

Ushicilelo olufunekayo lukuvumela ukuba usebenzise imodeli yeshishini lakho ngokukhawuleza, ngomngcipheko ophantsi kunye notyalo-mali. Ngaphezulu koko, ukuhanjiswa kuzalisekiswa ngabantu besithathu, ke eyona nto uyidingayo yikhompyuter ukuze isebenze. Ukurhweba kukuba ufumana ulawulo oluncinci kwinto oyithengisayo kunye nendlela oyithumela ngayo kwaye ufumane imida esezantsi kunevenkile zemveli.

Ngaba ndingaqalisa ishishini loshicilelo simahla? 

Kwinkqubo yoshicilelo lwemfuno, akunyanzelekanga ukuba uhlawulele imveliso de ube wenze intengiso. Ke, ungaqala ngotyalo-mali oluqhelekileyo oluhlala lusekusekweni kwevenkile kwi-intanethi. Zininzi iingcebiso eziprintwa kwiimfuno kunye namaqhinga kwi-intanethi aluncedo kubaqalayo.

Ngaba ushicilelo xa lufunwa lunengeniso?

Ewe, ngamaxabiso okuthengisa abalwe kakuhle kunye nemida yenzuzo kunye nesicwangciso esisebenzayo sokuthengisa, ukuqala ushicilelo kwishishini elifunekayo kunokukwenza umvuzo ofanelekileyo wecala.

Zeziphi ezona printing zingcono kwiimveliso ezifunwa ukuthengiswa?

Uluhlu lwezona zinto zinqwenelekayo nezithandwayo ziprintwa kwiimveliso zemfuno zibandakanya iiteyizi ze-unisex, iziqwenga zobucwebe, iipowusta, iimagi, iibhegi, njalo njalo. Nkqu noshicilelo lwempahla yokulala luba nengeniso.

Nguwuphi umahluko phakathi kwe-dropshipping kunye nokuprinta kwimfuno?

Umahluko ophambili kukuba ukuprinta kwimfuno kunendawo yokwenza ngokwezifiso imveliso ngelixa ukuhambisa ngenqanawa kukukhangela nje kwaye kuthengise into kwiindawo ezinjengeenkampani zokuzalisekisa i-t-shirt.