UngaPhumelela njani kuMbindi-kwi-i-Funnel Tactics

Ukuthengisa okuphakathi-kwi-funnel (MOFU) sisigaba esibalulekileyo urhwebo evumela umthengisi ukuba athathe abathengi abanokubakho kwaye abajike babe ngabakhokeli ababandakanyekayo abafuna ukondla ukuze basondele kwisigqibo sokuthenga. Abathengi bakho abanokuthi bachonge ngohlobo lwakho, bazibandakanye nomxholo wakho, okanye baveze umdla kodwa abakakulungeli ukuthenga okwangoku. Endaweni yoko, bafuna ukongiwa ngakumbi kunye nokuqinisekiswa ngaphambi kokuba benze.

Izicwangciso ze-MOFU, xa ziphunyezwe ngokuchanekileyo, zinceda ukuguqula abaphulaphuli bakho kubathengi. Eli nqaku liphonononga amaqhinga angcono okuphumelela kwintengiso ye-MOFU eyenzelwe ngokukodwa abathengisi.

Isiqulatho
Ukuqonda intengiso ye-middle-of-the-funnel
6 amaqhinga angqiniweyo aphakathi-kwi-funnel
isiphelo

Ukuqonda intengiso ye-middle-of-the-funnel

Imisebenzi yokuthengisa ephakathi-kwi-funnel yibhulorho ebalulekileyo kuhambo lwabathengi. Kweli nqanaba, abathengi abanokubakho baye baqhubela phambili ukusuka phezulu kwifuneli ukuya embindini kodwa abakafikeleli ezantsi kwinqanaba lokuthenga. Apha, abakhokelayo babonise umdla kwishishini ngokunxibelelana nomxholo walo kunye nokurhuma kwiileta zeendaba, kodwa kufuneka zikhuliswe ngakumbi phambi kokuba zilungele ukuthenga.

Intengiso ye-MOFU ijolise ekuboneleleni ngexabiso, ulwazi olufanelekileyo olunceda abantu abalindelekileyo ukuba bavavanye ukhetho lwabo. Ngokwahlukileyo kwi-top-of-the-funnel (TOFU), ejoliswe ekuqapheleni i-brand, ukuthengiswa kwe-MOFU kukunzulu ubudlelwane, ukwakhiwa kwentembeko, kunye nokubonisa ukukwazi kwakho ukujongana neengxaki zokhokelo lwakho ngokweenkcukacha. Izinto ezandisa impumelelo yenqanaba le-MOFU zidweliswe ngezantsi.

Ixabiso eliqhutywa

Ukubonelela ngomxholo onentsingiselo kunye nofanelekileyo kuqinisekisa ukuba iinkokeli zakho ziyayibona inzuzo yokubandakanyeka nophawu lwakho. Ke, ukunika izisombululo ezijongana ngqo neentlungu zabo zibagcina benomdla. Ibanika ingcamango yokuba imveliso okanye inkonzo yakho ifanelwe lixesha labo.

leMfundo

Inqanaba le-MOFU kuxa abakhokelayo bekhangela ulwazi oluthe kratya oluchaza ukuba imveliso okanye inkonzo yakho inokujongana njani neengxaki zabo. Umxholo wezemfundo, onje ngeewebinars, ii-eBooks, iiposti zebhlog, okanye amaphepha amhlophe, zibanceda benze izigqibo ezinolwazi kwaye baqonde ixabiso lesithembiso sakho. Ukubagcina benolwazi oluphangaleleyo.

Ukwakha intembeko

Kweli nqanaba, iinkokeli zisavavanya iinketho zabo. Nangona kunjalo, ukwakha intembeko eyimfuneko yokubeka uphawu njengesisombululo sokuya kwisisombululo kuyimfuneko. Xa kubonelelwa ngobungqina, izifundo zetyala, okanye ubungqina bentlalontle, oko kuthetha ukuba abanye baphumelele ukusebenzisa imveliso yakho, ngaloo ndlela ukhulula amaxhala anokuba nawo umkhokeli wakho.

iyeyakho

Oku kubalulekile ekuqinisekiseni ukuba iinkokeli zakho ziziva zixatyiswa kwaye ziqondwa. Ukubonelela ngomxholo kunye nezisombululo ezifana needemos zesiko kunye nokulandelwa kwe-imeyile yobuqu kubonisa ukuba iqela lokuthengisa ligxininise kwiimfuno ezithile ezilindelekileyo. Ibanceda baqonde indlela isithembiso sakho esizifanela ngayo iimfuno zabo ngokulula.

6 amaqhinga angqiniweyo aphakathi-kwi-funnel

1. Ukukhokela ukondla ngamaphulo e-imeyile

Kwintengiso ye-funnel ephakathi, izikhokelo zinokukhuliswa ngempumelelo ngakumbi ngamaphulo okuthengisa nge-imeyile. Ke, abathengisi banokugcina unxibelelwano lomntu siqu kunye nethemba labo, begcina uphawu engqondweni kwaye badlulisele ulwazi oluluncedo ukubaqinisekisa ukuba bathathe isigqibo. Xa zenziwe ngokufanelekileyo, ii-imeyile kwimikhankaso yokondla zinokufunwa ukuze ziqhubele phambili zikhokelela kwi-funnel yokuthengisa ukwandisa amathuba okuguqulwa.

2. Ukusebenzisa umxholo ukwakha imfundo kunye nokuthembana

Umxholo unceda amathemba ekuqinisekiseni ukuba isisombululo sakho siyabasebenzela. Njengoko kuyinto eqhelekileyo kumashishini kuqoqosho lwanamhlanje, ingqwalasela kufuneka ihlawulwe ekuphuhliseni umxholo omkhulu kwizithuba zeblogi, ii-eBooks, amaphepha amhlophe, ii-webinars, kunye nezifundo zokufundisa abathengi kunye nokwakha ukuthembana. Inkulu intembeko oyakhayo ngokuthengiswa komxholo, kokukhona iinkokeli zakho ziya kuthenga xa ixesha lilungile.

3. Unikezelo olulolwakho kunye nemiboniso

Ukunikeza isilingo sasimahla, idemo yemveliso, okanye isindululo somntu kunceda ukuphelisa amathandabuzo engqondweni yomthengi. Isilingo sasimahla siqinisekisa ukuba abathengi baye bazibonela ngokwabo imveliso. Xa unikezela ngokhokelo olunikezela ngothethwano oluncomekayo, ubhaliso lwesilingo, okanye iinkcazo-ntetho ekujoliswe kuzo, kuyabonakala ukuba ithemba alishiywanga lingajongwanga.

4. Ukubuyisela iintengiso

Ukuphinda kujongwe kwaye kusaqhubeka kusebenza kakhulu ekwandiseni amathuba okubuyisela umkhondo kwifuneli. Iintengiso zilandela izikhokelo zakho kwiwebhu kwaye zibakhuthaze ukuba bandwendwele indawo kwakhona. Ezi ntengiso zihambelana nezinto ezikhethwayo kunye nezenzo ezilindelweyo ukuza kuthi ga ngoku kwaye zibonelela ngomxholo obanceda ukuba bagqithe 'kwi-hump' ukwenza ukhetho.

5. Izixhobo ezisebenzayo

Izibali ze-ROI, abaqulunqi bemveliso, kunye nokuhlola yonke imizekelo yezixhobo ezisebenzisanayo ezinokutsala umkhombandlela phakathi kwefunnel phambili. Umzekelo, isixhobo sokubala se-ROI sinokubonisa kubathengi ukuba yimalini yokonga iindleko abaya kuyifumana ngokwamkela isisombululo sakho.

Ngokwahlukileyo, umlungisi wemveliso unokubavumela ukuba babone ukuba isisombululo sakho sijongeka njani. Ezi zixhobo ezisebenzisanayo zivumela abathengi ukuba baxabise ixabiso lezisombululo ezibonelelwa yinkampani yakho.

 6. Ubungqina boluntu kunye nobungqina

Uninzi lwabasebenzisi bokugqibela bayazibuza ukuba ngaba ulindelo lwabo luya kufezekiswa xa bethenga imveliso okanye inkonzo. Ubungqina boluntu, ubungqina obukhethekileyo, izifundo ze-case, kunye nokuhlaziywa, kunceda ukulungisa le ngxaki. Oku kwandisa intembeko yabakhokelayo kwaye kuyabaqinisekisa ukuba ngokukhetha uphawu, benza ukhetho olulumkileyo.

isiphelo

Ukuthengisa okuphakathi-kwi-funnel kumalunga nokukhulisa izikhokelo kunye nokubanceda ngolwazi kunye nezibonelelo abazifunayo ukwenza isigqibo. Ukuba ugxininisa unxibelelwano lomntu siqu, umxholo wezemfundo, kunye nezibonelelo ezilungiselelwe ngokwezifiso, amathuba akho okuguqula izikhokelo zibe ngabathengi.

Izicwangciso ze-MOFU ezisebenzayo ziya kukuvumela ukuba unyuse izinga lokuguqulwa kulo lonke i-funnel njengoko ukhokelo oluninzi luya kuqhubela phambili nzulu kwi-funnel kwaye ulungele ukuthenga. La maqhinga akuvumela ukuba uphumelele kwaye akubonelele ngenzuzo yokhuphiswano. Fumana iinkcukacha ezithe kratya ekuphuculeni isicwangciso sakho sokuthengisa Chovm.com.