Uyisebenzisa njani iNtengiso ye-imeyile ukukhuthaza ukuJonga iBlog kunye neNtengiso

Ukuba ishishini lakho liqhuba ibhlog, kusenokwenzeka ukuba uchitha ixesha elifanelekileyo usenza umxholo webhlog ojongeka unxulumana kunye nokuxhasa abaphulaphuli bakho, kodwa ukuze lo mxholo usebenze njengenxalenye yesicwangciso sakho sokuthengisa, abantu abafanelekileyo kufuneka bayifunde. Ukuthengisa nge-imeyile kuyindlela enhle yokufumana iiblogi zakho phambi kwabaphulaphuli abafanelekileyo, ukwandisa ukubandakanyeka kunye nokunyusa ukuthengisa. 

Apha, siza kuxoxa ngendlela ishishini lakho elinokusebenzisa ngayo ukuthengisa nge-imeyile ukukhuthaza ibhlog yakho ngokufanelekileyo kunye nokukhulisa ishishini lakho. 

Isiqulatho
Yintoni i-imeyile yokuthengisa?
Uyisebenzisa njani i-imeyile yokuthengisa ukunyuswa kwebhlog
Iziseko zentengiso ye-imeyile - ukwakha uluhlu lwakho lwe-imeyile
Ukwahlula uluhlu lwakho lwe-imeyile
Ukuyila umxholo we-imeyile onyanzelisayo
Qalisa nge-imeyile yokuthengisa

Yintoni i-imeyile yokuthengisa?

I-imeyile yokuthengisa isicwangciso sokuthengisa idijithali esibandakanya ukuthumela ii-imeyile kwiqela labantu ukukhuthaza iimveliso kunye neenkonzo okanye ukwakha ubudlelwane nabathengi. Yindlela ethe ngqo nengabiziyo ukuba amashishini anxibelelane nabaphulaphuli bawo.

I-imeyile yokuthengisa iyasebenza kuba abamkeli, oko kukuthi abathengi abanokuba ngabathengi, bakhethe ukungena ukufumana ii-imeyile, ke yindlela entle yokunxibelelana nabo ngokuthe ngqo. Ukongeza, ukuthengisa nge-imeyile akuchatshazelwa zizinto zangaphandle ezifana ne-algorithms yemidiya yoluntu. 

Uyisebenzisa njani i-imeyile yokuthengisa ukunyuswa kwebhlog

Incwadana yeendaba ye-imeyile yinxalenye ephambili yesicwangciso esiyimpumelelo sokuthengisa kumashishini amaninzi kunye nendlela enkulu yokwabelana ngomxholo weblogi kunye nabaphulaphuli bakho. Ngokwakha uluhlu lwencwadana kunye nokuthumela umxholo oxabisekileyo, owenziwe ngumntu, unokwandisa ukubandakanyeka, ukuqhuba i-traffic kwiblogi yakho, kwaye ukhulise ubukho bakho bemidiya yoluntu.

Iziseko zentengiso ye-imeyile - ukwakha uluhlu lwakho lwe-imeyile

Ukwakha uluhlu lwe-imeyile linyathelo lokuqala elibalulekileyo lokufumana isicwangciso sakho sokuthengisa i-imeyile emhlabeni. Kodwa ubafumana njani abantu ukuba babhalise?

Nazi ezinye izicwangciso zokukunceda ukuba wakhe uluhlu lwe-imeyile oluqinileyo nolubandakanyekayo:

Yenza imiyalelo enyanzelisayo yokubhalisa

Beka iimpawu ezibalaseleyo nezinomtsalane zokubhalisa kwiwebhusayithi yakho, ibhlog, kunye neeprofayile zemidiya yoluntu. Nxibelelana ngokucacileyo ixabiso lababhalisi baya kufumana ngokubhalisa, njengomxholo okhethekileyo, izaphulelo, okanye ukuhlaziywa rhoqo.

Nikeza inkuthazo

Nika umazibuthe okhokelayo okanye inkuthazo yokukhuthaza ukubhalisa - oku kunokuba yincwadi ye-ebook yasimahla, isixhobo esinokukhutshelwa, i-webinar, okanye ukufikelela kumxholo okhethekileyo.

Sebenzisa amaphepha okumisa

Yenza amaphepha okumisa azinikeleyo ngokugxila ekubambeni iidilesi ze-imeyile. Inzuzo yamaphepha okumisa kukuba anokuphuculwa kakhulu ukuze aguqulwe, kubandakanywa nokudityaniswa kumajelo ahlukeneyo.

Lungiselela ii-pop-ups

Sebenzisa iinjongo zokuphuma okanye ii-pop-ups ezinexesha kwiwebhusayithi yakho ukubamba ingqalelo yabatyeleli ngaphambi kokuba bahambe. Ezi zifana neengcebiso zokubhalisa rhoqo ngaphandle kokuba ziyavela xa umntu etyelele iwebhusayithi yakho. Ngelixa ezi zinokusebenza njengoko zibamba ingqalelo yababukeli, qinisekisa ukuba ziyilwe kakuhle kwaye aziphazamisi.

Qhuba ukhuphiswano kunye nezipho

Ukhuphiswano lokusingatha okanye izipho ezifuna ukuba abathabathi-nxaxheba bangenele ngokubonelela ngedilesi ye-imeyile yabo. Ngelixa oku kunokwandisa ngokukhawuleza uluhlu lwakho kwaye kuvelise uchulumanco, umgangatho wabakhokelayo awunakuba ulungile kuba abangeneleli banokugxila ngakumbi ekuphumeleleni kunokuzibandakanya neshishini lakho, ungabhalisi emva kokuba ukhuphiswano luphelile.

Khumbula ukuhlonipha ubumfihlo bomsebenzisi xa uqokelela kwaye ulawula iidilesi ze-imeyile kwaye ubambelele kwimimiselo yokhuseleko lwedatha efanelekileyo, efana iGDPR or UMthetho we-CAN-SPAM. Ukongeza, soloko unikezela ngolwazi oluselubala malunga nendlela oza kusebenzisa ngayo idatha yababhalisi kwaye ubavumele ukuba baphume nangaliphi na ixesha. 

Ukwakha uluhlu oluphezulu lwe-imeyile kuthatha ixesha, ngoko gxila ekubandakanyekeni nabaphulaphuli bakho kunye nokubonelela ngexabiso lokukhuthaza ubudlelwane bexesha elide.

Ukwahlula uluhlu lwakho lwe-imeyile

Ukwenza okuthandwa nguwe yenye yeenzuzo ezinkulu zentengiso ye-imeyile; Ngoko ke, ukwahlula uluhlu lwakho lwe-imeyile yinto ebalulekileyo yokuthengisa nge-imeyile enokuphucula ngokubalulekileyo ukufaneleka kunye nokusebenza kwamaphulo akho e-imeyile. Xa sithetha ngokweenkcukacha-manani, amaphulo okuthengisa nge-imeyile acandiweyo aphakathi Ama-46% amaxabiso avulekileyo aphezulu.

Ngokwahlula ababhalisile bakho kumacandelo athile ngokusekwe kwiikhrayitheriya ezahlukeneyo, unokwenza imiyalezo yakho ilungele ngcono ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kweqela ngalinye. 

Ukongeza, amaphulo ahlukeneyo aphumela kumazinga aphezulu avulekileyo kunye nokucofa ngenxa yokuba ababhalisile banokusebenzisana nomxholo olungiselelwe iimfuno zabo.

Indlela yokwahlula uluhlu lwakho lwe-imeyile

Zininzi iindlela onokwahlula ngazo uluhlu lwakho lwe-imeyile ukulungisa imiyalezo yakho ye-imeyile, kubandakanya:

• Ulwazi ngobuninzi babantu: Qokelela kwaye usebenzise idatha yedemografi efana neminyaka, isini, indawo, kunye nesihloko somsebenzi ukwenza amacandelo. Oku kuluncedo ngakumbi kumashishini anemveliso okanye iinkonzo ezijongana nenani elithile labantu.
• Imbali yokuthenga: Yahlula uluhlu lwakho ngokusekelwe kwindlela yokuziphatha yababhalisi bakho. Oku kukuvumela ukuba uthumele unikezelo ekujoliswe kulo, iingcebiso zemveliso, okanye amaxabiso akhethekileyo kubathengi bangaphambili.
• Inqanaba lothethathethwano: Ababhalisi becandelo ngokusekelwe kumanqanaba abo okubandakanya, njengokuvula, ukucofa, kunye nexesha elichithwe kwiwebhusayithi yakho. Chonga kwaye uphinde ubandakanye ababhalisi abangasebenziyo ngezibonelelo ezikhethekileyo okanye amaphulo okuvuselela.
• Ezikhethwayo kunye nezinto ezinomdla: Sebenzisa izinto ezikhethwayo kunye nezinto ezinomdla eziqokelelwe ngexesha lobhaliso okanye ngophando ukwenza amacandelo. Isiqulatho esilungelelanisiweyo ukutshatisa izihloko ezithile okanye iimveliso iqela ngalinye elinomdla kuzo.
• Ukwahlulahlula ngokwendlela yokuziphatha: Hlalutya isimilo somsebenzisi kwiwebhusayithi yakho okanye usetyenziso ukwenza amacandelo. Umzekelo, abasebenzisi becandelo abalahle iinqwelo zabo zokuthenga okanye abo bahlala bendwendwela amacandelo athile esayithi yakho.
• Umjikelo wobomi wababhalisile: Qwalasela apho ababhalisi bakuhambo lwabo lwabathengi, kubandakanya nokuba ngabababhalisi abatsha, abathengi bokuqala, okanye abathengi bexesha elide, kwaye ulungelelanise imiyalezo yakho kwinqanaba ngalinye.

Uninzi lweeplatifti zentengiso ye-imeyile (umzekelo, i-Mailchimp, i-Constant Contact, i-ActiveCampaign, okanye i-HubSpot) inikezela ngeempawu zokwahlulahlula apho unokwenza amacandelo asekelwe kwiikhrayitheriya ezahlukeneyo kwaye uthumele imikhankaso ekujoliswe kuyo.

Khumbula ukuphonononga rhoqo kwaye uhlaziye la macandelo njengoko ishishini lakho kunye nabaphulaphuli bekhula. Uhlalutyo oluhambelanayo kunye nohlengahlengiso luya kuqinisekisa ukuba iinzame zakho zokuthengisa i-imeyile zihlala zisebenza kwaye zihambelana neemfuno eziguqukayo zababhalisi bakho.

Ukuyila umxholo we-imeyile onyanzelisayo

Nje ukuba ucinge kwaye ulwahlule uluhlu lwakho lwe-imeyile, lixesha lokuba wenze ii-imeyile zakho. Ukwenza ii-imeyile zokuthengisa ezisebenzayo zomxholo weblogi kubandakanya ukubhala okunyanzelisayo, isicwangciso esicingayo, kunye nengqalelo eqwalaselweyo kwizinto ozikhethayo abaphulaphuli. 

Nanga amanye amacebiso okukunceda ubhale ii-imeyile zokuthengisa ezibandakanyayo nezisebenzayo zokukhuthaza umxholo webhlog:

1. Qala ngomgca wesihloko owomeleleyo

Umgca wesihloko yinto yokuqala abaphulaphuli bakho abaya kuyibona xa befumana i-imeyile, ke kufuneka uyenze ukuba ithathe ingqalelo, imfutshane, kwaye ihambelane nomxholo we-imeyile. Cingisisa ukusebenzisa umdla, ungxamiseko, okanye ukwenza ubuqu ukonyusa amaxabiso avulelekileyo.

Umbhalo wepreview (i-snippet yombhalo obonakalayo kwi-inbox preview) lithuba elongezelelweyo lokuhenda abafundi. Yisebenzise ukugcwalisa umgca wesihloko kwaye ubonelele ngexabiso abaza kulifumana kwi-imeyile.

2. Yenza umxholo onyanzelisayo

Gcina umxholo wakho we-imeyile umfutshane, ubandakanya, kwaye ugxile kolona lwazi lubalulekileyo. Musa ukwabela kwakhona umxholo webhlog, kodwa uhlekisa ngamanqaku ayo aphambili okanye izibonelelo zokuvelisa umdla kunye nokunxibelelana ngokucacileyo oko abafundi baya kuzuza ngokucofa kwiwebhusayithi.

Sebenzisa ithoni yencoko kwaye wenze umxholo wakho uskeneke ngezihloko ezicacileyo, amanqaku eebhulethi, kunye nokubonwayo.

3. Sebenzisa imifanekiso ekhangayo

Dibanisa izinto ezibonwa ngamehlo, ezinje ngemifanekiso okanye imizobo, ukwaphula isicatshulwa kwaye wenze ii-imeyile zakho zibonakale zinomtsalane. Ewe kunjalo, qinisekisa ukuba izinto ezibonwayo zifanelekile kumxholo kwaye zilungelelaniswe nebrand yakho.

4. Bandakanya i-call-to-action ecacileyo (CTA)

Beka i-CTA ebalaseleyo necacileyo eyalela abafundi ukuba bacofe kwiposti yebhlog. Sebenzisa ulwimi olujolise kwintshukumo kwaye udale imvakalelo yongxamiseko ukuba kufanelekile.

Abantu abaninzi bajonga ii-imeyile zabo kwizixhobo eziphathwayo, ke qiniseka ukuba ii-imeyile zakho ziyasebenziseka. Sebenzisa uyilo oluphendulayo, gcina imihlathi emifutshane, kwaye usebenzise isayizi yefonti efundekayo.

Qalisa nge-imeyile yokuthengisa

Ngentengiso ye-imeyile, unokunxibelelana nabaphulaphuli bakho, uqhube ukukhula kwibhlog yakho, kwaye wakhe ubukho obuyimpumelelo kwi-Intanethi. Gcina nje engqondweni amanyathelo amathathu okuqala - ukukhetha iqonga lokuthengisa i-imeyile, ukwakha uluhlu lwakho lwe-imeyile, kunye nokuseta i-imeyile eyamkelekileyo- kwaye uhambe!

Ukufumana iingcebiso ezininzi zoshishino kunye nezicwangciso, qhubeka ufunda I-Chovm.com ifundeka.