Uzisebenzisa njani iiMicro-Influencers ukukhulisa ishishini lakho ngo-2025

Khawufane ucinge ukuba umntu uyaskrola kwi-Instagram kwaye akhubeke kwiposti malunga nemveliso entsha yokhathalelo lwesikhumba. Umntu othetha ngayo ayingosaziwayo. Abanabalandeli abazizigidi okanye umboniso kamabonakude. Ngumntu nje oqhelekileyo, mhlawumbi onabalandeli abangama-8,000, ababelana ngamava abo anyanisekileyo. Ngandlel’ ithile, ivakala ngokwahlukileyo. Okwenyani ngakumbi. Uthembeke ngakumbi.

Ngoku, khawufane ucinge kwaloo mveliso inye ityhalwa ngosaziwayo omkhulu. Isenokukhangeleka ikhazimle kodwa ingabi yeyokwenene. Le yingqondo ethuleyo yee-micro-influencers. Aba bantu banokulandela okuncinci baye bakrola indawo kumajelo eendaba ezentlalo apho ukuthembana kunye noqhagamshelwano lugqithise ukugqibelela okukhazimlayo.

Abaphembeleli abancinci baba sisixhobo esiyimfihlo samashishini sokwakha ubudlelwane bomthengi bokwenyani. Qhubeka ufunda ukuze ufunde malunga ne-micro-influencers kunye nento omawuyiqwalasele xa ukhetha ezona zibalaseleyo oza kusebenza nazo.

Isiqulatho
Yintoni i-micro-influencer?
Kutheni amashishini ebhenela kwii-micro-influencers
Indlela yokufumana i-micro-influencer efanelekileyo
Imingeni emi-3 ekufuneka uyikhumbule
Ukuvala

Yintoni i-micro-influencer?

Nabani na onabalandeli be-1,000 ukuya kwi-10,000 kumaqonga eendaba ezentlalo uwela phantsi kwecandelo le-micro-influencer. Abangabo abantu abadumileyo okanye amagama asekhaya-ngokusisiseko bangabantu bemihla ngemihla ukuba abaphulaphuli abakwi-niche ethile bathembe ngokunzulu.

Umzekelo, umfundi wasekholejini unokwabelana ngeengcebiso zefashoni ezifikelelekayo, okanye umama ohlala ekhaya enika iingcebiso malunga nokulawula ikhaya elisebenzayo. Yintoni eyenza abaphembeleli abancinci bahluke ngabaphulaphuli abanengqondo efanayo abaye bakha ngomxholo othembekileyo-hayi ngenxa yokuba bedumile.

Qaphela: I-Micro-influencers nayo ilungile kuba iyazalana ngokwaneleyo ukuba abalandeli babo bakhathalele izindululo zabo, ezikhokelela kulwazi olungcono lophawu.

Kutheni amashishini ebhenela kwii-micro-influencers

Kukho izizathu ezininzi zokuba kutheni iibrendi zithontelana ukuya kwi-micro-influencers. Nalu ucazululo olulula:

1. Baziva bokwenene

Abanye abathengi basenokuba baye babukela intengiso yabantu abadumileyo baza bacinga, “Ngaba bayayisebenzisa na loo mveliso?” Ngeempembelelo ezincinci, loo mathandabuzo akafane abekho. Umxholo wabo uziva ungumntu kwaye awuveliswanga. Xa bethetha ngemveliso, ifika njengeyokwenene-kwaye ukunyaniseka kwegolide kwihlabathi lanamhlanje lentengiso.

2. Amazinga angcono othethathethwano

Uninzi lwabantu aluqapheli ukuba ubukhulu bempembelelo yabaphulaphuli, abalandeli babo bathanda ukuba baninzi. Ayiqhelekanga into yokuba abaphembeleli be-mega babe nezigidi zabalandeli kodwa bafumane nje iqaqobana lonxibelelwano olunentsingiselo.

I-Micro-influencers, kwelinye icala, ixhunyiwe ngokunzulu kubaphulaphuli babo. Baphendula kumazwana, baqalise iincoko, kwaye bakhe ubudlelwane. Olu hlobo lothethathethwano luqhuba iziphumo zokwenyani.

3. Bathetha kwiindawo ezithile

Iimpembelelo ezincinci zihlala ziingcali kwindawo enye, nokuba ziiresiphi ezisekelwe kwizityalo, ukuzilolonga ekhaya, okanye ifashoni ezinzileyo. Abalandeli babo babelana ngezinto ezinomdla, bebenza ukuba babe ngabaphulaphuli abafanelekileyo kwiimpawu ezihambelana nezo niches. Esikhundleni sokukhwaza kwi-void, amashishini aya kuthetha ngokuthe ngqo kubantu abasele benomdla.

4. Ziyafikeleleka

Ukusebenzisana nomntu odumileyo okanye i-top-tier influencer kunokuxabisa amakhulu (ukuba ayizizo izigidi) zamawaka eedola. Kodwa ii-micro-influencers zifikeleleka kakhulu. Abaninzi bayakuvuyela ukusebenzela iimveliso zamahhala, iifizi ezincinci, okanye intsebenziswano esekelwe kwikhomishini. Kwiimpawu ezincinci, oku kwenza ukuba ukuthengisa kufikeleleke ngaphandle kokwaphula ibhanki.

Indlela yokufumana i-micro-influencer efanelekileyo

Ke ii-micro-influencers zivakala kakuhle. Kodwa amashishini ayifumana njani eyona ilungileyo? Akulula njengokukhetha umntu onabalandeli abambalwa. Nantsi into omawuyijonge:

1. Izinga lothethathethwano

Ungaze ube neqabane elinempembelelo (encinci okanye i-mega) ngaphandle kokujonga izinga labo lokubandakanyeka. Yeyona metric ibalulekileyo, ebonisa ukuba abaphulaphuli babaphembeleli badibana kangakanani nomxholo wabo.

Ke, amazinga aphezulu othethathethwano athetha ukuba abaphulaphuli bazibandakanye ngakumbi kwaye banyanisekile, ngelixa inqanaba elisezantsi linokuthetha ukuba abaphembeleli banamanani abalandeli. Nantsi indlela elula yokuyijonga: yongeza konke ukuthanda kunye nezimvo kwizithuba zabo, yahlule oko ngabalandeli babo, kwaye uphindaphinde nge-100 ukufumana ipesenti.

Ke, masithi i-micro-influencer ine-avareji yokuthanda okungama-500 kunye namagqabantshintshi angama-800 anabalandeli abangama-2,000. Nantsi indlela ireyithi yothethathethwano eya kujongeka ngayo:

(500 + 800) / 2000 x 100 = 65

Yiyo loo nto, i-micro-influencer ine-65% yokuzibandakanya. Ukuba amashishini akafuni ukwenza izibalo zezandla, anokusebenzisa izixhobo ezifana ne-Afluncer ukubona umyinge wokubandakanyeka kwabaphembeleli ngokujonga nje okukodwa.

2. Umgangatho womxholo

Nokuba abaphembeleli abancinci banamazinga aphezulu othethathethwano, inokuba lunxibelelwano olungalunganga. Basenokuba benza umxholo okumgangatho ophantsi, obangela ukuba abantu basabele kakubi (okubala njengothethathethwano). Ke, amashishini kufuneka ajonge umgangatho womxholo.

Amashishini kufuneka ajonge ukuba ngaba umxholo wophembeleli ukumgangatho ophezulu kwaye awuguquguquki. Ingaba banemifanekiso ebukhali? Ngaba ii-caption zezenjongo kwaye ziyabandakanya? Ngaba iividiyo zenziwe kakuhle? Le mibuzo iya kunceda amashishini azi ukuba umgangatho yinto abanokusebenza ngayo.

Kodwa kukho okungakumbi. Into yokugqibela ukujonga apha sisitayile somxholo wabo. Ukuba ayihambelani neshishini, ukusebenza naloo mpembelelo akuyomfuneko. Umxholo okumgangatho ophezulu uya kuhlala usenza impembelelo engcono kunomgangatho ophantsi.

3. Izinga lokukhula kwabalandeli

Abaphembeleli abancinci banethuba lokufumana abalandeli abaninzi, ke abathengisi banokujonga ukuba bakhula ngokukhawuleza kangakanani. Ukuhambelana, ukukhula kwendalo kunokuba luphawu oluhle lokuthandwa kwabo kunye nokubaluleka kwabo. Ukuba banokungaguquguquki, ukukhula kwendalo, kunokuthetha ukuba umxholo wabo onamandla, obandakanyekayo utsala abalandeli bokwenyani. Nangona kunjalo, lumkela ukutsiba ngequbuliso kumanani abalandeli-inokuba zii-bots okanye iiakhawunti ezithengiweyo.

4. Iidemografi zabaphulaphuli

Emva kokujonga ukubandakanyeka kunye nomgangatho womxholo, umbuzo olandelayo ngulo: Injani idemographic yabo? Eli candelo kulapho amashishini amakhulu kubaphulaphuli abaphembelela, egxile kwizinto ezifana nobudala, isini, izinto ezinomdla kunye nendawo. Yeyona ndlela yokuqinisekisa ukuba abalandeli babo bahambelana nabaphulaphuli ekujoliswe kubo, benyusa amathuba amaphulo abetha uphawu.

5. Ukunyaniseka nokuthembeka

Nokuba i-micro-influencer igqithise yonke le miba mithathu ingentla, konke kuya kuba lilize ukuba banokuthenjwa. Ubunyani yiyo yonke into ekuthengiseni impembelelo, ke amashishini akufuneki athandabuze ukujonga ukuba unyanisekile kangakanani na.

Jonga ukuba basebenzisana ngokunentsingiselo nabaphulaphuli babo ukuba iziqinisekiso zabo ziyakholeleka, kwaye umxholo wabo uhambelana ngokwemvelo nesimbo sabo. Iimpembelelo eziziva ziyinyani kunokwenzeka ukuba bafumane ukuthenjwa kwaye bakhuthaze isenzo.

Imingeni emi-3 ekufuneka uyikhumbule

I-Micro-influencers iyamangalisa, kodwa ayisiso isisombululo somlingo. Nantsi imiceli mngeni embalwa amashishini anokujongana nayo:

• Abalandeli bobuxoki: Ngelishwa, abanye abaphembeleli bafaka izibalo zabo nge-bots. Sebenzisa izixhobo ezifana ne-Social Blade ukuze uqinisekise ubunyani bazo.

• Umgangatho womxholo uyahluka: Ayiyiyo yonke i-micro-influencer engumyili womxholo oyingcali. Zilungiselele ukunika isikhokelo xa kuyimfuneko.

• Ixesha elininzi: Ukulawula ii-micro-influencers ezininzi kunokuba ngumsebenzi omninzi. Qinisekisa ukuba ukulungele ukutyala ixesha.

Ukuvala

I-Micro-influencers ayinakuba nodumo lwabantu abadumileyo be-A okanye ukufikelela kwabaphembeleli be-mega, kodwa into abangenayo isikali, bayenzela ubunyani. Ukukwazi kwabo ukunxibelelana nabaphulaphuli ngokwabo kubenza babe sesona sixhobo sisebenzayo kwintengiso yanamhlanje.

I-Micro-influencers inokuqhuba iziphumo zokwenyani kumashishini azimisele ukufumana amaqabane afanelekileyo-nokuba kukuthengisa okwandisiweyo, unxibelelwano olungcono, okanye unxibelelwano olunamandla kunye nabathengi. Abantu bayabathemba abantu. Kwaye yiloo nto eyenza i-micro-influencers ibe namandla kakhulu.