Ukuba ngumnini weshishini, kuyadanisa ukubona umntu engena kwiwebhusayithi yakho, akhangele kuyo, emva koko ahambe engenzanga nto. Le ngxaki ixhaphake kakhulu kwi-ecommerce, nje kuphela 2% yabathengisi be-intanethi yenza ukuthenga emva kokucofa kwiwebhusayithi okokuqala. Nangona kunjalo, ukuphinda kujongwe kwakhona kunokusombulula lo mba kwaye kubuyise imali elahlekileyo.
Ukuphinda kujongwe kukwenza ukuba wenze iintengiso ezijolise kubasebenzisi ababonise umdla kwiimveliso zakho ukubaqinisekisa ukuba baguquke. Esi sisicwangciso esithembekileyo nesiqinisekisiweyo, njengoko uphando lubonisa ukuba abathengi ababona iintengiso ezibuyiselwayo 70% ngaphezulu kunokwenzeka ukuba baguquke kunabo bangaguqukiyo. Ikwasisizathu sokuba 77% yabathengisi sebenzisa i-retargeting kumaqonga eendaba ezentlalo afana ne-Instagram kunye ne-Facebook.
Ke usenokuba uyazibuza ukuba ukubuyisela kusebenza njani na, kwaye ngawaphi amanyathelo anokuthi athathwe ukuze kusetyenziswe obu buchule? Ngethamsanqa, esi sikhokelo sinayo yonke into odinga ukuyazi malunga nokubuyisela kwakhona kunye nendlela yokuyisebenzisa ukunyusa utshintsho lwakho.
Masiqalise!
Isiqulatho
Yintoni ukubuyisela kwakhona, kwaye isebenza njani?
Iinzuzo zokuphinda ujonge
Izicwangciso ezisebenzayo zokuphinda ziqalise
isiphelo
Yintoni ukubuyisela kwakhona, kwaye isebenza njani?
Ukubuyisela intengiso sisicwangciso sentengiso ye-intanethi apho uthumela iintengiso ezijoliswe kakhulu kubantu esele benxibelelane neshishini lakho ngokusekwe kumdla kunye nokuziphatha komsebenzisi ukubabenza bathathe inyathelo, njengokugqiba ukuthenga.
Isebenza njani iretargeting
Konke kuqala xa umsebenzisi etyelela iwebhusayithi okanye enxibelelana ne-app okanye iwebhusayithi. Oku kunokuba njalo kwimisebenzi efana nokujonga amaphepha emveliso, ukongeza izinto kwinqwelo yokuthenga, okanye ukujoyina inkonzo.
Njengoko umsebenzisi esebenzisa iwebhusayithi okanye i-app, inxalenye encinci yekhowudi, ebizwa ngokuba yikuki, inikwa isikhangeli sabo. Le kuki iqokelela iinkcukacha zokuziphatha komsebenzisi, ezifana namaphepha abawandwendwele okanye iimveliso abazibonileyo.
I-cookie inika iwebhusayithi okanye i-app amandla okubeka esweni imisebenzi yabasebenzisi ukusuka kwindawo enye ukuya kwenye. Ke, ukulandelwa kwabasebenzisi ngomsebenzi wabo kwenza ukuba ishishini lifumane idatha kwizinto ezinomdla kunye nezinto ezikhethwa ngumsebenzisi.
Ngokusebenzisa idatha evela kwi-cookies yokulandelela, ishishini linokwenza iintengiso ezifanelekileyo kubaphulaphuli ekujoliswe kubo. Ezi ntengiso zenzelwe ukubhenela ababukeli abakhe bandwendwela iwebhusayithi okanye iapp ngaphambili.
Umsebenzisi, ngelixa ejonga i-intanethi, unokukhubeka kwezi ntengiso kwezinye iiwebhusayithi, amaqonga eendaba ezentlalo, kunye neeapps eziphathwayo. Eyona njongo iphambili kukwazisa umsebenzisi weempahla okanye iinkonzo ababenomdla kuzo ngaphambili kwaye zibakhuthaze ukuba babuyele kwiwebhusayithi okanye kwi-app ukuze bafezekise isenzo esinqwenelekayo, umzekelo, ukuthenga.
Masithi umsebenzisi, osele ekwiwebhusayithi okanye kwi-app, ucofa intengiso ejongisiweyo kwakhona aze abuyele kwindawo okanye kwi-app ukuze agqibezele isenzo esinqwenelekayo, njengokuthenga okanye ukuzalisa ifom. Kwimeko apho, umkhankaso wokubuyisela ujongwa njengempumelelo.
Iinzuzo zokuphinda ujonge
Ukuphinda kujongwe sisixhobo esinamandla kwishishini lakho. Ungayisebenzisa kulo naliphi na inqanaba lefenitshala yakho yokuthengisa kwaye uhambise amathemba ezantsi kwifuneli ngokwenza imiyalezo yakho ibe yeyakho kwaye ubaqinisekise ukuba bayiguqule. Nazi ezinye izibonelelo ozifumanayo kwimizamo yokuphinda ujonge.
1. Funda ngakumbi ngabaphulaphuli bakho
Enye inzuzo yokubuyisela kwakhona kukuba ubaqonda ngcono abathengi bakho. Amaqonga ahlukeneyo okubuyisela kwakhona, njengeeNtengiso zikaGoogle, i-Facebook, i-LinkedIn, kunye ne-X, zineemethrikhi ezikunceda ukuba wazi ukuba ziqhuba njani iintengiso zakho.
The izikhombisi zomsebenzi eziphambili ungalandelela ukuquka imbonakalo, unqakrazo, unqakrazo lokugqitha, kunye nezinga lokuguqulwa. Iziphumo ozifumanayo kwiphulo lokuphinda ujonge eliyimpumelelo ziya kukuxelela ukuba iintengiso zakho ziyadibana nabaphulaphuli bakho.
2. Ukuphucula ulwazi lophawu
Umgaqo wokuthengisa wesixhenxe uthi abantu babone igama lakho, uphawu lwenkampani yakho, kunye nemveliso okanye inkonzo yakho ubuncinci kasixhenxe ukuze benze isigqibo sokuthenga. Oku kuthetha ukuba okukhona abantu bebona uphawu lwakho, kokukhona baya kuthenga kuwe.
Ukubuyisela kwakhona kukunceda ukuba ukhawulezise loo nkqubo ngokujolisa abo babenombono omnye ovela kwiwebhusayithi yakho. Ungagcina ulwazi lwebhrendi yakho ngokubakhumbuza aba bathengi banokubakho malunga nebhrendi kunye neemveliso zakho rhoqo.
3. Banamazinga angcono okuguqulwa
Kungqinwe ngokweenkcukacha-manani ukuba iintengiso eziphinda zijongiswe zinezinga eliphezulu lokuguqulwa kunezinye iindidi zeentengiso. Isifundo esisodwa ebandakanya abathengisi be-1000 malunga namaphulo abo ubuncinane i-90% yabaphenduli bathi iphumelele iziphumo ezingcono kunezinye iindlela zokuthengisa kwiindidi ezahlukeneyo.
Umzekelo, bafumanise ukuba yenze ngcono i-92% kuneentengiso zokukhangela, iintengiso zokubonisa kunye nezinye iintengiso. Kwi-imeyile, ibiyi-91%. Oku kubonisa imbuyekezo enkulu kakhulu kutyalo-mali, kwaye inyaniso yokuba yayingabathengisi abaphononongwa kuphononongo ibonisa ukuba babeyazi into abayenzayo.
4. Inciphisa ukulahlwa kwenqwelo
Ukuthengisa kwakhona kunenzuzo entle kakhulu ukulahla inqwelo yokulahlwa. Ukulahlwa kwenqwelo kwenzeka xa abathengi bongeza iimveliso kwiinqwelo zabo kodwa bazishiye apho okanye baphazamiseke kwaye basilele ukugqiba iodolo.
Esinye sezizathu eziphambili zokuba kutheni amashishini e-intanethi adinga utshintsho olungcono kukushiywa kwenqwelo. Ngombulelo, ukubuyisela kwakhona kuyindlela enhle yokuphelisa loo nto. Umzekelo, unokubongoza umthengi onokuthi agqibe ukuthenga kwakhe ngokubathumelela i-imeyile ukuba inqwelo yabo ishiywe.
Izicwangciso ezisebenzayo zokuphinda ziqalise
Ukubuyisela ukubuyisela isicwangciso esinamandla sokuthengisa kwaye ukuba usebenzisa iindlela ezifanelekileyo, kunokuba nefuthe elikhulu kumgca wakho ophantsi. Nazi izicwangciso ezisebenzayo zokuphinda zibuyisele umva ezinokunyusa iinzame zentengiso yeshishini lakho.
1. Kujoliswe kubaphulaphuli abathile
Nokuba yeyiphi na iphulo lentengiso, ukuthelekisa amava omthengi kunye neemfuno zabaphulaphuli abathile kubalulekile. Isicwangciso esicwangcisiweyo sokubuyisela isicwangciso sifuna ukuba ucinge ngononophelo malunga nokuba zeziphi iintengiso eziza kubhenela kwiqela elithile labantu.
Endaweni yokuphinda ujonge zonke iindwendwe zewebhusayithi yakho, zama zahlule zibe ngamaqela ngokusekelwe kwizinto abazithandayo. Oku kukuvumela ukuba wenze iintengiso ezifanelekileyo eziya kuhambelana nomntu ngamnye wabaphulaphuli bakho.
Ukuphinda kujongwe amaqonga afana ne-Facebook, umzekelo, ikuvumela ukuba wenze abaphulaphuli abaqhelekileyo ngokusekelwe kubantu abathi:
- Ndwendwela iwebhusayithi yakho
- Ndwendwela amaphepha athile
- Ndwendwela amaphepha athile kodwa hayi amanye
- Awukandwendweli ngexesha elithile
- Inhlanganisela yeendlela ezine
Eyona ndlela ilungileyo kukudala amava angcono kubathengi ngokukhonza abaphulaphuli abanomxholo obaluleke kakhulu. Okukhona ucacisa ngakumbi ngento ekujoliswe kuyo, kokukhona ubuwena ngakumbi amava, athi ekugqibeleni anyuse uthethwano lwentengiso kunye nomgca ophantsi wakho.
2. Nika amakhuphoni ukuphinda iindwendwe okanye ababukeli bephepha lemveliso
Ukukhuthaza umtyeleli wenqwelo yokuthenga elahlekileyo usebenzisa amakhuphoni kunye nezaphulelo sisicwangciso esihle sokubuyisela ukubuyisela kwiphepha lemveliso. Oku kungenxa yokuba umntu otyelele ivenkile yakho ye-intanethi kwaye wacofa kwiphepha elithile unomdla kakhulu ekuthengeni loo nto.
Ngaso nasiphi na isizathu, abalugqibanga utshintshiselwano, nokuba lixabiso eliphezulu, uthelekiso lokuthenga, okanye baye baphazamiseka. Eli lixesha elifanelekileyo lokufikelela kubo usebenzisa ikhuphoni okanye ikhowudi yesaphulelo. Iikhuphoni kunye neekhowudi zesaphulelo ziyakwazi ukuphembelela abathengi abathandabuzayo ukuba bagqibe ukuthenga kwabo kunokuba bashiye iinqwelo zabo zingenanto.
3. NONE
Enye indlela yokwenza imizamo yakho yokubuyisela isebenze kukwandisa iintlobo zomxholo wakho. Sukuzikhawulela kwimifanekiso kuphela xa umhlaba womxholo mkhulu. Ukwahlula umxholo wakho wentengiso kubalulekile njengoko kunokwenzeka kakhulu nyusa amanqanaba akho othethathethwano.
Xa usenza iintengiso, faka umxube weentlobo ezahlukeneyo zomxholo, ezifana neentengiso zevidiyo ezibandakanyayo, iidemos, kunye nezithuba zeblogi ezifundisayo kwivenkile yakho ye-intanethi. Ukuba neentengiso ezininzi eziziintlobo ngeentlobo zokubonisa abaphulaphuli ababebandakanyekile ngaphambili akupheleli nje ekutsaleni abaphulaphuli bakho kodwa kuyabafundisa, nto leyo eyenza kube lula ukuguqula ukusuka kwiindwendwe eziqhelekileyo ukuya kubathengi abazinikeleyo.
4. Ukuthengisa kwakhona kubathengi abaguquliweyo
Ukungabandakanyi abathengi bakho abaguqukileyo yenye yezona ndlela zidumileyo ezicetyiswayo ekuthengisweni kwakhona. Oku kuthetha ukuba akusekho mfuneko yokuba ulandele umntu okhuphele i-ebook yakho okanye othe wathenga ukumcenga ukuba aguqule. Oku kusengqiqweni. Noko ke, kutheni ungabakhumbuzi ukuba bakukhethe kwakhona ukuba sele bekwenzile kanye oko?
Ingcinga elungileyo iya kuba kukuthega emva koguqulo lwakho maphepha ukuze abantu abasele beguqukile kunye nani baphinde bafikelelwe. Oku kubandakanya ukuphuhlisa isicwangciso sokuthengisa kwakhona esibuyisela abathengi bakho kwi-frequency ephantsi kunye nexesha elide ukugcina uphawu lwakho luphambi kweengqondo zabo.
Umzekelo, ukuba unentengiso ezayo, unokugqiba ekubeni ujonge abathengi bakho kwakhona. Okanye, ukuba usungula umgca wefashoni omtsha wexesha lokwindla, unokongeza abathengi bakho bangaphambili kuluhlu lwakho lokubuyisela phambi kokuba isitokhwe esitsha sifike.
5. Vavanya kwaye ulungiselele
Ubume bentengiso ye-intanethi buhlala buguquka, kwaye kufuneka ngokunjalo izicwangciso zakho zokuphinda ujonge. Uhlengahlengiso olungaguqukiyo lungundoqo kumaphulo okubuyisela ithagethi asebenzayo. Gcina iliso kwiimetriki eziphambili kwaye udibanise iintengiso zakho njengoko kufuneka.
Uvavanyo lwe-A/B sesinye isixhobo omele usisebenzise kuluhlu lwakho lokuthengisa. Kubandakanya ukwenza iinguqulelo ezimbini zeentengiso zakho eziphinda ujonge usebenzisa ikopi yentengiso eyahlukileyo, imifanekiso, okanye ukubizela kwisenzo kunye nokuvavanya ngokuchaseneyo ukuze ubone ukuba yeyiphi eqhuba iinguqulelo ezininzi. Ngale ndlela, unokwazi ukuba yintoni esebenza ngcono nabaphulaphuli bakho kwaye emva koko wenze imali kuyo.
isiphelo
Ukubuyisela ukubuyisela kwakhona yindlela yokuthengisa esebenzayo enokukunceda ukuba ubambe umkhondo olahlekileyo ubuyele kwi-funnel yakho yokuthengisa. Nokuba usebenzisa i-imeyile, imidiya yoluntu, okanye amanye amaphulo okuthengisa kwakhona, ukusebenzisa ezi ndlela zingasentla ngundoqo wokufumana impumelelo kwintengiso yedijithali. Ke, ukuba ulungele ukonyusa amazinga akho okuguqula, qalisa ukusebenzisa ezi zicwangciso zokuthengisa kwaye ufumanise ukuba ungajika njani iindwendwe zakho zesiza zibe ngabathengi abathembekileyo. Kwaye ekugqibeleni, khumbula ukulandela I-Chovm.com ifundeka kuhlaziyo lwamva nje lwelizwe le-ecommerce.
