Usisebenzisa njani iSalathiso sokuThengisa kweNtlalo ukukhulisa ishishini lakho

Isalathiso sentengiso yentlalontle, okanye i-SSI, ibe simethrikhi esibalulekileyo kwiibrendi zeshishini kunye nabanini ukukhulisa iindlela zabo zokuthengisa kunye nentengiso kwixesha ledijithali. Amaqonga afana ne-LinkedIn, enayo ngaphezulu kweebhiliyoni ezili-1 abasebenzisi, baqhubeke nokulawula xa kuziwa kunxibelelwano lobuchwephesha kunye nesizukulwana esikhokelayo.

Kubanini bamashishini, ukungasebenzisi iqonga kuthetha ukuphoswa ngabaphulaphuli abaninzi abanokubakho, kunye nokunxibelelana nezinye iinkokeli.

Kodwa wenza njani ngoku ukuba isithuba siya kuhambelana nabaphulaphuli ekujoliswe kubo? Unokufumana njani umlenze ngokubhekiselele kumxholo xa uthelekisa nabanye kwishishini? Yintoni enokunceda ukukhulisa inethiwekhi yakho yeshishini? 

Kulapho isalathiso sentengiso yentlalontle singena khona, sijonga indlela uphawu olusebenza ngayo ukuze lusebenzise izixhobo kunye namaqonga okulinceda lifikelele kwisakhono salo.

Kweli nqaku, siza kukukhokela ukuba yintoni kanye kanye i-SSI, ukubaluleka kwayo, kunye nokuba ungaqala njani ukuyisebenzisa ukukhulisa ishishini lakho namhlanje.

Isiqulatho
1. Yintoni isalathiso sokuthengisa ekuhlaleni?
2. Iintsika ezine zoshishino ze-SSI
3. Kutheni ishishini kufuneka lithathele ingqalelo i-SSI
4. Iingcebiso zokuphucula kunye nokusetyenziswa kwe-SSI kwixesha elide
5. Isiphelo

Yintoni isalathiso sokuthengisa ekuhlaleni?

Isalathiso sokuthengisa kwezentlalo (SSI) saziswa yi-LinkedIn ngo-2014 ukunika ukuqonda okungcono kwabasebenzisi bayo "intsebenzo yokuthengisa ekuhlaleni." Amanqaku alinganiswa ukusuka kwi-0 ukuya kwi-100 kwaye yenziwe ngeentsika ezine zokunceda ukwakha ubudlelwane obuphezulu, ukuseka uphawu, ukuchonga amathuba anokubakho, kunye nokuphucula ukuguqulwa kweshishini jikelele.

Isixhobo sinceda amashishini ukuba aqonde ubukho bawo bedijithali bubonke, eqaqambisa amandla ayo kunye nemimandla apho iindlela zokuthengisa zedijithali zinokuphuculwa.

Ngokwenyani, inqaku le-SSI leshishini liqinisekisa ukuba iinzame zalo zokuthengisa ekuhlaleni zihamba kwicala elifanelekileyo. Nantoni na iphelile 70 ngaphandle kwe100 ithathwa njengenqaku elilungileyo, elibonisa ukuba ishishini lizibandakanya ngempumelelo kunye neintsika ezine kwi-LinkedIn. 

Nangona kunjalo, kufuneka kuqatshelwe ukuba kuphela i-1% yamashishini anamanqaku angaphezu kwama-75; ngokomyinge, ii-SSI ziqala kwi-40 ukuya kwi-50.

Ukujonga amanqaku akho, ndwendwela Iphepha leSSI elinikezelweyo leLinkedin kwaye ujonge ku "Fumana amanqaku akho." Oku kuya kukwalathisa kwideshbhodi yeshishini lakho, ibonelele ngedatha yakho, umgangatho, kunye namanqaku.

Ukuqonda ukuba lithetha ukuthini inqaku lakho, jonga le tshathi ingezantsi:

Iintsika ezine zoshishino ze-SSI

Amanqaku e-SSI asekwe kwiintsika ezine ezisisiseko, kwaye kubalulekile ukuba amashishini asebenze kwezi ndawo ukuqinisekisa ezona ziphumo zilungileyo kwiinzame zabo zokuthengisa ekuhlaleni. La macandelo aphambili abandakanya:

Ukuseka uphawu lweshishini

Ukuba ne-brand eyomeleleyo kubaluleke kakhulu. Ngaphezulu kwe-80% yabathengi bathi kufuneka baqale bathembe uhlobo oluthile lokucinga ukuthenga kubo. Kuba iprofayile ye-LinkedIn yophawu luphawu oluthe ngqo lweshishini, kufuneka ishiye imbonakalo yobungcali kunye nentsingiselo.

Nje ukuba uphawu lufikelele kwinqanaba elithile lempumelelo, lunokuthi luthathwe njengenkokeli kushishino, luzisa ukuthengisa kunye namathuba amaninzi. Nangona kunjalo, oku akunakufane kwenzeke ukuba iziveza ngokungenamsebenzi.

Fumana abaphulaphuli abafanelekileyo

Xa kuziwa kumanqaku e-LinkedIn ye-SSI yeshishini, ifomyula esisiseko kukugxila kumgangatho ngaphezulu kobuninzi. Kunokuba ufikelele kwiingcali ezininzi nangakumbi, zama ukuchonga nokunxibelelana nabaphulaphuli abafanelekileyo kunye nabantu. 

Injongo kukunxibelelana nabantu kunye namashishini afanelekileyo kwishishini lakho kunye nabathengi. Oku kuya kunceda ukwakha abaphulaphuli abaqinileyo ukuze bafumane inzuzo ekuhambeni kwexesha.

Thetha nabantu kwaye uqokelele ulwazi

Intsika elandelayo ibandakanya abantu kwi-LinkedIn ukwakha uphawu lobuchwephesha kunye nenqaku elipheleleyo le-SSI, ekungafanelanga ukuba lithintelwe ekuxhumekeni nje.

Isenokuqala ngokuzibandakanya neshishini elinxulumeneyo okanye isithuba somntu ngamnye, ukubonisa ubuchule bakho nokuthembeka, kunye neengcali ezihendayo ezinxibelelene neprofayile.

Ukuqokelela ulwazi kunye nedatha kuya kukunceda ngakumbi ukuba uchonge iindawo onokuziphucula xa kuziwa kunxibelelwano lwexesha elizayo.

Ukwakha ubudlelwane kunye noqhagamshelwano

Nje ukuba umisele iprofayile yeshishini lophawu lwakho, inyathelo elilandelayo kukwakha kunye nokukhulisa ubudlelwane ukuqinisekisa impumelelo yexesha elide. Ukuze wakhe ubudlelwane obunentsingiselo, kufuneka uvuse incoko yokwenyani, enyanisekileyo, yiyo loo nto ukuthembela kwimiyalezo eqhelekileyo kunye nemiyalezo ezenzekelayo kungenakwenzeka ukuba isebenze. 

Khumbula ukuqhubeka usakha kubudlelwane bakho, uhlale usebenza xa kuziwa kuthungelwano, kwaye ubhiyozele imida yobungcali.

Kutheni amashishini kufuneka ayithathele ingqalelo i-SSI

I-SSI ayisiyo metric kuphela - ibonisa impumelelo yenkampani kwihlabathi ledijithali. Ishishini elibeka phambili ekuphuculeni i-SSI yabo ibonisa ukuba batsale ngempumelelo amathuba oshishino kwaye bakhe ubudlelwane obuhlala ixesha elide.

Ngokwezibalo ze-LinkedIn, 45% yamashishini ane-SSIs ephezulu anokufikelela kumathuba angcono okuthengisa kuneenkampani ezine-SSIs ezisezantsi.

Oku kunceda ukunyusa ukuthengisa, ukuvuselela ukuthengiswa kwentlalo kunye nesizukulwana esikhokelayo esisebenzayo. Iinkampani ezifumana amanqaku amahle ke ngoko kunokwenzeka ukuba zihlangabezane nezabelo zazo zentengiso.

I-SSI ikwanceda ekuphuculeni iimethrikhi zokusebenza, ukuqokelela ulwazi oluxabisekileyo, kunye nokunyusa iqonga le-LinkedIn ukuhlangabezana neenjongo kunye neenjongo.

Iingcebiso zokuphucula kunye nokusetyenziswa kwe-SSI kwixesha elide

Ukuphucula i-SSI kuvula amathuba abalulekileyo kwishishini. Nangona kunjalo, ukuqinisekisa ukuphuculwa okusebenzayo kunye nokusetyenziswa kwamanqaku abo, nazi iingcebiso ezimbalwa ekufuneka uzilandele:

Tyala kuqeqesho olufanelekileyo

Amashishini kufuneka atyale imali ekuqeqesheni iqela lawo lezentengiso ukuze lilandele eyona ndlela ilungileyo yokuthengisa ekuhlaleni, nokuba kukuqonda iindlela zokwandisa iprofayile ye-LinkedIn yeshishini, ukwenza okanye ukwabelana ngomxholo ofanelekileyo, okanye ukuzibandakanya nabaphulaphuli eqongeni.

Beka phambili ukwenza isicwangciso somxholo

Isicwangciso esicacileyo somxholo sinokunceda ishishini ukwandisa ukubonakala kwalo kunye nokunyusa ukubandakanya. Ugxininiso kufuneka lubekwe ekukhuthazeni abasebenzi ukuba bathumele iindaba zeshishini, banike ulwazi, bathathe inxaxheba kwiingxoxo, kwaye bakhulise igunya labo kwishishini.

Zibandakanye ekusebenziseni izixhobo ezifanelekileyo

I-LinkedIn ibonelela ngeempawu zokukhangela eziphambili ezifana nokukhangela kweentengiso kumashishini ukufumana kunye nokunxibelelana nabathengi babo abanokubakho kunye nabaphulaphuli. Ukusebenzisa ezi zixhobo kunceda ukusebenzisa iqonga lokuthengisa, ukukhula, kunye nenzuzo.

isiphelo

I-SSI sisixhobo esixabiseke kakhulu kumashishini ukulinganisa kunye nokuphucula amandla abo okufumana i-LinkedIn. Ngokugxila ekwakhiweni kweeprofayili zabo ngokuhambelana neentsika ezine eziphambili zeqonga, ukukhulisa ubukho babo bedijithali, kunye nokuzibandakanya nabaphulaphuli abafanelekileyo, amashishini aya kuxhotyiswa ngcono ukuseka ubudlelwane obuhlala ixesha elide kunye nenzuzo.

Okokugqibela, khumbula ukuba kwixesha ledijithali, ayisenanto yokuzikhethela kodwa kubalulekile ukuba iimveliso zisebenzise izixhobo zedijithali kunye nemilinganiselo efana ne-SSI ukugcina umda kwihlabathi elikhuphisanayo.