Ngokufika kwemithombo yeendaba zentlalo, abathanda ubuhle ngoku banenqanaba lehlabathi lokubonisa ubugcisa babo, iimveliso kunye neenkonzo. Phakathi kwamaqonga ahlukeneyo akhoyo, iTikTok iye yavela njengendlu yamandla yokuyila, ukusungula izinto ezintsha, kunye nokuvezwa kohlobo.
Eli nqaku liphonononga ilizwe lentengiso yeTikTok, lityhila iimfihlo zokubandakanya ukudala umxholo, kwaye lichaza indlela yokusebenzisa iTikTok ukonyusa ibhrendi yakho kwaye ikuguqule ukuba ube yitrendsetter kubuhle obuhlala buvela.
Isiqulatho
Kutheni usebenzisa iTikTok kwishishini lakho lobuhle
Isicwangciso somxholo kumashishini obuhle kwiTikTok
Intsebenziswano kunye nentsebenziswano yeempembelelo
Iibrendi zobuhle eziphumeleleyo kwiTikTok
Indlela yokuphepha imigibe eqhelekileyo
Ukulandelela kunye nokuhlalutya ukusebenza
isiphelo
Kutheni usebenzisa iTikTok kwishishini lakho lobuhle
Isiseko sabasebenzisi beTikTok sibonile ukukhula okumangalisayo, ngaphezulu Abasebenzisi abayi-1.677 yezigidigidi ukusuka ngo-Agasti 2023, kunye ne-1.1 yebhiliyoni yaba basebenzisi ngabasebenzisi abasebenzayo ngenyanga.
Olu lwando luhambelana nokuvela kokuthenga kweTikTok, indawo yorhwebo lwentlalo exhobisa abadali bomxholo ukukhuthaza nokuthengisa iimveliso ngokuthe ngqo kubasebenzisi. Ukungena kukaTikTok kurhwebo lwentlalo kuvule indlela yokuba amashishini aphumelele ngaphakathi kwesi sistim yendalo iguqukayo.
Ngelixa ekuqaleni bekusoyikisa, ukuphonononga kwiindlela zokuthengisa zeTikTok kunomvuzo, njengoko kubonakala kwiziphumo ezinomtsalane ezifunyenwe ziimpawu ezibalaseleyo eqongeni. Umzi-mveliso wobuhle, ngakumbi, ufumene utshintsho ngoncedo lweTikTok. Ngokucacileyo, abathengi kuqikelelwa ukuba bachithe umndilili we US $ 800 ngonyaka kurhwebo lwentlalo ngo-2024. Phakathi kwaba bathengi, abo baneminyaka eyi-18 ukuya kwi-44 bathambekele kakhulu ekuthengeni imidiya yoluntu, kunye neemveliso zobuhle zibekwe kwindawo yesibini kuphela kwimpahla.
Umzi-mveliso wobuhle wamkele iTikTok kunye ne-Instagram njengeendlela eziphambili, malunga ne-60% yabasebenzisi abathenga izinto ezinxulumene nobuhle emva kokudibana neemveliso kumajelo asekuhlaleni.
Ngo-2022, imboni yobuhle yabela uqikelelo I-US $ 7.7 yezigidigidi kwintengiso, kunye nentengiso yedijithali ibalwa kwi-34.1% yetotali yenkcitho yentengiso. Njengoko ishishini liqhubeka nokuvela, iTikTok ivela njengesixhobo esinamandla kwiibrendi ezifuna ukunxibelelana nabathengi ngokwenyani.
Awunayo iakhawunti yeshishini leTikTok okwangoku? Sebenzisa kwesi sikhokelo ukuze uqalise ukusebenzisa iTikTok ukonyusa uphawu lwakho lobuhle.
Isicwangciso somxholo kumashishini obuhle kwiTikTok
Nje ukuba ube neakhawunti ye-TikTok yeshishini elisebenzayo, inyathelo elilandelayo kukwakha isicwangciso somxholo. Apha, sintywila kwizicwangciso ezithile zamashishini obuhle kwiTikTok, kodwa kuqala, unokufuna ukujonga kwesi sikhokelo ngezinye iingcamango zesicwangciso somxholo osisiseko, njengokuchaza abaphulaphuli bakho ojolise kubo, ukuhlalutya ukhuphiswano, kunye nokuthumela rhoqo, umxholo obandakanyekayo.
Iintlobo zomxholo wokwenza kwiTiktok kwishishini lobuhle:
Umxholo wemfundo
- Izifundo zokuzilungisa: Yabelana ngezifundo zenyathelo ngenyathelo leendlela ezahlukeneyo zokujonga izimonyo, ukusuka kwi-makeup yemihla ngemihla ukuya kwizimbo ezinesibindi kunye neziyilayo.
- Iinkqubo zokhathalelo lwesikhumba: Bonisa iindlela zokhathalelo lwesikhumba, uqaqambisa ukusetyenziswa kweemveliso zakho kwaye uchaze izibonelelo zazo.
- Iingcebiso zokunakekelwa kweenwele: Nikeza iingcebiso kunye namaqhinga okhathalelo lweenwele, isimbo, kunye nokugcinwa, ngakumbi ukuba ibhrendi yakho ibonelela ngeemveliso okanye iinkonzo ezinxulumene neenwele.
- Iidemo zeMveliso: Bonisa indlela yokusebenzisa iimveliso zakho zobuhle ngokufanelekileyo, ugxininisa iimpawu zabo ezizodwa.
Umxholo wezemfundo unokubandakanya "Izikhokelo zokuFunda," ezifana neengcebiso ezikhawulezayo, izikhokelo ezinzulu malunga nendlela yokusebenzisa iimveliso okanye ulwazi lokujongana neengxaki eziqhelekileyo zobuhle kunye nokubonelela ngezisombululo usebenzisa iimveliso zakho.
Emveni kwenkqubo

- Bonisa indawo yakho yokusebenza: Nika ababukeli ithuba lokukroba kwisaluni yakho, i-spa, okanye isitudiyo. Bonisa okusingqongileyo apho umlingo wenzeka khona.
- Dibana neqela: Yazisa abasebenzi bakho, ubuchule babo, kunye nendima yabo ekunikezeni iinkonzo zobuhle okanye ukuyila iimveliso.
- Ukudalwa kwemveliso: Bonisa inkqubo yokuyila iimveliso zakho zobuhle, ukusuka ekufumaneni isithako ukuya kuyilo lokupakisha.
Umxholo okwenziwa ngumsebenzisi
- ukubuyekeza Customer: Khuthaza abathengi ukuba babelane ngamava abo ngokusebenzisa iimveliso okanye iinkonzo zakho ngobungqina bevidiyo.
- Imingeni kunye nokhuphiswano: Yenza imingeni okanye ukhuphiswano olukhuthaza abasebenzisi ukuba benze umxholo onxulumene nebhrendi yakho. Umzekelo, umngeni wokuzihombisa usebenzisa iimveliso zakho.
Ukuthatha inxaxheba kwesiqhelo

KuBeautyTok, kukho izandi ezihamba phambili kunye nemiceli mngeni evela rhoqo; ukuthatha inxaxheba kuzo kwaye ube nobuchule. Cinga ngendlela yokubeka i-spin ekhethekileyo kwindlela yokuma.
Nazi ezinye Iindlela zobuhle zamva nje kwiTikTok, kodwa khumbula ukuba zihlala zitshintsha, ke hlala unolwazi ngezandi ezihamba phambili kunye nee-hashtag.
Intsebenziswano kunye nentsebenziswano yeempembelelo
Abaphembeleli bobuhle zibalulekile ekuqulunqeni izinto ezikhethwa ngabathengi kunye nokuhlakulela ukubandakanyeka kohlobo.
Xa iibrendi zisebenzisana nabaphembeleli bobuhle abaxabiso labo lihambelana nezabo, bavula amandla okufikelela kubaphulaphuli abazinikeleyo nabachazwe kakuhle. Abaphembeleli bobuhle bagqwesa ekuboniseni iimveliso ngokunyanisekileyo, ukuhambisa izifundo ezibonisa ukuqonda, kunye nokubonelela ngophononongo olucacileyo, olukhuthaza ukuthembeka kunye nokuthembeka kwisiseko sabalandeli abazinikeleyo.
Ngokwenza utyalo-mali kwintsebenziswano kunye nabaphembeleli bobuhle, amashishini aseka ijelo lonxibelelwano oluthe ngqo nelinefuthe kunye nabaphulaphuli abajolise kubo, baphucula kakhulu ukusebenza kwabo kwezemali.
Ngaba ukulungele ukuqalisa ukusebenzisana nabaphembeleli bobuhle? Funda ezi Iingcebiso ezi-4 zokukhetha i-influencer efanelekileyo kwi-brand yakho.
Iibrendi zobuhle eziphumeleleyo kwiTikTok
Xa kufikwa kwimpumelelo kwiTikTok, ayisoloko igxile kuhlobo oluyimpumelelo. Ividiyo enye okanye imveliso inokuhamba ngentsholongwane kwaye ibe nempembelelo enkulu kwi-brand. Njengenxalenye yophando lwabo, Ezingenamsebenzi ifunyenwe ividiyo enye inokunyusa uphendlo lwemveliso okanye inkampani ukuba inyuke nge-400%.
Makhe sijonge ezinye iimpawu zobuhle kwiTikTok kunye nento abayenzayo ngempumelelo.
Ubuninzi Ubuhle

Ubuninzi Ubuhle yinkampani yoonobuhle ephethwe yimvumi edumileyo uRihanna. Ngelixa baye baphumelela ngokuyinxenye ngenxa yothando lwabo ngoRihanna, baye baphumelela kwiTikTok.
Yintoni abayenzileyo:
Ngelixa i-brand ibikwi-TikTok ukusukela ngo-2017, baphucula isicwangciso sabo ngo-2019 ngomxholo ongaguqukiyo kunye nokwahlukileyo ogxile kwi-brand kunye nesazisi sayo, njenge. ngosuku kubomi bomfundi waseFenty Beauty kwaye, ngokuqinisekileyo, umxholo ogxile kubuhle kunye nabo isitshisi kunye nolonwabo izifundo makeup.
Bafumene iimbono ezingaphezulu kwe-6.1 yezigidi xa babecela umngeni kuluntu lobuhle beTikTok ukuba bathathe inxaxheba kumdlalo #SoStunna umngeni, apho babonise iividiyo besebenzisa ipeyinti yethu ye-Fenty Beauty Stunna Lip. Kwaye baye baba neentsholongwane ezininzi, ezifana ne Simba Challenge kwaye i Hood Baby Sh*t umdaniso.
Khanyisa iresiphi

Khanyisa iresiphi luphawu oluphefumlelweyo lwe-K olwasekwa nguChristine Chang noSarah Lee. I-brand igxile kubuchule bomntu ngamnye bokukhanya kwaye bazive bekhululekile kwaye bezithembile kulusu abakulo, kwaye iimveliso zabo zikholisa ukugxila kwiziqhamo.
Yintoni abayenzileyo:
Iresiphi ekhanyayo yenye yeebrendi zokuqala zokuzama ukuthenga iTikTok, kunye nezabo I-Watermelon Ekhazimlayo I-Niacinamide Yombethe Iwa wahamba legciwane, ethe, ngokutsho kweTikTok, yonyusa ukuthengisa kwabo ngaphezulu 600%.
Ukulandela le mpumelelo, i-Glow Recipe ibambisene nempembelelo yobuhle @MikaylaNogueira ukuqalisa Glow Essentials nguMikayla Kit, okuquka ivatala ikhazimla amathontsi umbethe.
Eziqhelekileyo

Eziqhelekileyo luphawu oluphantsi kwenkampani yobuhle iDECIEM egxile ekudaleni iimveliso zobuhle ezisebenzayo ngokunyanisekileyo, kunye negama ngokwalo 'njengenkampani yobuhle obungaqhelekanga.'
Enye imveliso ethile yanceda ukuzisa i-Ordinary kwi-spotlight - i-AHA 30% + BHA 2% i-Peeling Solution. Xa uTikToker uKaelyn White ethumele ividiyo yakhe enxibe imaski yobuso ebomvu eyaziwa ngokuba yinkangeleko yegazi, yaqala kwangoko ukumila. Loo vidiyo ifumene iimbono ezingaphezulu kwe-4.5 yezigidi kuba ibonise indlela imveliso esebenza ngayo eluswini lwakhe. Kwinyanga elandela ividiyo, i-Ordinary ithengise ngaphezulu Iibhotile ze-100,000 zale mveliso.
I-brand iye yaxhamla kule nto ngokuqhubeka nokwabelana ngomxholo wezemfundo malunga nendlela Iimveliso eziqhelekileyo zisebenza ngayo kubantu bokwenyani. Ukongezelela, babelana ngomxholo ovela kuluhlu olubanzi lwabantu kunye nabadali ukugqamisa ixabiso labo lokubandakanya kwaye babonise ukuba ezi mveliso zisebenza kwiintlobo ezahlukeneyo zesikhumba.
Ubuhle obuqhelekileyo
Ubuhle obuqhelekileyo lolunye uphawu lodumo (oluphethwe ngu-Selena Gomez); nangona kunjalo, baye bathatha indlela eyahlukileyo yokuthengisa kunye neendaba zoluntu kunabanye abantu abadumileyo. Kunokuba uthembele kudumo luka-Selena Gomez, uphawu lugxile kumntu ngamnye kunye nokwakha uluntu olubandakanyayo kunye nolwahlukeneyo. Kumajelo asekuhlaleni, baye bathembela kuluntu lwabadali ukuba bavelise umxholo oyinyaniso kunye nonomdla obalaselisa iindidi ezininzi zabantu.
Ukuba nabantu bokwenyani kunye nabaphembeleli bobuhle abathetha ngeemveliso zabo ibe yenye yezona zinto zinegalelo elikhulu kwimpumelelo yolu phawu.
Indlela yokuphepha imigibe eqhelekileyo

Ukunqanda imigibe eqhelekileyo xa usenza umxholo weTikTok ukubhengeza ibhrendi yobuhle bakho kubalulekile ukugcina umfanekiso webrendi elungileyo kunye nokubandakanya abaphulaphuli bakho ngempumelelo.
Nanga amanye amanyathelo angundoqo okukunceda uphephe le migibe:
- Ukunyuswa ngaphezulu: Kuphephe ukwenza ividiyo nganye ibe yintengiso ethe ngqo. Abasebenzisi beTikTok bafuna umxholo oyinyaniso kunye nowonwabisayo, hayi iintengiso eziqhubekayo. Endaweni yoko, gxila ekuboneleleni ngexabiso, imfundo, okanye ukonwabisa iimveliso zakho zobuhle.
- Ukunqongophala kobunyani: Ubunyani buxatyisiwe kwiTikTok. Yiba ngonyanisekileyo kumxholo wakho, kwaye ugweme ukuqheliselwa kakhulu okanye ukubhalwa phantsi. Ukunyaniseka kunceda ukwakha ukuthembana nabaphulaphuli bakho; yiyo loo nto ukusebenza nabaphembeleli kusebenza ngendlela emangalisayo.
- Umgangatho wevidiyo osezantsi: ITikTok liqonga eliqhutywa ngokubonakalayo. Tyala imali ekukhanyeni okulungileyo, iaudiyo ecacileyo, kunye nezixhobo zevidiyo ezikumgangatho ophezulu okanye ii-smartphones ukuqinisekisa ukuba iividiyo zakho zikhangeleka zinobuchule. Kwakhona, qinisekisa ukuba umxholo wakho ulungiselelwe ukujongwa ngeselula. Sebenzisa iividiyo ezithe nkqo, imbonakalo ecacileyo, kunye nombhalo ofundekayo.
- Ukungahoyi ingxelo yabaphulaphuli: Nika ingqalelo kwizimvo kunye nengxelo kwiividiyo zakho. Ukungahoyi okanye ukucima izimvo ezingalunganga kungonakalisa isidima sophawu lwakho. Endaweni yoko, phendula ngembeko nangobuchule.
- Ukuthunyelwa okungahambelaniyo: Ukungaguquguquki ngundoqo kwiTikTok, njengawo onke amajelo asekuhlaleni. Ukuthunyelwa ngokungaqhelekanga kunokubangela ukuba abaphulaphuli bakho balahlekelwe ngumdla. Yenza ikhalenda yomxholo kwaye unamathele kwishedyuli yokuthumela engaguqukiyo.
- Ukungahoyi amagama: Iintloko-magama ezisebenzayo zinokuwukhulisa umyalezo wevidiyo yakho kwaye uwenze ufikeleleke kubaphulaphuli ababanzi. Sebenzisa iinkcazo ezichazayo nezibandakanyayo ezikhuthaza abasebenzisi ukuba babukele ividiyo yakho.
- Ukungangqinelani kophawu: Qinisekisa ukuba iprofayile yakho yeTikTok kunye neevidiyo zigcina izinto zophawulo ezingaguqukiyo, kubandakanya uphawu lwakho, iskimu sombala, kunye nobuhle bubonke; oku kunceda abasebenzisi baqonde umxholo wakho kwaye bakhe ukuqondwa kwebrendi.
- Ukungahoyi iminxeba kwintshukumo (CTAs): Khuthaza ukuzibandakanya ngokusebenzisa iiCTA kwiividiyo zakho. Cela abasebenzisi ukuba bathande, baphawule, babelane, okanye balandele iakhawunti yakho. Ukunxulumana nabaphulaphuli bakho kunceda ukonyusa ukubonakala.
Ngokunqanda le migibe iqhelekileyo kunye nokugxila ekudaleni umxholo obalulekileyo, oyinyani, kunye nokuzibandakanya, unokubhengeza ngokufanelekileyo uphawu lwakho lobuhle kwiTikTok kwaye uqhagamshele abaphulaphuli bakho ngendlela enentsingiselo.
Ukulandelela kunye nokuhlalutya ukusebenza

Inxalenye ebalulekileyo yokudala isicwangciso esiyimpumelelo sokuthengisa umxholo weTikTok kukulandela umkhondo kunye nokuhlalutya ividiyo kunye nokusebenza kweentengiso. Esi senzo sibonelela ngengqiqo ebalulekileyo ekusebenzeni kwemigudu yokuthengisa, ukuvumela izigqibo eziqhutywa yidatha kunye nokuphucula isicwangciso.
Sebenzisa izixhobo zokuhlalutya ezakhelwe ngaphakathi zeTikTok ukulinganisa ukubandakanyeka kunye nokufikelela.
Imilinganiselo ephambili yokubeka iliso:
- Ukukhula komlandeli: Landela umkhondo ukuba inani labalandeli bakho litshintsha njani ekuhambeni kwexesha.
- Ukujonga ividiyo: Qonda ukuba zingaphi iimbono ezifunyanwa ziividiyo zakho.
- azithandayo: Gcina iliso kwinani lokuthandwa ziividiyo zakho ezifunyenweyo.
- Izabelo kunye namagqabantshintshi: Beka iliso kwizabelo kunye namagqabantshintshi ukulinganisa uthethathethwano.
- Iiprofayili zokujonga: Jonga ukuba bangaphi abasebenzisi abandwendwela iprofayile yakho.
- Inani labaphulaphuli: ITikTok ibonelela ngolwazi ngobudala, isini, kunye nendawo yabaphulaphuli bakho; oku kukunceda ulungelelanise umxholo wakho.
- Isishwankathelo somxholo: Phonononga idatha yokwenziwa kwevidiyo nganye ukuze ubone ukuba yeyiphi eyona inomdla kubaphulaphuli bakho.
isiphelo
I-TikTok liqonga eliguqukayo nelichumayo elibonelela ngamathuba amakhulu kumashishini obuhle ajonge ukwandisa ukufikelela kwawo kunye nokunxibelelana nabaphulaphuli abaninzi nababandakanyekayo. Ngokwamkela iTikTok njengesixhobo sokuthengisa, iibrendi zobuhle zinokunyusa iimpawu zazo ezizodwa, iintsingiselo, kunye nabaqulunqi bomxholo onempembelelo ukubonisa iimveliso kunye neenkonzo zabo.
Isicwangciso sokuthengisa se-TikTok esenziwe kakuhle sinokuvelisa izibonelelo ezibalulekileyo, ukusuka ekubonakaleni kwebrendi kunye nokwandisa ulwazi lwemveliso ukuya ekuzibandakanyeni kwabathengi kwaye, ekugqibeleni, ukonyuka kwentengiso kunye nengeniso.
Nangona kunjalo, impumelelo kwiTikTok ayizi ngaphandle komzamo kunye neqhinga. Ifuna ukudala umxholo onyanzelisayo, oyinyani, ukuhlala uhambelana neendlela ezivelayo, kunye nokukhuthaza ubudlelwane obunentsingiselo kunye nabaphembeleli bobuhle.