Ubhalwa njani ushicilelo olukhulu ngemizekelo

Iindlela zokuthengisa zihlala zibandakanya ii-imeyile, imidiya yoluntu, imicimbi, kunye neentengiso zemveli. Kodwa usenokungazi ukuba ukukhankanywa komshicileli omnye kunokuthatha imizamo yakho ukuya kwinqanaba elitsha. Ibali elinye leendaba linamandla okuthumela abathengi abatsha ngendlela yakho-nkqu namashishini amancinci anokufumana ukutyhala ekudala bekufuna.

Awuqinisekanga okwangoku? Jonga olu hlobo, Beardbrand. Yaqala njengebhlog ye-niche kodwa yakhawuleza yaba ligama elikhulu ekuzilungiseni kwamadoda emva kokukhankanywa I-New York Times. Ngawo amandla oshicilelo olucwangciswe kakuhle.

Ke, ungawufumana njani obo bugqi be-Beardbrand? Ukubamba ingqalelo yeendaba zasekuhlaleni kunzima, singasathethi ke ngeempapasho ezinkulu ezifana I-New York Times. Subanexhala. Awuyi kufuneka ulinde iintatheli ukuba zibambe umoya weshishini lakho-ungayithatha kubo ngokukhululwa kweendaba endaweni yoko.

Qhubeka ufunda ukuze ufunde ngakumbi ngale ndlela yokuqalisa kwaye ufumanise indlela yokubhala isiqwenga esiya kutsala umdla woonondaba.

Isiqulatho
Yintoni ushicilelo lweendaba? Yaye kutheni ufanele uyikhathalele?
    Ziziphi iingenelo zokubhala ushicilelo lweendaba?
Ngaba ushicilelo lunefomathi ethile?
Ubhalwa njani ushicilelo ngamanyathelo asi-7 alula
    1. Fumana i-engile yeendaba
    2. Yenza isihloko esikhulu
    3. Sebenzisa isihlokwana ukushwankathela ibali lakho
    4. Yongeza ulwazi olubalulekileyo
    5. Bandakanya ulwazi lwakho oluxhasayo kunye nomxholo
    6. Yiya kumanyathelo alandelayo omfundi
    7. Qeda upapasho lwakho ngebhoilerplate
Imizekelo emi-3 yokukhutshwa kweendaba onokufunda kuyo
Ukuvala

Yintoni ushicilelo lweendaba? Yaye kutheni ufanele uyikhathalele?

Ukuba unalo naluphi na uhlaziyo malunga neshishini lakho elinokuba nomdla kumajelo eendaba, ukukhutshwa kweendaba kukunceda ukuba wabelane ngazo. Luxwebhu olufutshane, olunolwazi olunika iintatheli nabahleli yonke into abafanele ukuyazi phambi kokuba babhale okanye bakhabe ibali.

Okubangela umdla kukuba, amajelo eendaba ahamba ngendlela eyahlukileyo. Abanye banokupapasha ibali ngqo kwi-press release, ngelixa abanye banokufikelela kudliwano-ndlebe okanye bakubonise njengengcali kwibali elihambelanayo. Nangona kunjalo, ukuthumela ushicilelo rhoqo kuyindlela elungileyo yokwakha ubukho beendaba zophawu lwakho, ngakumbi kwizihloko ezifanelekileyo.

Kodwa khumbula, asingawo onke amabali aneendaba. Inqaku leendaba elithi, "Jonga ishishini lam," alinakukusa ndawo. Endaweni yoko, cinga ukwenza enye xa:

• Ukwazisa imveliso entsha, inkonzo, okanye ishishini.

• Ukusebenza nombutho woluntu, isisa, okanye abantu abadumileyo.

• Ukuphumelela imbasa.

• Ukubhengeza ukufunyanwa okanye ukudityaniswa.

• Ukuqesha okanye ukukhuthaza umphathi omtsha.

• Ukubamba ukhuphiswano olukhulu okanye ukhuphiswano.

• Ukubamba umsitho.

• Ukutshintsha ishishini lakho.

Ziziphi iingenelo zokubhala ushicilelo lweendaba?

Ushicilelo lweendaba alubambi nje ingqalelo yabeendaba. Inika uncedo oluninzi olunokunika amashishini amandla. Nazi ezintathu zazo:

• Intengiso enexabiso eliphantsi: Ungoyiki ukubandakanya ushicilelo lweendaba kwisicwangciso sakho sokuthengisa. Ayinamsebenzi nokuba uyisiqalo kunye nohlahlo lwabiwo-mali olulinganiselweyo okanye uphawu olukhulu; inokukunceda ukutsala abathengi abanokubakho kwi-intanethi kwaye uvelise i-backlinks ezibalulekileyo kwiwebhusayithi yakho.

• Yandisa itrafikhi: Nokuba awufuni ukuyisebenzisa njengesicwangciso sokuthengisa, ungayisebenzisa ukukhulisa ezinye iindlela, njengokuthengisa umxholo. Inkonzo yokukhutshwa kweendaba inokutyhala ngokulula ngakumbi i-traffic kwiwebhusayithi yakho, oko kuthetha ukuba i-traffic engcono kunye namathuba okuguqula.

• Lawula ibali lakho: Ukukhutshwa kweendaba kukuvumela ukuba ugxile kumabali abalulekileyo, ubonise ixabiso lakho, wabelane ngembono yakho, kwaye ulungise iimeko ezikhohlisayo okanye iingxaki.

Ngaba ushicilelo lunefomathi ethile?

Ewe. Uninzi loshicilelo olukhutshwayo lulandela ifomathi eqhelekileyo ukunceda abahleli kunye neentatheli ukuba bafumane ngokukhawuleza iinkcukacha eziphambili. Ngelixa unganyanzelekanga ukuba ulandele ifomathi, ukuyisebenzisa kuphucula amathuba akho okufumana i-media coverage. Nazi izinto ezisixhenxe ezingundoqo oya kuhlala uzifumana kushicilelo lweendaba:

• Isihloko kunye nezihlokwana ezikekeleyo ukubonisa ulwazi oluphambili.

• Indawo (idla ngokuba likomkhulu leshishini)

• Inkcazelo eneenkcukacha kwimihlathi emibini okanye emithathu.

• Iinyani kumanqaku embumbulu

• Inkcazo yeshishini (ezantsi).

• Iinkcukacha zoqhakamshelwano.

• “###” ukubonisa isiphelo soshicilelo lweendaba.

Akuphelelanga apho. Kuya kufuneka ubandakanye elinye lamabinzana amabini kushicilelo lwakho lweendaba ukubonisa imidiya xa uzipapasha iindaba. Ezi ziquka:

1. “BAMBA UKHUPHELE KUDE [UMHLA]” ukwazisa amajelo eendaba ukuba awulifuni ibali esidlangalaleni.

2. "UKUKHUPHA NGOKUNGOKO" ukuxelela upapasho ukupapasha ibali ngokukhawuleza.

Ubhalwa njani ushicilelo ngamanyathelo asi-7 alula

1. Fumana i-engile yeendaba

Ungayenzi impazamo yokungabathatheli ngqalelo abaphulaphuli beentatheli. Akukho ndlu yemidiya iya kunika ushicilelo lweendaba nayiphi na ingqalelo ukuba ayibalulekanga, nokuba ibhalwe kakuhle kwaye yenziwe ngumntu. Ke, ngaphambi kokuba uqale ukubhala, qinisekisa ukuba iindaba zakho zinomdla ngokwenene kwaye kufanelekile ukwabelana nabaphulaphuli.

2. Yenza isihloko esikhulu

Cwangcisa isihloko esicacileyo nesinyanzelisayo esibonisa eyona nzuzo iphambili yoshicilelo lwakho lweendaba. Injongo apha kukubonisa amajelo eendaba ukuba kutheni iindaba zakho zibalulekile. Ke, yintoni eyenza isihloko esikhulu?

Ukuqala, kufuneka ithathe ingqalelo kodwa kube lula ukuyiqonda. Ababhali abachwephesha bahlala bechitha ixesha elininzi befezekisa isihloko-ibaluleke kakhulu. Nokuba uphumile kwiimbono, ungasoloko ujonga iibhlog zakho ozithandayo kunye neendawo zeendaba ukuze ufumane inkuthazo (funda kuye nabani na owenza ukuba ucofe).

3. Sebenzisa isihlokwana ukushwankathela ibali lakho

Emva kokwenza isihloko sakho esitsala ingqalelo, into elandelayo sisihlokwana sakho. Kufuneka ibe sisivakalisi esicacileyo, esifutshane esishwankathela ushicilelo lweendaba. Umbhalo ongezantsi ukwaxhasa isihloko kwaye unika abafundi imboniso yento abanokuyilindela.

4. Yongeza ulwazi olubalulekileyo

Qalisa eli candelo lilandelayo kunye nesixeko kunye nelizwe lenkampani yakho, kulandelwa ngumhla. Isiqendu sokuqala sifanele siphendule imibuzo ethi “ngubani,” “yintoni,” “nini,” “phi,” nothi “kutheni” ngendlela ebangel’ umdla edibanisa abafundi.

5. Bandakanya ulwazi lwakho oluxhasayo kunye nomxholo

Usichazile isaziso sakho; ngoku kuthweni? Lixesha lokuba uyixhase ngobungqina, izibalo, iimbalasane zophononongo, okanye iziphumo zophando. Umhlathi wokuqala kufuneka uchaze ukuba kutheni iindaba zakho zibalulekile kwaye kutheni iintatheli kufuneka zibhale.

Emva koko, yixhase ngomzimba ngokongeza ubunzulu kunye neenkcukacha ezibandakanyekayo kunye neengcaphuno ezivela kubameli benkampani. Khumbula ukuyigcina ifundisa kwaye inyanzelisa endaweni yokudwelisa nje iinyani okanye ivakale ngokuzithengisa.

Qaphela: Ushicilelo lwakho lweendaba akufuneki lugcwaliswe lulwazi. Kufuneka inike isishwankathelo kunye neenkcukacha ezibalulekileyo malunga nesibhengezo sakho.

6. Yiya kumanyathelo alandelayo omfundi

Gquba ushicilelo lwakho lweendaba ngesishwankathelo samanqaku aphambili. Kwakhona, faka umnxeba kwisenzo okanye ikhonkco apho abafundi banokufumana ulwazi oluninzi.

7. Qeda upapasho lwakho ngebhoilerplate

Lixesha lokuvala ushicilelo lwakho lombulali. Isiphelo kufuneka ibe yi-boilerplate ecacileyo nemfutshane echaza umsebenzi wenkampani kwaye iqaqambise ubuchule bayo kushishino. Khumbula ukubandakanya iinkcukacha zoqhagamshelwano, njengoko iintatheli zinokufuna ukufikelela lula kumntu ofanelekileyo ukuze zilandelele.

Qaphela: Kuqhelekile ukuquka ### iisimboli ezintathu okanye “—30—” ezantsi ukubonakalisa ukuphela koshicilelo lwakho.

Imizekelo emi-3 yokukhutshwa kweendaba onokufunda kuyo

Jonga ezi zipapasho zilandelayo eziyimpumelelo kwaye ubone ukuba benze ntoni ngokufanelekileyo:

1. Sunber Iinwele isibhengezo sokuqaliswa kwemveliso.

2. Guqula iKit's ingxelo yoqoqosho lomdali.

3. IINKONZOIntsebenziswano kunye ne-NBA kunye nesibhengezo somgca wemveliso entsha

Ukuvala

Nangona ushicilelo lweendaba lungakuqinisekisi ukuhanjiswa kweendaba, sisixhobo esinamandla sokuthengisa koosomashishini. Ukuthumela ngokungaguqukiyo ukukhutshwa kweendaba sisicwangciso esilungileyo, njengoko kunokunceda ukwakha ukuqondwa kophawu kunye neentatheli, iibhlogi, kunye nabaphembeleli.

Nokuba amajelo eendaba angapapashi upapasho lwakho, anokufuna ingcali kwishishini lakho ukukhumbula inkampani yakho. Ngoko ke, ungathandabuzi ukwabelana ngexabiso, uhlaziyo oluneendaba; uya kuzimisa njengelizwi elithembekileyo entsimini yakho.