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Indlela yokuBhala umxholo weBlog esemgangathweni ukunyusa ukuthengisa

Ukubhloga sisixhobo esinamandla samashishini ukuba azibandakanye nabaphulaphuli bawo, amisele igunya, kwaye aqhube i-organic traffic kwiwebhusayithi yawo. Nangona kunjalo, ngezigidi zeeblogi ezipapashwa yonke imihla, ukuma ngaphandle kufuna okungaphezulu kokuthumela rhoqo. Umxholo weblogi osemgangathweni ubalulekile ekwakheni ubukho obuqinileyo kwi-intanethi, ukudibanisa nabaphulaphuli ojoliswe kubo kunye nokunyusa ukuthengisa. 

Apha, siza kubonelela ngeengcebiso ezisebenzayo kumashishini ukuphucula iinzame zabo zokubhloga kunye nokudala umxholo odibana nabafundi.

Isiqulatho
Yintoni umxholo womgangatho
Unokwenza njani umxholo osemgangathweni wokunyusa ukuthengisa
Iingcebiso ezi-6 zokubhala umxholo weblogi osemgangathweni
Amanyathelo alandelayo: Lungiselela ibhlog yakho ye-SEO

Yintoni umxholo womgangatho

Xa kuziwa ekubhaleni iiblogi zeshishini lakho, sithetha ntoni ngomxholo osemgangathweni? Umgangatho webhlog awulinganiswa nje ngokuba ingaba ibekwe kuGoogle na (nangona le yinto ekufuneka iqwalaselwe), kodwa kukuba umxholo uyahambelana na abaphulaphuli bakho. 

Unokwenza njani umxholo osemgangathweni wokunyusa ukuthengisa

Ayipheleli nje ekubeni nebhlog yeshishini inceda ukuqhuba itrafikhi yewebhusayithi, kodwa ikwanceda ukuseka ibhrendi yakho kunye nokwakha intembeko kubathengi abanokubakho. Ngokukodwa ngakumbi, iiblogi zinokusetyenziswa ngokucwangcisekileyo ukubamba izikhokelo ngokufowunela-kwisenzo (CTAs), njengokubhalisa kwincwadana yeendaba, izilingo zasimahla, okanye izixhobo ezikhutshelwayo. 

Ngokubonelela ngomxholo oxabisekileyo, amashishini anokuhenda abatyeleli ukuba babelane ngolwazi lwabo loqhagamshelwano, baququzelele unxibelelwano olungakumbi kunye namathuba okuthengisa anokubakho.

Iingcebiso ezi-6 zokubhala umxholo weblogi osemgangathweni

Ke, ubhala njani umxholo webhlog osemgangathweni ohambelana nabaphulaphuli bakho kwaye unyusa intengiso yeshishini lakho? Makhe sijonge:

#1 - Qonda abaphulaphuli bakho

Isiseko saso nasiphi na isicwangciso esiyimpumelelo seblogi kukuqonda okunzulu ngabaphulaphuli bakho ojolise kubo. Ngaphambi kokufaka ipeni ephepheni, thatha ixesha lokuphanda kwaye uchaze izinto ezikhethwa ngabaphulaphuli bakho, izinto onomdla kuzo kunye neentlungu. Ziziphi iingxaki abajamelana nazo? Yiyiphi imibuzo abanayo? Ukulungelelanisa umxholo wakho ukujongana nale miba kuya kwenza ibhlog yakho ibaluleke ngakumbi kwaye ixabiseke kubaphulaphuli bakho.

Khumbula ukuba kubalulekile ukuba ube nesicwangciso somxholo esiqinisekisa ukuba ucinga malunga nohlobo lomxholo owenzayo (cinga amagama angundoqo) kwaye uyahambelana neshedyuli yakho yokuthumela. Awuqinisekanga ukuba uyenza njani ikhalenda yomxholo? Jonga isikhokelo sethu sekhalenda yomxholo. 

Nje ukuba ube nesicwangciso somxholo, uluhlu lwezihloko onokuthi ubhale ngazo, kunye nekhalenda yomxholo, lixesha lokuba uqale ukubhala. Uyasokola ukufumanisa ukuba ungabhala ngantoni? AWUKHO wedwa; kunokuba ngumceli mngeni ukucinga ngemibono emitsha yebhlog, ngakumbi ukuba ububloga ixeshana. Jonga ezi ngcebiso kwi indlela yokwenza imibono yeblogi.  

#2 - Bhala isihloko esinamandla

Isihloko sebhlog yimbonakalo yokuqala eyenziwa yibhlog yakho kubafundi abanokubakho. Isihloko esitsala umdla sitsala ingqalelo kwaye sihende abasebenzisi ukuba bacofe kwaye bafunde. 

Sebenzisa amagama anamandla, yenza imvakalelo yongxamiseko, okanye ubuze umbuzo oxhokonxa ingcinga ukuze utsale abafundi. Nangona kunjalo, qinisekisa ukuba umxholo wakho ubonisa ngokuchanekileyo umxholo weblogi yakho. Ukuba umxholo awuhambelani nesihloko esicebisayo, oku kuya konyusa izinga lakho lokubuyela umva kwaye kube nefuthe elibi kwi-SEO, kodwa okona kubaluleke kakhulu, uya kulahlekelwa yintembelo kubaphulaphuli bakho.  

Izixhobo ze-Intanethi, njenge Umhlalutyi wesihloko ngu-OptinMonster, inokukunceda uphucule izihloko zakho; nangona kunjalo, ukuvavanya izihloko ezahlukeneyo zeblogi ukubona ukuba yintoni esebenza kakuhle nabaphulaphuli bakho kubalulekile. 

Icebiso: Akunyanzelekanga ukuba ubhale isihloko sakho phambi kokuba uqale ukubhala.

#3 - Bhala intshayelelo enomdla

Wakuba uyibambile ingqalelo yabaphulaphuli bakho ngesihloko esinyanzelisayo, kubalulekile ukugcina loo mdla kwintshayelelo. Yila uvula otsala umdla owazisa umxholo ophambili, uqaqambise ukubaluleka kwawo, kwaye uvuse umdla. 

Intshayelelo eyomeleleyo ibeka ithoni kuyo yonke ibhlog, nokuba kunge-anecdote ekhangayo, inyaniso emangalisayo, okanye imeko ehambelanayo.

Njengesihloko, akunyanzelekanga ukuba ubhale intshayelelo ekuqaleni; enyanisweni, ndicebisa ukuba ndihlale ndibuyela kwisingeniso ekupheleni kokubhala ibhlog ukuqinisekisa ukuba ibeka ngokuchanekileyo ithoni yeblogi. 

#4 - Ukubonelela ngexabiso

Nokuba leliphi ishishini lakho, jolise ekudaleni umxholo onolwazi, oxabisekileyo, nophandwe kakuhle. Buyisela amabango akho ngedatha kunye neenkcukacha, kwaye uzame ukubonelela ngemibono ekhethekileyo eyenza iblogi yakho ibe yodwa. Abafundi kufuneka bagqibe ibhlog yakho beziva ukuba bafumene into exabisekileyo: ulwazi, inkuthazo, okanye isisombululo kwingxaki.

Ukongeza, njengoko benditshilo, inxalenye enkulu yentsingiselo yekhwalithi kukuqinisekisa ukuba umxholo wakho uyanelisa injongo yokukhangela, okuthetha ukuphendula umbuzo othile umfundi ebewufuna. 

#5 - Beka phambili ukufundeka

Abafundi bakholisa ukuba nexesha elifutshane lokujonga, ngoko ke ukuqinisekisa ukuba ibhlog yakho kulula ukuyifunda kubalulekile ukugcina abafundi bebandakanyeka. Ngoku ka Hubspot, I-73% yabafundi ivuma ukuba i-skimming posts blog, kunye Imitha yesiza izibalo qaphela umfundi oqhelekileyo uchitha imizuzwana engama-96 efunda iblogi ephakathi.

Iingcebiso zokwenza ibhlog ifundeke lula:

  • Sebenzisa izihloko ezicacileyo nemixholwana: Yahlula umxholo wakho ube ngamacandelo anemixholwana echazayo ukunceda abafundi baqonde ngokukhawuleza imixholo abanomdla kuyo.
  • Amanqaku embumbulu kunye noluhlu olunamanani: Sebenzisa amanqaku eebhulethi kunye noluhlu ukubonisa ulwazi ngokufutshane nangefomathi enokuskena. 
  • Imihlathi emifutshane: Gcina imihlathi emifutshane kwaye igxininise - jolise izivakalisi ezi-2 ukuya kwezi-3 ngomhlathi.
  • Isicatshulwa esibhalwe ngqindilili nakekeleyo: Gxininisa amagama abalulekileyo okanye amabinzana usebenzisa umbhalo ongqindilili okanye akekeleyo. Noko ke, khetha yaye ukuphephe ukusebenzisa ngokugqithiseleyo.
  • Itheyibhile ecofayo yemixholo: Bandakanya itheyibhile ecofayo yesiqulatho ukuvumela abafundi ukuba batsibele kumacandelo abanomdla kakhulu kuwo.
  • Ukufomatha okufanayo: Gcina isitayile esingaguqukiyo sokuqinisekisa umxholo oqikelelwayo kunye nosebenziseka lula.
  • Ufezekiso lweselfowuni: Qinisekisa ukuba ibhlog yakho iyaphendula ngeselula, yenza kube lula ukuyifunda kwizixhobo ezahlukeneyo. 

Ukongeza ekwenzeni ibhlog ifundeke lula, kubalulekile ukuncedisana nesicatshulwa ngokubonwayo okanye omnye umxholo osebenzisanayo. Amanqaku anemifanekiso fumana i-94% yokujonga ngaphezulu kunezo zingabonwayo. Ngalo lonke ixesha ubandakanya imifanekiso, kwaye naphi na apho kunokwenzeka ujolise ekubandakanyeni iividiyo, i-infographics, kunye neegrafu, njengoko ezi zinokongeza ixabiso elingakumbi kumxholo wakho kwaye zenze kube lula ukwabelana ngamajelo kuzo zonke. 

#6 - Bhala ubizo-esenzweni olunyanzelisayo

Ukuba umxholo wakho usemgangathweni, kodwa abafundi abaqinisekanga ukuba benze ntoni ngokulandelayo, banokungaguqulwa babe ngabathengi. Ke, sinokwandisa njani amathuba okuba iblogi iguqulwe? Bhala ubizo-senzo olunyanzelisayo (CTA). 

I-CTA enyanzelisayo inika ulwalathiso olucacileyo kunye nolufutshane, ixelela umthengi ngokuthe ngqo ukuba yiyiphi inyathelo ekufuneka ayenze. Nokuba ngu "Thenga ngoku," "Qalisa," okanye "Bhalisa namhlanje," i-CTA echazwe kakuhle isusa ukudideka kwaye ikhuthaza abasebenzisi ukuba baqhubele phambili kwinkqubo yokuthenga.

Xa ubhala i-CTA yakho yeblogi, kubalulekile ukucinga malunga nokuba umfundi unokuba phi kuhambo lomthengi. Kuqhelekile ukudibanisa abafundi komnye umxholo weblogi abanokuba nomdla kuwo okanye ubakhuthaze ukuba babhalisele incwadana yeendaba, kodwa kubalulekile ukubakhuthaza ukuba bathathe inyathelo elikhawulezileyo (ufuna ukuba bacofe ngoku kwaye babhalise kwangoko okanye baqhubeke nokufunda amanye amaphepha kwindawo yakho kwangoko).

Iibhloko zokhuni zipela i-SEO phambi kwelaptop

Amanyathelo alandelayo: Lungiselela ibhlog yakho ye-SEO

I-SEO yenye into ebalulekileyo xa ubhala umxholo weblogi. Ngelixa kufuneka ugcine amagama angundoqo ozama ukuwabeka phezulu kwengqondo ngelixa ubhala umxholo wakho, kukho izinto ezimbalwa onokuthi uzenze emva kokuba zibhaliwe ukunceda ukuyilungiselela i-SEO, kwaye unokufunda ngakumbi. Apha

Okokugqibela, xa ibhlog ipapashiwe, lixesha lokuyikhuthaza ukuze uyifumane phambi kwabaphulaphuli bakho. Yabelana ngeeblogi zakho kumajelo eendaba ezentlalo, iileta zeendaba ze-imeyile, okanye iiforum ezifanelekileyo zokwandisa ukubonakala. 

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