Indlela iWalmart kunye neAmazon ezisebenzisa ngayo i-AI ukuguqula ukuthengisa

Izikhulu ezimbini zokuthengisa zibeka imigangatho emitsha ekusebenzeni kakuhle kunye namava abathengi, ngokutsho kweGlobal Data.

IWalmart kunye neAmazon zisebenzisa ubukrelekrele bokwenziwa (AI) ukuguqula indawo yokuthengisa.

I-GlobalData, i-data ekhokelayo kunye ne-analytics firm, igxininisa indlela zombini iinkampani ezityhala ngayo imida yezinto ezintsha, ukudala amava omntu kunye nokuphucula ukusebenza kakuhle.

“IWalmart kunye neAmazon azisakhuphisani ngesabelo sentengiso yodwa. Izicwangciso zabo ze-AI zilungisa ngokutsha yonke i-ecosystem ye-ecosystem-ukusuka kwi-Walmart yokudityaniswa kwamava okuthenga edijithali kunye nawomzimba ukuya kwi-automation esebenzayo ye-Amazon, "utsho uKiran Raj, iNtloko ye-Disruptive Tech kwi-GlobalData.

Ukuphinda kucaciswe urhwebo ngezinto ezintsha ze-AI

Ukungena kukaWalmart kwi-AI kuye kwakhawuleza kwaye kubanzi. Ngaphezulu kwe-3,000 yamalungelo abenzi anxulumene ne-AI afakiweyo, kubandakanywa ukunyuka kwe-20% kwiminyaka emithathu edlulileyo, i-behemoth yokuthengisa ihlola iindlela ezininzi ze-AI.

Izinto ezintsha eziphawulekayo ziquka ubunyani obungathandabuzekiyo (AR) izicelo ezifana ne-try-ons ye-virtual kunye neenkqubo zokuqaphela imveliso eqhutywa yi-AI.

Ezi teknoloji ziyinxalenye yenjongo yeWalmart yokudala amava okuthenga angenamthungo ngokudibanisa iivenkile eziphathekayo kunye nokusebenzisana kwedijithali. Indawo yayo esekwe kwi-AR ethi "Thenga nabahlobo", umzekelo, ivumela abathengi ukuba babelane kwaye bafumane impendulo kukhetho lwefashoni, ukomeleza ngakumbi ukubandakanyeka kwabathengi.

Kwivenkile, i-AI inceda ukwenza ulawulo lwesitokhwe ngokuzenzekelayo, olukhokelela kwinkonzo yabathengi ekhawulezayo nechanekileyo, ngelixa amanyathelo afana ne-Smart Factory AI kunye neentengiselwano ezisekwe kwimifanekiso zikhomba kwikamva lokuthengisa elizenzekelayo.

I-Amazon, engaphezulu kwe-9,000 ye-patent enxulumene ne-AI-i-50% yazo ifakwe kule minyaka mithathu idlulileyo-iphambili kwi-personalization yabathengi kunye neenkqubo ezizimeleyo.

Utyalo-mali olunzulu lwenkampani kumava omthengi aqhutywa yi-AI inokubonwa ngeengcebiso zayo ezizezakho, eziqhutywa kukufunda koomatshini kunye nohlalutyo olubanzi lwedatha.

I-Amazon iye yaphayona iteknoloji efana ne-Autonomous Network Virtualization, ukubeka imigangatho emitsha kulawulo lwedatha kunye nokusebenza kakuhle.

Ukusetyenziswa kweenkqubo zokuhambisa ezizimeleyo ezifana ne-Amazon Scout kunye ne-Prime Air iqinisa ngakumbi ubunkokeli bayo kwindawo yokuthengisa eqhutywa yi-AI.

Ukubetha ibhalansi: amava omthengi vs ukhuseleko

Ukhuseleko kunye namava kubathengi ziinkalo eziphambili zokugxila kubo bobabini abathengisi. I-Walmart idibanisa abancedisi belizwi abakrelekrele kunye neetekhnoloji zokucupha ezongeziweyo ze-AI ukuze kuqinisekiswe amava okuthenga angenamthungo kodwa akhuselekile.

Ezi zinto zintsha azikho nje ngokulula kodwa malunga nokonyusa intembeko yabathengi. Kwelinye icala, izicelo eziphambili ze-AI zeAmazon zijolise kukhuseleko kwinqanaba leshishini, ngakumbi nge-AI yokufaka ikhowudi kunye nokucupha.

Iinkqubo ezinjalo zonyusa ukhuseleko lwabathengi kunye nokusebenza, ukuqinisekisa ukusebenzisana okugudileyo, okukhuselekileyo kuwo onke amaqonga e-e-commerce.

Indlela ezayo: ixesha elitsha lokuthengisa

Njengoko i-Walmart kunye ne-Amazon ziqhubeka nokuqhuba izinto ezintsha, izicwangciso zabo zenza iziphumo ezinqabileyo kulo lonke ishishini lokuthengisa.

I-GlobalData iphawula ukuba olu phuhliso lunokukhokelela kwiinguqu ezinkulu kwiindawo ezifana nokuveliswa kwezinto ezintsha, iinkqubo zokunyaniseka kwabathengi, kunye nokunciphisa ukusebenza.

"Izicwangciso ze-Walmart kunye ne-Amazon ezinobunkunkqele zokusungula aziqinisekisi izikhundla zabo zentengiso kuphela kodwa zisete isicwangciso sekamva lecandelo lokuthengisa," uphetha uKiran Raj.

Ukwamkelwa kwe-AI kuyo yonke intengiso kuya kuqina kuphela, kunye neenkampani zombini ziseta inqanaba lexesha elitsha lothethathethwano lwabathengi oludibanisa lula, ukwenza umntu, kunye netekhnoloji yokusika.

Ezi zinto zintsha zilungele ukubumba kwakhona ikamva lokuthenga, ukuphembelela yonke into ukusuka kwindlela abathengi abanxibelelana ngayo neemveliso ukuya kwindlela abathengisi abalawula ngayo imisebenzi yabo.

Nokuba ngokudityaniswa kwe-Walmart yetekhnoloji ye-AR okanye ukugxila kweAmazon kwiinkqubo ezizimeleyo, i-AI ngokungathandabuzekiyo isitshixo kwikamva lokuthengisa.

Umthombo ovela Inethiwekhi yeInsight yokuthengisa

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