I-Kpis ebalulekileyo kubaThuthi be-Ecommerce: IiMetrikhi zokuThumela kufuneka ulandele umkhondo

Kubathumeli be-ecommerce, ukuya kuthi ga kwi-70% yebhajethi yakho unokuya kuyo imirhumo yokuthumela. Ukuze uqonde ngcono yakho ukuthunyelwa kunye nokuthutha iindleko kubalulekile ukulandelela iimetriki eziphambili zepasela.

Zininzi iindlela iqela lakho elinokuthi lihlalutye kwaye lilandelele iindleko zakho zokuthumela. Eyakho umphathi wenqanawa kufuneka sikuthumelele ii-invoyisi ezineenkcukacha. Ukuba usebenza nomnikezeli wolungiselelo lomntu wesithathu okanye iqabane lokuzalisekisa, kufuneka bakwazi ukukunceda uqokelele idatha efanelekileyo ukulandelela iimetrics zepasela ezifanelekileyo.

Olu luhlu lulandelayo lwezalathisi eziphambili zokusebenza (KPIs) lubandakanya ezinye zeemetrikhi zokuthumela ezingcono kakhulu zokulandelela ukunceda ukulungisa izinto zakho ze-ecommerce, ukuqinisekisa ukwaneliseka kwabathengi, kunye nokulawula iindleko ngokufanelekileyo.

Uluhlu lweeMetrikhi eziBalulekileyo zokuSebenzisa uThumelo lwe-Ecommerce

1. Ireyithi yokuhanjiswa kwangexesha 

Ipesenti yeepasile eziziswe ngomhla okanye ngaphambi komhla wokuziswa kwesithembiso. Ukwaneliseka kwabathengi kudla ngokuba yinjongo yokuqala yalo naluphi na uhlobo lwe-ecommerce, ngoko ke izinga eliphezulu lokuziswa kwangexesha lilingana nokuba nokwenzeka okuphezulu kwabathengi abonelisekileyo.

2. Ixesha eliqhelekileyo lokuHanjiswa 

I-avareji yenani leentsuku ezithathwayo ukuhambisa ipasile ukusuka ekufakweni kweodolo ukuya ekuhanjisweni. Oku kunokwahluka kakhulu ngokuxhomekeke kwinkonzo yokuthumela oyisebenzisayo kunye nenkqubo yokuhanjiswa. Thelekisa amaxesha okuhanjiswa kwenyani ngokuchasene namaxesha aqikelelweyo okanye aqinisekisiweyo okuhanjiswa obonelelwa ngumnikezeli wakho. Ungakwazi kwakhona ukulandelela oku ngokuchasene ne-avareji kulo lonke ishishini.

Oku kunokuba yeyona metric ilungileyo yokulandelela ukuqinisekisa ukuba uphucula amava omthengi. Ukuba uziva ukuba umsebenzi wothutho lokuhambisa sele uphezulu, kodwa amaxesha okuhanjiswa asemva, jonga kwindlela yokukhawulezisa inkqubo yokuzaliseka, uku-odola ukuchaneka kokuchongwa, ixesha lokukhokela, kunye nezinye ii-KPI zolawulo lwendawo yokugcina impahla.

3. Inkcitho yeeNqanawa zokuThumela 

Landela i-invoyisi yakho yokuthumela ngamaxesha amaninzi. Hlalutya inyanga nenyanga ngokukhawuleza ukubona naluphi na ukwanda okunokufuna ukuqwalaselwa. Ungafuna ukwenza uthelekiso lweendleko zonyaka ngokuchasene neendleko ezimndilili zeenkonzo ezifanayo zokuthumela ngenqanawa.

4. IiPakethi zizonke ezithunyelweyo 

Ngokulandelela iipasile zizonke ezithunyelwe ngaphakathi kweeseti zedatha ezahlukeneyo (iveki, yonke imihla, ngenyanga, kwaye ngexesha lentengiso okanye lexesha eliphezulu), uya kukwazi ukusebenzisa oku kunye nezinye izihluzi ukwenza iindleko ezithile.

5. Umyinge wePackage Weight  

Ubunzima ngenye yezinto eziphambili zeendleko zokuthumela. Ngokuqonda ubunzima obuqhelekileyo beepasile zakho, uya kuba nakho ukugqiba ukuba ngaba ulungisa ukupakishwa kwakho ngokuthumela ngexabiso eliphantsi.

Uninzi lwabathwali basebenzisa ubunzima be-DIM okanye ubunzima bokwenyani xa uhlawula. (Funda ngakumbi malunga nomahluko phakathi kobunzima bokwenyani kunye ne-DIM apha) Ngenxa yoku ungafuna kwakhona ukulandelela umyinge wepesenti yempahla ezifaka i DIM factor. Abanye baya kuhlawuliswa bubunzima bokwenyani kwaye abanye ngobunzima be-DIM-ukwazi ukuba ungakanani umthamo wakho wokuhambisa okanye kuya kukunceda wenze isicwangciso sokupakisha sakho ukuze ulungiselele ukuhambisa ngexabiso eliphantsi.

6. Iindleko ngePasile nganye kunye neeNdleko ngeYunithi nganye 

Ukuze uqonde ngcono apho iindleko zivela khona, ukuhla ukuya kwixabiso lepasile nganye kunye nexabiso leyunithi nganye kunyanzelekile. Ukufikelela kwiindleko ngepasela nganye kuya kufuneka ubandakanye ubunzima bephakheji nganye (jonga ngasentla). Ukufikelela kwiindleko ngeyunithi nganye kuya kukunceda uqonde esona sicwangciso silungileyo sokugcina iindleko.

Ukuba ufuna inkuthazo yokunciphisa iindleko zokuthumela ngepasile nganye, funda isifundo sethu semeko uWillow usindise njani i-50% ngokutshintsha ukupakishwa kwabo kunye nenkonzo yomthwali.

7. Iindleko zokuThutha njengepesenti yoThengiso  

Qinisekisa ukuba ulandelela iindleko zokuthumela ngenqanawa njengepesenti yexabiso le-odolo ukunceda ukuqonda ifuthe leendleko zokuthumela ngenqanawa kwinzuzo iyonke. Le inokuba yenye yezona KPIs zokuhambisa ezikumgangatho ophezulu ukukunceda ubone ukuba isicwangciso sakho sezothutho sangoku simiselwe ukusebenza ngokufanelekileyo kunye nokukhula kweshishini ngokubanzi.

8. Ipesenti yenkcitho ngeNkonzo 

Kusenokwenzeka ukuba unika abathengi bakho iinketho ezimbalwa kwiinkonzo zokuthumela-ngokukhawuleza, ngokukhawuleza, kwaye ngokukhawuleza. Unokusebenzisa iinkonzo zokuthumela ngenqanawa ukungena ngaphakathi, ukuthengisa, ukuthengisa, okanye ukubuyiswa okwahlukileyo kunokuthunyelwa kwakho ngaphandle.

Kubalulekile ukuqonda ukuba nganye yezi nkonzo inegalelo njani kwiindleko zakho zizonke. Uyakwazi ukunika iinketho ezimbalwa kubathengi ukuba ukukhawulezisa ukuthunyelwa ngenqanawe Ukunciphisa inzuzo yakho iyonke.

9. Umyinge woMmandla   

Ngaphandle kobunzima, enye into enkulu emisela iindleko zokuthumela ngenqanawa ngumgama wokuhamba kwepasile. Okukhona iphakheji ikude kwaye ikude kakhulu ifuna ukuhamba, ngokubanzi kokukhona kubiza kakhulu ukuyithumela ngenqanawa.

ukwazi yeyiphi imimandla ukufumana ezona mpahla zininzi kuvumela amashishini ukuba abele izibonelelo ngokufanelekileyo. Le yimethrikhi ebalulekileyo yokulandelela ukumisela ngcono ukubekwa kwe-inventri kwiindawo ezahlukeneyo zeendawo okanye iindawo eziziko lokuhambisa.

10. Ipesenti yeePasile ngokweZowuni 

Ukuba inxalenye ebalulekileyo yeepasile iya kwindawo ethile, inokubonelela ngeenkcukacha kwi-demographics yabathengi kunye nokukhethwa kwengingqi, inceda kwiinzame zokuthengisa ezijoliswe kuyo. Ingabonisa ithuba elihle lokwandisa iinkonzo okanye ukuvula amaziko amatsha okuzaliseka kuloo ndawo.

Ukulandelela idatha kwindawo oyithumelayo kunokusebenza ngokuhambelana nentlawulo eyongezelelweyo-ezinye iindawo ziya kufumana intlawulo eyongezelelweyo (indawo yokuhanjiswa kweentlawulo). Ukwenza njalo, thatha inani leeodolo eziya kwindawo ethile suku ngalunye okanye ngeveki, emva koko wahlule ngenani lilonke leeodolo ozithuthile ngolo suku okanye iveki.

11. Iintlawulo ezongezelelweyo ngeNdleko kunye noHlobo  

Landela intlawulo eyongezelelweyo eyenziwayo kwiipakethe zakho ukuze ubone ukuba ezi ziyichaphazela njani i-invoyisi yakho yokuthumela ngenqanawa. Ngokugrumba indlela intlawulo eyongezelelweyo echaphazela ngayo iodolo yomthengi ngamnye, uya kuba nakho ukuvavanya ngcono iindleko zokuthumela ngenqanawa, njengoko ezinye iintlawulo ezongeziweyo, njengeentlawulo zepetroli zihlala zilahleka kumxube weendleko zizonke.

Landela intlawulo eyongezelelweyo ngeendlela ezimbini: zingaphi iintlawulo ezongeziweyo ozenzayo kwaye ugqibe ngokwahlukeneyo iindleko zento nganye kwaye ulandelele iindleko zentlawulo yakho eyongezelelweyo.

12. Iindleko zeNtlawulo njengepesenti yeeNdleko zoThutho zizonke  

Nje ukuba ugqibe ukuba zingaphi iintlawulo ezongeziweyo ozibizwayo, kwaye ingakanani into nganye eyongezwayo kwi-invoyisi yokuthumela ngenqanawa, kulapho kuphela apho unokuqonda ukuba zongeza malini kwiindleko zakho zokuthumela ngenqanawa.  

Ngelixa ezinye iintlawulo ezongezelelweyo zithintelwa, ezinye zisenokungabi njalo. Ukunciphisa intlawulo eyongeziweyo oyihlawulayo, jonga ukuba zeziphi iinkonzo zokuthumela ngenqanawa ezingachatshazelwanga yintlawulo eyongezelelweyo. Okanye jonga komnye umthwali (ngamanye amaxesha abathwali bengingqi abafaki ntlawulo eyongezelelweyo eninzi) ukwenzela enye inkonzo.  

Okukwintsusa

Enye yeendlela ezilungileyo zokuchonga iindawo zokuphucula ngaphakathi kwekhonkco lakho lokubonelela kukulandelela iimethrikhi eziphambili ezifanelekileyo. Ayingabo bonke abathwali abaya kwabelana ngomsebenzi wokuhambisa ngendlela ekunika ukuqonda okucacileyo. Ngeebhentshi ezifanelekileyo kunye neemetriki zokusebenza unokuphucula ubukrelekrele beshishini lakho kwaye ubone iindawo ezibalulekileyo zomxube wakho wokuhambisa ezinokufuna ukuphuculwa, njengamaxesha okuhamba, izinga lokuchaneka, ixabiso eliphakathi, okanye ukuba kukho imiqobo ekufuneka ujongane nayo ukuze uphucule ulindelo lwabathengi. Uyakubona ngcono, uqikelele, kwaye ulungelelanise iindleko zakho zokuthumela ngenqanawa.

Umthombo ovela ULungiselelo lweDCL

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