Enye yeendlela ezilungileyo zokwenza nabani na ukuba athenge kuwe kukubenza baqonde uphawu lwakho kunye neemveliso phambi kokuba baqale bathathele ingqalelo ukuthenga.
Amaqhinga amaninzi anokwandisa ulwazi lwakho lophawu. Ngobuchwephesha, naliphi na icandelo lonxibelelwano lwakho lokuthengisa linokuba lixesha lokuqala umntu ovela kubaphulaphuli ojolise kubo eva ngawe. Kodwa siza kugxila kuphela kwizinto ezinempembelelo ngokwenene apha.
Masihambe ngeendlela ezilithoba ezizanyiweyo nezivavanyiweyo zokwandisa ulwazi lwakho lophawu.
1. Ukuphumeza isicwangciso sokuthengisa esijolise kumxholo wokukhangela
Ukuba abantu bakhangela ulwazi olujikeleze iimveliso zakho (ezinokwenzeka ukuba zikhona), iwebhusayithi yakho kufuneka ibekho kwiziphumo zokukhangela.
Eyona nto intle malunga nokugcwala kophendlo lwendalo kukuba yenye yeendlela ezimbalwa ezinokuphembelela abaphulaphuli bakho ekujoliswe kubo kuyo yonke ifanitshala yentengiso:
Ngokwendalo sinomdla phezulu kwifunnel (ToFu) apha, ke kufuneka wenze uhlobo lomxholo abantu abawukhangelayo xa beqala ukufumana ulwazi malunga neshishini okulo.
Kulapho yophando ngegama elingundoqo uyadlala.
Uphando lwegama elingundoqo yinkqubo yokufumanisa imibuzo ebalulekileyo yokukhangela echwethezwa ngabathengi bakho kwiinjini zokukhangela ezifana noGoogle ukukhangela iimveliso, iinkonzo kunye nolwazi.
Uqala ngesixhobo sophando segama elingundoqo njenge-Ahrefs ' Amagama aphambili uMhloli kwaye uqhagamshele amagama ambalwa embewu achaza i-niche yakho:
Emva koko, intloko iye kwi Amagama ahambelanayo xela ukubona onke amagama angundoqo aqulathe "imbewu" amagama angundoqo ukusuka kwigalelo:
Njengoko ubona, ngaphezu kwezigidi ezi-4 zamagama angundoqo aqulethe loo mabinzana embewu. Ngoku imalunga nokucoca kwaye ukhethe ukuba ngawaphi amagama angundoqo oza kujolisa kuwo ngesiqwenga esikhulu somxholo.
Kule meko, ndiza kumagama angundoqo athi:
- Yibanegama elingundoqo elinoBunzima (KD) lwe 40, ngoko ke akufunekanga ibenzima kakhulu ukureyishwa.
- Yiba neTraffic Potential (TP) yokucofa ama-500 ubuncinane ngenyanga.
- Bandakanya amagama abonisa ukuba abakhangeli bajonge uhlobo lomxholo wolwazi esiceba ukuwenza.
Voilá, ndilucuthe uluhlu ukuya kwi ~ 8,500 amagama angundoqo:
Isihluzo sokugqibela esinokusetyenziswa apha sisengqiqo. Ngalo lonke ixesha ucinga malunga nokuba isihloko sibaluleke kangakanani kwibhrendi yakho. Ngaba umntu onokundwendwela angaze abe ngumthengi wakho? Ngokomzekelo, masithi uthengisa izixhobo zodidi zokwenza iespresso. Xa kunjalo, abantu abajonge phezulu “yintoni i-espresso” abanakuze babe ngabaphulaphuli bakho.
Yiya kwezi zikhokelo zilandelayo ukuze ufunde ngakumbi malunga nokuphanda amagama angundoqo kunye nokudala umxholo:
OKUFUNDILEYO FUNDA
- Indlela yokwenza uphando lwegama elingundoqo kwi-SEO
- Ulwakha njani iQhinga leNtengiso loMxholo oPhumelelayo kwiiNyathelo ezili-9
- Uwenza njani umxholo oMkhulu woPhando
2. Phendula imibuzo yemidiya ukuze uqalise iPR yakho
Injongo yobudlelwane boluntu kukuphembelela kakuhle indlela uphawu olubonwa ngayo. Akukho mathandabuzo okuba unxibelelwano namajelo eendaba kunye noluntu ngokubanzi lufanele lube kuluhlu lwakho lokwandisa ulwazi lophawu.
Ukuqalisa ngePR kunokubonakala kusoyikisa. Iintatheli zizaliswe zii-imeyile kunye nezihloko ezinokubhala ngazo. Ufanele ngokwenene ukuhoywa ngamajelo eendaba.
Kodwa wonke umbhali ufuna igalelo leengcali kumxholo wabo kanye ngexesha. Unokuba yingcaphephe kwi-niche yakho, kwaye yindlela entle yokufumana unyawo lwakho kumnyango womdlalo omkhulu wePR.
Konke okufuneka ukwenze kukurhuma kwifidi yemibuzo yemidiya ngeenkonzo ezinje HARO, Imvelaphi yeebhotile, okanye Terkel.
Nantsi indlela enye yezi feed ijongeka ngayo ngeHARO:
Injongo yakho kukubonelela ngolwazi oluxabisekileyo ngokukhawuleza kangangoko xa ubona ithuba elihle.
Ukhuphiswano, ngakumbi kwi-HARO, lunokuba nzima. Nanga amacebiso ambalwa okuqalisa kunyawo lwasekunene:
- Phendula kuphela kwizicelo apho wena okanye oogxa bakho niziingcali kweso sihloko - Ulibale ukuba awuzazi izinto zakho.
- Namathela kwiimfuno -Iintatheli ngamanye amaxesha zifuna iifomathi ezithile okanye ulwazi malunga neziqinisekiso zakho.
- Zama ukunika impendulo ngokukhawuleza -Ungarhuma kwi-premium ye-HARO tier nge-49 yeedola / ngenyanga ukukunika isiqalo phambi kokuba abanye abasebenzisi bafumane ukutya kwe-imeyile.
- Jonga igunya lopapasho kunye nembali - Ezinye iinkampani zixhaphaza amandla okufumana amagalelo eengcali ngokulula, ke kuya kufuneka ukwazi ukuchonga kwaye ungazihoyi ezi.
Makhe sandise kuloo ngongoma yokugqibela kancinane. Kufuneka uhlale uyazi ukuba uphendula bani ukuze uqiniseke ukuba i-inshorensi ekugqibeleni iwufanele umzamo. Oko kuthetha ukungayihoyi imibuzo engaziwa nokwahlula ingqolowa kumququ.
Ukuba awuqhelananga nenkampani esecaleni kombuzo, jonga iwebhusayithi yayo kwaye ujonge ezinye zezithuba zayo zamva nje. Makhe sijonge kumzekelo wewebhusayithi ethile endisandula kufika kuyo kwi-HARO feed:
Eyona nto itsala ingqalelo yam ngokukhawuleza apha sisithuba esikhulu se "listicle". Kuba iintatheli kunye neeblogi zidla ngokubonisa uninzi, ngamanye amaxesha namashumi abaxhasi be-HARO, unokukhangela iipateni kwizihloko njengenani elikhulu le-listicle okanye "ekwabelwana ngazo ziingcali."
Kule meko, i-listicle post enkulu ayidalwanga kwiminikelo ye-HARO. Amanye amanqaku akajongi ngathi athathwe kwaHARO. Awufuni ukubona inani elibalulekileyo lezithuba ezibandakanya le minikelo, njengoko idibanisa izibonelelo ozifumanayo kwi-coverage kunye ne-backlink kwiwebhusayithi yakho. Le webhusayithi ikhethekileyo ifumana ukupasa kumxholo wokufumana umxholo.
Enye indlela yokuvavanya ukuba i-coverage inokubaluleka kangakanani kukujonga amandla eprofayili ye-backlink yewebhusayithi. Ngokuqhelekileyo, xa idibaniswa ngakumbi kwiiwebhusayithi ezigunyazisiweyo (ngokufanelekileyo kwi-niche yakho), i-backlink ibaluleke kakhulu kuwe.
Iwebhusayithi ye Umlinganiselo wommandla (DR) yimetric elungileyo yommeli kolu setyenziso oluthile, onokuthi ulubone nge-Ahrefs' SEO isixhobo.
Ngokulula, i-DR ephezulu, ingcono. Njengomgaqo wesithupha kwiiwebhusayithi zesiNgesi, unokungabandakanyi nantoni na engaphantsi kwe-DR 50 ngaphandle kokuba iwebhusayithi ibonakala ihambelana ne-niche yakho kwaye umxholo uphezulu.
OKUFUNDILEYO FUNDA
- Amaqhinga ali-9 oNxibelelwano oluKhulu oluneMizekeliso yePhulo
- Indlela yokusebenzisa i-HARO (kunye nezinye iindlela) zokufumana i-Backlinks yokubulala
3. Khuthaza kwaye uphembelele intetho yomlomo
Lilonke, abathengi abatsha abayi-14,000 ngo-2020 basixelela ukuba bafunde ngee-Ahrefs kubahlobo babo:
Asikwazi ukuyilawula ngokupheleleyo, kodwa ukuzama ukukhuthaza nokuphembelela abantu ukuba baveze ii-Ahref kwiingxoxo zabo ngokucacileyo kunenzuzo enkulu. Le nkqubo yaziwa ngokuba ukuthengisa-ngomlomo.
Uphando lukaNielsen ibonisa ukuba i-83% yabantu bayathemba iingcebiso ezivela kubahlobo kunye nosapho. Yeyona jelo lithembekileyo neliyinyani lentengiso. Nokuba unxibelelwano lwakho lwentengiso lukhulu kangakanani, awukwazi ukoyisa.
Eyona nto ikhuthaza abantu ukuba bathethe kakuhle malunga nebhrendi ethile ngamava abalaseleyo omthengi. Uninzi lwalo lubandakanya ukuba nemveliso enkulu, kodwa yonke inkqubo yokuthenga kunye nenkonzo yabathengi ayinakungahoywa. Kuphela xa unazo ezi ziya kuthi unxibelelwano olufanelekileyo lwentengiso luyenze yonke isebenze ngokufanelekileyo:
Ngokwenyani, ukuthengisa ngegama lomlomo kumalunga nokulawula ngokufanelekileyo uphawu lwakho, unxibelelwano, kunye ukuthengisa imveliso xa sele unemveliso abantu abayithandayo. Ukucacisa ngakumbi, nanga amaqhinga amane onokucinga ngawo:
- Yenza imveliso yakho ibe yinxalenye yendalo yomxholo wakho - Ukubhekisela kumzekelo "wezixhobo ze-espresso", ukudwelisa ezinye zeemveliso ozithengisayo ngezihloko ezifana ne "indlela yokutampa i-espresso" okanye "ukuhanjiswa kwe-espresso" kunika ixabiso kumfundi.
- Yenza kwaye usasaze umxholo wezemfundo -Oku kunceda abathengi bakho ukuba basebenzise iimveliso zakho ngcono.
- Khuthaza abathengi ukuba benze kwaye babelane ngomxholo malunga nemveliso yakho - Apha, sithetha ngezithuba zemidiya yoluntu, amanqaku, iifoto, iividiyo, njl. Cinga ngamaphulo okudala, ukuthengisa okuhambelanayo, okanye i-hashtag yoluntu. Oku kusizisa kwi…
- Yakha uluntu olubandakanyekayo phakathi kwabaphulaphuli ojolise kubo - Kuthatha ixesha, kodwa kufanelekile.
Ngaphezulu koko, sebenzisa onke amaqhinga afanelekileyo ukwandisa ulwazi lwakho lophawu oludweliswe kuso sonke esi sikhokelo. Ilizwi lomlomo yimveliso yokuphucula ulwazi lophawu, olukhokelela ekwandeni okungaphezulu. Kufana nevili lokubhabha.
4. Zibonakale kuwo onke amaqonga ophononongo kunye noluhlu lwabalawuli
Abantu badla ngokujonga amava abanye xa bekufutshane nokuthenga. Kodwa ukubonakala kwebhrendi yakho kulo lonke udweliso loluhlu olufanelekileyo kunye namaqonga ophononongo kunempembelelo kukhetho lwabo lwemveliso nangaphambi kokuba bafike kwelo nqanaba.
Umzekelo, nantsi imiqathango embalwa elona qonga likhulu lophononongo lwesoftware, i-G2, inqanaba lezikhundla eziphezulu zikaGoogle:
Abantu abajonga la magama angundoqo basenokuthi baqwalaselwe phezulu kwifunnel. Basenokuba bayazazi ezinye zeengxaki ezisonjululwa ziiCRM kodwa bangena nje kwiimveliso ezithile kunye neempawu. Ukudweliswa phakathi kwezisombululo eziphezulu zeCRM kula maphepha okufika odidi kuneenzuzo ezicacileyo.
Kwaye oku kukude nekuphela kwephepha kunye nendlela la maqonga anokubonisa ngayo uphawu lwakho.
Umzekelo, unokuvela kwiiprofayile zokhuphiswano kumacandelo athile:
Ewe, ukungena kwi-10 ephezulu phakathi kwama-800+ kuluhlu ngokwemvelo ngumsebenzi onzima. Kufuneka usete iinkqubo zokuqokelela uphononongo kwaye ngokwaneleyo lawula isidima sakho kwi-intanethi. Ukufumana isicwangciso esihlawulwayo kunye neqonga lokuphonononga kunokwenza izinto zibe lula.
Ngethamsanqa, unokusebenzisa ezi zenzo kumaqonga amaninzi ahlukeneyo kunye nabalawuli. Bakwathanda ukusebenza kwimigaqo efanayo kuba iyavakala ukubonisa ezona ziphumo zibalulekileyo nezizezona zidumileyo:
Awuqinisekanga ukuba sele unayo iprofayile kuyo yonke iqonga elibalulekileyo? Ngenisa indawo yakho kwi-Ahrefs' Site Explorer, yiya kwi Isixhobo se-Link Intersect, kwaye ugcwalise abantu okhuphisana nabo abaninzi kangangoko kunokwenzeka (i abakhuphisana Organic ingxelo inganceda kuloo nto).
Uya kufumana uluhlu lweewebhusayithi ezinxibelelana nabantu okhuphisana nabo kodwa hayi wena. Dlala malunga nenani leendlela zokuhlangana kunye nezihluzo kwaye uzame ukubona abalawuli:
ICEBISO LEPRO
Nje ukuba ubambe i-SEO kunye nolawulo lwesidima kwi-Intanethi, ungantywila umbutho SEO. Apha kulapho ulungiselela indlela uGoogle abona ngayo ibhrendi yakho kunye neemveliso ukuze (ngethemba) ube liqumrhu Igrafu yoLwazi lukaGoogle.
Oku kunokuba nefuthe kakhulu kukhangelo lwakho oluphawulweyo njengoko ufumana indawo eninzi kwiiSERPs. Kwaye ngokufanayo kumaqonga adweliswe ngasentla, uya kubakho kumacandelo afana "nophando olunxulumeneyo":
5. Thetha kwimisitho yoshishino
Ndikhe ndaya kwiintengiso ezininzi kunye nemisitho ye-SEO kule minyaka idlulileyo. Ukuba kukho isithethi esinentetho endivuyisayo, ngoko kulula ukungena entlokweni yam. Ngamanye amaxesha ndiye ndizame ukufunda ngakumbi malunga nesithethi kunye nenkampani yabo.
Abanye basenokungenzi okufanayo. Kodwa inye into eqinisekileyo-abantu bakhetha ukunxulumana nabanye abantu, hayi iimpawu. Ukuthetha kwimisitho kunye nokukhuthaza oogxa bakho ukuba benze okufanayo kuneenzuzo ezininzi:
- Yandisa ulwazi oluvela kwintengiso kunye neembono zophawu lomqeshi.
- Yandisa ukugcinwa kwabasebenzi kunye nokwaneliseka ekuzakheleni iibrendi zabo zobuqu.
- Ikunceda ube negunya kwi-niche yakho.
- Ikunceda ukuba wakhe unxibelelwano olulolwakho ngakumbi kunye nabathengi bakho bangoku nabanokubakho.
- Inokuthi iqalise ukukhankanywa kwimidiya yoluntu, iingxelo zesiganeko, ukukhankanywa kumanqaku, njl.
E-Ahrefs, sinabantu abaninzi kumaqela ahlukeneyo kunye namazwe abathetha kunye nokunxibelelana kwimisitho. Sizama ukuvuna zonke izibonelelo ezidweliswe ngasentla.
Ukuba uqala ukusuka ekuqaleni apha, kungcono ukuvavanya amanzi kwiminyhadala emincinci yasekhaya. Uya kudinga ipotfoliyo yokuthetha eqinileyo okanye into engaqhelekanga ukwabelana ngayo ukuze wenze igig kumanqanaba amakhulu.
Okokuqala, fumana izihloko kunye nezimbo ezihambelana nabaphulaphuli bakho. Ulibale iindawo zokuthengisa kwaye uzame ukubonelela ngexabiso elininzi kangangoko kunokwenzeka. Mamela ingxelo yabaphulaphuli.
Okwesibini, thatha ixesha lakho ngaphambi kokubetha amanqanaba amakhulu. Ukuziqhelanisa, ukufumana iimbekiselo ezilungileyo, kunye nokwakha ukuzithemba zizinto eziphambili zokufika apho. Ndisayifumana i-jittery feeling nangona sekuyiminyaka embalwa oko ndaqala ukuthetha phambi kwabantu abayi-100+. Inqanaba elithile loxinzelelo kunye nexhala ngokucacileyo alipheli, nokuba unamava kangakanani na.
Kwaye okokugqibela kodwa okungakuncinananga, uyakuqala ukufumana izimemo ezininzi zokuthetha xa ufika kwindlela elungileyo. Yiba nenkohlakalo ngokukhetha iziganeko ezifanelekileyo. Buza abathathi-nxaxheba abadlulileyo malunga neereferensi. Qinisekisa ukuba inexabiso kuwe nakwinkampani yakho.
6. Yiba ngumxhasi
Isixa esikhulu sohlahlo lwabiwo-mali lwethu lwentengiso siya ekuxhaseni ngeepodcasts, imisitho, kunye nencwadana yeendaba.
Usenokuba uqaphele ilogo yethu enkulu kumfanekiso wokugqibela. Sizama ukucudisa eyona nkomfa inkulu ye-SEO ngokuba ngumxhasi ophambili, ukuthetha kwinqanaba eliphambili, kunye nokuba nendlu enkulu apho:
Ngaphandle kwemisitho, nantsi indlela inkxaso yethu ejongeka ngayo kwiileta zeendaba:
Ungade uhambe nenkqubo yemveli yokuxhasa imisitho yenginginya. Konke kuxhomekeke kwimveliso yakho, indawo, abaphulaphuli, kunye nohlahlo lwabiwo-mali. Nantoni na esuka kwimidlalo yebhola ekhatywayo yasekhaya ukuya kwiSuper Bowl inokusebenza.
7. Yiba noonozakuzaku bohlobo
Unozakuzaku wophawu nguye nabani na osoloko esesichengeni omele inkampani. Oku kudla ngokuba ngumqeshwa onamandla okuphembelela uluntu, kodwa unokwenza obu budlelwane bexesha elide nabani na. Mhlawumbi ulandela abaphembeleli abaye bakhuthaza iimveliso ezithile iminyaka.
Umzekelo, e-Ahrefs, sinayo UPatrick Stox njengonozakuzaku wethu wophawu:
Kwaye ke sinabathengi abaninzi abanomdla wokucebisa iimveliso zethu kwabanye. Ezinye zazo zivela kubalandeli abaphembelela amazwi omlomo ukuya koozakuzaku bebrendi ngenkxaso-mali:
Jonga ukuba oku kuthungelana njani namanye amaqhinga esele sidlule kuwo?
Yiya kwi-database yakho yabathengi kwaye uzame ukubona abantu abanempembelelo kwi-niche yakho. Jonga imbali yonxibelelwano, nokuba sele bekukhankanyile kwenye indawo, kwaye emva koko udale uluhlu olufutshane lwabagqatswa abalungileyo kule nto.
Ewe, imfuneko kukuba ube nemveliso egqwesileyo. Ungabhatala abanye abaphembeleli ukuba bakhuthaze ngokusisiseko nantoni na, kodwa abantu abaninzi banokubona iingcebiso zokunganyaniseki ukusuka kumgama oziikhilomitha. Kwaye ewe, ne-ketchup inokuba yimveliso entle kakhulu:
Ukushwankathela, ukuthengisa okunempembelelo Ifanele ibe kwi-arsenal yakho, kwaye ukusebenzisa oonozakuzaku bohlobo yeyona ndlela ibalaseleyo kule nto.
8. Iqabane kunye nezinye iimpawu
Ezinye iimpawu zabelana ngexabiso kunye neempawu ezifanayo phakathi kwabaphulaphuli babo. Ukudibanisa imikhosi ukubhenela kuzo zombini iziseko zabathengi kunokusebenza kuzo zonke iindawo zokuphumelela amaphulo.
Eyona ndlela ilula yokuqalisa ngale nto kungokwenza umxholo. Nanku umzekelo wam ndenza i-webinar nge-Kontent, eyi-CMS engenantloko:
I-Ahrefs ligunya kwi-SEO iqela le-Kontent elidinga kwesi sihloko. Abaphulaphuli bakaKontent baqulathe izikhokhelo ezinokubakho zeshishini kuthi apho imizuzu engama-45 yophawu kunye nokuvezwa kwemveliso kunexabiso elikhulu. Kukuphumelela.
Oko kuthethiweyo, awona maphulo anefuthe lokudibanisa uphawu lokwazisa ngophawu ziimveliso ezinophawu oludibeneyo.
Owona mzekelo ubalaseleyo wemveliso enegama eliyimpumelelo endiyikhumbulayo kwiminyaka embalwa edlulileyo yiMoonSwatch:
Ngexesha lokubhalwa, iiMoonSwatches azikafumaneki kwiinyanga ezisibhozo emva kokukhululwa kwazo. Abantu abangafuni kuthenga i-Omega bema kwimigca emide kunye nabalandeli bewotshi abazizityebi abangenakuze banxibe iSwotshi eqhelekileyo ezihlahleni zabo.
Kule meko, zombini iimpawu zenkampani enye. Kodwa amathuba okuba awunayo ipotifoliyo yeebrendi ezongezelelweyo onayo. Ke zimbini iindlela eziphambili zokufumana iibrendi ezifanelekileyo oza kusebenzisana nazo.
Eyokuqala kukuphucula kwakho uphando lwemakethi idatha kunye nezinye iimveliso abathengi bakho kunye nabaphulaphuli abathanda ukusebenzisa.
Okwesibini kukusebenzisa isixhobo sokuqonda kwabaphulaphuli esinje I-SparkToro. Iya kukubonisa iiakhawunti zemidiya yoluntu kunye neewebhusayithi ezilandelwa ngabaphulaphuli bakho kwaye bazindwendwele:
Sula ngokulula abo ukhuphisana nabo kwaye ubone ukuba kukho naziphi na iinkampani ezishiyekileyo zihambelana nebhili.
9. Yenza iintengiso kwimidiya yoluntu
Ndigcine elona qhinga lizanyiweyo nelivavanyiweyo lokwandisa ulwazi lophawu okokugqibela.
Iintengiso kumajelo eendaba zisoloko zinathi ngonaphakade. Inkcitho yentengiso kamabonwakude kuMntla Merika kuphela yayi $ 64.7 yezigidigidi kwi2021. Kwaye izifundo ezingenakubalwa kunye nenkxaso yedatha ukuba intengiso yemidiya yoluntu iyasebenza.
Ewe, ungahambi kwaye uchithe i-90% yohlahlo lwabiwo-mali lwakho lokuthengisa ukuqhuba iintengiso zeTV yesizwe ukuba uyiB2B yokuqalisa. Kodwa neenkampani ezincinci ezinabaphulaphuli ekujoliswe kuzo zinokusebenzisa imidiya eninzi ngokufanelekileyo.
Onke amajelo osasazo amaninzi, ngaphandle kweTV, anokusetyenziswa ukujolisa abaphulaphuli abathile. Uninzi lwalo luvela kwindawo ekujoliswe kuyo. Ukuba icandelo lakho ekujoliswe kulo ziinkampani zobuchwepheshe, unako, umzekelo, ukuthenga iibhilibhodi ezimbalwa kwii-hubs zobuchwepheshe.
Nantsi imizekelo emibini ephawulekayo evela eSilicon Valley:
Oku kunokuba kufutshane kwi-PR stunts, kodwa ufumana umxholo. Unokuthenga kwakhona iintengiso koonomathotholo basekhaya, amaphephandaba, izikhululo zeenqwelo moya ezityelelwa rhoqo ngabaphulaphuli bakho, njl.
Iingcamango zokugqibela
Ukwandisa ulwazi lwe-brand yenye yeenjongo zokugqibela zolawulo lwe-brand. Luqeqesho olupheleleyo lwentengiso, ngoko ke asikhange sichukumise umphezulu apha kwaye sigqume imayile yokugqibela.
Amaqhinga owakhethayo ukwandisa ulwazi lophawu lwakho kufuneka asoloko evela kuwo isicwangciso esifanelekileyo sokuthengisa. Amacandelo ayo malunga nolawulo lwebhrendi abandakanya:
- Ukubhenela kubaphulaphuli ojolise kubo ngokuma kwebhrendi (indlela abafanele babone ngayo uphawu lwakho kunye neemveliso).
- Ukuphuhlisa nokusebenzisa izinto ezininzi zohlobo (iilogo, imibala ethile, iifonti, iziqubulo, iimascots, njl.njl.) kunxibelelwano lwakho ukwenza ibhrendi yakho ibonakale kwaye kulula ukuyiqonda.
- Ukwenza inxalenye ebalulekileyo yebhajethi yakho yokuthengisa kunye nezixhobo kwimisebenzi yokwakha uphawu.
- Ukumisela iinjongo ezicwangcisiweyo, kuquka indlela eyiyo yokulinganisa inkqubela.
Thatha oku njengentshayelelo ekhawulezayo kwizihloko ezinxulumene nokusebenza kwamaphulo okwazisa ngophawu. Khumbula: ngokukhawuleza uqala ukuphumeza, kungcono. Unokuhlala upholisha iinkqubo kamva. Ndiza kukushiya nezixhobo ezimbalwa eziya kukunceda wenze oko:
- Ungayenza njani iQhinga lokuThengisa eliPhumelelayo kumanyathelo ama-5 (NgeMizekeliso)
- IiNjongo zeNtengiso: Zibekwa njani ziLungelo (NgeMizekeliso)
- Zeziphi Iindidi ezahlukeneyo zoKwazisa ngeBrand?
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
