Ishishini lobuhle laseIndiya lijongene nokunyuka okubonakalayo, kwaye amashishini asebenza kweli candelo alungele ukukhula okumangalisayo.
Eli nqaku liphonononga izizathu ezithandathu eziphambili ezibangela impumelelo ekhulayo yemarike yobuhle yaseIndiya. Umzi mveliso wobuhle waseIndiya ubonelela ngamathuba amakhulu kumashishini, ukusuka kwilifa lenkcubeko yobuhle kunye neenzame zasekhaya kunye nokwenza ngokwezifiso ukuya kwi-e-commerce boom kunye nefuthe labaphembeleli bedijithali.
Ukongeza, ukuhlangana kwenkqubela phambili yetekhnoloji, ukuqondwa kwehlabathi, kunye nokuthumela ngaphandle kukhuthaza ukukhula kwentengiso. Ukuqonda le miba kubalulekile kwiinkampani ezijolise ekusekeni isiseko esiluqilima kweli shishini liphumelelayo kwaye zenze ingeniso kumandla amakhulu akhoyo.
Isiqulatho
Imarike yobuhle kunye nokhathalelo lomntu eIndiya
Izizathu ezi-5 zokuba kutheni intengiso yobuhle yaseIndiya ikhula
Ukuqaphela ukukhula eIndiya
Imarike yobuhle kunye nokhathalelo lomntu eIndiya

Kwihlabathi jikelele, imarike yobuhle kunye nokhathalelo lomntu ixabisa i-US$472 yeebhiliyoni, kwaye eIndiya kuphela, ingeniso kule ntengiso kuqikelelwa ukuba iya kufikelela kwi-27.23 yeebhiliyoni zeedola ngo-2023. 3.38%, imarike ibonisa amandla athembisayo.
Elona candelo likhulu ngaphakathi kwimarike lukhathalelo lomntu, lubalelwa kumthamo wemarike obalulekileyo we-US$ 12.59 yebhiliyoni ngo-2023. Ngelixa i-United States ngoku ikhokela ngokwendlela yokwenza ingeniso, ingeniso ye-India ngomntu ngamnye ye-US$ 19.18 ngo-2023 ibonisa ubungakanani bentengiso enkulu ngokunxulumene nabemi bayo.
Ukongezelela, ukunyuka kwe-e-commerce kuye kwenza impembelelo enkulu, kunye nokuthengiswa kwe-intanethi kulindeleke ukuba kufake isandla kwi-12.7% yengeniso epheleleyo ngo-2023. Izikhulu zamazwe ngamazwe ezinobuhle ezifana ne-L'Oréal, i-Estée Lauder Companies (ELC), kunye noPuig baye baqaphela amandla emarike kwaye babonise umdla wabo ngokutyalomali kwiimpawu zobuhle bendawo.
Ngemakethi ekhulayo, ukwanda kweentengiso kwi-Intanethi, kunye nenkxaso yabadlali abaphambili, ubuhle baseIndiya kunye neshishini lokhathalelo lobuqu lilungele ukukhula okubonakalayo kwaye linika ithuba elinomdla kumashishini kweli candelo.
Izizathu ezi-5 zokuba kutheni intengiso yobuhle yaseIndiya ikhula
Ilifa lenkcubeko yobuhle

Ngelifa lemveli elithatha amawaka eminyaka, iIndiya ibisoloko inentlonipho enzulu kwizithethe zobuhle kunye nezenzo zempilo ezigqibeleleyo.
Le mpembelelo yenkcubeko ibonakala ngokukodwa ekuqhubekeni kokuthandwa kwe-Ayurveda, inkqubo yamandulo yeyeza lamaNdiya. Imigaqo ye-Ayurvedic igxininisa indlela epheleleyo yobuhle kunye nenhlalakahle, edibanisa izithako yendalo kunye nezenzo ezinengqondo.
Namhlanje, isiko le-Ayurveda liyaqhubeka nokukhuthaza kunye nokuphembelela ukwakhiwa kobuhle bale mihla. izithako Ayurvedic ezifana i-turmeric, ineem, kunye nesandalwood zizuza udumo olukhulu kungekuphela nje eIndiya kodwa nakwimarike yobuhle yehlabathi.
zabo iimpawu zendalo kunye nolusu-friendly benze ukuba bafune amacandelo kuluhlu olubanzi lweemveliso zobuhle. Ukudityaniswa kwezi zithako ze-Ayurvedic zongeza umtsalane okhethekileyo kunye nenkcubeko ebalulekileyo kukwenziwa kobuhle, okwenza iimveliso zobuhle zaseIndiya zibe nomtsalane kubathengi, ngaphakathi nangaphandle.
Ilifa lenkcubeko yobuhle eIndiya lisebenza njengesiseko esomeleleyo semarike yobuhle yelizwe, inika amashishini kushishino ubutyebi bamathuba okukhula kunye nokusungula izinto ezintsha.
Ukunyuka komvuzo olahlwayo kunye nokutshintsha indlela yokuphila

Ukukhula kwabakumgangatho ophakathi eIndiya kunye nokonyuka okwalandelayo kwingeniso enokulahlwa kukhokelele ekunyukeni okukhulu kwenkcitho ukuzilungisa buqu kwaye iimveliso zobuhle.
Njengoko abantu abaninzi beneendlela zotyalo-mali ekuzinyamekeleni, imfuno yezithambiso, i-skincare, kunye nemveliso yeenwele iye yanda. Ukongeza, ukufudukela ezidolophini kunye nokutshintsha kwendlela yokuphila kudlale indima ebalulekileyo ekubumbeni izinto ezikhethwa ngabathengi.
Ngokunyuka kwenani labantu abahlala ezidolophini, kuye kwakho utshintsho oluphawulekayo kwiimveliso zobuhle ezihlangabezana neemfuno zabahlali basezidolophini.
Abathengi baseIndiya bafuna iimveliso ezijongana neenkxalabo ezithile ezivela kubomi basezidolophini, ezinjengongcoliseko, ukonakala kwelanga, okanye ukwaluphala. Amashishini akwishishini lobuhle anethuba lokungena kule mfuno ikhulayo kwaye abonelele ngezisombululo ezintsha ezihlangabezana neemfuno eziguqukayo zabathengi baseIndiya.
Ukwenziwa kwendawo kunye nokwenza ngokwezifiso

Iimpawu zobuhle bamazwe ngamazwe ziyakuqonda ukubaluleka kokulungelelanisa iimveliso zazo ukuze zihambelane nezinto ezikhethwa yi-India kwaye zijongane neentlobo ezahlukeneyo zolusu ezixhaphakileyo kweli lizwe.
Iinzame zendawo zidlulela ngaphaya kokuthengisa kunye nokupakisha; zandisa ekuphuhliseni amayeza ajongana neenkxalabo ezikhethekileyo kubathengi baseIndiya.
Ngenxa yemozulu eyahlukeneyo yaseIndiya kunye nezinto zokusingqongileyo, iibrendi zityala imali kuphando kunye nophuhliso ukwenza iimveliso ezifanele ilizwe. iimeko zemozulu ezahlukeneyo.
Ukongeza, iinketho zokwenza ngokwezifiso ziye zanda kakhulu, zivumela abathengi ukuba benze iimveliso zabo zobuhle ukuba bahlangabezane neemfuno zabo kunye nezinto abazithandayo. Olu gxininiso lokwenziwa kwalapha ekhaya kunye nokwenziwa ngokwezifiso lubonisa ukuzibophelela kweshishini ekuboneleleni ngezisombululo ezilungelelanisiweyo ezihambelana nabathengi baseIndiya.
I-E-commerce boom kunye neempembelelo zedijithali
Ukwanda kwamaqonga e-e-commerce kuguqule ukufikeleleka kwe iimveliso zobuhle, ukufikelela kubaphulaphuli abaninzi kwilizwe liphela.
online Ubuhle abathengisi banikezela ngoluhlu olukhulu lokukhetha, izaphulelo, kunye nokulungela ukuhanjiswa kweminyango, okwenza kube lula kunangaphambili kubathengi ukuba baphonononge kwaye bathenge iimveliso zobuhle abazithandayo.
Ngaphaya koko, iimpembelelo zedijithali kunye neeblogi zobuhle zidlale indima ebalulekileyo ekuqhubeni ulwazi kunye nokubumba izinto ezikhethwa ngabathengi kwimarike yaseIndiya. Ubukho babo kumajelo eendaba ezentlalo kunye nomxholo obandakanyekayo ukhuthaze ukuthembana kunye nokunyaniseka phakathi kwabalandeli babo, ukuphembelela izigqibo zokuthenga kunye nokwazisa iimveliso ezintsha kunye neendlela.
Inkqubela phambili yezobuchwephesha kunye nezinto ezintsha
Eli liza lezinto ezintsha liguqula ishishini, kunye nenkqubela phambili efana nohlalutyo lwe-skincare esekwe kwi-AI, izixhobo zokuzama okubonakalayo, kunye nezisombululo zokupakisha ezizinzileyo ezifumana i-traction ebalulekileyo.
Uhlalutyo lwe-skincare olusekwe kwi-AI luvumela iingcebiso ezenzelwe umntu ngokusekwe kwiintlobo zolusu lomntu ngamnye kunye neenkxalabo, ukonyusa amava omthengi kunye nokusebenza kakuhle kwemveliso. Izixhobo zokuzama ezisebenzayo zivumela abathengi ukuba bavavanye ngokwenene iinto zokuzilungisa kunye neemveliso zeenwele, ukubonelela ngamava okuthenga angenamthungo kunye nokusebenzisana.
Ngaphaya koko, kukho ugxininiso olukhulayo kwizisombululo zokupakisha ezizinzileyo, eziqhutywa yimfuno ezinye iindlela eco-friendly. Ezi nkqubela phambili zetekhnoloji kunye neendlela ezintsha zilungisa imeko yeshishini lobuhle eIndiya, zibonelela ngamathuba amashishini entsebenziswano kunye nokukhula.
Ukuqondwa kwehlabathi kunye nokubanakho ukuthumela ngaphandle

Iimpawu zaseIndiya zifumana ukuqondwa kwihlabathi liphela ngenxa yazo iminikelo yendalo, ezihambelana nemfuno ekhulayo yehlabathi yeemveliso zobuhle ezicocekileyo nezizinzileyo.
Iimarike zamazwe ngamazwe zibonisa umdla okhulayo kwilifa elityebileyo laseIndiya lezithako zobuhle, ekudala zixatyiswa ngenxa yazo. izibonelelo ze-skincare.
Oku kunyuka kwemfuno kuvule amathuba amatsha okuthumela ngaphandle kwiimveliso zobuhle zaseIndiya. Imiboniso yorhwebo yobuhle kunye nemiboniso isebenza njengamaqonga axabisekileyo eemveliso zaseIndiya ukubonisa iimveliso zabo, ukunxibelelana nabasebenzi boshishino, kunye nokuseka intsebenziswano yamazwe ngamazwe. Le misitho iququzelela ukutshintshiselana ngolwazi, imibono, kunye nentsebenziswano yezoshishino, ngakumbi ukomeleza amandla okuthengisa ngaphandle kweempawu zobuhle zaseIndiya.
Ukuqaphela ukukhula eIndiya

UmIndiya ishishini lobuhle ikwinqanaba eliphezulu elimangalisayo, liqhutywa zizinto ezininzi ezenza ukuba ibe yimarike ethembisayo kakhulu kumashishini.
Ilifa lenkcubeko yobuhle, iinzame zasekhaya kunye nokwenza ngokwezifiso, ukunyuka kwe-e-commerce, kunye nokunyuka kwengeniso elahlayo kubumba izinto ezikhethwa ngabathengi kunye nokudala iindlela ezintsha zokukhula.
Inkqubela phambili yezobuchwephesha, ukuqondwa kwehlabathi, kunye nokubanakho ukuthumela ngaphandle konyusa ngakumbi umtsalane woshishino kwaye unikezela ngamathuba entsebenziswano kunye nokwandisa.
Ngokuqaphela kunye nokusebenzisa ezi zizathu zintandathu zingundoqo emva kokunyuka kweemarike, amashishini anokuzibeka kwimpumelelo kwaye asebenzise amandla amakhulu eshishini lobuhle laseIndiya.