I-Influencer Igqithisa Intlawulo Yentlalontle: Nasi isizathu

Xa amaqonga eendaba ezentlalo asuka, abathengisi abacinga phambili baqonda ngokukhawuleza ixabiso lala majelo okwakha amatsha. Nangona kunjalo, abathengisi abaninzi bafuna ukusebenzisa izicwangciso zentengiso yedijithali eziqhelekileyo - ezizezi, iintengiso ezihlawulelwayo - kule ndlela intsha kunye nengachazwanga.

Ngelixa amaphulo oluntu ahlawulwayo ngokuqinisekileyo anexabiso, ayiyona ndlela inefuthe lokusebenzisa amaqonga oluntu. Intengiso ye-Influencer igqithise intlalontle ehlawulweyo ngokwemigaqo yokusebenza, ukufikelela, kunye nefuthe. Makhe sihlolisise ukuba kutheni.

Inzuzo yempembelelo

Ukukhangela kwezentlalo kuye kwaqhuma, kunye neenethiwekhi zentlalo ezimele imveliso ephezulu kunye neshaneli yophando lwe-brand kubathengi abaneminyaka eyi-16 ukuya kwi-34. Iinethiwekhi zoluntu nazo ziyinethiwekhi yesibini esetyenziswa kakhulu phakathi kwabathengi abaneminyaka eyi-35 ukuya kwi-44.

Xa kufikwa ekufikeleleni amathemba aqhuba uphando lophawu kumajelo eendaba ezentlalo, abaphembeleli banenzuzo ecacileyo. Abaphembeleli bafumana isandla esiphezulu kwintlalontle ehlawulwayo ngenxa yabo:

sobunyani

Cinga ngexesha owawuthenga ngalo into kuba umhlobo wakho wayicebisa. Abazange bazame ukukuthengisela nantoni na kodwa babekwabelana ngamava abo kwaye bekuxelela ngemveliso abayithandayo.

Nangona abaphembeleli bezama ukuqhuba ukuthengisa kumaqabane abo ohlobo, bayayazi indlela yokubamba ubunyani bengcebiso yemveliso evela kumhlobo. Esikhundleni sokwenza i-pitch yokuthengisa, i-influencer inikezela imveliso okanye inkonzo yakho kwimeko yelizwe lokwenyani, iyenza idibane kwaye ithandeke.

Abaphembeleli banokunyusa ukunyaniseka kwabo ukutsalela abathengi abatsha kwibhrendi yakho kwaye baphinde bathathe iinguqu ezilahlekileyo ezinokuthi iintengiso zakho ezihlawulelweyo zilubekile.

Ukuthembeka

Ukwakha intembeko kunye nokuthembeka ngabaphulaphuli bakho ojolise kubo kuthatha ixesha. Xa ufikelela kumathemba, uqala kwindawo yokuqala. Nangona kunjalo, abalandeli bempembelelo sele bebanike ivoti yokuzithemba. Xa umntu ophembelelayo ethanda imveliso okanye esabelana ngesifundo, abaphulaphuli bakhe bayamamela, bayathemba, kwaye bahlala besenza izinto.

Abaphembeleli bakuboleka okunye ukuthembeka kwabo. Sele bakhe ibhondi kunye nabaphulaphuli babo kwaye banokusebenzisa olo lwalamano ukuxhasa imveliso yakho. Abathengi bajonga abaphembeleli babo ababathandayo ngakumbi njengabahlobo abathembekileyo kunokuba bajonge abakhangisi abangenabuso.

U ku lungiswa

Abona baphembeleli ababalaseleyo bakhwela amaza okutshintsha kweendlela zabathengi. Bangakwazi ukuziqhelanisa ngokulula neendlela zamva nje, uhlaziyo lwe-algorithm, okanye ukhetho lwabaphulaphuli.

Abaphembeleli abakhulu balukela ngobuchule iindlela zentlalo kumxholo wabo. Nokuba ngumdaniso omtsha weTikTok okanye i-meme yamva nje, abaphembeleli banendlela yokudibanisa iiplagi zemveliso kunye neminyhadala yentlalo ngendlela ehambelana nabathengi.

Ukufikelela kwi-Organic xa kuthelekiswa nemibono ehlawulweyo

Amaphulo ahlawulwayo ngokuqinisekileyo aneemfanelo zawo, kodwa ukufikelela okuphilayo komntu ophembelelayo kunokusibekela intengiso ehlawulwayo. Endaweni yokuba umxholo wakho ulahleke kulwandle lweentengiso, ulwamkelo lwabaphembeleli lunokukhulisa ukufikelela kohlobo lwakho. Amaxesha amaninzi, oku kukhokelela kuqhagamshelo lokwenyani ngakumbi kwaye, ekugqibeleni, noguqulo.

Ukongeza, umxholo we-influencer unamandla okuya kwintsholongwane. Nokuba bangaphi abantu abathanda, ukwabelana, okanye ukusebenzisana nentengiso yakho ehlawulweyo, ayisoze ibambe umlilo njengeposti yendalo.

Ukusebenzisa amandla entengiso yentsebenziswano yempembelelo

Umtsalane wentengiso yentsebenziswano enempembelelo ayinakuphikiswa, kodwa impumelelo ikukuqonda ukuba ayingomdlalo wamanani.

Ukuthengisa ngempembelelo ayikokwenza ukuba umntu onabalandeli abaninzi athethe ngemveliso okanye uphawu lwakho; kukufumana umntu ofanelekileyo. Udinga iqabane elinempembelelo elixabiso lihambelana nelakho kunye nabaphulaphuli abahambelana nenani labantu ekujoliswe kulo.

Ukuhloniphana, unxibelelwano oluvulekileyo, kunye nokuchazwa ngokucacileyo okulindelweyo zizitshixo zentsebenziswano eyimpumelelo yempembelelo. Ezi zinto zenza isiseko sentsebenziswano engaphaya kwentengiselwano nje. Xa yenziwe ngokufanelekileyo, olu bambiswano lunokukhokelela ekwandeni kolwazi lophawu kunye nokunyuswa kwe-ROI.

Ukulinganisa impembelelo kunye nezicwangciso zentlalo ezihlawulwayo

Akufunekanga ujonge ubambiswano lwabaphembeleli kunye nemidiya yoluntu ehlawulweyo njengenye-okanye izicwangciso. Endaweni yoko, ziphathe njengezixhobo ezincedisayo ezinokonyusa ukufikelela kunye nefuthe lomnye.

Abaphembeleli banikezela ukunyaniseka kunye nokuthembela, ukudala ibali elihambelana nabaphulaphuli. Ngakolunye uhlangothi, amaphulo oluntu ahlawulelwayo akuvumela ukuba ujolise ngokuchanekileyo kubaphulaphuli abathile kunye nokulawula ukubekwa kweentengiso.

Isicwangciso sokuthengisa esilungeleleneyo sidibanisa amandla eendlela zombini, ukudala i-hybrid enamandla eyandisa ukufikelela kunye nefuthe.

Kwindawo enzima yokuthengisa i-influencer, isitshixo silungelelaniso. Ngokudibanisa ngaphandle komthungo ubuhlakani bempembelelo kunye nezicwangciso ezihlawulelwayo zentlalo, udala indlela yokuthengisa ebanzi engagcini nje ngokwandisa ukufikelela kwakho kodwa yenza nzulu unxibelelwano lophawu lwakho nabaphulaphuli.

Qhagamshelana nathi, kwaye masiphakamise iinjongo zakho zentengiso yempembelelo kunye!

Umthombo ovela accelerationpartners.com

Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-accelerationpartners.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.