Ngokunyuka kweendleko zokuphila kwihlabathi liphela, siza kubona utshintsho kwisipho soSuku lweValentine ngo-2024.
Amanqanaba oxinzelelo lwabathengi akwinqanaba eliphezulu, hayi nje ngenxa yeeholide. Njengoko uqoqosho lukwimeko eguquguqukayo, abathengi abaninzi banenkxalabo malunga nokuzinza kwabo kwezemali kunye nendlela abaza kuziphilisa ngayo.
Le nkxalabo iye yatshintsha inkcitho yabathengi kunye nendlela abajongana ngayo nokuthenga kwabo ngeeholide. Oku kuthetha ukuthenga okuqaphelekayo, iimveliso ezihambelana nokusingqongileyo, kunye nenkcitho encinci iyonke.
Qhubeka ufunda ukuze ufumane iindlela ezintandathu ezibalulekileyo ezichaphazela ukupha kwezipho ngoSuku lweValentine ngo-2024, ukuze ishishini lakho libe ngaphambi kwegophe.
Isiqulatho
Usuku lweValentines ngo-2024 uqikelelo lwemarike
Imizila emithandathu ebalulekileyo
Yamkela inguquko yoSuku lweValentine
Usuku lweValentines ngo-2024 uqikelelo lwemarike
Usuku lweValentine lubhiyozo lwehlabathi lonke lothando olwamkelwa luninzi lwamazwe asentshona kodwa luya luthandwa kakhulu eAsia, eMzantsi Melika, nakuMbindi Mpuma.
Inkcitho ifikelelwe US $ 23.9 Ibhiliyoni kulo nyaka, isuka kwi-21.8 yeebhiliyoni zeedola zaseMelika ngo-2021 kunye nonyaka wesibini ophakamileyo kwirekhodi. Ukuthandwa kwesi siganeko kungqinwa kukuba iipesenti ezingama-79 zabemi base-US bakholelwa ukuba kufanelekile ukubhiyozela uSuku lweValentine emva kobhubhani, nto leyo emele ukonyuka okukhulu ukusuka kwi-71% ngo-2021 kunye ne-68% ngo-2020.
Ukujonga kwikamva, uSuku lweValentine ngo-2024 luya kuba malunga noqhakamshelwano olunentsingiselo. Abathengi banomdla wokufumana izipho eziya kuba nentsingiselo emva kokudlula kosuku lwe-valentine, kwaye ke amashishini anokugcina ezi meko engqondweni.
Iindlela ezi-6 ezibalulekileyo zoSuku lweValentine ngo-2024
Njengoko sijonga kwiindlela ezibunjwa ngayo le holide, kuyacaca ukuba abathengi bafuna izipho ezinentsingiselo ngakumbi kwaye batshintshe abo babathengelayo.
1. Inguquko yenkanuko
Imarike yempilo yezesondo yehlabathi kuqikelelwa ukuba iya kufikelela kwi-45 yeebhiliyoni zeedola zaseMelika ngo-2026, kunye nenqanaba lokukhula lonyaka (CAGR) le-7.8%. Njengoko abantu besanda besiba nomdla kwimpilo-ntle yabo yezesondo, bafumanisa ukuba ukupakishwa okungakhethi cala ngokwesini kunye noyilo lwemveliso sisiqalo nje.
Abathengi bafuna ukupakishwa okungathathi hlangothi ngokwesini kuba kubalulekile ukuba yabo iimveliso zempilo yezesondo musa ukubenza bazive ngathi kufuneka babe yindlela ethile yokuzisebenzisa.
Oku kunokubandakanya nantoni na ukusuka kwimibala esetyenziswe kuyilo kunye nendlela ubulili babo obubonakaliswe ngayo kwi-package (oko kukuthi, akukho mifanekiso yabatshatileyo) ukuya kulwimi olusetyenziswe kwibhokisi (okt, kungekhona ngokwesini).
Ukuqokelela ingqokelela apho yonke imbonakalo yesini ixabiswa iya kuba yinto ebalulekileyo kubathengi ngo-2024-nangaphaya.
2. Iimveliso zokuzihlonipha
Usuku lwe-Valentine alusekho kuphela malunga nembonakaliso yangaphandle yothando; ukuzithanda kuya kuqondwa ngakumbi kwaye kubhiyozelwe kwihlabathi liphela.
Ngokophando lwakutsha nje olwenziwe yi-WGSN, i-26% ye-US Gen Z kunye neMillennials iceba ukuhlala ekhaya kwaye iimveliso zokuzinyamekela ngoSuku lweValentine.
Eli nani linyuka liye kuma-38% phakathi kwabantu abangatshatanga abafuna omnye obalulekileyo.
Iimveliso zobuhle eziye zithandwa kakhulu phakathi kolu hlobo zizinto ezinje ukujongana nemaski, izixhobo zokuhlambela kwaye ukunakekelwa kweenwele.
3. Ixesha elitsha lokwamkelwa
Abathengi abancinci bakhokela indlela yokwala amabali obuhle angeyonyani kwaye bajonge iibrendi eziqaqambisayo ubuhle bendalo.
Yiyo loo nto iintshukumo ezininzi ezikhuthaza umzimba ziye zaduma malunga noSuku lweValentine. Intshukumo ekhuthazayo yomzimba ihambile kwaye ihamba phambili kumajelo eendaba ezentlalo ngeehashtag ezinje nge #Bodayhairpositivity ifumana iimbono ezizigidi ezili-108.7 kwiTikTok.
I-hashtag #Acnepositive nayo ihambile, kunye neembono ezizigidi ezingama-357.7 kwiTikTok kuphela.
Ishishini lokupha izipho alikayibambi le mikhwa, kodwa litshintsha ngokukhawuleza. Iimpawu eziphambili zisungula imigca emitsha yokuhombisa kunye nezinye iimveliso ezigxile kubuhle bendalo kunemigangatho yobuhle obugqibeleleyo.
4. Ukuvuselelwa kwegrunge
Ukunyuka kwe goth inkcubeko kunye neendlela ezichasene noSuku lweValentine zivumele amashishini ukuba angene kwimarike entsha.
I-#GothTok hashtag kwi-TikTok ineembono ezingaphezulu kwe-583 yezigidi, kwaye ayisiyovidiyo enye-luluntu lonke lwabantu abasebenzisa iqonga ukwabelana ngemibono yabo eyahlukileyo.
Inkcubeko ye-Goth ibhiyozela umntu ngamnye, ngoko ke amashishini kufuneka aphephe ukugqwirha okanye ukukhohlisa okuhambelana nalo mkhwa.
Kunokuba uzame ukwenza imali kuthando lwe-goths kwimixholo emnyama kunye neemuvi ezoyikisayo, gxila ekuxabiseni kwabo ubugcisa kunye nobuchule.
5. Ukupha usapho lonke
Yinyani: Usuku lweValentine luya lubandakanya ngakumbi.
Abantu baseMelika bayanda ukubhiyozela amalungu osapho lwabo, kunye nezilwanyana zabo zasekhaya, ngolu suku lukhethekileyo. Kunyaka ophelileyo, amakhaya aseMelika achithe ngaphezulu kwe-US $4.2 yeebhiliyoni kumalungu osapho kunye ne-US $ 1.7 yebhiliyoni kwizilwanyana zabo zasekhaya ngoSuku lweValentine. (Loo nto iphantse i-US $6 yebhiliyoni iyonke!)
Abathengi bafuna iimveliso ezinokusetyenziswa yindlu yonke-umzekelo, wonke umntu osendlini unokonwabela a ubuso be-massage roller or izixhobo zokuhlambela.
Olu tshintsho lubhekiselele ekubhiyozeleni zonke iintlobo zothando ziindaba ezimnandi kwiinkampani ezijonge ukwandisa ukufikelela kwazo kunye nokubhenela kwiimarike ezintsha.
6. Isiphiwo esinengqondo
Xa kufikwa kwisiphiwo, abantu bafuna ukuthenga nokufumana iimveliso ezilungele bona kunye nokusingqongileyo.
Ngaphambili, abantu baye bagxininisa ngakumbi ekufumaneni izipho ezininzi kangangoko kunokwenzeka ngaphandle kokuqwalasela ukuxabiseka kwazo. Ngoku, bajonge ukuphelisa inkunkuma egqithisileyo ngokuthenga izinto ezikumgangatho ophezulu oko kuya kuhlala ixesha elide kwaye kube luncedo ngakumbi.
Abantu bafuna ukunika izipho eziya kwenza abo babathandayo bonwabe kwaye zibe nempembelelo entle kwindalo esingqongileyo.
Yamkela inguquko yosuku lweValentine
Abathengi bakhangela umbhiyozo onentsingiselo ngakumbi woSuku lweValentine.
Ngenxa yoko, iindlela eziphambili zeziphiwo zexesha elidlulileyo ziqalile ukuvela. Oku kuvula amathuba amaninzi amatsha eemveliso kunye nabathengisi ukuba bazahlule ngoSuku lweValentine kude kube ngu-2024 nangaphaya.
