Njengomthengisi we-intanethi, ukuhlala uphambi kwefashoni yamva nje kubalulekile ukuhlangabezana neemfuno eziguqukayo zabathengi kunye nezinto ozikhethayo. Indlela ye-#OutOfRetirement, kunye nobuhle bayo obungathandekiyo buka-"Tamkhulu", ifumana ngokukhawuleza ukuthandwa phakathi kwe-Gen Z. Kweli nqaku, siza kuphonononga izinto eziqhuba lo mkhwa kwaye sibonelele ngeembono ezinokusetyenzwa ukukunceda wenze amaqhekeza ahlala ixesha elide, angaphelelwa lixesha anomtsalane kuluhlu olubanzi lwabathengi.
Isiqulatho
1. Ukuqonda indlela #OutOfRetirement
2. Iimpembelelo eziphambili ekubumbeni indlela
3. Izinto ezibalulekileyo kunye neenkcukacha zoyilo
4. Izicwangciso ezisebenzayo kubathengisi
1. Ukuqonda indlela #OutOfRetirement
Indlela ye #OutOfRetirement sisiphelo sezinto ezahlukeneyo ezichaphazela abathengi beGen Z. Le demographic ifuna ukuthuthuzeleka ngokweemvakalelo kunye nesimbo senkuthazo evela kwizizukulwana ezidala, ekhokelela ekubuyeni kweempahla eziphefumlelweyo zakudala. Umkhwa udibana ngaphandle komthungo kunye nentshukumo eqhubekayo ye-#SmartenUp, egxininisa ukusebenza kunye nokuguquguquka. Ukongeza, imfuno ekhulayo yenkangeleko ekhokelwa yintuthuzelo ivule indlela ye-silhouettes enamagumbi amakhulu, eyongeza ukunxiba kunye nokungena kumathuba abandakanya isini.
2. Iimpembelelo eziphambili ekubumbeni indlela
Uninzi lwabaphembeleli abaphambili kunye neebhrendi badlale indima ebalulekileyo ekubumbeni indlela ye-#OutOfRetirement. IGalufa le Fleur, imvumi yaseMelika uTyler, ileyibhile yoMdali yodidi oluphezulu yefashoni, igxile ekuthungeni kwangaphambili okunetwist yokudlala. Igama elithi "uTatomkhulu ongundoqo" libone ukukhula okukhulayo kwiiTrendi zikaGoogle, kunye ne "Eclectic Tatomkhulu" enikezela ngokuphindaphindayo. Ileyibhile yaseTshayina uSean Suen uphonononga ubume bemveli kunye nemathiriyeli ngelixa ejongana nemixholo ye-#RedefiningMasculinity. Isandi esingaqhelekanga sebhendi yaseMzantsi Korea i-Jannabi kunye nefashoni iye yavuselela ukubuya okukhulu kwe-retro phakathi kolutsha. Impembelelo yaseBhritane kunye nomzekelo uCallum Mullin ubonelela ngokutolika kolutsha kwindlela ye-#SmartenUp.
3. Izinto ezibalulekileyo kunye neenkcukacha zoyilo
Ukubandakanya ngempumelelo intsingiselo ye-#OutOfRetirement kwizinto ozinikezelayo, gxila kwizinto eziphambili kunye neenkcukacha zoyilo ezibamba umongo wayo. I-Slouchy cardigans, njengoko ibonwa kwi-A / W 24/25 i-menswear catwalks, imiselwe ukuqhubeka nempumelelo yabo yorhwebo. Iitshekhi zelifa lemveli, ezifana neprints ezincinci kunye neepateni ezincinci ze-houndstooth, zinika isibheno sexesha elide. Izixhobo ze-tactile corduroy kwimibala engathathi hlangothi, efakwe kwiibhulukhwe eziphakamileyo okanye iibhatyi ezigqithisiweyo, zongeza i-vintage touch. Ukumaleko kubalulekile ekufezekiseni inkangeleko epholileyo, ekrelekrele; faka iihempe eziqhotyoshelweyo, i-knitwear, kunye neebhatyi ezinamagumbi xa usenza isitayile. Izixhobo ezinje ngeekepusi ezisicaba okanye iikepusi zokuzingela zigqibezela ubunkunkqele, isinxibo esingaqhelekanga.
4. Izicwangciso ezisebenzayo kubathengisi
Ukuzuza ngempumelelo intsingiselo ye-#OutOfRetirement, abathengisi kufuneka baqwalasele ukuphumeza ezi zicwangciso zilandelayo:
1. Curate ingqokelela eziphefumlelweyo zakudala
Phuhlisa ingqokelela egciniweyo yeziqwenga eziphefumlelweyo zakudala eziquka undoqo wendlela ye #OutOfRetirement. Gxininisa kwiisilhouettes zakudala, ezifana neekhati ezibhityileyo, ibhulukhwe enesinqe esiphakamileyo, kunye neebhatyi ezinkulu. Bandakanya iitshekhi zelifa, i-corduroy, kunye namanye amalaphu achukumisayo ukongeza ubunzulu kunye ne-nostalgia kwiminikelo yakho.
2. Beka phambili intuthuzelo kunye nokubandakanywa
Qonda ukubaluleka kwentuthuzelo kwindlela ye #OutOfRetirement ngokuyila amaqhekeza akhululekileyo, alingana amagumbi. Le ndlela ayiphuculi kuphela ukunxiba kodwa iphinda ibethelele kumathuba abandakanya isini. Qinisekisa ukuba ubungakanani bakho bubandakanyiwe kwaye ucinge ukusebenzisa ulwimi olungakhethi cala kwisini kwiinkcazo zemveliso kunye nemathiriyeli yokuthengisa.
3. Tyala imali kwizinto zoyilo ezingaphelelwa lixesha
Ngelixa indlela ye-#OutOfRetirement ifumene ukuthandwa ngokukhawuleza, kubalulekile ukuqinisekisa ubude beqhekeza lakho. Dibanisa izinto zoyilo ezingaphelelwa lixesha, ezinje ngokuhlolwa okuncinci, ukuthungwa okufihlakeleyo, kunye nemibala engathathi hlangothi, ukwenza izinto eziguquguqukayo eziya kuhlala zifanelekile ngaphaya komjikelo wokuqala.
4. Bonisa okunokwenzeka kwesimbo
Nceda abathengi bakho babone indlela yokudibanisa #OutOfRetirement amaqhekeza kwiiwadi zabo ngokubonelela ngesikhokelo sesitayile. Yenza iincwadi zokujonga, izikhokelo zesitayile, kunye neefoto zemveliso ezibonisa ubugcisa bokubeka, ukuxuba izinto eziphefumlelweyo zakudala kunye neziqwenga zangoku, kunye nokufikelela ngeekepusi ezisicaba okanye iikepusi zokuzingela ukugqiba inkangeleko.
5. Ukusebenzisana nabaphembeleli kunye neempawu
Iqabane kunye neempembelelo kunye neempawu ezihambelana ne #OutOfRetirement ubuhle ukwandisa ukufikelela kwakho kunye nokuthembeka ngaphakathi kwendlela. Funa intsebenziswano kunye nabaphembeleli abanjengoCallum Mullin, obonelela ngokutolika kolutsha kwindlela ye-#SmartenUp, okanye iimpawu ezifana noSean Suen, eziphonononga izakhiwo zemveli kunye nemathiriyeli ngelixa ujongana nemixholo ye-#RedefiningMasculinity.
6. Sebenzisa imidiya yoluntu kunye nomxholo owenziwe ngumsebenzisi
Khuthaza abathengi bakho ukuba babelane ngenkangeleko yabo ye-#OutOfRetirement kumaqonga eendaba ezentlalo besebenzisa i-hashtag enegama. Phinda uthumele kwaye ubonise umxholo owenziwe ngumsebenzisi kwiitshaneli zakho ukwenza imvakalelo yoluntu kwaye ukhuthaze abanye ukuba bazibandakanye nomkhwa. Sebenzisa ii-hashtag ezihamba phambili ezifana ne-#Grandpacore, #SmartenUp, kunye ne-#RedefiningMasculinity ukwandisa ukubonakala kwakho kunye nokufikelela.
Ngokuphumeza ezi zicwangciso zisebenzayo, abathengisi be-intanethi banokungena ngokufanelekileyo kwindlela ye- #OutOfRetirement, batsale abathengi beGen Z, kwaye bazimise njengendawo yokuya kwindawo yokuya e-nostalgic, ekhululekile, kunye nefashoni. Hlala ubeka iliso kwinguquko yendlela kwaye uhlengahlengise indlela yakho ngokufanelekileyo ukuze uhlale ufanelekile kwaye uhlangabezane neemfuno zokutshintsha zabathengi bakho.
isiphelo
Indlela ye-#OutOfRetirement inika ithuba elikhethekileyo kubathengisi be-intanethi ukuze bafezekise umnqweno ka-Gen Z wefashoni engathandekiyo, ekhululekile, kunye nesitayile. Ngokuqonda amandla okuqhuba emva komkhondo kunye nokubandakanya izinto eziphambili zoyilo, unokwenza iziqwenga ezihlala ixesha elide, ezibandakanyayo ezihambelana nabaphulaphuli ojolise kubo. Yamkela i-#SmartenUp kunye ne-aesthetics yakudala, beka phambili intuthuzelo, kwaye uqinisekise ukuqina kunye nokungaphelelwa lixesha kuyilo lwakho. Ngokwenza njalo, uya kuba kwindawo entle ukwenza imali kule ndlela ikhulayo kwaye uhlangabezane neemfuno eziguqukayo zabathengi bakho. Qala ukukhangela iindlela zokudibanisa #OutOfRetirement kwiingqokelela zakho ezizayo kunye nezicwangciso zentengiso ukuze uhlale uphambi kwegophe.
