UBomi obuphambili ngo-2025: Ibhubhubhu yokuLukwa ngaphandle kwelanga

Imozulu embi kakhulu, ukunyuka kolwazi ngomonakalo welanga, kunye nothando lwe-Y2K nostalgia zibuyisela ukulukwa kwelanga ngendlela enkulu. Abantu emva koko kukhanya unyaka wonke kodwa ngaphandle komonakalo wolusu. Umkhwa utshintshela kwi-skincare "prejuvenation", apho iimveliso zokutshisa ilanga ngoku zibandakanya izithako ezisebenzayo eziphatha ulusu ngenene ngelixa unika abasebenzisi loo mbonakalo yobhedu. 

Ngobungqina bokufuma kunye neefomula ezihlala ixesha elide, i-self-tanners yobungqina bokudlulisa ifunwa kakhulu kunangaphambili. Abathengi bakwathanda iimveliso ezibavumela ukuba benze izinto ezininzi, njengabasuki bobusuku obunye, ii-faux freckles, kunye neetan ezijika umzimba. Umdla weTikTok kwi #FakeTan uyenyuka, ukhula ngokukhawuleza kunonyaka ophelileyo, engqina ukuba le ayisiyiyo nje ifashoni yexesha lonyaka. Ukwenziwa ulusu ngaphandle kwelanga kuya kuba yinto unyaka wonke, kwaye ukusetyenziswa kwe-US self-tan phantse ukuphinda kabini ukusuka kwi-8% ukuya kwi-13% phakathi kuka-2023 kunye no-2024.

Nalu ujongo kuhlalutyo lwe-WGSN ye-TikTok kwi-boom yokukhanya kwelanga kunye neendlela ezine ezingqina ukuba ibuyile ngokujikeleza ngokupheleleyo ngo-2025.

Isiqulatho
Iindlela ezi-4 eziphambili zokutshisa ilanga ngaphandle kwelanga ngo-2025
Ukusukwa ngaphandle kwelanga: abaqhubi aba-5 abatyhala lo mkhwa
Ukusondeza phezulu

Iindlela ezi-4 eziphambili zokutshisa ilanga ngaphandle kwelanga ngo-2025

1. Iintlobo ezixubileyo zokulukwa ulusu

Abathengi banqwenela abasuki bemisebenzi emininzi abenza okungaphezulu kunokunika ukukhanya-bafuna izibonelelo zokhathalelo lwesikhumba abanokuthi bazibandakanye ngokulula kwimisebenzi yabo yemihla ngemihla. Umkhwa “wokuhluza ulusu” utyhala iibrendi zobuhle ukuba zenze iimveliso ezixubeneyo zolusu ezinezibonelelo zokhathalelo lwesikhumba. Thatha uJames Read's Self Glow wase-UK, umzekelo. Idibanisa ukhathalelo lwesikhumba kunye nolusu, isebenzisa izithako ezinjengamakhowa abilisiweyo kunye neasidi ye-hyaluronic ukondla ulusu ngelixa ibronzing.

Njengoko ulwazi lukhula ngomonakalo welanga, kukho indawo ethe kratya yeemveliso zolusu ezinikezela ngokhuseleko elangeni. Jonga i-brand yase-Australia i-Ultra Violette's Super Glow bronzing drops-umzekelo ogqibeleleyo wendlela eqaqambileyo ye-sunscreen ehamba ngayo, kunye neendaba zoluntu ezixokozelayo. 91% unyaka nonyaka ngoMeyi 2023.

Abathengi banamhlanje abanolwazi bafuna ukwazi kanye ukuba izithako zabo zivela phi, ngakumbi i-DHA. Ukwakheka kwendalo okanye i-DHA-free iya kuba yimfuno. Isekwe eFrance yiTerry's Tea to Tan isebenzisa iti emnyama njengearhente yokuthambisa, ekwabonelela nge-antioxidants ukukhusela ulusu kuxinzelelo lokusingqongileyo.

Cinga ngokudala "ilanga-in-a-bhotile" iifomyula ezinika ukukhanya kunye nempilo yenzuzo yelanga ngaphandle komonakalo. Izithako eziphambili? I-Vitamin C, i-vitamin D, kunye ne-antioxidants. I-Drunk Elephant's Antipollution Sunshine Drops iquka i-chronocyclin, isithako esihlakaniphile esilinganisa iziphumo ze-vitamin D.

2. Iifomati ze-Next-gen tan kunye nezixhobo

Iimveliso zolusu ezikrelekrele kunye nezixhobo ezintsha zenza kube lula ebantwini ukuba bafumane iitan ezikumgangatho wesalon ekhaya. Itekhnoloji yeAirbrush ikhokela kwintlawulo ye #AtHomeBeauty, izisa iitan zokutshiza ezivunyiweyo kwigumbi lakho lokuhlambela. Ukuqalisa kwe-Swedish i-COMI iphambi komdlalo kunye nesixhobo se-nano-mist esilungele ukuhamba esisebenzisa ii-capsules ezizaliswe kwangaphambili ze-formula ye-self-tan ngokuthe ngcembe.

Kodwa masibe yinyani, ayizizo zonke iinzame zokusulwa ekhaya eziyimpumelelo—#TanFails kwiTikTok iyayingqina loo nto! Kukho ithuba elikhulu le-tans ekulula ukuyifaka kunye nokususa. Thatha i-Rose & Caramel's 60-yesibini ye-Tan Remover njengomzekelo obalaseleyo.

Njengoko "ulungiso oluphezulu lwenziwe ukugcinwa okuphantsi" lukhula, ukudibanisa iifomyula ze-self-tan kunye ne-semi-permanent makeup ifumana ukuthandwa. Cinga ngeepeni eziguquguqukayo kunye neebrashi ze-kabuki, uvumela abantu ukuba bayile ngokukhazimula kwabo.

Undoqo wokusebenzisa lo mkhwa kukwenza ukuba ulusu lufikeleleke. Nikeza ngezixhobo ekulula ukuzisebenzisa njengeebhrashi ze-ergonomic kabuki, iimitts zokuthambisa, kunye nezitshizi ze-nano-mist ezimema abasebenzisi abatsha ukuba baphonononge udidi. Ngokomzekelo, isixhobo se-SkinnyTan se-back applicator sisisombululo esihlakaniphile kwezo ndawo kunzima ukufikelela kuzo.

Abathengi bakwathanda iitans ezakhayo nezizihlanjwayo. Iifomyula ezikhaphukhaphu eziphela ngokwemvelo okanye zihlanjululwe ngokulula-njengobisi lwe-Self Tan Body olufunxa ngokukhawuleza lwe-Self Tan Body-zilungile kwabo bafuna inshorensi engenazingxabano.

3. Umbala oqukayo kunye nokwenziwa ngokwezifiso

Imfuno ekhulayo yokubandakanya ngakumbi ukusulwa ngaphandle kwelanga ivula amathuba amakhulu eemveliso ukuhlangabezana neetoni zesikhumba ezityebileyo ze-melanin. KwiTikTok, abadali sele bejonge ezona mveliso zibalaseleyo ze #BlackGirlTan. US-based @bey.janvier, umzekelo, uye wakhawuleza 2.9 yezigidi zokujonga ukwabelana ngesiqhelo sakhe sokuzitshisa, ebonisa ukuba kukho indlala yokwenyani kule marike ingakhathalelwanga.

Abantu abanolusu olutyebileyo lwe-melanin basebenzisa ukusukwa kwelanga ukukhulisa ukukhanya kwabo kunye nokugudisa ukungafezeki. Isiqalo sase-US i-Deeper siyenyuka ukuzalisa esi sikhewu ngokukhululwa kwabo okuzayo, sithembisa "ukugquma umzimba olulungele ulusu lwakho kunye nezinto zalo."

Iimveliso kufuneka zikhwele kwaye zinikeze iimveliso zazo zonke iintlobo zesikhumba. I-Bondi Sands esekwe e-Australia yenza kanye loo nto ngoluhlu lwabo lweTechnicolor, olusebenzisa iTekhnoloji yoMbala weDermachromatic ukukhulisa yonke into ukusuka kokulungileyo ukuya kwiitoni ezinzulu zesikhumba.

Iimveliso kufuneka kwakhona zivavanye iimveliso zazo kwiitoni ezahlukeneyo zesikhumba kwaye zithathele ingqalelo ii-undertones ngononophelo. I-shades epholileyo eluhlaza okwesibhakabhaka inokuchasana ne-orange kwisikhumba esilungileyo kakhulu, ngelixa i-violet isebenza ngokumangalisayo, ifudumala amathoni omnquma.

Kwaye ukwenziwa komntu ngundoqo! Abathengi bafuna ukulawula ubunzulu babo betan kunye nethoni. I-Glow Dry Australia, umzekelo, isebenzisa iTekhnoloji yoLawulo lweRinse enemigangatho emininzi, evumela abasebenzisi ukuba bahlambe ngexesha elifanelekileyo lomthunzi wabo ogqibeleleyo.

4. Ukuziva ulungile ukulusu

Ukusukwa kwelanga okungenalanga kuya kuba yindlela yokuya, yokuziva-ulungile ngazo zonke izinto zoluvo ngo-2025. Ngaphandle kolwazi olukhulayo luka-Gen Z lokuguga kwangaphambi kwexesha, ukusetyenziswa kwe-sunbed kusakhula—I-1 kwi-3 yase-UK yabasetyhini sebenzisa oko kwandisa ukuzithemba. Kodwa nantsi into: iibrendi kunye nabathengisi kufuneka bababonise ukuba ukwenza ulusu ngaphandle kwelanga yeyona ndlela ikhuselekileyo nephakamisayo. Thatha i-Australian Glow, umzekelo. Ithegi yabo ithi konke: "Zonke iimvakalelo, akukho nanye ilanga."

Uloyiso olukhulu kwikamva? Ukwenziwa kwezinto ezintsha kwitekhnoloji yesiqhumiso kwenza kube lula ukufihla elo vumba leDHA. Amavumba amnandi afakwa kwiifomyula, aguqula amava okusukwa abe yinto ekhethekileyo. Umzekelo, iFreshly Baked's Violet Perfume Self Tan Mousse idibanisa ijasmine, cashmere, kunye namanqaku amber—esenza itan yomthengi ithandeke njengoko ikhuselekile.

Nkqu neenkampani zamachiza zisebenzisa izithako zendalo ezikhuthaza ukuveliswa kwe-melanin ngaphandle kwelanga. Uphando lukaGivaudan bafumanise ukuba i-80% yabathengi base-US Gen Z bafuna iimveliso zobuhle ezichaphazela umoya wabo. Isithako sabo se-Neuroglow senza oko ngokunyusa i-beta-endorphins, i-vitamin D, kunye namanqanaba e-oxytocin.

Iibrendi zinokwenza ukusulwa kwelanga kube nomtsalane ngakumbi ngokujolisa kuyilo lolonwabo, oluqhutywa ziimvakalelo. Cinga ngeejeli, iimousses, kunye nenkungu. Bhinqa le mizobo intsha kunye ne-retro nostalgia efana neKhenketho, edibanisa amavumba aphuphayo kunye ne-SPF kunye nobuchwephesha bokwenza ulusu.

Ukusukwa ngaphandle kwelanga: abaqhubi aba-5 abatyhala lo mkhwa

1. Ukufudumala kwehlabathi

Njengoko amaqondo obushushu eqhubeka enyuka kwaye ukuvezwa kwe-UV kusanda, abantu abaninzi baya emthunzini. Iingcali zikwanxulumanisa ukunyuka kobushushu behlabathi kunye ne-spike kwiimeko zomhlaza wolusu. Ngo-2023 kuphela, i-US yabona I-186,000 yoxilongo olutsha lwe-melanoma. Ngoko ke, le nkxalabo iqhuba imfuno yezisombululo ezininzi zokukhusela ilanga kunye nokugxila ekuphumeni kwelanga elithe ngqo.

2. #BeautyRegulation

Imithetho engqongqo kwi-arhente yokutshisa i-DHA (i-dihydroxyacetone) iza kudlala, ngakumbi eYurophu, kwaye i-US iqala ukulandela. Ngelixa ingazange ibe nampembelelo kakhulu ekuqulunqweni kwayo, ivusa iincoko ezintsha malunga neendlela ezizezinye ze-DHA zamava akhuselekileyo okwenziwa ulusu.

3. Ukusebenza kwemisebenzi emininzi

Abathengi bafuna okungaphezulu nje kwe-tan engenalanga-bafuna iimveliso ezenza konke. Imfuno ekhulayo yezisombululo ezisebenzisekayo zityhala iibrendi ukuba zenze abasuki abangenalanga abanika ukukhanya kwendalo kwaye babonelele ngezibonelelo zokhathalelo lwesikhumba kunye nokukhuselwa kwelanga. Ukusebenza kuyo yonke into apha.

4. IiHacks zokulukwa

U-Alpha kunye no-Gen Z benza ubugcisa ngeendlela zabo zokusukwa. Ukusuka kwi-faux freckles ukuya kwi-tan contouring, basebenzisa iimveliso ngeendlela ezingazange zicingelwe ziibrendi. Oku kuvula indawo yeemveliso ezintsha eziyilelwe ukuhlangabezana nolonwabo, iindlela zovavanyo.

5. #BlackGirlsTan

Iimveliso zokwenziwa ulusu lwesikhumba esityebileyo ngemelanin ekugqibeleni ziyathandeka. Abathengi bafuna iinketho ezenzelwe wena ezifiphalisa ukungafezeki kunye nokuphucula ukukhanya kwabo kwendalo. Amashishini kufuneka alindele imfuno eyongezelelekileyo yeemveliso ezibonelela ngobunzulu bolusu, okonyusa ukuzithemba kunye nokuqaqamba.

Ukusondeza phezulu

I-2025 iya kugxila ekudaleni iimveliso abantu abafuna ngokwenene ukuzisebenzisa ngokuzenza zibukeke ngokumangalisayo, ezinokwakheka okunesondlo kunye nevumba elimnandi ngaphakathi nangaphandle. Nangona kunjalo, abanye abantu ngokungathandabuzekiyo baya kukufumanisa kuyingozi ukuzitshisa. Amashishini anokunceda ngeevidiyo zokufundisa ezineenkcukacha ezihamba ngazo, kunye nezixhobo ekulula ukuzisebenzisa kunye ne-ergonomic.

Okokugqibela, abathengisi kufuneka baqwalasele oko abathengi babo banokuphoswa kuko ngokuhlala emthunzini rhoqo. Emva koko, kufuneka banikezele ngeemveliso ezigcwalisa ezo zikhewu, njengeepeni ze-freckle, iinketho ezifakwe kwivithamin D, kunye neendlela zokuziva ulungile. Khumbula ezi ngcebiso ngelixa ugcina ezi ndlela zine zokuthengisa ngakumbi ngo-2025.