Imakethi ye-K-beauty inexabiso eliqikelelweyo le-10 yezigidigidi zeedola kwaye iimpawu zayo zifunwa kakhulu ngabathengi bamazwe ngamazwe.
I-Kolmar yaseKorea ijoyine isigebenga se-e-commerce iAmazon ukuxhasa ungeniso oluyimpumelelo kwimarike yehlabathi ye-K-beauty (ubuhle obenziwe eKorea) brand.
I-Kolmar Korea ibambe ngokudibeneyo i-Amazon K-Beauty Conference Seller Day kunye ne-Amazon nge-27 Juni 2024 kwi-InterContinental Hotel eSeoul, eKorea.
Lo mnyhadala wawuzinyaswe ngabantu abayi-1,500, kuquka namagosa avela kwiimpawu zobuhle baseKorea nakwicandelo lokusasaza nelokuvelisa, kwi-intanethi nakwi-intanethi.
I-Kolmar Korea ibonise i-booth enkulu ye-skincare, i-make-up, inkathalo yelanga kunye neepakethe zokuthambisa, kwaye yabonelela ngokubonisana okulungiselelweyo kwishishini lehlabathi lezithambiso.
Imakethi ye-K-beauty inexabiso eliqikelelweyo le-10 yezigidigidi zeedola kwaye iimpawu zayo zifunwa kakhulu ngabathengi bamazwe ngamazwe. Ukuthengiswa kweemveliso zobuhle be-K kwivenkile yeAmazon yehlabathi kunyuke ngaphezulu kwe-75% ngo-2023.
I-Kolmar Korea ifumene izivumelwano ezitsha kunye nabathengi abangama-253, ubukhulu becala ii-indie brands, eziphawula ukunyuka kwe-48.7% ukusuka ku-2023.
Kwintetho yakhe yolwamkelo, usekela-mongameli wase-Kolmar waseKorea uSang-hyun Yoon uthe: "Sinethemba lokuba lo msitho uya kuba lilitye lembombo ekuphononongeni amathuba ehlabathi obuhle be-K kunye nokwabelana ngezicwangciso ezicacileyo zokuphunyezwa."
Abanye abantu abaphambili abazileyo baquka iAmazon ethengisa umhlaba wonke eAsia Pacific (APAC) usekela-mongameli olawulayo uJim Yang kunye nentloko yeshishini lobuhle babathengi baseJapan uYuki Suita.
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