IiNdlela ezi-5 zeeLayibhile eziNcedisa iPlanethi kunye noThengiso

Iileyibhile zinokuba nempembelelo enkulu kwimpumelelo yentengiso yebrendi. Ziyimbono yokuqala umthengi anayo ngenkampani kwaye zihlala zinefuthe kwisigqibo sabo sokuthenga. Iileyibhile ezigqwesileyo zibandakanya ngokubonakalayo, kodwa ziphinde zenze ukongezwa okusebenzayo kwiimveliso kunye neepakethi.

Kuyo yonke i-2022, kuya kubakho ukugxila okukhulayo ishishini eco-friendly izenzo. A Ingxelo ye-BBMG Concious Consumer ibonisa ukuba ngaphezu kwe-75% yabathengi bavakalelwa kukuba bangenza umahluko ngokuthenga kumashishini ahambelana nokusingqongileyo, kwaye iintsingiselo zeleyibhile kufuneka zihambelane noko. Ukujongana neenkxalabo zabathengi kunye nokugcina ukunyaniseka kwabo, ishishini leelebhile liya kubandakanya uzinzo kwiiphakheji zabo. Ukukwazi ukuziqhelanisa kuya kubaluleka ngakumbi ngo-2022, njengoko intengiso ye-e-commerce iya kuqhuba kakhulu imfuno yeelebhile.

Isiqulatho
Ukwenziwa ngokwezifiso kwenza iimveliso zivelele kwisihlwele
Sebenzisa izinto ezigqityiweyo ezinokubola
Yenza itekhnoloji isebenze ngaphakathi kweemveliso zakho
Ukuleyibhile okungafihliyo kungaphezulu kunoyilo nje

Ukwenziwa ngokwezifiso kwenza iimveliso zivelele kwisihlwele

Ngokwenza ngokwezifiso iilebhile zalo, ishishini linokufikelela kwangoko kwisicwangciso esiphantsi, esilula, nesisebenzayo sokwenza uphawu. Nokuba zithini na iimfuno zomthengi, inkqubela phambili yakutsha nje kushishino lokuleyibheli iyaqinisekisa ukuba ziyahlangatyezwa. Ukusuka kwiilebhile ezinikezela ngokhuseleko lwe-UV ukuya kwabo banakho ukumelana nemozulu emanzi, iilebhile zokusebenza ziya kuba zifunwa. Kunye nolu khetho lusebenzayo, imizobo ecacileyo, i-opaque backings, kunye neelebhile zemvelaphi nazo ziya kuhamba ngo-2022.

Ngokunyuka, amashishini aya kusebenzisa iileyibhile ezilungiselelwe wena njengendlela yokuqatshelwa kunye nokongeza into efanayo kwiiphakheji zabo. Iileyibhile ezibonelela ngemithombo yeendaba zentlalo kunye nezinye iinkcukacha zoqhagamshelwano, kunye nemotto yenkampani okanye i-insignia, kusenokwenzeka ukuba zifunwa kakhulu. Yindlela engahlawulelwayo yokukhuthaza imvakalelo yoluntu kunye nabathengi kwaye ifuna umgaqo omncinci kwicala leshishini. Abathengi bakholelwa ukuba olu hlobo lwenkampani luya kubonisa inkuthalo efanayo xa kuziwa kwiphakheji yabo kwaye banoxanduva lokuthembela ngakumbi kwi-brand.

Sebenzisa izinto ezigqityiweyo ezinokubola

Iileyibhile zingenziwa zahluke ngakumbi ngokongeza ukugqitywa okwahlukileyo, okunokuthi kube nemibala kunye nemibala okanye indibaniselwano yazo zombini. Kwiimpawu ezikhathalela indalo kunye nabathengi, iimveliso ezinokonakala ngebhayoloji ziya kuba ngundoqo. Cinga ngokusebenzisa iphepha ukongeza i-premium finish, ngelixa uxhasa ukusetyenziswa kwezinto ezizinzileyo. Eminye imizekelo ye ukugqitywa kwe-biodegradable inokubandakanya iiplastiki ezisekwe kwi-algae, ngelixa ezinye iibrendi zinokukhetha izixhobo ezihlaziyiweyo. Kubalulekile ukuba iibrendi zikhumbule ukuba ngaphantsi kuninzi xa kuziwa ekupakisheni. Abathengi banolwazi kwimarike yangoku, kwaye abafane bachukumiseke ngeelebhile ezikhanyayo okanye ezikhwazayo.

Yenza itekhnoloji isebenze ngaphakathi kweemveliso zakho

Itekhnoloji ikuyo yonke indawo kwihlabathi lanamhlanje, kwaye ukupakishwa kunokwenza okuninzi koku. I-Clearmark ichaza "ileyibhile ehlakaniphile” njengegama kulo naluphi na uhlobo lweleyibhile esebenzisa itekhnoloji ukongeza idatha kunye nomsebenzi, ngaphezu kwebhakhowudi yakho eqhelekileyo. Ngee-smartphones ezandleni zabathengi, iinkampani zinokwenza iikhowudi ze-QR okanye iimpawu ezisebenzisanayo ezinika abathengi ngakumbi, ukusuka ekunikezeni iingcebiso ukuya kwiintengiso kunye nokunyuswa. Nje ukuba itrafikhi ikhuthazwe kwindawo yokusingatha, akukho siphelo kwinto enokuzuzwa ukusuka ekuphuculeni inkqubo yokuthenga umthengi ukuya ekuqokeleleni idatha ukusuka kunqakrazo oluphindaphindiweyo. Iikhowudi zeRFID zingasetyenziselwa ukulandelela iimveliso ngekhonkco lokubonelela.

Ukuleyibhile okungafihliyo kungaphezulu kunoyilo nje

Ngowama-2022, iinkampani ziya kukhetha ukugqibezela okubonisa iimpawu zemveliso yazo ngaphakathi. Oku kubonelela umthengi ngolwazi kwiphakheji kwaye kunokuba luncedo ngakumbi kubo kuneleyibhile enegama elinzima. Ukuthembana kwabathengi kubalulekile kumashishini ukuba aseke ukuthenga okuphinda-phindwayo ngelixa esomeleza ubudlelwane bebrendi kunye nabathengi bayo. Iileyibhile ezicacileyo yindlela elula yokuba ishishini libonise ukuziphatha kwalo kwaye kufuneka libonise iinkcukacha ezimfutshane zeemveliso, apho zifunyenwe khona, okanye nokuba zenziwe njani. Ngokubonisa ulwazi olubalulekileyo olunje ngolu, abathengi bakholisa ukukholelwa ukuba uphawu alunanto yokufihla.

Ukwenza iilebhile ukuphucula ibhrendi yakho

Kwimarike ekhuphisanayo, enye indlela elula apho iibrendi kunye nabathengisi banokugqama kukusebenzisa iilebhile ngobuchule. Ngo-2022, iilebhile ziya kubonwa njenge izixhobo zokwazisa. Xa abantu becinga ngemveliso, bafuna ukwazi ukuba yintoni na ekwipakethe nokuba yintoni enokubenzela yona. Okukhona begqiba ngokukhawuleza ukuba loo nto iluncedo kubo, kokukhona baya kuthenga ngokukhawuleza.

Njengoko singena kunyaka omtsha, iilebhile ezinobulumko, ukuyila, kunye nezinto zoyilo ezihambelanayo ziya kusetyenziswa ukutsala umdla kubathengi. Ukusuka kuyilo lwesiko ukuya kwimifanekiso kunye nokunye, kukho isixa esikhulu sokhetho xa kufikwa kuyilo kunye nokugqiba kweleyibhile nganye. Ezinye iileyibhile zenziwe ngokweemfuno zomthengi kwaye ezinye zinokuthengwa ngobuninzi ukuze kunikezelwe ngamava anengeniso ethe chatha.