Iibhulukhwe zesikhumba zabasetyhini ziye zaba yinto ebalulekileyo kwishishini lefashoni, isitayile sokudibanisa, intuthuzelo, kunye nokuguquguquka. Eli nqaku lijonga kutshintsho lwentengiso, iindlela eziphambili, kunye namathuba ekamva ajikeleze esi sinxibo sefashoni.
Isiqulatho:
Isishwankathelo seMarike: Ukunyuka kwebhulukhwe yesikhumba yabasetyhini
IFashoni Phambili: IiNdlela eziPhambili kwiBlukhwe yesikhumba yabasetyhini
Izinto ezintsha ezintsha: I-Evolution ye-Leather Pants
Izinto ezikhethwa ngaBathengi: Yintoni efunwa ngabasetyhini kwiibhulukhwe zesikhumba
Amathuba eMarike: Ukwenza imali enkulu kuMkhwa weBlukhwe yesikhumba
Isishwankathelo seMarike: Ukunyuka kwebhulukhwe yesikhumba yabasetyhini
Imarike yehlabathi yeebhulukhwe zabasetyhini, kubandakanya iibhulukhwe zesikhumba, ifumana ukukhula okubonakalayo. NgokoPhando kunye neeMarike, ubungakanani beMarike yeeBlukhwe zabasetyhini buqikelelwe kwi-7.39 yeebhiliyoni zeedola ngo-2023, kuqikelelwa ukuba iya kufikelela kwi-7.91 yeebhiliyoni zeedola ngo-2024, kwaye kulindeleke ukuba ikhule nge-CAGR ye-7.39% ukuya kuthi ga kwi-12.18 yezigidigidi ngo-2030.
Iibhulukhwe zesikhumba ziye zavela ekubeni yinto yefashoni ye-niche ukuya kweyona nto iphambili kwi-wardrobe. Ukunyuka kokuthandwa kunokubalelwa kwizinto ezininzi, kubandakanya ukuguquguquka kwesikhumba njengesixhobo, impembelelo yabantu abadumileyo kunye neempawu zefashoni, kunye nenkqubela phambili kwitekhnoloji yemveliso yesikhumba. Imakethi iphinda ixhamle ekuthandeni okukhulayo kwabathengi kumgangatho weprimiyamu kunye neemveliso zefashoni ezizinzileyo.
Imakethi yempahla yesikhumba, ebandakanya ibhulukhwe yesikhumba, ifikelele kubungakanani be-390.9 yeebhiliyoni zeedola ngo-2023 kwaye kulindeleke ukuba ikhule iye kwi-598.4 yeebhiliyoni zeedola ngo-2032, ibonisa i-CAGR ye-4.8% ngo-2023-2032, njengoko kuxelwe nguPhando kunye neeMarike. Oku kukhula kuphenjelelwa kukukhetha okunyukayo kwempahla ekumgangatho ophezulu esekwe ngesikhumba kunye nokunyuka kokunyuka kokuya kumaqonga e-e-commerce, abonelela ngokulula kunye noluhlu olubanzi lokhetho lwabathengi.
Ukuqonda kwengingqi kutyhila ukuba uMntla Merika unesabelo esibalulekileyo kwimakethi yempahla yesikhumba, eqhutywa kukuchitha kwabathengi abaphezulu kunye nokukhetha okunamandla kweemveliso zesikhumba ezikumgangatho ophezulu. Imfuno yalo mmandla yempahla yesikhumba eyomeleleyo phakathi kweemeko zemozulu ezimaxongo ikhuthaza umdla kwiimveliso zethwathwa ezikwaziyo ukumelana nemozulu. Ngokwahlukileyo koko, ummandla weAsia-Pacific ungqina ukukhula okuzinzile ngenxa yokudityaniswa kwetekhnoloji ephezulu, ukuveliswa kwezinto ezintsha, kunye namanyathelo karhulumente.
Abadlali abaphambili kwimarike, abanje ngeAmerican Eagle Outfitters, Inc., Burberry Group Plc, kunye nePrada SpA, bagxile ekwamkeleni iindlela ezizinzileyo kunye nokusebenzisa ezinye izinto ezifana ne-mushroom mycelium kunye nezixhobo ezisekelwe kwizityalo. Ezi nzame zihambelana nokukhula kolwazi lwabathengi malunga nokuzinza kokusingqongileyo kunye nokufunwa okusesikweni, ukuqhubela phambili imfuno yeebhulukhwe zesikhumba.
IFashoni Phambili: IiNdlela eziPhambili kwiBlukhwe yesikhumba yabasetyhini
Ukuguquguquka nokuKhetha kweSitayile
Iibhulukhwe zesikhumba zabasetyhini ziye zaba yinto eqhelekileyo kwiiwadi zanamhlanje ngenxa yokuguquguquka kwazo kunye noluhlu olubanzi lweendlela zokukhetha. Ezi bhulukhwe zinokunxitywa phezulu okanye phantsi, zizenze zilungele iimeko ezahlukeneyo. Ngokomzekelo, ukudibanisa ibhulukhwe yesikhumba kunye ne-blazer edibeneyo kunye nezithende zenza i-chic, i-professional look, ngelixa idibanisa kunye ne-t-shirt engavamile kunye ne-sneakers inikeza ukukhululeka, isambatho semihla ngemihla. Ukuguquguquka kweebhulukhwe zesikhumba kuvumela abafazi ukuba bazame iindlela ezahlukeneyo, ukusuka kwi-edgy kunye nesibindi ukuya kwi-sophistic and elegant.
Imibala edumileyo kunye nokuGqibela
Umbala wemibala yeebhulukhwe zesikhumba zabasetyhini uye wanda ngaphaya komnyama wendabuko, kunye neentlobo ezahlukeneyo kunye nokugqiba ukufumana ukuthandwa. Ngokwengxelo ehleliweyo, ukugqitywa kwesinyithi kubone ukunyuka okubalulekileyo, ngokufika kwe-125% unyaka nonyaka (YoY). Lo mkhwa ubonakala ngokukodwa kwi-bottom, apho ibhulukhwe yesikhumba yensimbi ikhule nge-256% ekufikeni. Ukongezelela, eminye imibala efana negrey, burgundy, kunye ne-pastel shades iya ixhaphake kakhulu, inika abathengi ukhetho olubanzi lokuhambelana nesitayela sabo somntu.
Impembelelo yoSaziwayo kunye neeMvume
Impembelelo yosaziwayo idlala indima ebalulekileyo ekudumeni kweebhulukhwe zesikhumba zabasetyhini. Ukuqinisekiswa okuphezulu kunye nokubonwa kwabantu abadumileyo abanxibe ibhulukhwe yesikhumba kunokunyusa kakhulu umtsalane wabo. Umzekelo, ukusungulwa kwesikhumba seKhy vegan sikaKylie Jenner kufumene ingqalelo, kuqaqambisa indlela ekhulayo yesikhumba se-vegan kwishishini lefashoni. Abantu abadumileyo abanjengoJenner abapheleli nje ekubekeni iintsingiselo kodwa baqhuba umdla wabathengi kunye nemfuno, besenza ibhulukhwe yesikhumba ibe yinto efunekayo kwiiwodrophu ezininzi.
Izinto ezintsha ezintsha: I-Evolution ye-Leather Pants
IiNdlela eziNgameleneyo zesikhumba nezineNqobo ezisesikweni
Imboni yefashini igxininisa ngakumbi ekuzinzeni kunye nezenzo zokuziphatha, ezikhokelela ekuphuhlisweni kwezinto ezizezinye zeebhulukhwe zesikhumba. Isikhumba seVegan, esenziwe kwizinto zokwenziwa okanye ezisekelwe kwisityalo, sifumana i-traction njengokhetho oluzinzileyo. Iibrendi ezinje ngabantu abaMahala bamkele ngesikhumba se-vegan, bazibeka njengezibophelele ekuzinzeni. Ngokutsho kwe-Edited, ukukhankanywa kwesikhumba se-faux kudlule amabali "esikhumba se-vegan" nge-174% kwixesha elithile, ebonisa ubukho obuqinileyo bemarike kwezi zikhetho.
Uphuculo lobuchwephesha kwiMveliso yeLeather
Inkqubela phambili yezobuchwepheshe kwimveliso yesikhumba nayo ibe negalelo kwinguquko yeebhulukhwe zesikhumba. Ukuveliswa kwezinto ezintsha kwiinkqubo zokuvelisa kuye kwakhokelela ekudalweni kwesikhumba se-faux esiphezulu esilinganisa ngokusondeleyo ukubukeka kunye nokuvakalelwa kwesikhumba sangempela. Ezi nkqubela phambili aziphuculi kuphela ukuqina kunye nenkangeleko yesikhumba se-faux kodwa zinciphisa impembelelo yokusingqongileyo eyayanyaniswa nemveliso yesikhumba yesintu. Ngenxa yoko, abathengi banokonwabela ubuhle kunye neenzuzo ezisebenzayo zeebhulukhwe zesikhumba ngelixa bexhasa izenzo ezizinzileyo.
Izinto ezikhethwa ngaBathengi: Yintoni efunwa ngabasetyhini kwiibhulukhwe zesikhumba
Intuthuzelo kunye neFit
Ukuthuthuzela kunye nokufaneleka kubaluleke kakhulu xa kuziwa ekukhetheni ibhulukhwe yesikhumba. Abasetyhini bafuna iibhulukhwe ezinikezela ngokufanelekileyo ngaphandle kokuthomalalisa intuthuzelo. Isikhumba esolula kunye nokukhethwa kwesikhumba se-faux ziye zaduma njengoko zibonelela ngokuguquguquka okuyimfuneko kunye nokuhamba ngokulula. Ukongeza, uyilo oluphezulu esinqeni kunye nokusikwa okulungiselelweyo kuyathandwa kubuchule babo bokuphucula i-silhouette kunye nokubonelela ngokufanelekileyo.
Ukuqina kunye noLondolozo
Ukuqina yenye into ebalulekileyo kubathengi xa bekhetha iibhulukhwe zesikhumba. Isikhumba sangempela siyaziwa ngokuphila ixesha elide kunye nokukwazi ukumelana nokuguga kunye nokukrazula, okwenza kube lukhetho olukhethiweyo kwabo bafuna iinqununu zotyalo-mali. Nangona kunjalo, isikhumba se-faux sikwaphuculwe ngokokuqina, ngenxa yenkqubela phambili yeteknoloji yezinto. Ukugcinwa kubaluleke ngokulinganayo, kunye nabathengi bakhetha ibhulukhwe yesikhumba ekulula ukuyicoca kunye nokunyamekela, ukuqinisekisa ukuba bahlala bekwimeko efanelekileyo ngexesha.
Amathuba eMarike: Ukwenza imali enkulu kuMkhwa weBlukhwe yesikhumba
Ujoliso lweDemographics kunye namaCandelo eMarike
Imarike yeebhulukhwe zesikhumba zabasetyhini ithatha indawo ezahlukeneyo kunye namacandelo. Abathengi abancinci, ngakumbi abo bachatshazelwa ngamajelo eendaba ezentlalo kunye neendlela zodumo, ngabaphulaphuli ababalulekileyo ekujoliswe kubo. Ukongeza, ukunyuka kwe-vegan kunye nefashoni ezinzileyo kutsale abathengi abakhathalela indalo abakhetha ukhetho lwesikhumba olungeyonyani. Abathengisi kunye nabathengisi banokuxhamla kule mikhwa ngokunikezela ngeendidi ezahlukeneyo zeebhulukhwe zesikhumba ezijongana nezinto ezikhethwayo kunye nexabiso.
Iindlela zokuThengisa iiVenkile kunye naBathengisi
Izicwangciso zokuthengisa ezisebenzayo ziyimfuneko kubathengisi kunye nabathengisi ukuba bafake imali kwi-trend yebhulukhwe yesikhumba. Ukuqaqambisa ukuguquguquka, ukukhululeka, kunye nokuzinza kweebhulukhwe zesikhumba kunokutsala isiseko sabathengi. Ukusebenzisana nabaphembeleli kunye nabantu abadumileyo kunokonyusa ukubonakala kunye nokuthembeka. Ngaphaya koko, ukusebenzisa amaqonga eendaba ezentlalo ukubonisa iinketho zesitayile kunye nobungqina babathengi kunokuphucula ukubandakanyeka kunye nokuqhuba ukuthengisa.
isiphelo
Iibhulukhwe zesikhumba zabasetyhini azibonisi zimpawu zokucotha, kunye nokuguquguquka kwazo, ukutsala isitayile, kunye nokuvela kwezinto ezintsha eziqhuba ukuthandwa kwazo. Njengoko ishishini lefashoni liqhubeka nokubeka phambili uzinzo, imfuno yeendlela zokuziphatha ezisesikweni kunye ne-eco-friendly yesikhumba inokukhula. Abathengisi kunye nabathengisi banethuba elikhethekileyo lokungena kule marike ngokunikezela ngeendidi ezahlukeneyo zeebhulukhwe zesikhumba ezibonelela ngezinto ezahlukeneyo ezikhethwa ngabathengi. Ukujonga phambili, ikamva leebhulukhwe zesikhumba zabasetyhini liqhakazile, kunye nenkqubela phambili eqhubekayo kwitekhnoloji yezinto eziphathekayo kunye nefuthe elinamandla kwiimpawu zefashoni kunye nabadumileyo ababumba iindlela. Ukwamkela olu tshintsho kunye nokuhlala uhambelana neemfuno zabathengi kuya kuba ngundoqo ekuphumeleleni kule marike iguqukayo.
