Makeup ngo-2025: Iindlela ezi-6 ezibalulekileyo ekumele uzazi

Ngoyilo lwemveliso emitsha neyintshayo ecocekileyo nesempilweni, imbonakalo yeshishini lobuhle iyatshintsha. Ngokweendlela ekufuneka uzijonge, uninzi lweempawu ziya kubeka phambili ukwenziwa kwe-vegan, ukufunwa okuzinzileyo kunye nokupakishwa, ingqokelela ebandakanyayo, kunye nobuhle obuphefumlelweyo be-metaverse. Eli nqaku licacisa ngezi ngongoma zibalulekileyo ukunceda iinkampani ukuba zisebenzise iindlela ezilungele abathengi eziya kuthi zinyuse umtsalane wazo, zibavumele ukuba bahlale bephambi kweendlela eziqikelelweyo kude kube ngu-2025.

Isiqulatho
Ishishini lobuhle elihlala litshintsha
Iindlela zobuhle ezi-6 ezikhokelela kwikamva
I-Dynamics eya kuchaza ikamva le-makeup

Ishishini lobuhle elihlala litshintsha

Imigangatho yobuhle esele ikhona kunye nokuziphatha iya kuqhubeka nokuvavanywa njengoko samkela inkqubela phambili yetekhnoloji. Iimveliso kufuneka zilungelelanise, zibe nobuchule, zilinge, kwaye zisebenzise itekhnoloji ukuya kumngeni.

Ngaphandle kokudodobala koqoqosho, ushishino lwezithambiso lwehlabathi kulindeleke ukuba lukhule ngesantya sokukhula sonyaka (CAGR) 5.2% ukuya kwi-US $ 50.28 yezigidigidi ngo-2028. Ngokutsho kweqela le-NPD, i-lipstick yeyona nto ikhula ngokukhawuleza kwinqanaba le-cosmetic, kunye neentengiso ezikhulayo nge-48% ukuya kwi-US $ 222.2 yezigidi ngo-2022.

Ngoko funda ukuze ufunde malunga nesitshixo iindlela zokuzilungisa oko kuya kulawula imarike ngo-2025.

6 Iindlela zobuhle ezikhokelela kwikamva

Intshukumo yobuhle obugqamileyo nobucocekileyo

Iimveliso zobuhle ezivumela abasebenzisi ukuba bavavanye imibala, enje ngemibala emibalabala ephucukileyo, baya kubona ukunyuka kokusetyenziswa. Njengoko iinguqulelo ezininzi zebrand ukuya kwi-skincare-efakwe kwizinto zokuthambisa, zonke Iiphalethi zombala, kubandakanywa idayi kunye ne-pigments, iya kwenziwa ngezinto zendalo ezingenayo imichiza eyingozi. Ezinye iinkampani sele zenze utshintsho ngokunikezela ngemibala yemilebe eyenziwe kwizityalo zePhyto pigments kunedayi ezenziweyo.

Kuya kubakho ukugqithiswa kobuhle obungeyiyo bendabuko buphefumlelwe yi-meta-face aesthetics, kunye nokuhlobisa okuqaqambileyo kunye nemibala yechromatic ehamba phambili. Le inkangeleko efanelekileyo yengxelo iya kuxhaphaka ngakumbi njengoko iibrendi ezininzi zamkela utshintsho kwaye zibonelela ngezithambiso ezivumela abasebenzisi ukuba benze imbonakalo ephefumlelwe yi-aesthetics yehlabathi yedijithali.

Iimveliso ezidibanisa ubuhle obucocekileyo kunye ne-aesthetics yanamhlanje ziya kuphakama, ezifana ne-high-pigment vegan eyeshadow palettes kwiitoni eziphilileyo, i-metallics kunye ne-matte finishes, kunye ne-creme. amagqabantshintshi kunye ziyamenyezela ngezandi.

Izithambiso ezicocekileyo kufuneka zikhatshwe yipakethe ehambelana nokusingqongileyo, njengoko abathengi bekhetha ukuphinda bazaliseke, basebenziseke ngokutsha, okanye baphinde bapakishwe. I-Axiology ibonelela nge-zero-waste iziciko ze-lip balm, ngelixa i-Rose Inc ibonelela vegan imibala yomlomo kwipakethe enokuphinda izaliseke kwaye isetyenziswe kwakhona.

Abathengi baya kufuna izatifikethi zeemveliso zobuhle abathi zinjalo acocekileyo kuba bafuna isiqinisekiso esivela kwimithombo ethembekileyo. Ngaphaya koko, iiphalethi zemibala eziguquguqukayo kunye neziguquguqukayo ezibonelela nge-glam ngeenxa zonke ziya kuxhasa isizathu esizinzileyo kwixesha elide.

Ubuhle obuphefumlelwe sisithuba

Ukuthatha ingcebiso kubuhle obuphefumlelweyo be-metaverse, izithambiso ezifumana inkuthazo kwindalo iphela ziya kufumana amathuba amatsha entengiso. Njengoko ukhenketho lwasesibhakabhakeni luba yinyani, iibrendi zokucinga phambili ziya kulwamkela uluvo kwaye ziphuhlise uyilo lobuhle obucwangcisiweyo olulungele zonke iintlobo zokuhamba.

Nangona uhambo lwendawo luludidi lwe-niche yobunewunewu, ikhuthaza iibrendi ukuba ziphuhlise ukwakheka okutsha ekuhambeni kwexesha. U-Estee Lauder, umzekelo, uphehlelele iibhotile ezilishumi zekhrimu yobuso bayo emajukujukwini ngokusebenzisa isiphekepheke seNASA ukuxhasa nokuphuhlisa izikhululo zentengiso yasemkhathini.

Iimpawu eziphuhlisa izisombululo ezisekelwe kwimiqobo yokuhamba kwindawo ziya kuphumelela. Umzekelo, i-Allyoop ibonelela nge Ukukhuphela ngaphandle kwe-smudge-free kunye nokungahambi kwamanzi isithunzi selihlo intonga equlathe iioyile zendalo ukutshixa ukufuma kunye ne-liquid-ezaliswe yi-makeup-removing swab kwincam yokususa izimonyo.

Iimveliso ezingenamanzi ezifana nezisusa zokuthambisa ezingadingi kusetyenziswa kwamanzi ziya kufumana ukuthandwa. Ngapha koko, ii-swatches zokuthambisa ezilungele ukuhamba ezifaka ii-pigments ngoko nangoko kwiziciko ziya kuthandwa. Okokugqibela, i-aesthetics ephefumlelweyo yendawo efana ne-Ariana Grande's Space-themed rem ubuhle nayo iya kuyenza ibe phezulu.

I-makeup encinci

Abathengi baya kutsalwa kwizinto zokuthambisa ezibeka phambili impilo yolusu kuqala kwaye ebume makeup ebonelela ngenkqubo yonke kwimizuzu embalwa. Oku kungenxa yokuba abantu abaninzi baya kuzishiya izihluzi ezingezizo ezenyani bekhetha indlela engenanto-amathambo. Ikhithi kaCharlotte Tilbury ivumela abasebenzisi ukuba bafezekise i-glam epheleleyo ngamanyathelo amathathu nje.

Ngaphaya koko, iibrendi ezibandakanya ulusu olusempilweni ngokuqhelanisa amabala kunye nokwazisa iimveliso eziqaqambisa iimpawu zobuhle ziya kuthandwa. Kwaye izisekelo olufana nolusu lwendalo luya kubona impumelelo.

Abathengi beGen Z baya kutsaleleka kwi-skincare-forward makeup eyondla ulusu kwaye inokunxitywa ngelixa belele. Okuhamba phambili kuya kuba ziimveliso ezingenasepha, ezinezithako ezondlayo ngokwendalo ezifana nezicatshulwa zezityalo, kwaye zinokususwa ngobunono ngamanzi.

Iindlela zokujonga i-no-makeup-look nazo ziya kuba nefuthe kwi-minimalist yobuhle, kunye nezithambiso ezinamathambeka afihlakeleyo anika ulusu ukubukeka. enempilo ukukhanya kuya kuba yimfuneko.

Iimveliso ezizayo ziya kugxininisa ukukhazimla, KDEName Amalungiselelo endaweni yokugubungela ngokupheleleyo njengoko abathengi abaninzi bamkela ubuhle bendalo. Umzekelo, i-tint ye-YSL engenanto eyenziwe ngezithako ezondlayo ishiya ibala elikhanyayo emlonyeni nasezidleleni. Ekugqibeleni, i-makeup ecacileyo ehambelana ne-aesthetics encinci, efana ne-lip gloss ecacileyo enika ukukhanya okuphezulu, iya kuthandwa.

Makeup kuwo onke amaqela eminyaka

Njengoko ubuhle buya kuzibandakanya ngakumbi, imiyalezo ekhuthaza ukwaluphala kufuneka ithathele indawo amabali obudala angalunganga. Umzekelo, i-brand yaseCanada eneminyaka eyi-19/99 ikholelwa ukuba iminyaka ayifanele ichaze ubuhle kwaye inikezela ngeemveliso ezisetyenziselwa wonke umntu.

Noko ke, umnqweno wokuzichaza awuwuchasi umnqweno wokulondoloza inkangeleko yobutsha. Imarike yezithambiso zokulwa nokuguga yehlabathi kulindeleke ukuba yande nge 5.8% I-CAGR. Ngaloo ndlela, i-pro-age i-skincare-ifakwe i-makeup iya kubhenela kule demographic.

Iibrendi ezisebenzisa indlela yokuphila kwiminyaka yephulo lomyalezo, uqulunqo, kunye noyilo ziya kuduma phakathi kwabantu abadala. ULaura Geller Ubuhle bubonelela ngokukhethwa okukhethiweyo kwezithambiso zamehlo kunye nemiyalelo yesinyathelo ngesinyathelo. kwe Olay kulula ukuyisebenzisa izinto zokuthambisa kunye noyilo olubambekayo luka-Rare Beauty yimizekelo ephambili yeebrendi ezilungiselela iindawo ezahlukeneyo zabantu.

Iimini ezifikelelekayo

Iqhutywa lixabiso lengxaki yokuphila kunye nokutshintshela ekuthengeni kwi-Intanethi, Encinane Iinguqulelo ze-makeup ezinobungakanani obugcweleyo ziya kuba yeyona nto iphambili, yenza ukuba izinto zeprimiyamu zifikeleleke ngakumbi. Ngokuthengiswa kobuhle behlabathi behlabathi kuyanda 16.5% kwaye 67% kubathengi ngoku abathenga ngokwahlukileyo, iibrendi kufuneka zilungelelanise kwaye zisebenzise intengiso yedijithali amava.

ityala iikiti kunye Minissi vumela abasebenzisi ukuba bavavanye iimveliso ngaphandle kokuzibophelela, okukhokelela ekwanelisekeni okuphezulu kunye nenkcitho encinci ekuthengeni okungalunganga. I-Sephora inecandelo le-minis elizinikeleyo, ngelixa i-K-beauty ibonelela ngeeminini ezincomekayo ngokuthenga kokuqala.

Iimpawu kufuneka ziphumeze ukupakishwa okuzinzileyo ukuqinisekisa ukuba Minissi musa ukwenza inkunkuma. Bangakwenza oku ngokubonelela ngedosi enye yeemveliso ezipakishwe ngephepha elisetyenzisiweyo kwakhona kunye neengqayi zesampulu ezenziwe ngemicu yeti ehlaziyiweyo.

Ngokutsho kwe-Euromonitor, iisampulu zobuhle zeyesithathu eyona nto ibalulekileyo ekuqhubeni ukuthengisa. Njengenxalenye yenkqubo yokunyaniseka ebona i-30% yokuthenga okuphindaphindiweyo, i-Smashbox ivumela abasebenzisi ukuba bakhethe ezimbini i sampulu emva kokuthenga.

Uyilo oluquka konke

Ishishini liya phambili ukubandakanya, kwaye imfuno yokumelwa ngokupheleleyo ayinakuxoxwa apho iimveliso zifikeleleka kubo bonke. Nangona ishishini lobuhle lenze amanyathelo okusebenzela amaqela ahlelelekileyo, umsebenzi omninzi uyafuneka kuba 15% yabemi behlabathi baphila nohlobo oluthile lobulwelwe kwaye ubukhulu becala alihoywa.

iimveliso ngoyilo olubambekayo kunye nezifundo ezikwi-intanethi zabangaboni kakuhle ziya kuhamba kakuhle emarikeni. Ukuqesha abaphembeleli abakhubazekileyo nako kuya kunceda ukuphelisa iingcamango ezingalunganga kunye nokufumana imvume yeminyaka eyiwaka.

Iimpawu ezibandakanya uyilo lwendalo yonke kunye neemveliso ekulula ukuzivula kunye nokusetyenziswa ziya kuba nefuthe. I-Procter & Gamble, umzekelo, ichaze ukuba ngo-2025, iya kwenza iimveliso zayo zifikeleleke ngakumbi kubantu abakhubazekileyo, ekulula ukuyisebenzisa. cosmetics, imiqondiso ebambekayo, kunye neelebhile zebraille ukuchonga iimveliso ezahlukeneyo ngokukhawuleza.

I-Dynamics eya kuchaza ikamva le-makeup

I-metaverse iya kulawula iincoko zobuhle kunye nabathengi abafuna ukuntywila ngokupheleleyo kunye namava okusebenzisana. Iinyani ezibonakalayo kufuneka zibekwe phambili ukubonelela abathengi abafuna into enoveli kwaye inika umdla.
IMillennials iya kutsalela kwiibrendi ezibonelela ngeendlela ezahlukeneyo zokuthambisa kubo bonke abantu. Iiplastiki kunye neekhemikhali eziyingozi ziya kupheliswa ukuze kuthatyathwe iifomyula ezintsha neziyimveliso. Ndwendwela Chovm.com's iziko lebhlog ukufumana ulwazi oluninzi kwiindlela zoshishino kushishino lobuhle.