Uhlalutyo lweMarike yeSinxibo soMnyhadala 2022–23

Abathengisi banokufunda malunga nokubanakho okungenamkhawulo kwishishini lefashoni yabasetyhini ngenxa yezifundo zentengiso. Olu lwazi lwemarike lunokunceda abarhwebi benze izigwebo ezingcono, eziza kwandisa ukuthengisa kunye nomvuzo wabo ngokuhamba kwexesha.

Eli nqaku lijonge ukuveza umbono obanzi weshishini lokuthengisa ifashoni yabasetyhini kunye neenyani ezifanelekileyo ezibonisa iindlela zefashoni ezifumana ukukhula. Ukulandela oko, abafundi baya kuboniswa ngeempahla ezintlanu zomnyhadala wabasetyhini eziya kuthandwa kakhulu ngexesha lika-2022-2023.

Isiqulatho
Ushwankathelo olufutshane lwemarike yefashoni yomnyhadala
Iindlela ezi-5 zefashoni eziya kubonwa kuyo yonke iminyhadala ka-2022
Amagama okuvala

Ushwankathelo olufutshane lwemarike yefashoni yomnyhadala

Izitayile ezikhulayo kubo bonke abathengisi abancinci e-UK nase-US

Ngokutsho kolu hlalutyo, iibralethi ezihlotshisiweyo zenyuka nge-320% e-UK kunye ne-3% e-US. Kulo mqondiso ofanayo, maxi Ugqoke baphinde bathathe imarike ngokunyuka kwe-117% e-UK kunye nokunyuka kwe-69% kunyaka-unyaka (YoY) utshintsho olubangelwa yi-US.

I-WGSN eCommerce igxile kubathengisi abancinci kwishishini njengoko besondele kubaphulaphuli ekujoliswe kubo kwaye baqonde ukuba abathengi bajonge ntoni kwimpahla.

UGoogle ukhangela 'impahla yefestival'

Ngo-2020, inani lilonke lokukhangela iimpahla zomnyhadala e-US laliphakathi kwe-0-50 ngokohlalutyo lomdla wokukhangela. Ngasekupheleni konyaka, olo phando aluzange lufikelele kwi-20. Njengoko izinto zaziphucuka ngo-2021, ukhangelo lwakhula lwaya kutsho kwiminyaka engama-50 kwaye lwakhula kangangexesha elithile ngaphambi kokuba lunyuke kakhulu kwiinyanga zokuqala zika-2022.

Itshathi yeeNdlela zikaGoogle ibonisa umdla ohlala ukhula wabantu abancinci e-US kwizinxibo zomnyhadala ezisefashonini. Oku kunokubalelwa kutshintsho olutsha lweziganeko okanye izinto eziphambili ezibangele isiphithiphithi kwishishini lempahla.

I-Trendy –1, Umgangatho –0

I-WGSN ijonga olu hlahlelo ngelensi yokuba ngawaphi amagama abantu abanxulumana nawo kakhulu xa bedityaniswa neempawu zolutsha. Ngaphezulu kwe-40% yabaphenduli bachongwe ngamagama aselula kunye nasendleleni elindelekileyo. Kodwa ithathe ujiko lwasendle njengoko ukukhululeka kunye nomgangatho uwela kufutshane kwitshathi nge-2 ppt YoY kunye ne-3 ppt YoY ngokulandelanayo.

Ifashoni kunye nokutsha kwishishini lempahla kubone ukwanda kwezitayile zangoku, zehip ezibhenela abathengi abancinci kwishishini. Ukuthuthuzela kunye nomgangatho kuthathe ukujula ukuya esiphelweni esinzulu njengoko abantu abancinci bethambekele kwifashoni kwaye bengazikhathazi kakhulu ngeempawu ezifana nentuthuzelo kunye nomgangatho.

Abathengi abancinci bathenga kancinci ngenxa yamaxabiso aphezulu

Phakathi kwexabiso, uluhlu lweendlela, kunye nomgangatho, ixabiso yeyona nto iphambili esebenza njengomqobo kubantu abancinci ukuba bathenge iimpahla. Aba bantu, ngokwe-WGSN Barometer, baphakathi kweminyaka eyi-16 ukuya kwe-24. Ezi ziphumo zimalunga ne-20% yabaphenduli kuphando.

Zonke ezi zinto ziye zabona i-1 ppt yokwandisa iYoY. Ibha tshati, nangona kunjalo, ibonisa imiqobo ephambili ethintela abathengi abancinci ukuba bathenge nakuphi na ukuthenga okanye ukubanqanda ekuthengeni izinto ezininzi njengoko befuna.

Imibala eqaqambileyo njengohlaza kunye nepinki ibone i +2 ppt kunye ne +1 ppt itshintsha iYoY e-UK kuphela. Yeyona mibala ifunwa kakhulu kwaye ngoku ikhokela imibala yesinxibo solutsha.

E-UK, uhlaza kunye nepinki nazo zikhokela kodwa hayi kakhulu njengoko ziye zahlala ngaphezulu okanye ngaphantsi kwimeko efanayo yokubona ngaphandle kokunyuka. Ngapha koko, ekuphela kombala wempahla oye wabona naluphi na utshintsho umdaka ngo +1 ppt YoY.

Le tshati ibonisa uluhlu loyilo kunye namalaphu akhokela intengiso yempahla ngokweWGSN eCommerce. I-Crochets ithathe ukhokelo ngokunyuka kwe-147% e-UK kunye ne-13% ephakathi e-US. Iintyatyambo zifike ngokukhawuleza okwesibini kunye neziphumo ezibonisa i-102% kunye ne-95% yokwanda kweYoY e-UK nase-US ngokulandelelanayo.

Olunye uyilo olunje ngee-cutouts kunye namalaphu afana ne-sheer nawo akuluhlu kodwa aluqhubi ishishini ngendlela ii-crochets kunye noyilo lweentyatyambo. Olu lwazi luluncedo njengoko lukwenza kube lula kumashishini ukuba achaze into eyaziwayo ngabathengi, kwaye asebenzise olo lwazi ukunyusa intengiso ngokufanelekileyo.

Iindlela ezi-5 zefashoni eziya kubonwa kuyo yonke iminyhadala ka-2022

Ikhosethi ye-Y2K yabasetyhini

Iimpawu zeCorset yiza ngezitayile zelaphu ezahlukeneyo ezifana neekhrotshi, iintambo, uboya kunye nomqhaphu. Isikhumba sikwalungile ukuba abafazi badibanise inkangeleko kwaye bongeze i-formity encinci okanye i-semi-casual imbonakalo.

Ezi phezulu nazo ziza ngemibala emihle eqinileyo efana nekhrimu, inkamela, i-goldenrod, emhlophe, kunye nemnyama kunye nemibala engqindilili njengobomvu kunye neblue blue. Ziyakwazi ukudibaniswa kunye neqhosha-phantsi okanye i-shirts i-ruffle phezu kwe-corset yokujonga ngokusemthethweni.

Enye indlela eya zidibanise kukuzinxiba zodwa kunye neebhulukhwe zelinen okanye idenim ezigxininisa inkangeleko yesiqhelo abafazi abanokuthi bajonge kuyo.

Trippy tees

Trippy tees ziyimbonakalo yemvelo ye-retro kunye ne-90s, zibuya ne-bang kwimpahla yabasetyhini. Baye banemifanekiso eprintiweyo ngamabomu kunye neepatheni kubo, kwaye beza ngeyona mibala ikhangeleka kakhulu.

Eminye imibala edumileyo yiorenji e-orenji, i-cyan, i-lilac, i-gainborough, i-turquoise, kunye neminye embalwa. Ezi hempe ziqhele ukwenziwa ngoboya, umqhaphu, kunye nomqhaphu oxubene nepolyester.

Badibana kakuhle dima ibhulukhwe ngakumbi xa ihempe zinobukhulu obugqithileyo nto leyo eyongeza kwimvakalelo ye-retro. I-Baggy yelinen okanye ibhulukhwe ye-corduroy ifanelekile ezi tee, ukubuyisela ivantage kwimpahla. Zikwayimpahla yesiqhelo kunye ne-semi-casual.

Iingxowa ezisezantsi zabasetyhini

Iingxowa ezisezantsi zabasetyhini ukusuka kwiibhulukhwe zomlenze obanzi ukuya kwiihem eziqhekezayo kunye neebhulukhwe ezinkulu. Ezi zinokuza kwiindlela ezahlukeneyo kunye neendwangu ezifana ne-denim, eyona nto ithandwayo phakathi kwabasetyhini; i-corduroy, ekulungele ukuhlala kunye nokulwa nokubanda; kunye nelinen elula, eyaneleyo yokuzonwabisa kunye neendibano.

Amazantsi ebhegi Iza ngemibala emihle eqinileyo njengebeige, iplaid, emhlophe, eluhlaza okwesibhakabhaka, emnyama.

Abasetyhini banokubhanqa ezi bhulukhwe zingxolayo kunye neehempe eziguquguqukayo okanye ezinkulu, eziguqula zibe yimpahla emibini ehambelanayo. Ukuyitshintsha, abasetyhini banokukhetha ihempe eprintiweyo yedijithali elingana nencinci enefonti epholileyo kunye neepateni zeziganeko zesiqhelo.

Imiphezulu yokusika

Imiphezulu yokusika yabasetyhini zidityanisiwe kwizimbo ezahlukeneyo ezakuthatha ixesha elide ukuzibiza zonke. Ziyahluka ukusuka ekusikeni emagxeni nakwi-torso ukuya kwimitya ejikeleze i-midsection.

Yi impahla eguquguqukayo kubafazi njengoko kubonakala ngathi i-semi-casual, njengento umntu angayinxiba elunxwemeni okanye epakini.

Imiphezulu yokusika yiza ngemibala eqinileyo njengepesika, i-amber, eluhlaza okwesibhakabhaka, kunye nomhlophe, kwaye inokudityaniswa nazo zombini iziketi kunye neebhulukhwe. Kwimijukujelo, i-pleated and ruffle skirts zezona zimbini zikhethwayo. Ngeebhulukhwe, abasetyhini banokukhetha into eyomeleleyo njenge satin okanye isilika njengoko ziyimathiriyeli elula.

Ikhilotshi yokudala

Impahla ekroliweyo yokudala Iquka iihempe, iiblawuzi, iziketi kunye neegawuni. Iipateni ezintsonkothileyo kunye noyilo olubonwa kulo mkhwa zanele ukuqonda ukuba kutheni abafazi bebaxabisa kangaka.

As ifashoni ekroliweyo iya, ezi zikholisa ukuza ngemibala emininzi kunomnye, kwaye ngamanye amaxesha zinemibala emininzi ngokupheleleyo, zidlala ngeenxa zonke ngombala ovalayo.

Iingubo zeCrochet hamba kakuhle ngeesokisi zoboya ngemibala engathathi hlangothi njengomhlophe nomnyama. Iihempe kunye neebhulawuzi zihamba kakuhle ngeengubo ezicekethekileyo okanye ezirhabaxa ezigqabhuka ngaphandle kwinkangeleko yobufazi. Iziketi zeCrochet zilungile kunye neehempe ezilula eziruffles ngokunjalo.

Amagama okuvala

Iindlela zeempahla zoMthendeleko zenza amaza kwiimarike zempahla yabasetyhini kuba zinokongezwa phantse kuyo nayiphi na impahla yempahla ukuze ibonakale. Impahla ene-Crocheted efanelekileyo kwiiholide kunye nokuhamba, kunye ne-cutout top, iyaqhubeka ifumana ukuthandwa.

Imiphezulu ye-corset ye-Y2K ilungile ekunikezeni iimpahla imvakalelo esulungekileyo kunye nesesikweni xa inxitywe nge-denim. Ukwandisa ukuthengisa ngeli xesha, amashishini kufuneka athathe ithuba kwezi ndlela zomnyhadala ohamba phambili.