Uhlalutyo lweMarike yeFashoni yaseNtwasahlobo yabaseTyhini ngo-2022-23

Ngombulelo kuhlalutyo lweemarike, amashishini anokufumana i-pool yamathuba akhoyo kwishishini lefashoni yabasetyhini. Le datha yemarike inokunceda iimpawu zilungelelanise isicwangciso sabo kwaye zenze izigqibo ezinolwazi, ezinokuqhuba ingeniso kunye nokukhula.

Eli nqaku litsala ulwazi olusuka kwidatha yemarike yamva nje ukunika umbono obanzi wentengiso yefashoni yabasetyhini, kunye nokuqaqambisa iindlela eziphambili zempahla yabasetyhini yasentwasahlobo. Oku kuya kuvumela amashishini ukuba aphucule uluhlu lwempahla yawo ukuze afumane okuninzi kolu tshintsho lwemfuno.

Isiqulatho
Isishwankathelo semarike yefashoni yabasetyhini
Ifashoni yasentwasahlobo yabasetyhini: Izitayela ezi-5 ezifashisayo ziya kuthandwa ngabasetyhini
Umgca osezantsi

Isishwankathelo semarike yefashoni yabasetyhini

Ubungakanani bemarike yengeniso yempahla yabasetyhini

Imarike yehlabathi yabasetyhini kunye nempahla yamantombazana yayi Qi kelelwa kwi-645 yeebhiliyoni zeedola zaseMelika ngo-2020, kwaye kuqikelelwa ukuba iya kufikelela kubungakanani obumalunga neebhiliyoni ezingama-781 zeedola ngo-2027, ikhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-2.8%.

Ukunxiba kwabasetyhini kwihlabathi iyonke ixabisa malunga ne-US $ 1,386 yezigidigidi ngo-2018 kwaye phakathi kuka-2019 ukuya ku-2025 kulindeleke ukuba ibe ne-CAGR ye-4.7%. Ukukhula kubalelwa kwiinkxaso eziqhubekayo ngabantu abadumileyo, iziteyitimenti zefashoni ngabantu abanomdla, kunye nokuthengisa kwiimagazini-kwaye intengiso ayibonakali ngathi izakwehla kungekudala.

Umxube wemveliso: ingxelo yesabelo semarike

Umphezulu, umzantsi, kunye neelokhwe e-UK nase-US

Imiphezulu, i-bottom, kunye neengubo zineepesenti eziphezulu zokuthengisa kwi-UK kunye ne-US ukusuka kwi-2020 ukuya kwi-2022-ngokweengxelo ezivela kwi-WGSN eCommerce.

Nangona kunjalo, ukusukela ekuqaleni kwentwasahlobo / ixesha lasehlotyeni lika-2022, iilokhwe ziye zafumana ukunyuka okukhulu kwintengiso. Oku kungenxa yokuba abathengi ababhinqileyo babonakala benomdla ongakumbi kubo—bebenza isibini sempahla yabasetyhini ekhula ngokukhawuleza emva kwempahla engaphezulu.

Le grafu ingentla ibalaselisa ukuba izikipa zihlala ziyeyona nto yefashoni ethengiweyo, nangona zifumene ukwehla okuncinci e-UK nase-US.

Izikipa e-UK

Ngaphandle kokuhla okuncinci kwamanani, idatha isabonisa ukuba i-t-shirts ineyona njongo iphezulu yokuthenga abathengi e-UK. Ngamanye amazwi, abantu abaninzi bazimisele ukuthenga izikipa ezininzi kunaso nasiphi na esinye isinxibo kwimarike.

Iibhulukhwe & Iibhulukhwe

Iibhulukhwe kunye neebhulukhwe zineesona sabelo sikhulu seebhulukhwe kwingxelo yovavanyo ngenxa yomdla onyukileyo wabathengi kwizinxibo zokusebenza kunye nezimbo zokuthunga.

Iibhatyi kunye needyasi e-US nase-UK

Iibhatyi kunye needyasi zezona zinto ziqhuba iimpahla zempahla yangaphandle, kwaye intengiso iyanda e-UK nase-US. Iidyasi ezisebenzayo ezifana neebhatyi eziphothiweyo kunye neepuffer zombini zijongene nokunyuka kwemfuno njengoko ukunxiba kwangaphandle kuqhubeka nokunyuka ekuthandeni.

Isaphulelo

Ngokwedatha evela kwi-WGSN, umthamo wentengiso yempahla yabasetyhini ekuqaleni wehla kodwa emva koko wagcina ukukhula okuzinzileyo ngo-2021, emva koko wenyuka kakhulu ngo-Epreli ka-2022.

Ngeli xesha, ii-jumpsuits kunye neelokhwe yayizezona mveliso zinesaphulelo. Kodwa njengoko imfuno yeelokhwe isanda, imfuno yesaphulelo yehla kakhulu, kwaye abathengisi babenamathuba amaninzi okuphelisa izaphulelo.

Zithathiwe kunye, olu lwazi lubonisa indlela iindlela zokuthengisa ezitshintsha ngayo ngokukhawuleza, kwaye zingqina ukuba amashishini anokusebenzisa olu tshintsho ukuze axhume kumathuba ngokukhawuleza nje ukuba avele.

Ifashoni yasentwasahlobo yabasetyhini: Izitayela ezi-5 ezifashisayo ziya kuthandwa ngabasetyhini

Ngokusekwe kule datha ingasentla ukusuka ngo-2020-21, nazi iindlela ezintlanu ezifunwa kakhulu emva kwentwasahlobo ezibekelwe ukufumana imfuno enkulu phakathi kwabathengi ababhinqileyo e-UK, e-US, nakwihlabathi liphela.

Iblukhwe yempahla ehlakaniphile

Iibhulukhwe zempahla ibe lolona khetho lunqwenelwa kakhulu iimpahla zesitrato zangaphandle ukususela ekupheleni kwe-2021. Kulo nyaka, bahlala bengomnye weendlela eziphezulu kunye nokukhetha kwabasetyhini. Zombini zomelele, njengoko zenziwe i-synthetic yokomisa ngokukhawuleza i-cotton blends, kunye ukhululekile ukunxiba. Ezi Ibhulukwe ngokukodwa ukunika inkangeleko engaqhelekanga kunye nelula, ebekwe ukuba ibe yintandokazi kweli xesha.

Iibhulukhwe zempahla ungene kwakhona ezahlukeneyo ezininzi, njengalawo anamaqatha elastiki. Zinokudibaniswa kakuhle kunye neebhodi zezemidlalo okanye i-tank top. Kwaye abasetyhini bayakwazi ukuzishukumisa ezi imithwalo yefashoni ngeehempe iqhosha-up ukuba ingcamango kukukhangela classy ngelixa ukugcina a imvakalelo eqhelekileyo.

ezinye ibhulukhwe yemithwalo faka iibhanti ezilastiki endaweni yokuba imingxuma ibhanti, ngelixa abanye beza kunye imitya yokutsala okanye iiziphu. Oku kuthetha ukuba zininzi iindlela onokukhetha kuzo ukulungiselela abathengi. Umzekelo, ukudibanisa ezi ibhulukhwe yemithwalo kunye nomphezulu omnyama okanye omhlophe unokufanisa nawuphi na umbala-njengoko bengathathi hlangothi kwaye badibanisa kakuhle nayo yonke into.

Iibhulawuzi ezinemikhono empuphu

The iblawuzi enomkhono wempuphu luhlobo oluhlala lukhona. Yenziwe ngamalaphu afana nekotoni kunye ne-organza, uyilo longeza 'i-puff' kwi ipateni yomkhono ecaleni komthungo wegxalaba ukwenza Ivolumu kunye nokuzala.

Iblawuzi kulo mfanekiso ungentla ubonisa i umkhono wempuphu ovulekileyo leyo ilula kwaye kulula ukuyinxiba, ngelixa ezi blawuzi inokuthi idibaniswe neebhulukhwe zedenim okanye iibhulukhwe ezimfutshane. Zisenokudibana kakuhle neziketi ezinde.

Iihempe zesithandwa

The ihempe yesithandwa lixesha lakudala classic kunye oyithandayo phakathi kwabasetyhini. Umzila uquka i ihempe enkulu, ekhangeleka ngathi ibolekwe kwenye into ebalulekileyo.

Ezi hempe ziza ngamalaphu kunye nezimbo ezahlukeneyo. Ukhetho oludumileyo luhlobo oluphezulu lwelaphu elenziwe kwikotoni ecocekileyo yendalo.

Olunye ukhetho oluqhelekileyo luyi-flannel kwaye phantse rhoqo iihempe ezinemikhono emide. Ziza ngemibala eyahlukeneyo kunye nezimbo ezifana iihempe ezingenanto, iipateni ezihlolisisiweyo, kunye noyilo lweentyatyambo. Imikhono yayinokusongwa ukuya kutsho ezingqinibeni okanye iyekwe ukuze igqume iingalo ngokupheleleyo.

Lo mfanekiso ungentla ubonisa i-V-neck engaqhelekanga ihempe yesithandwa. Ngokuxhomekeke kukhetho lwabathengi, inamaqhosha kwaye inokubotshwa ezantsi okanye ekhohlo ubude obuphelele. Ibukeka intle xa idibene neebhulukhwe zedenim kunye neechinos.

Ijacket yesuti kunye nejean

Classy zange ibukeke ibhuqe njengale ii-combos zeesuti, abathanda abafazi abaninzi. Kwaye ngokuqwalasela i iindlela ezininzi namalaphu for iibhatyi zesuti kwaye Jeans, imidibaniso enokwenzeka ayinasiphelo.

The ibhatyi yesutiUbude bongeza igumbi ukwenza inkangeleko ngokusesikweni, njengoko iibhatyi zinokuba zezesintu ithanga-ubude okanye uhlengahlengiso ukuba ube nedyasi yomsele ngakumbi kunye nomphetho ofikelela emadolweni.

Iihempe zangaphakathi ezisebenza kakuhle nale nto ziyi-plain okanye i-checkered shirts ezinamaqhosha. Ukudibanisa ii-turtlenecks kunye iibhatyi ezifana nezi ikwanceda ukongeza kwimvakalelo yodidi.

Iilokhwe ezimhlophe zemaxi

The ilokhwe emhlophe ye-maxi isitayile siyinto entle isiseko sefashoni idla ngokunxulunyaniswa neziganeko zasentwasahlobo/ zasehlotyeni kunye neziganeko.

Ezi lokhwe zikholisa ukuba zenziwe kwizinto ezifana nomqhaphu kunye nelinen, eziyi phefumula kunye nokukhanya kwesikhumba ukwandisa ukukhululeka kunye nokuqina.

Umthombo womfanekiso: Pinterest.com

omnye iilokhwe ezinkulu zenziwe ukuba zibukeke njengeegawuni kunye neengubo kodwa zisenokuthi zibambe oko kusemthethweni imbonakalo yangaphandle. Basenokuza nabo uyilo oluqhekezayo oluphezulu, ezilukhetho oludumileyo kuninzi iilokhwe zabasetyhini.

Ngobuhle obulula kangaka, akumangalisi ukuba abafazi bafumane iilokhwe ezinkulu ngoko ayinakuphikiswa.

Umgca osezantsi

Ishishini le iimpahla zabasetyhini soze sisilele kwimfuno kuba iintsingiselo zihlala zivela kwaye kusoloko kukho into entsha ekhoyo. Eli nqaku ke ngoko liphonononge ulwazi oluphambili olusuka kwidatha yentengiso ukufumana iintsingiselo zempahla yabasetyhini ekufanele idume kulo nyaka.

Nokuba ihempe yesoka yamanenekazi alala kuyo okanye athathe uhambo oluya elunxwemeni, ibhulukhwe yempahla xa amanenekazi efuna ukuzipholela namantombazana awo, okanye ihempe enemikhono ekhutshiweyo yeendibano zobuhlobo kunye nokuhlangana kwakhona kosapho, ngokuqinisekileyo kukho into yomntu wonke.

Kwicala lezinto ezithandwayo, kukho iibhatyi zesuti kunye neejini zeentlanganiso zeshishini kunye neesemina, kunye neelokhwe ezinkulu ze-buffets kunye nokungcamla kwewayini--ngoko nokuba sisiphi na isiganeko, kukho ukhetho olunomdla phaya kwikhathalogu yomntu, kunye nemfuno yokuyithelekisa.