Uxinzelelo lweMarike luqhube ukuPakisha kunye noTshintsho lweleyibhile

Ukuvela kwabathengi kunye neemfuno zolawulo ziqhuba utshintsho kuyilo lokupakisha, izixhobo, kunye nokusebenza, okukhuthazwa luzinzo kunye nokukhula kwe-e-commerce.

Njengoko ishishini lokupakisha kunye neelebhile lijongene noxinzelelo olukhulayo, iinkampani ziya zigxila ngakumbi kubuchule obutsha, ukuzinza, kunye nokomelela. I-Packaging & Labels Insight Report yamva nje ye-Q4 2024 ityhila izinto eziphambili eziphambili kunye nezicwangciso eziliqili zokubumba imarike.

Iziphumo ziqaqambisa indlela abenzi bezigqibo abaziqhelanisa ngayo nokuhlangabezana neemfuno zabathengi, ukukhangela ukuphazamiseka kwekhonkco lokubonelela, kunye neendleko zokusebenza ezilungelelanisiweyo.

Ukubeka phambili ukhuseleko lwemveliso kunye nokusebenza

Ukhuseleko lwemveliso luhlala luyinkxalabo engundoqo yokupakisha abenzi bezigqibo. Ngokutsho kwengxelo, i-62% yabaphenduli babeka phambili ukhuseleko xa bekhetha izinto zokupakisha, ezibonisa isidingo esikhulayo sezisombululo zokukhusela.

NjengoLisa Pruett, uMongameli we-RRD Packaging, iiLebhile kunye neCandelo loBonelelo, uyachaza, "Ukwakha uyilo olusebenzayo kunye neempawu zokhuseleko kwipakethe zihlala zibalulekile ekuqinisekiseni imfezeko yemveliso kunye namava amahle omsebenzisi."

Uphando lubonisa ukuba i-89% yabaphenduli balindele utshintsho kuyilo lwabo kwiminyaka emibini ezayo. Olu tshintsho luya kugxila ekusebenzeni kunye nokulungelelanisa izinto ukuhlangabezana nokulindela kwabathengi.

I-64% ebalulekileyo yeenkampani zisebenzisa izixhobo zokupakisha ezikhethekileyo ukomeleza ukhuseleko, ngelixa i-58% ibandakanya ingxelo yabasebenzisi ukuphucula ukhetho loyilo.

Imfuno ekhulayo yokupakishwa okukhuselekileyo, okusebenzayo yimpendulo ecacileyo ekulindelweyo kwabathengi kumgangatho kunye nokuthembeka, ngokukodwa kumacandelo afana ne-e-commerce, apho ukupakishwa kungundoqo ekunikezeni amava afanelekileyo omthengi.

Uzinzo kwipakethe kunye neelebhile

Uzinzo luyaqhubeka ukuba namandla okuqhuba kwicandelo lokupakisha. Ingxelo ibonisa ukuba i-73% yabaphenduli baye bahlengahlengisa izicwangciso zabo zokukhangela ekuphenduleni ukunyuka kwemfuno yabathengi ye-eco-friendly, i-minimalist packaging.

Le yinxalenye yomzamo obanzi wokuhlangabezana neenjongo zozinzo ngokunciphisa inkunkuma, ukusebenzisa izinto ezinokuphinda zisetyenziswe, kunye nokwamkela iinkqubo zokuyila ezisebenzayo.

UDennis Aler, uMlawuli wezeNdalo, iMpilo, uKhuseleko, kunye noZinzo kwi-RRD, uthi, "Ukuzinza kwipakethe kunye neelebhile kungaphezu kwezinto esizisebenzisayo; imalunga nokucinga ngokutsha lonke ikhonkco lokubonelela ukuze kucuthwe inkunkuma, kuphuculwe ukusebenziseka kwakhona, kunye nokuxhasa uqoqosho olujikelezayo.”

Ingxelo ibonisa ukuba i-81% yemisebenzi yokupakisha inegalelo kwiinjongo ezibanzi zokusingqongileyo zenkampani yabo, kunye namaqhinga angundoqo aquka ukuphinda kusetyenziswe izinto (68%) kunye nokunciphisa inkunkuma (69%).

Njengoko uxinzelelo lokuhlangabezana nemigangatho yokusingqongileyo lusanda, iinkampani zifumanisa ukuba uzinzo aluyomfuneko yolawulo nje kuphela kodwa luluncedo lokukhuphisana.

Amashishini acinga phambili sele enza utshintsho ukuze ahlale ngokuhambelana neenjongo zexesha elide lokusingqongileyo kunye nokulindela okukhulayo kwabathengi.

Ukuziqhelanisa nokukhula kwe-e-commerce

Ukukhula okugqabhukileyo kwe-e-commerce kuvavanye ukukwazi kweebrendi ukulungelelanisa ukupakishwa kwazo kunye neelebhile ukuhlangabezana neemfuno ezintsha. Ingxelo ityhila ukuba i-84% yabaphenduli babandakanyeka kwimisebenzi ye-e-commerce, kunye ne-78% ephawula ukunyuka okukhulu kwiintengiso ze-intanethi kulo nyaka uphelileyo.

Ukujongana noku kukhula, i-55% yabenzi bezigqibo zokupakisha baye baqulunqa ngokukodwa ukupakishwa ukuze balungele urhwebo lwe-e-commerce, ngelixa i-77% yabaphathi beelebhile balindele utshintsho olukhulu kuyilo lwabo kwiminyaka emibini ezayo.

UBrian Techter, uMongameli weRRD Packaging Solutions, ugxininisa imfuneko yokuba iibrendi ziphakamise izicwangciso zazo zokupakisha, esithi, “Ibhokisi nganye okanye ileyibhile yindawo yokuchukumisa ezisa amava ebhrendi kanye kumakhaya abathengi. Iibrendi ezidibanisa ukusebenza kunye nenkcazo eyomeleleyo ziya kuba zezona zibalaseleyo. ”

Ukupakishwa kunye neelebhile ngoku zibalulekile kwizicwangciso ze-e-commerce, kungekuphela nje ukuqinisekisa ukuba iimveliso zifikelela kubathengi zigqibelele kodwa zidala amava angalibalekiyo e-unboxing.

Njengoko iinkampani ziqhubeka nokulungelelanisa imisebenzi yazo, indima ye-AI ekuphuculeni ukusebenza kakuhle kunye nokuveliswa kwezinto ezintsha kulindeleke ukuba ikhule, kunye ne-51% yabenzi bezigqibo zelebhile balindele impembelelo yayo kuyilo kunye nemveliso kwiminyaka emibini ezayo.

Umthombo ovela Isango lokuPakisha

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