Ukusebenzisa uphando kuShishino: Ubungakanani beMarike

Uyenzile. Utyale ixesha kunye nemali kwaye uqalise imveliso elandelayo yeebhiliyoni zeedola. Okanye, ngoko ubucinga. Ngelishwa, kulangazelelo lwakho lokuba yiBill Gates elandelayo, imveliso yakho ayisiyiyo indawo yokuhlala kamama obuyilindele. Imakethi inabathengi abambalwa kakhulu ukuba baxhase ishishini lakho kwaye usecicini lokuvala. Ngelishwa, esi siphumo siyinto eqhelekileyo. Kuphela I-5% yeemveliso ezintsha ikhutshwa minyaka le iyaphumelela.

Akukho ndlela iqinisekileyo yokuqinisekisa ukuba ukuqaliswa kwemveliso yakho kuyaphumelela. Ukungxamela inkqubo kwandisa kuphela amathuba okusilela, ngakumbi ukuba ishishini lakho lisebenzisana neteknoloji esezantsi okanye umnikelo omtsha kraca.

Nkqu ne-tech powerhouse Uphando wenze iimpazamo kwaye watsiba umpu, wangena kwiimarike apho wawungenakuphumelela. Google Glassyayiluphuhliso lwenguqu kubuchwephesha obunxitywayo, ukudibanisa inyani eyongeziweyo kunye nempahla yamehlo ukubonisa ulwazi (njengeemephu, ikhalenda kunye nesikhangeli se-intanethi) kwindawo yokubona yomsebenzisi. Ngelishwa, isixhobo asiphumelelanga, kwaye abathengi abaninzi bashiyekile bezibuza ukuba kuya kubazuzisa njani. Nangona kunjalo, isixhobo sasingajoliswanga kumthengi oqhelekileyo. Ukungaphumeleli kukaGoogle ukuchaza, ukuqinisekisa kunye nokujolisa kwimarike echanekileyo kuthetha ukuba ayizange ifike kubathengi abaxhomekeke kubuchwepheshe.

Iglasi kaGoogle ngumzekelo nje omnye apho inkampani iye yasilela ukuqonda nokujongana neemfuno zemakethi ekujoliswe kuyo. Ngenxa yoko, akukho bathengi baneleyo kwimarike yesixhobo esinxitywayo abanokuxhasa ukuqhubeka kweGlasi kaGoogle. Nangona kunjalo, ngelixa uGoogle unokubuyela umva kolu phehlelelo lwemveliso lungaphumelelanga, ayizizo zonke iinkampani ezinexabiso elipheleleyo okanye umda wemveliso ukwenza oku. Ngokukodwa, ukusebenza kwesiqalo kuxhomekeke kuphuhliso olumbalwa lwemveliso, lubenza babe sesichengeni sokusabela kwabathengi.

Iimveliso ezinkulu azithengisi ngokwazo. Ubukhulu okanye ubutyebi imakethi ejongiwe ngeemfuno ezingafezekiyo kufuneka zibekho ukuze imveliso yakho yanelise. Ubungakanani bemakethi buza kunceda ekususeni uqikelelo, kukuvumela ukuba wenze izigqibo ezivakalayo nezinolwazi malunga notyalo-mali lwakho.

Yintoni ubungakanani beMarike?

Ubungakanani bemarike yinkqubo yokuqikelela inani labantu abanokuba ngabathengi bemveliso yakho okanye abasebenzisi benkonzo yakho. Le nkqubo ithatha idatha kuzo zombini imithombo ephambili kunye yesibini ukuqikelela yakho ubungakanani bemarike. Le datha iqokelelweyo iya kubonisa amandla emarike yakho kunye nexabiso eliya kulizisa kumashishini akho, ngokwemiqathango

• ingeniso yonyaka, okanye
• inani leentengiso/iiyunithi ezithengisiweyo.

Musa ukukhohliswa ngegama; ubungakanani bemarike bungaphezulu kakhulu kunokuqikelela nje ubungakanani bemarike – imalunga nokuqikelela ukuba ingakanani na imarike onokuthi uyiphumelele. Omnye wemigibe emikhulu yabaqalayo abanomdla kunye noosomashishini kukuqikelela ubungakanani babo bemarike.

Cinga ngobungakanani bemarike njengefaneli: iyonke intengiso enokuthethwa (TAM) phezulu, kwimarike enokufikelelwa (SAM) embindini, kwaye imarike efumanekayo efumanekayo (SOM) ezantsi. I-TAM yimarike iyonke yemveliso okanye inkonzo yakho, kwaye ibalwa ngokubanzi kwingeniso yonyaka okanye kwintengiso yeeyunithi. I-SAM licandelwana le-TAM onokuthi ulifumane ngokwethiyori ngemveliso yakho. Nangona kunjalo, ngaphandle kokuba ulishishini elizimeleyo, amathuba okuba ubambe i-SAM mancinci. I-SOM yipesenti ye-SAM kwaye ibhekisa kwiqela labathengi onokuthi uvune ngokwenyani okanye ubacenge ukuba basebenzise imveliso okanye inkonzo yakho.

Thelekisa ubungakanani bemarike ekulobeni: iTAM ubukhulu bechibi oloba kulo; i-SAM linani leentlanzi ezikhoyo echibini; kwaye i-SOM linani leentlanzi ekunokwenzeka ukuba uzilobe.

Ukwabelana kwimakethi Uqikelelo yincoko eqhelekileyo kuthotho lweshishini lokwenyani likamabonakude iShark Tank – kodwa beka ukubaluleka kakhulu kwiTAM yakho kwaye 'OoShaka' baya kuhlasela. Ookrebe bayazi, awuzukufumana wonke umthengi kwimarike. Kuya kufuneka uhlalutye ubungakanani bemarike obukhoyo obukhoyo kuwe, okanye ubeka umngcipheko wokungaphumeleli njengeglasi yeGoogle.

I-TAM yeglasi kaGoogle yingeniso yonyaka iyonke yeshishini lesixhobo esinxitywayo. Eli shishini liphuhlisa kwaye lithengise izixhobo ezinokunxitywa ngumsebenzisi, libeka iiglasi ezikrelekrele phakathi kwetekhnoloji efana neewotshi ezikrelekrele. Nangona kunjalo, imisebenzi eyahlukeneyo yeGlasi kaGoogle iyibeka kwindawo phakathi kwamanye amashishini amaninzi, afana neMarike yokuThengisa yee-smartphones. Le limbo ibangele uxinzelelo lwemarike ekujoliswe kuyo, inabela kumacandelo amaninzi abathengi.

Kodwa zeziphi iimfuno zeqela labathengi eziye zaqwalaselwa ziiglasi? Ngaba yayikukufuna isixhobo esisefashonini yemihla ngemihla, okanye ukusebenzisa imisebenzi ethile ebonakalayo, njengakwimeko yotyando? Enyanisweni, i-SOM (inani labathengi abaxhamle ngokunxiba iiglasi) yayiphantsi, kwaye ubukhulu becala ibandakanya izazinzulu, abafoti kunye namagcisa. Ngelixa itekhnoloji yayinomtsalane, abantu abaninzi abathanda itekhnoloji abakwazanga ukujonga ngaphaya kwexabiso elingathandekiyo kunye noyilo, endaweni yoko bakhethe izixhobo eziphambili njengee-smartphones.

Kutheni imilinganiselo yemarike ibalulekile?

Ubungakanani bemakethi sisenzo esixabiseke kakhulu kuwo onke amashishini, kubandakanya neentyatyambo zakwangoko ezijolise ekuqaliseni kwimarike ethile, kunye nabadlali abasekiweyo abafuna ukwandisa ukuya kumabala amatsha. Ubungakanani bemakethi yimetric eya kubonelela ngomfanekiso wesabelo semakethi esinokuthi sithathwe yishishini lakho. Unokusebenzisa ubungakanani beemarike ukumisela amandla akho anokubakho kwimarike yakho kunye nabakhuphisana nabo. Esi senzo siluncedo kakhulu kumashishini aqalayo kunye noosomashishini abakwinqanaba lokuqala, njengoko bengenawo amava kunye nezixhobo.

Ubungakanani bentengiso buzakukunika iimpendulo kwimibuzo yakho evuthayo, efana nale:

• Ngaba imveliso/inkonzo yakho iya kubhenela kwimarike?
• Ingaba imarike inkulu ngokwaneleyo ukuba ikwenze ube nomdla kuwe?
• Ngaba imakethi ikwimeko entle okanye ayilunganga?
• Ngaba imakethi inenzuzo ngokwaneleyo ukuba ikwenze ube nomdla kuwe?

Ukwenziwa nini ukulinganisa imarike

Ukuqikelela ubungakanani beemarike kufuneka kube linyathelo lokuqala ekuphuhliseni nasiphi na isicwangciso soshishino. Eli nyathelo kulapho iinjongo zengeniso zinokuchazwa. Kukho iimeko ezimbini eziphambili ezifuna ukuba uqikelele ukubanakho kwemarike:

1. Ukwazisa ngemveliso okanye inkonzo entsha

Thengisa amava, hayi imveliso. Xa usungula imveliso okanye inkonzo entsha, qinisekisa ukuba iyabhenela kwaye isombulule ingxaki kumthengi. Kuya kufuneka uhlalutye umthengi ojolise kuwo kunye neemfuno zabo, kwaye ubale ukuba bangaphi abathengi onokuthi ubambe ukuze uqalise ngempumelelo umnikelo omtsha.

Itekhnoloji enkulu yehlabathi Apple Inc. ngokuqhubekayo inika ukugqwesa okutsha. I-Apple ikwazile ukuqikelela umdla wokwenyani kwiimveliso okanye kwiinkonzo zayo, ikakhulu ngophando lwabathengi. Inkampani ke ngoko inolwazi olunzulu malunga nokuba zeziphi iimveliso ezibethayo kwaye zeziphi iimveliso ezisileleyo phakathi kwabathengi bayo. Ngokomzekelo, i-Apple yaphehlelela i-iPad ukwanelisa imfuno yabathengi yekhompyuter yeselula. Imveliso yaba yimpumelelo enkulu njengoko yomibini yazalisekisa imfuno yabathengi kwaye yayinokufana okumbalwa kwezinye iimveliso kwimarike.

2. Ukwandisa kwimarike entsha

Vavanya amanzi phambi kokutsibela ngaphakathi. Njengoko inkampani yakho ikhula, kuya kuba njalo neminikelo yayo. Oku kukhula kunokwenza ukuba uqhube izifundo ezitsha kunye neqela elitsha labathengi. Apha, ungasebenzisa ubungakanani bomsebenzi wokuthengisa ukuze uqonde ngcono abathengi, abantu okhuphisana nabo, kunye nemeko yentengiso iyonke oyilungiselelayo.

Umvelisi wesiselo esithambileyo samazwe ngamazwe Coca Cola inika iikhredithi impumelelo yayo ekukhuleni kwezinto eziphilayo kunye nokufunyanwa kwezinto ezinkulu kuzo zombini iimarike ezisakhulayo kunye nezisakhulayo. Ekulandeleni ukuzuza, i-Coca-Cola ilinganise ngokucokisekileyo ixabiso elinokubakho lotyalo-mali lwayo. Ngokomzekelo, kwi-2007, i-Coca-Cola yafumana i-Energy Brands (okanye i-Glacéau) ye-US $ 4.1 yebhiliyoni - ixabiso eliphakamileyo kumashishini ane-$ 350 yezigidi kwiintengiso zonyaka. UGlacéau ubhenele kwi-Coca-Cola ngenxa yesikhundla sayo kwimarike yamanzi ephuculweyo yezondlo, kunye nokuqaphela impilo kuya ngokuya kuhambelana nabathengi. Ngokwenza umlinganiselo wentengiso, uCoca-Cola waqikelela ukuba iGlacéau iya kuba yinxalenye ebalulekileyo ishishini lokwenziwa kweziseloUkukhula kwiminyaka emibini ukuya ku-2010 – kwaye babethelela isikhonkwane entloko.

Indlela yokwenza ubungakanani beemarike

Ngaba uyawaqonda amathuba okuchaza ubungakanani bemarike ekujoliswe kuyo, kodwa awuqinisekanga ukuba ungahamba njani ngayo? Qwalasela la manyathelo mathathu alandelayo:

Inyathelo 1: Misela ukuba yeyiphi imibuzo ekufuneka uyibuze

Imibuzo yokulinganisa imarike (okanye imibuzo eqikelelwayo) ikucela ukuba uqikelele ubungakanani okanye ixabiso lemarike kwizinto ezithile. Lo 'mba' inokuba linani labathengi abazimisele ukutyala imali kwimveliso okanye kwinkonzo yakho, kunye netotali yeentengiso neeyunithi ezithengisiweyo.

Imizekelo yemibuzo yobungakanani borhwebo:

• Yeyiphi isayizi yemarike iinkonzo zokutya e-Australia?
• Zingaphi zokubukela useOstreliya?
• Bangaphi abantu baseOstreliya abafuna indawo yokuhlala kwilali yomhlalaphantsi?

Inyathelo lesi-2: Phuhlisa ubungakanani besakhelo semarike

Izikhokelo ezibini ziqhele ukusetyenziswa ukuphendula imibuzo yakho yobungakanani bemarike: ukusuka phezulu ukuya phezulu kunye nokusezantsi ukuya phezulu.

Ubungakanani bemarike obuphezulu

The indlela ephezulu-phantsi iqala ngokujonga i-TAM yakho kwaye iphele nge-SOM yakho: imarike ekujoliswe kuyo eyehlileyo onokuthi uyibambe ngokwenyani. Le ndlela iqhutywa kusetyenziswa uphando lwesibini, kubandakanywa iingxelo kunye nezifundo ezikhutshwe ngamasebe karhulumente kunye namanye amaqumrhu oluntu. Le ndlela ke ngoko ifaneleke kakhulu kwiimarike ezinkulu, ezizinzileyo, apho kukho ubuninzi bedatha kunye nohlalutyo.

Unokukhubeka kuqikelelo olupapashiweyo lwemarike yakho, ikubonelela nge-TAM yakho yangoku. Ukusuka apha, uqikelelo lunokwenziwa ukuqikelela i-SAM yakho kunye ne-SOM.

Umzekelo wesayingi yemarike ephezulu ezantsi:

Umbuzo: Ithini iSOM yabasasazi bezokucoca eOstreliya?

Wenze isicoci sokucoca esigqibeleleyo kwaye ufuna ukusityhila. Emva kophando olubanzi lwe-intanethi, ufumana umthombo othi Ukucoca kunye noLondolozo lweZibonelelo zoShishino lwabasasazi, (i-TAM yakho) ikhule kule minyaka mihlanu idlulileyo. Eli shishini ngoku lingenisa ingeniso yonyaka ye-1.6 yeebhiliyoni zeerandi. Ngolunye uphando olongezelelweyo, ufumanisa ukuba iimveliso zokucoca ezisekwe kwikhemikhali zithatha malunga ne-30% yale ngeniso. Njengoko eli candelo lemveliso likwabandakanya izibulali ntsholongwane, iisepha kunye neemveliso ezisekwe kusepha, uqikelela ukuba izixhobo zokucoca zithatha ikota yesi sabelo semveliso, yi-7.5% yoshishino. Ke ngoko, ingeniso evela kwi-SOM yakho eqikelelweyo yile:

Ngaba konke oku kubonakala kunethemba kakhulu? Indlela ephezulu-phantsi inezithintelo ezithile, njengoko inokushiya iingcamango ezibalulekileyo kunye nezinye izinto zemarike. Umzekelo, ubhubhani we-COVID-19 ukhokelele ekunyukeni kwemfuno yeemveliso zokucoca, okunegalelo kwi-TAM ephezulu kakhulu kunexesha elingachatshazelwanga ziimeko zobhubhane. Kule meko, ubalo lwangaphambili, obelusekwe kwingeniso ngonyaka we-COVID-19, lunokuba luqikelele ngaphezulu kwe-SOM yonyaka.

Olunye ukungabikho kolu balo kukuba luye lwayigatya impembelelo yabathengi abaluhlaza, abaye baqhuba imfuno yeemveliso zokucoca eziluhlaza. Iimveliso eziluhlaza ngokuqhelekileyo zithwala amaxabiso e-premium, afaka isandla kwi-TAM enamandla. Ukuba i-detergent yakho yayingabizi kwaye i-generic, ayithengiswanga kubathengi abaluhlaza, indlela ephezulu ukuya phezulu iya kuba luhlalutyo olubaxiweyo. Imivuzo onokuthi uyifumane ayizukulingana nolu balo lungentla.

Ubungakanani beemarike ezisezantsi

The indlela esezantsi ukuya phezulu iqala ngeemveliso zakho kunye neeyunithi ezisisiseko zeshishini lakho, ezifana nabathengi bakho kunye nexabiso eliphakathi, kwaye uqikelele ukuba ungawanyusa kangakanani na. Ixabiso lokugqibela ubukhulu bakho bemarike. Nangona le ndlela inzima kakhulu kunendlela ephezulu, yindlela echanekileyo nethembekileyo kwiimarike ezincinci. Indlela esezantsi ukuya phezulu ifuna inyathelo elongezelelweyo ngaphambi kokuphonononga uphando: ukwahlula imarike ojolise kuyo.

Umzekelo wesayingi yemarike esezantsi:

Umbuzo: Ithini ingeniso yonyaka enokunxitywa ngabahloli bezonyango?

a. Yahlula imarike ojolise kuyo:

Yibeke ephepheni. Kubalulekile ukupela ngokucacileyo uhlobo lomthengi imveliso okanye inkonzo yakho eyifanele kakhulu. Umnikelo wakho kufuneka uzalisekise okanye usombulule iimfuno okanye iingxaki zalo mthengi. Kungenjalo, njengeGlasi kaGoogle, unokushiyeka unombono okrelekrele, kodwa akukho mthengi unomdla. Qinisekisa ukuba unako ukufikelela kubathengi obasukelayo.

Ungayisebenzisa ulwahlulo lwentengiso izicwangciso zokwahlula imarike yakho enokubakho ibe ngamaqela afikelelekayo, ngokusekwe kwizinto ezifana nejografi, amanani abantu okanye umdla. Khetha ukuba yeyiphi kula maqela ofuna ukugxila kuyo - uya kubala kuphela ubukhulu bamaqela akho akhethiweyo. Imithombo yangaphandle inokunceda ekuchazeni nasekubaleni imarike ekujoliswe kuyo, kuquka

• ababoneleli ngedatha,
• imibutho yoluntu,
• ii-ofisi zophuhliso lukarhulumente,
• izigqeba ezilawulayo okanye ii-arhente zikarhulumente ezijongana noshishino norhwebo.

Ngokomzekelo, udale isixhobo sokubeka iliso esinxitywayo ukuba oogqirha banokubonelela ngezigulane zabo ezinezifo ezingapheliyo. Emva kokukhangela kwi-intanethi, uzimisele

• kukho ubuncinane 104,000 oogqirha e-Australia (ngoko ISebe lezeMpilo likaRhulumente wase-Australia); kwaye
• phantse i-50% yabantu baseOstreliya banengxaki yemeko enye engapheliyo (ngokutsho I-Australian Bureau of Statistics).

Ukusuka apha, ufumana uluhlu lwe oogqirha baseOstreliya kunye namaqela eemeko ezingapheliyo eziqhelekileyo kubo bonke abantu base-Australia. Olu luhlu lubonisa zombini imfuno yakho ye-B2B (oko kukuthi, iingcali ozithengisayo) kunye nemfuno esezantsi (oko kukuthi, izigulane zabasebenzi).

b. Qinisekisa umdla kwimveliso okanye inkonzo yakho

Uyohlule imarike ojolise kuyo. Ngelishwa, ayinguye wonke umthengi kule marike uya kuba ekulungele ukuthenga. Unokunikezela ngentengiso yakho kwaye umisele umdla wakho wokwenyani usebenzisa ezahlukeneyo iindlela zophando lwemarike, Kubandakanywa:

• uhlalutyo lwesincoko
• udliwano-ndlebe lomntu ngamnye
• amaqela ekugxilwe kuwo
• Zophando

Okokuqala, hlalutya impumelelo okanye ukungaphumeleli kwabakhuphisana nabo - oku kunokubonelela ngoqikelelo olukhuselekileyo lobungakanani bakho bemarike. Ngaphezu koko, ibonisa ukuba yeyiphi isabelo semarike esingasetyenziswanga kwaye sishiywe ukuba usithathe. Ngokomzekelo, ii-powerhouses zehlabathi Facebook, Twitter kwaye LinkedIn yenza phantse 90% yengeniso kwi Social Network Sites ishishini. Ugxininiso lwesabelo semalike esiphakamileyo senza kube nzima kubangeneli abatsha ukufumana indawo, njengoko uninzi lwabasebenzisi benyanisekile kwezi mpawu zikhoyo.

Inyathelo elilandelayo kukusebenzisa izixhobo zophando eziphambili (ezifana namaqela ekugxilwe kuwo, udliwano-ndlebe kunye nophando). Buza imibuzo evulelekileyo okanye unikezele ngemveliso yakho kubantu abaninzi abaphendulayo ukuzama. Ukwenza oko kuya kululola uhlalutyo lwakho, kwaye wehle kwi-nitty-gritty yendlela imarike ojolise kuyo ibeka imveliso okanye inkonzo yakho.

Imibuzo enokwenzeka yokubuza isampula yabemi bakho:

• Izigulane zakho ziya kuzuza njani kwisixhobo sokubeka iliso esinxitywayo?
• Ingaba esi sixhobo sinokuba luncedo kangakanani kwiinkonzo zakho zonyango?
• Yeyiphi imisebenzi enokufunwa sesi sixhobo ukuxhasa izigulana zakho?

Umzekelo, kwinyanga enye, uqhuba iifowuni ezingama-500 kunye noogqirha abakhethwe ngokungacwangciswanga Ucacisa ingqikelelo kunye noncedo lweemonitha zakho ezinxitywayo kwizigulana zabo ezigula ngokungapheliyo. Nabasebenzisi bokugqibela befowuni ukuqonda ukuba isixhobo sokuhlola sinokubanceda njani. Ngexesha lokufowuna, abasebenzi abali-100 babonisa umdla omkhulu kwisixhobo sakho, kunye nolangazelelo lokuthenga ekusungulweni kwaso. Ke ngoko, umdla wakho uphelele ngu:

Emva kokufumana inzala yakho iyonke njengepesenti, sebenzisa imakethi yakho ekujoliswe kuyo (104,000 yabasebenzi bezonyango base-Australia) ukubala imarike yomdla wakho ngokwamanani:

Thatha ingxelo ngononophelo kwaye uphephe ukusebenzisa amabango okubaxiweyo okanye angacacanga malunga nemveliso okanye inkonzo yakho. Umthengi onengqiqo uya kuqwalasela izinto ezifana nohlahlo lwabiwo-mali, iimeko zoqoqosho kunye nezinto eziphambili xa ethenga. Noko ke, imincili yodliwano-ndlebe isenokuzigubungela ezi nkalo. Umzekelo, ucinga ukuba oogqirha kwiikliniki zonyango ezincinci (ama-50 kubasebenzi abangama-500 abathathwe isampulu) abayi kuba nenkunzi okanye amanani abaxumi abafuna isixhobo sakho. Ngoko ke uthatha isigqibo sokuzisusa kwizibalo zakho, nangona zinomdla wokuthenga. Imarike yakho entsha ekujoliswe kuyo yile:

Ngoncedo olongezelelweyo ekuqhubeni uphando oluphambili, landela enye yezi linki zingezantsi:

• Iimpawu
• HubSpot
• AllBusiness
• Kanjalo
• SurveyMonkey

c. Bala imbuyekezo enokwenzeka:

Uwagqibile onke amanyathelo afanelekileyo ekubaleni izinga lokwenene lembuyekezo. Olu balo lubalulekileyo luya kugqiba ukuba utyalo-mali lwakho lulifanele na ixesha nemali yakho.

Umzekelo, ugqibe ekubeni ama-10,400 ogqirha bangatyala imali kwisixhobo sakho, esixabisa i-$200. Ukuba wonke ugqirha uthenga isixhobo esinye ubuncinane, imbuyekezo yakho elindelekileyo yile:

Ngokusekwe kudliwano-ndlebe lwefowuni, umisela ukuba wonke umsebenzi uya kufuna ubuncinci iimonitha ezintathu esandleni. Ke ngoko, imbuyekezo yakho entsha elindelweyo yile:

Yithi sele uqikelele ukuba uphuhliso, uvavanyo kunye nokuthengiswa kwabahloli kuya kuxabisa ubuncinane i-2 yezigidi zeedola - utyalo-mali lwakho lungaphezulu kancinane kwe-20% yeengeniso zonyaka ezinokubakho. Olu tyalo-mali lubonisa umngcipheko ophakathi, ukukuhenda ukuba uqhubele phambili nophuhliso kunye nokusasazwa kwesixhobo sakho esitsha.

Uhlalutyo olusezantsi luseza neziphene. Ukuqikelela kakhulu yingxaki eqhelekileyo ngale ndlela. Naziphi na iimpazamo ezenziwe kwinqanaba elincinci - umzekelo, uqikelele ukuba abathengi abangama-50 baya kuthenga imveliso yakho, kodwa eneneni, ngama-30 kuphela anokuthi adityaniswe njengoko ufikelela kwinqanaba elikhulu.

Ukongeza, yithi i-10 labasebenzi obatsalele umnxeba kwaye wavuma ukuthenga imveliso yakho bonke basebenza kwikliniki enye. Ngaphandle kohlalutyo olongezelelweyo, unokucinga ukuba le kliniki iya kuhlala iimonitha ezingama-30, nto leyo engenakwenzeka ngokwenyani. Kuya kufuneka ke ngoko ujonge iimeko zentsalela yabathengi kuhlalutyo lwakho.

Inyathelo 3: Qinisekisa iziphumo zakho

Nokuba sisiphi na isakhelo ogqiba ukusiqhuba, zombini zinemigibe kwaye zifuna uqikelelo olongezelelweyo ukuba lwenziwe. Qinisekisa ukuba ujonga amanani akho kathathu ukuze uphendule ngentsingiselo ebanzi yemarike. Umzekelo, kuhlalutyo lwakho lwezixhobo zonyango, unokuthathela ingqalelo iinjongo zikaRhulumente woMdibaniso zokunyusa inkxaso-mali yecandelo lezempilo, okanye ukukhula okuqikelelweyo kwinani labantu base-Australia abaphethwe zizifo ezinganyangekiyo. Inkcitho eyongezelelweyo kwiiklinikhi zonyango, kunye nemfuno ekhulayo esezantsi, inokuhenda abathengi abaninzi ukuba batyale imali kwisixhobo sakho.

Iitrakthi

Ngaphandle kwemincili kunye nemincili oza ngokusungula ishishini elitsha, khumbula ukuba kulungile ukuthatha ixesha lakho. Oku kuyinyani ngakumbi xa kuziwa ekulinganiseni isabelo semalike esilindelwe yinkampani yakho kunye nengeniso. Funda kwimpazamo kaGoogle, kuba wakha into ayithethi ukuba abantu baya kuyithenga. Ubungakanani bemarike ke ngoko bujongwa kwihlabathi jikelele njengomsebenzi oyimfuneko wokuthengisa ngamashishini, oosomashishini kunye nabatyali-mali.

Umthombo ovela Ibisworld

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