Uyenza njani i-3X i-ROI yakho ngeFunnel yeNtengiso

Ukwandisa imbuyekezo kutyalo-mali (ROI) yinxalenye ephambili yalo naliphi na iinjongo zentengiso yeshishini. Enye yeendlela ezilungileyo zokuyenza kukuphumeza isicwangciso sokuthengisa esiluqilima esisekwe kwindlela yokuziphatha yabathengi kwaye emva koko uhlengahlengise eso sicwangciso ngokufanelekileyo. Ngaloo nto, ishishini kufuneka liqale lihlalutye indlela umthengi oza kuziphatha ngayo, kwaye ngokubulela olu hlalutyo sele luthathelwe ingqalelo. Olu hlalutyo lwaziwa ngabantu bezoshishino njenge-funnel yokuthengisa.

Isiqulatho
Yintoni i-funnel yentengiso kwaye kutheni ibalulekile?
I-TOFU, MOFU, kunye ne-BOFU: Amanyathelo kwi-funnel yentengiso esebenzayo
Iingcebiso ezisebenzayo zokusebenzisa ifanitshala yokuthengisa kwishishini lakho
Yandisa ifanitshala yakho yentengiso ye-3x ROI kwi-Chovm.com

Yintoni i-funnel yentengiso kwaye kutheni ibalulekile?

Wonke usomashishini uvile ngefenitshala yokuthengisa, okanye ukuthenga okanye ukuthengisa, kwaye ngesizathu esihle. Oku kubonakaliswa okubonakalayo, ngokuma kwefunnel, kubonisa ngokucacileyo amanyathelo angundoqo evenkile kunye nabathengi bayo baya kudlula kwinzala yokuqala kwimveliso ukuya ekuthengeni kokugqibela. Yindlela ezanyiweyo nevavanyiweyo ukuba abanini beevenkile baqonde ezabo ukuziphatha kwabathengi kwaye ke sebenzisa olu lwazi ukwandisa amathuba abo okwenza intengiso.

Ngokuqonda oko umthengi anokuthi akwenze ngokulandelayo-jonga uphononongo okanye okhuphisana nabo, umzekelo-, umnini wevenkile unokuthatha amanyathelo okubonisa imveliso yakhe ngokukhanya okugqwesileyo kwaye avale intengiso. La manyathelo angabandakanya ukudala iphepha lokufika elikhangayo okanye ukwazisa umthengi malunga nokukhushulwa, phakathi kwezinye iindlela zokuthengisa kunye nokuthengisa. Inkangeleko ekhumbulekayo yefunnel yenza kube lula ukuba abanini beevenkile bakhumbule inyathelo ngalinye lenkqubo.

Nangona i-funnel yentengiso ilandela indlela yokuziphatha kwabathengi, oku kunokubonwa ngolunye uhlobo:

• Ukwazisa
• umdla
• Ukuqwalasela
• Injongo
• Evaluation
• thenga

Amanyathelo angaphakathi kwenxalenye nganye yefunnel angaphinda ahluke ngokuxhomekeke ekubeni ishishini lithengisa ngokuthe ngqo kumthengi (B2C) okanye lithengisa ihoseyile kwamanye amashishini (B2B). Ke, kuxhomekeke kwimodeli yeshishini lakho, kuya kufuneka ulandele enye yezi ndlela zimbini:

• Ifanitshala yentengiso ye-B2C: Khangela ulwazi, funda malunga neemveliso, funda uphononongo kwaye uthelekise iimveliso, ubeke iimveliso kwinqwelo, uphonononge inqwelo yokuthenga kwaye uye kukhangela, kwaye ukuthengiswa kwentengiso kugqityiwe.
• Ifaneli yentengiso ye-B2B: Ukukhangela ulwazi, abathengi bahlola iimveliso ezithile kunye nokuphononongwa, abathengi babelana ngophando kwiimveliso kunye nabanye abachaphazelekayo, abathengi bafumana i-demo yemveliso, abathengi bafumana isiphakamiso sekhontrakthi, kwaye intengiselwano yokuthengisa igqityiwe.

I-TOFU, MOFU, kunye ne-BOFU: Amanyathelo kwi-funnel yentengiso esebenzayo

Njengoko kukhankanyiwe, iifunnels zentengiso zinokubonwa ngeenguqu ezimbalwa zamanyathelo, njengoko abahlalutyi bebalungisa ngokuhambelana noko kusebenza kakuhle kwishishini labo okanye uhlobo lwevenkile. Ngaloo ndlela, ukwenza le nkqubo ilungelelaniswe ngakumbi, ukuhlukana okulula kwamanyathelo abaluleke kakhulu kunikwa apha.

Phezulu kwefaneli (TOFU)

Umphezulu wefunnel, okanye i-TOFU, kulapho abathengi baya kuqala ukudibana nomnikelo wemveliso nalapho baphuhlisa khona Ulwazi yophawu lwakho. Abanini beevenkile banokunceda ukwandisa ulwazi lweemveliso zabo ngokutsala abathengi kunye nokuqhuba i-traffic kwi-storefront yabo ngendlela ye-web traffic okanye i-footfall. Oku kunokwenziwa ngobukho begama kwimidiya yoluntu, ekujoliswe kuyo ukuthengiswa kwedatha eseka iindawo zokuthengisa ezizodwa zebrand yakho (USPs), kunye nokunye.

Umbindi wefunnel (MOFU)

Umbindi wefaneli, okanye i-MOFU, kulapho umthengi eqala khona ukuthatha umdla kwaye iqala sihlole iimveliso ezinikezelwayo. Ngokusebenzisa imikhankaso ethile yokuthengisa, efana ne-imeyile, imveliso kunye nohlaziyo olunikezelayo, ukuthengiswa kwevidiyo, kunye nemibuzo yabathengi, abanini beevenkile banokusebenzisana nabathengi babo. Ngale nto, baya kufunda ukuba yintoni enomdla kubathengi babo, nto leyo eya kuthi incede ukuqhuba ukuqwalaselwa kwabo xa umnini wevenkile elungisa le midla.

Ezantsi kwefani (BOFU)

Ngaphantsi kwefunnel, okanye i-BOFU, kulapho umthengi ebeka khona i ngenjongo ukuthenga, kwenza yabo yokugqibela uvavanyo, kwaye ekugqibeleni uthatha isigqibo sokwenza i thenga. Ngokusebenzisa ukuthengisa okusebenzayo ngakumbi, kubandakanywa ukukhushulwa, ukunikezelwa kwexesha elilodwa kuphela, kunye neefowuni zesenzo (CTAs), kunye nokubandakanya ukuphononongwa okulungileyo kunye nempendulo evela kubathengi abadlulileyo, abanini beevenkile banokunceda ukutyhala ukuvavanya imveliso emihle kwaye ekugqibeleni bayiguqule ekuthengeni.

Nje ukuba umnini wevenkile esebenzise zonke iindlela zokuthengisa kunye nokuthengisa anako ukukhulisa amandla e-funnel yentengiso, kufuneka abone ukwanda kwenani leentengiso kunye nokunyaniseka kwebhrendi eyomeleleyo. Oku kuya kuthetha ukwanda kwengeniso, kokubini ngoku nakwixesha elizayo. Ukulandela ukusuka koku, abanini beevenkile kufuneka baphinde inkqubo yokuvelisa intengiso eninzi kwaye bakhumbuze abathengi babo ukuba kukho iimveliso ezininzi ezikhoyo.

Iingcebiso ezisebenzayo zokusebenzisa ifanitshala yokuthengisa kwishishini lakho

Iifaneli zentengiso zinokusetyenziswa ngamashishini anobukhulu obahlukeneyo, ukusuka kumashishini amancinci ukuya kwaphakathi (ii-SME) ukuya kumashishini axabisa iibhiliyoni zeerandi. Ngokulandela i-funnel yentengiso kunye nokulungelelanisa isicwangciso sentengiso yeshishini ngokuhambelana nokuziphatha kwabathengi, ivenkile inokwenza lula i-3x ROI yayo xa kuthelekiswa nokungenzi nto ngaphandle kokulinda ukuthengisa ukuba kudlule. Ezinye iingcebiso ezisebenzayo kwinyathelo ngalinye lefanitshala zichazwe ngezantsi:

TOFU

Kwinqanaba le-TOFU, iifuneli zentengiso zinokuqalisa ukwandisa ingeniso yeshishini ngokwandisa ukufikelela kwayo kubaphulaphuli ekujoliswe kubo ngokubanzi. Izicwangciso ezinkulu ezinokuthi amashishini asebenzise ngexesha le-TOFU kwinqanaba le-funnel libandakanya ukudala umxholo onokubelana ngawo kumajelo eendaba ezentlalo, ukuhlawula iintengiso ezijoliswe kuzo eziza kusebenzisa i-algorithms ukufikelela kubathengi abanakho, ukubhala izithuba zeblogi, ukuthatha inxaxheba kwiipodcasts, kunye nokunye. Kwicala lomzimba, amashishini anokuya ezitalatweni ukuze abonelele ngeesampulu zasimahla-ukusuka kwisiqhumiso ukuya ekutyeni. Eli candelo lefunnel lilungele ukwenza ulwazi ngeshishini okanye uphawu, kodwa ikwalithuba elifanelekileyo lokuqonda umthengi wakho ofanelekileyo. Qiniseka ukuba uyabakhuthaza abantu ukuba bajoyine uluhlu lokuposa kunye needilesi ze-imeyile okanye bathathe imibuzo emifutshane kwiimveliso zakho.

MOFU

Kwinqanaba le-MOFU, i-funnels yokuthengisa inokunceda amashishini acwangcise isicwangciso somgca, ngaloo ndlela enqanda ukucaphukisa abathengi abanokubakho ngee-imeyile eziphindaphindiweyo kunye nokuqinisekisa ukuba abo maqela anomdla bafumana kuphela i-imeyile ngolwazi olufanelekileyo kubo. Oku kuphunyezwa ngcono ngohlalutyo lwamacandelo afana namaphepha emibuzo okanye uluhlu lokuposa, oluthe lwaqokelelwa ngexesha le-TOFU. Umzekelo omkhulu wento ishishini elinokuyenza kwinqanaba le-MOFU le-funnel kukuhlalutya idatha ekhoyo abanayo kubathengi babo abafanelekileyo kwaye ngoko banikezela ngeemveliso ezifanelekileyo. Umzekelo, ukuba umthengi ukhangela imveliso yasekhitshini, ishishini kufuneka libenze bazazi ezinye iimveliso ezihambelanayo ngethemba lokuthengiselana okanye ukuthengisa kubo. Oku kunokufezekiswa ngabameli abalungileyo bokuthengisa ngaphakathi kwendlu okanye nge-algorithms ekrelekrele eyenza iingcebiso ezizivelelayo zezinto ezifanayo okanye ezihambelanayo kwisiza.

BOFU

Ekugqibeleni, i-funnels yokuthengisa inokunceda ngokuguqulwa ngexesha le-BOFU. Ngokulandela ulwakhiwo olulula olufana nefaneli, abanini bamashishini banokubona ngokucacileyo ukuba kwenziwe ntoni, zeziphi iziphumo eziphunyeziweyo, apho abathengi bafuna ukutyhala okongeziweyo ngohlobo lweCTA okanye intengiso yokuthengisa, kunye nokunye. Ngokulandela izicwangciso eziphuhliswe ngokuhlalutya i-funnel yentengiso, abanini bamashishini banokukhupha kwaye balandele indlela eya kwi-3x ye-ROI yabo. Umzekelo omkhulu wento ishishini elinokuyenza kwinqanaba le-BOFU le-funnel kukunika umthengi isithembiso sokuvala njengesaphulelo okanye isivumelwano ukuba bathenga ngoku.

Yandisa ifanitshala yakho yentengiso ye-3x ROI kwi-Chovm.com

Kwabo banini bevenkile aba umthombo wedijithali kwinqanaba lehlabathi usebenzisa iisayithi ze-e-commerce, kukho izixhobo ezahlukeneyo ezifumanekayo zokwandisa ukusebenza kakuhle kwefuneli yokuthengisa. Iindawo zorhwebo ze-E-zinofikelelo olukhulu, zombini ngokwemiqathango yababoneleli kunye nabaphulaphuli, okuthetha isiseko esikhulu sabathengi, ukukhululeka ngakumbi kwisitokhwe sezinto ezihamba phambili ngokukhawuleza, kwaye zibhetyebhetye ngakumbi. MOQs.

Ukwandisa i-ROI yeshishini lakho kunye nengeniso yokuthengisa ngefanitshala yentengiso ngoku, qala ukufunda ishishini lakho kunye nabathengi bakho. Qala ngokutsala umthengi wakho, emva koko udibanise umdla wabo kunye nenjongo, kwaye ekugqibeleni uguqule intengiso yakho. Ecaleni koku, qiniseka ukwenza uninzi lwalo lonke uncedo, izixhobo, kunye nababoneleli abathembekileyo kwindawo enkulu ye-e-commerce yehlabathi, Chovm.com.