ISikhokelo sokugqibela sokudala iQhinga leNtengiso elisebenzayo

Ukuze ishishini liphumelele, kufuneka libe nesicwangciso esichazwe kakuhle sokuthengisa. Esi sikhokelo sokugqibela siya kukukhokelela inyathelo ngenyathelo ekudaleni isicwangciso esisebenzayo sokuthengisa.

Ngoku ka Institute Marketing Marketing Institute, Ukubhalwa kwezicwangciso zeshishini kukunika i-538 yeepesenti ithuba eliphezulu lokuphumeza iinjongo zoshishino ngempumelelo.

Masiqalise ngokuphonononga ukuba yintoni iqhinga lokuthengisa kwaye kutheni kufuneka ube nalo.

Isiqulatho
Yintoni iqhinga lokuthengisa?
Kutheni isicwangciso sokuthengisa sibalulekile kumashishini?
Amanyathelo ama-5 ukwenza isicwangciso esisebenzayo sokuthengisa kubathengi be-Chovm.com

Yintoni iqhinga lokuthengisa?

Isicwangciso sentengiso sisicwangciso seshishini sokufikelela kunye nokunxibelelana nabo banokuba ngabathengi kwaye ubaguqule babe ngabathengi bemveliso yakho ukuqhuba inzuzo.

Isicwangciso sentengiso sichaza indlela imveliso okanye inkonzo eya kuthi ifikelele ngayo kwaye igcine ukhuphiswano kwimarike ethile ekuhambeni kwexesha. Ukuseka oku ngaphambili kulungelelanisa ishishini malunga nendlela oza kufikelela ngayo kubaphulaphuli ojolise kubo, uchaze izibonelelo zale nto uyinikezelayo, kwaye ubacenge ukuba babe ngabathengi.

Kutheni isicwangciso sokuthengisa sibalulekile kumashishini?

Kukho izibonelelo ezimbalwa zokuba nesicwangciso sokuthengisa.

Inceda amashishini ukuba aqonde imarike yeemveliso kwaye athethe nabathengi abanqwenelekayo ukuphucula amathuba okuzithengisa.

Isicwangciso esisebenzayo sokuthengisa sinceda ukuphepha ukuchitha uhlahlo lwabiwo-mali lwentengiso kwiindawo ezingalunganga kunye nokusetyenziswa kakuhle kwezibonelelo kwaye kunceda ukuseka iinjongo ezifanelekileyo kunye neemetriki ze-ROI ezinxulumene nazo kunye nokulinganisa ngokuchasene nabo. Igcina umsebenzi weshishini ungaguquki kwaye ugxile.

Ngaphandle kwesicwangciso sokuthengisa, uya kujamelana nemiphumo yokuphulukana nabathengi, ukulahlekelwa yinzuzo, ukulahlekelwa yimarike kubakhuphiswano, njl.

Amanyathelo ama-5 ukwenza isicwangciso esisebenzayo sokuthengisa kubathengi be-Chovm.com

Inyathelo 1: Chonga izindululo zexabiso

Isindululo sexabiso sibandakanya ukucacisa ukuba kutheni umthengi kufuneka akhethe imveliso okanye inkonzo yakho ngaphezu kwabanye. Iqaqambisa eyona nzuzo icacileyo abayifumana abathengi ngokwenza ishishini nawe. Sonke isindululo sexabiso kufuneka sijongane nengxaki yomthengi kwaye sibeke ishishini lakho njengomboneleli wesisombululo.

Izinto ezi-3 eziphambili ekuchazeni isindululo sexabiso kwishishini lakho:

• Iprofayile yomthengi: Bafuna ntoni abathengi bakho? Yintoni enokuthi imveliso yakho izise abathengi?

• Iimpawu zeMveliso: Ziziphi iimpawu zemveliso yakho ukwenza abathengi bonwabe? Uyilo, izinto eziphathekayo, izisombululo zentlungu?

• Ukuzalisekiswa kweemfuno zabathengi okanye okulindelweyo: Ukubeka phambili iimpawu kunye neenzuzo ezinokujongana nokulindela kwabathengi kwaye ukhethe ezona ziphambili eziphambili ekuchazeni isiphakamiso sexabiso.

Inyathelo lesi-2: Misela iinjongo zentengiso

Iinjongo zokuthengisa zibonelela ngeemetriki eziphambili malunga nokuba impumelelo ibonakala njani. Ngoku ka Uphando lweCoschedule.com, abamisela iinjongo baphumelele ngama-377% ngaphezu koontanga. Kukho iindidi ezimbini zeenjongo zentengiso:

Ulwaziso lwebrand:

• Uphuhliso lwentembeko yophawu: Ukuphuhlisa ubudlelwane obunzulu ekuqhubeni abathengi abaphindayo
• Ukukhula kweenyawo zedijithali: Ukusebenzisa i-injini yokukhangela ephuculweyo (SEO) ukukhulisa ukubonakala kwimidiya yoluntu.
• Isizukulwana esikhokelayo: Ukujolisa kubudlelwane babathengi ngonxibelelwano olunzulu

Khulisa intengiso:

• Ukukhuthazwa kweemveliso ezintsha
• Ukukhuthazwa kwexesha lokuqhuba iintengiselwano eziphezulu
• Inkuthazo yokuzisa abathengi, ngakumbi abo bakhuphisana nabo

Esona sixhobo siqhelekileyo sisetyenziswa ekumiseleni iinjongo zokuthengisa yi-SMART (echanekileyo, inokulinganiswa, inokwenziwa, ifanelekile, kwaye ifike ngexesha). I-SMART iqinisekisa ukuba iinjongo zakho zentengiso zisetwe ngeemetrics ezithile wena kunye neqela lakho eninokuthi niziqonde ngokulula kwaye nizilandele. Ngesixhobo se-SMART, endaweni yokuxhomekeka kwithuku lakho, ngoku unezalathisi ezibambekayo zokulinganisa impumelelo yendlela yakho yokuthengisa ngokuchasene neenjongo zoshishino.

Inyathelo 3: Misela kwaye uqonde abathengi kunye neemarike ekujoliswe kuzo

Umbuzo wokuqala kwiimarike ekujoliswe kuzo owenziweyo ngulo: baphi kwaye baphi. Ukuze uphendule lo mbuzo, buza oku kulandelayo:

• Ukweliphi ishishini?
• Lithini inani labantu ojolise kulo? Oku kunokubandakanya isini, ubudala, indawo yejografi, imfundo, njl.
• Leliphi icandelo lemarike okhuphisana kulo?
• Iphi eyona nzuzo inkulu kweli candelo lemarike?

Ukuze uphendule le mibuzo, kukho amanyathelo anokuthi athathwe ngamashishini.

• Vavanya abathengi abakhoyo ngokuthe ngqo
• Funda abantu okhuphisana nabo kunye nabathengi babo
• Bandakanya abaphulaphuli bakho kwimidiya yoluntu
• Qokelela idatha kwiintengiso zakho ezikhoyo zemveliso

Inyathelo lesi-4: Hlalutya ubungakanani bemarike kunye nabakhuphisana nabo

Ukuqonda ubungakanani bemarike ojolise kuyo kukuxelela ukuba lingakanani ishishini elinokubakho ngokwenene phaya kunye nexabiso onokuthi ulibuyisele kwishishini lakho.

Enye indlela elula kukuthenga uphando olwenziwa ngumntu wesithathu ngokusebenzisa iqoqo labadlali abaphambili beemarike kwaye inokuchaneka okuphezulu. Ukuba ayisiyiyo inketho, sebenzisa la manyathelo angezantsi ukufika kuvavanyo lwakho:

• Qikelela inani labathengi. Yazi ukuba ngoobani abathengi bakho kunye nobukhulu.
• Yazi i-avareji yenkcitho ukuze uqonde ixabiso ledola lobungakanani bemarike.
• Qinisekisa izinga lokungena.

Ixabiso leMarike = Lilonke inani lomthengi X Umyinge wenkcitho yomthengi X Izinga lokuNgena

Ekumiseleni amazinga okungena, enye yezinto eziphambili kukwazi umntu okhuphisana naye kunye nenzuzo yokukhuphisana.

Ukwazi amandla kunye nobuthathaka babo kubalulekile kwimpumelelo yexesha elide. Iingcebiso ezimbalwa kuphando lwabakhuphisana nabo:

• Iwebhusayithi yokhuphisana: Ikunika ukuziva malunga nokuba amava omsebenzisi anokuba njani kubathengi. Ngaba kulula ukuyisebenzisa? Ngaba ineempawu ezinomtsalane kubo?

• I-SEO: Hlola ubuchule begama elingundoqo kwiphepha kunye nekhonkco elingenayo ukuze ukwazi isicwangciso sabo se-SEO.

• Uphononongo: Jonga indlela abathengi abajonga ngayo iimveliso zabo.

• Imidiya yoluntu: Fumanisa ukuba abathengi badibana rhoqo kangakanani nezinto zabo.

Nje ukuba uqonde ngcono abo ukhuphisana nabo, yakha enye okanye ngaphezulu kwezibonelelo ezikhuphisanayo ezidweliswe ngezantsi ukuphumelela abathengi bakho.

• Ubunkokeli beendleko: Ukubonelela ngexabiso elifanayo njengoko ukhuphiswano lwenza, kodwa ngexabiso eliphantsi kubathengi. Olu ncedo lufuna ukuba ishishini lakho liqhubeke nokuphucula ukusebenza kakuhle.

• Umahluko: Ukwahlula iimveliso ezivela kubakhuphisana ezibonelela ngexabiso elithile ekungekho mntu ubonelela ngalo. Oku kuvumela inkampani yakho ukuba ibize amaxabiso eprimiyamu kubathengi abaxabisa izinto ezahlukeneyo. Umahluko uxelela abathengi into onokuyinika ngokwahlukileyo kwiimpawu zemveliso xa kuthelekiswa neemveliso zokhuphisana nabo.

• Innovation: Yenza imveliso ephumeleleyo ekwicandelo lemarike enenzuzo kakhulu ukujongana neemfuno ezithile zabathengi akukho mntu ukwazile ukuhlangabezana nazo. Innovation ixelela umthengi wakho ukuba yintoni na kufanele imfuneko, ngamanye amaxesha ngaphambi kokuba baqonde iingcamango ezinjalo. I-innovation ye-iPhone ngumzekelo omkhulu. IPhone yaphehlelelwa kwintengiso ukuxelela abathengi "nantsi indlela ifowuni ekufuneka ibe ngayo, ukusuka kumava omsebenzisi ukuya ekusebenzeni."

Inyathelo lesi-5: Chaza iindlela zokuthengisa

Sebenzisa iindlela zokuthengisa ezilungiselelwe iinjongo zokuthengisa kunye nabaphulaphuli ngembuyekezo ephezulu. Yakha umxholo okumgangatho ophezulu kwindlela nganye yokuthengisa egxininisa ukufundisa ngokuthengisa. Oku kugxininise ekudaleni ulwazi oluhambelana neemfuno zethemba ukuze kutsalwe abo banokuthenga imveliso yakho. Ukuthengiswa komxholo kukwenza imiyalezo evumela abathengi ukuba bathembe (okt ukubonisa imifanekiso yakho yefektri) kwaye uguqule ukuthenga ngokubonelela ngomxholo otyebileyo kumgangatho kunye nokusetyenziswa kweemveliso.

• Intengiso yemidiya yoluntu: Nika abantu ngezinto ezixabisekileyo abafuna ukwabelana ngazo kuzo zonke iinethiwekhi zabo zentlalo, okukhokelela ekwandeni kwemibono.

• Ukugqunywa kwe-Organic ngokuqhelekileyo kuyafuneka ekwakheni uqhagamshelwano oluqinileyo nabathengi. Inika isingqisho esithembekileyo ngokwabelana ngomxholo obalulekileyo onokukhuthaza, ofundisayo, okanye owonwabisayo. Kukho isibheno esithile kwi-organic social posting ukuba ukuthunyelwa kwenkxaso akunikezeli.

• Ukhuseleko oluxhaswayo lunokuba lula, kodwa luxabisa kakhulu ishishini ukufikelela kubathengi balo. I-advanteji isekukwazini ukujolisa kwindawo, isini, ubudala, kunye nezinye iidemographics ezinomxholo owenziwe ngokukodwa.

• Iiblogi: Ukuthumela iiblogi ezifundisayo kunye nexabiso elongezelelweyo kwiwebhusayithi yakho kunye namaqonga opapasho kukufumana igunya kwiimarike ekujoliswe kuzo.

• Ukuthengisa nge-imeyile: Le yinkqubo encediswa ngekhompuyutha ejolise kubantu abathile kunye nabathengi ukuze babe nefuthe kwizigqibo zabo zokuthenga.

Qala ukwenza isicwangciso sakho sokuthengisa namhlanje

Ukulandela inkqubo yesicwangciso esidweliswe kwesi sithuba, ukwenza uphando, kunye nokuqokelela ingxelo yabathengi kuya kunceda ukulungisa isicwangciso sakho ekuhambeni kwexesha ukuqinisekisa ukuba uchitha izixhobo zakho kumajelo entengiso abaluleke kakhulu kubaphulaphuli ojolise kubo. Khumbula ukuba ukuphuhlisa isicwangciso sokuthengisa esibanzi asinto inokufezekiswa ngexesha elifutshane. Kuthatha ixesha, umzamo, kunye nengqalelo ukuqinisekisa ukuba ufikelela kubaphulaphuli abafanelekileyo, nanini na naphi na apho bafuna ukufikelelwa khona.