Master Ecommerce SEO ngo-2023: Isikhokelo sabaQalayo

Ukuba ufuna ukuqhuba abathengi abaninzi abanokubakho ukusuka kwiziphumo zokukhangela kwivenkile yakho ye-intanethi, i-ecommerce SEO inokuba litikiti nje.

Qhubeka ufunda ukuze ufunde ukuba yintoni i-SEO ye-ecommerce, kutheni ibalulekile, kwaye ungayilawula njani.

Contents
Yintoni i-SEO ye-ecommerce?
Isahluko 1. I-SEO yobugcisa
Isahluko 2. Uphando lwamagama angundoqo
Isahluko 3. Kwiphepha le-SEO
Isahluko 4. Ukwakha ikhonkco
Isahluko 5. Ukuthengiswa komxholo
Isahluko 6. Iingcebiso ze-SEO ze-ecommerce eziphambili
Iimpazamo ze-SEO ze-Ecommerce ukunqanda
Ikamva le-SEO ye-ecommerce

Yintoni i-SEO ye-ecommerce?

I-SEO ye-Ecommerce yinkqubo yokwenza ivenkile ekwi-intanethi iphucule ukubonakala kwayo kunye namanqanaba kwiinjini zokukhangela ezifana neGoogle. Igxininise kakhulu ekuphuculeni ukusebenza kwecandelo kunye namaphepha emveliso, njengoko ezi zithande ukuba nengeniso eninzi.

Ngokwesiqhelo yindlela eneendleko ezithe kratya yokufikelela kubathengi bakho kunokuthenga amagama angundoqo entengiso ahlawulweyo.

Isahluko 1. I-SEO yobugcisa

I-SEO yobuchwephesha inokubonakala ngathi yeyona ndawo inzima yokuqala, kodwa ibalulekile kwiziza ze-ecommerce. Oku kungenxa yemibandela enxulumene nokukhangela kobuso, kodwa kukwakho nezinto ezimbalwa ekufuneka uzigcine engqondweni. Masidlule kuzo.

Khusela indawo yakho ngeHTTPS

I-HTTPS yiprotocol ekhuselekileyo yokudlulisa idatha phakathi kwewebhusayithi kunye neendwendwe. Ithintela abaqweqwedisi ekubiweni kwenkcazelo enovakalelo abatyeleli abadla ngokubelana ngayo neevenkile ze-intanethi, ezifana namagama abo, idilesi, kunye neenkcukacha zekhadi letyala.

Ikwayinto encinci yenqanaba likaGoogle ukusukela ngo-2014.

Uya kwazi ukuba ivenkile yakho isebenzisa i-HTTPS kuba iya kuba nomfanekiso “wesitshixo” kwibha yedilesi ejongeka ngolu hlobo:

Uninzi lwamaqonga e-ecommerce adumileyo asebenzisa i-HTTPS, ke akufuneki ukuba ixhalabele abantu abaninzi. Kodwa ukuba kunjalo, qiniseka ukuba uyayilungisa.

OKUFUNDILEYO FUNDA

• Yintoni iHTTPS? Yonke into ekufuneka uyazi

Yenza ulwakhiwo lwesiza sakho lube lula ukuhamba

Ulwakhiwo lwesiza yindlela amaphepha ewebhusayithi yakho alungelelaniswe ngayo kwaye anxibelelene. 

Uninzi lweevenkile ze-ecommerce zicwangcisa amaphepha azo ngolu hlobo: 

Nazi izizathu ezibini zokuba kutheni esi sakhiwo sinengqiqo:

1. Kulula ukukhangela uyilo lwendawo yakho ye-ecommerce - Abatyeleli banokufumana into abayifunayo ngocofa nje okumbalwa.
2. Inceda uGoogle kunye nezinye iinjini zokukhangela ukufumana amaphepha akho -UGoogle unoku "landela" amakhonkco angaphakathi ukusuka kwiphepha ukuya kwiphepha.

Ukufumana uyilo lwesiza sakho kwasekuqaleni kukwathetha ukuba uya kuyinqanda intloko ebuhlungu yokuyila ngokutsha ubume bendawo yakho kamva. 

Xa kuziwa kumakhonkco angaphakathi, kungcono ukuyigcina ilula ukuqala ngayo. Ungasebenzisa iintolo kumfanekiso ongentla njengesikhokelo sendlela yokudibanisa amaphepha akho.

Umzekelo, iphepha lakho lasekhaya kufuneka liqhagamshele kumaphepha odidi lwakho, ekufuneka liqhagamshele kumaphepha akwicandelo eliphantsi, ekufuneka liqhagamshele kwiimveliso ezifanelekileyo.

OKUFUNDILEYO FUNDA

• Ulwakhiwo lweWebhusayithi: Ungayakha njani iSiseko sakho se-SEO

Sebenzisa ukukhangela okufanelekileyo ngokuchanekileyo ukunika amaphepha akho elona thuba lihle lokuhlela kakuhle

Ukukhangela okujongisiweyo kuvumela iindwendwe ukuba zihluze iimveliso ezikuluhlu kunye namaphepha angaphantsi. 

Nantsi indlela ekhangeleka ngayo: 

Ngaphandle kokuba luncedo kwayo kubatyeleli, inokubangela imiba enzulu ye-SEO kwiiwebhusayithi ze-ecommerce kuba indibaniselwano yesihluzi ihlala idala ii-URL ezicwangcisiweyo ezintsha.

Umzekelo, ukuba ucofa ii-headphones ezindlebeni, inokudala i-URL efana nale:

/headphones/?color=red&brand=sony&type=wired

Nokuba unezihluzo ezimbalwa kuphela, kungakho amawaka eendibaniselwano. Oko kuthetha ukuba amawaka ee-URL ezintsha uGoogle anokugqibela ekhasa kwaye enokubakho isalathiso.

Akulunganga oko kuba inako: 

1. Yenza buthathaka amandla abalulekileyo okubeka umgangatho - Iindibaniselwano zesihluzi zihlala zikhokelela ekudalweni kwee-URL ezininzi ezinomxholo ofanayo. Ngaphandle kokuba uGoogle uyayiqonda le nto (engasoloko isenzeka), imiqondiso yenqanaba iya kwahlulwa phakathi kwamaphepha aphindiweyo.
2. Thintela uGoogle ekurhubuluzeni amaphepha abalulekileyo - UGoogle uza kunikezela kuphela ngezixhobo ezisikelweyo ukurhubuluza indawo yakho. Ukuba kufuneka igaqe kumthwalo wenkunkuma, isenokungabi nazixhobo zokurhubuluza onke amaphepha abalulekileyo. 

Kukho izisombululo ezahlukeneyo kule miba. Kwabaqalayo kunye nabaphakathi, ukhetho olulula kukwenza i-canonicalize ii-URL ezicandekileyo kudidi lwazo olukhulu okanye udidi olungaphantsi.

Ezinye iiplatifti ze-SEO ze-ecommerce zenza oku ngaphandle kwebhokisi. Jonga ukuba oku kuyenzeka kwindawo yakho ngokuhlohla iThulbha ye-SEO ye-Ahrefs, undwendwela ii-URL ezimacala ambalwa, kwaye ujonge i-“Indexability” thebhu. Ukuba i-URL ye-canonical ayinamacala, amathuba okuba oku ayisiyongxaki kwindawo yakho.

Nanku umzekelo woku kusenziwa:

OKUFUNDILEYO FUNDA

• UkuHamba okuFaceted: Ingcaciso, iMizekelo kunye ne-SEO yeZenzo eziGqwesileyo

Isahluko 2. Uphando lwegama elingundoqo kwiiwebhusayithi ze-ecommerce

Uphando lwamagama angundoqo lukunceda ukuba ufumane amagama angundoqo afanelekileyo kwaye uqonde indlela abantu abakhangela ngayo into oyithengisayo. Unokusebenzisa olu lwazi ukwenza amaphepha odidi, amaphepha angaphantsi kunye namaphepha emveliso kwindawo yakho ye-ecommerce ejongana nemfuno yokukhangela. Makhe sijonge indlela yokwenza oku.

Fumana iingcamango zegama elingundoqo kumaphepha angaphantsi kunye nophando lwegama elingundoqo

Amaphepha angaphantsi abonisa iindidi zeemveliso ozithengisayo kudidi. 

Umzekelo, udidi lwe "headphones" lunokuba namacandelwana afana ne "wireless" kunye "nocingo".

Mhlawumbi sele usazi ezinye iincam ezinentsingiselo kwivenkile yakho. Kodwa njengoko abantu bekhangela ngeendlela ezininzi, kuluncedo kwi-SEO ukwenza amacandelwana ahambelana naloo magama.

Nantsi indlela yokufumana izimvo kumacandelo angaphantsi kwi-Ahrefs' Keywords Explorer:

1. Faka amagama angundoqo ambalwa abanzi anxulumene nodidi lwakho
2. Yiya kwi Amagama ahambelanayo umbiko
3. Khangela iindidi zezinto ozithengisayo

Nazi iimbono ezimbalwa ze "headphones" subcategories: 

Qaphela ukuba oku akunjalo zonke malunga nemiqulu yokukhangela. Kufuneka usebenzise ingqiqo kwaye ukhethe amagama anengqiqo njengamacandelwana. 

Umzekelo, “i-audio technica open ear headphones” ayisayi kuba sisicandelwana esifanelekileyo kuba icacisiwe kakhulu. Kuyafana nakwi "bone conduction headphones" ngaphandle kokuba uthengisa ngaphezu kwezibini ezimbini.

Nali iphepha lokukopela elikhawulezayo lokukhetha amacandelwana e-SEO:

I-SIDENOTE. Ngokubanzi, akufuneki ukhethe ngaphezu kwamacandelwana ambalwa. Kwenza ukuzulazula kwakho kube mdaka kwaye kudideke. Isithathu ukuya kwi-10 yanele kwiivenkile ezininzi.

Phinda inkqubo yezinye iindidi.

Fumana amagama angundoqo kumaphepha emveliso kunye nophando lwegama elingundoqo

Uphando lwegama elingundoqo le-Ecommerce kwiimveliso ayisiyonto ngenene ukuba uthengisa iimveliso ezinophawu, njengoko abantu beya kuzikhangela ngokwabo iimveliso. 

Umzekelo, kukho uphendlo lwenyanga lwe-622K oluqikelelwayo e-US lwe "airpods pro."

Ukuba uthengisa ezi headphones, iphepha lakho lemveliso sele lijolise kwelo gama lingundoqo.

Nangona kunjalo, ukuba uthengisa iimveliso ezingafakwanga phawu okanye iimveliso ezisuka kumagama angaziwayo, unokufuna ukufumana kunye nokujolisa amagama achazayo athe akhangelwa ngabantu.

Umzekelo, masithi uthengisa iperi yee-headphone zekati. Ngaphandle kokuba abantu bakhangela ngokuthe ngqo uphawu okanye imodeli, kunokuba ngcono ukujolisa igama eliphambili elifunwa ngabantu ngokwenene, elifana “nee-headphone zekati.”

ICEBISO Gcina injongo yokukhangela engqondweni xa usenza oku. Ukuba iziphumo zokukhangela eziphezulu zegama elingundoqo onke amaphepha ecandelo le-ecommerce, oku kungabonisa ukuba abaphandi bafuna ukhetho. Kule meko, kunokuba ngcono ukujolisa igama elingundoqo kunye nephepha elingaphantsi okanye i-URL edibeneyo (ngaphezulu kwezo kamva).

Isahluko 3. Jonga i-SEO yephepha (Usebenzisa i-Google Search Console & Ahrefs)

I-injini yokukhangela ekwiphepha eliphezulu yinkqubo yokwenza umxholo okwiphepha lakho. Ibandakanya ukulungiswa komxholo owubonayo kunye nekhowudi phantsi kwehood. Masingene kwiingqwalasela ezimbalwa kunye nokulungiswa kweziza ze-ecommerce.

Yonga ixesha ngethegi yesihloko, inkcazo yemeta, kunye neetemplates ze-H1

Uninzi lweevenkile ze-ecommerce zisebenzisa iitemplates kwiithegi zabo zesihloko kunye neenkcazo zemeta.

Nanku umzekelo wethempleyithi yenkcazo yemeta.

Ukusebenzisa indlela eqingqiweyo kunengqiqo kuba ukubhala ikopi eyodwa kumawaka emveliso kunye namaphepha odidi akukho mntu unomdla wokuzonwabisa. Ngelishwa, inokukhokelela kwikopi yakudala, ephindwayo engakhohlisiyo ukucofa.

Ungasombulula oku ngendlela exubileyo apho usebenzisa iitemplates kumaphepha amaninzi kodwa awodwa abo banezona zitrato zokukhangela.

Nantsi indlela yokufumana amaphepha anowona maphendlo wetrafikhi kwi-Google Search Console (GSC):

1. Yiya kwi Iziphumo zophando umbiko
2. Khetha ithebhu ethi "Amaphepha".

Ukuba awusebenzisi i-GSC, unokufumana uqikelelo lwasimahla kuPhicotho lweSiza le-Ahrefs ngeakhawunti yeZixhobo ze-Webmaster ye-Ahrefs.

1. Khetha iprojekthi yakho kuPhicotho lweSiza
2. Yiya kwi Umhloli Wephepha
3. Isihluzi samaphepha angaphakathi
4. Hlela ngetrafikhi yendalo ukusuka kwephezulu ukuya kwesezantsi

Kwi-H1s, ilula—sebenzisa nje udidi okanye igama lemveliso. 

OKUFUNDILEYO FUNDA

• Uyenza njani iTag yeTitle ye-SEO egqibeleleyo
• Indlela yokubhala iNkcazo yeMeta egqibeleleyo
• H1 Ithegi ye-SEO yeZenzo ezilungileyo

Sebenzisa ii-URL ezilula nezichazayo ezinobuhlobo be-SEO

Nantsi itemplate elula esebenzela udidi kunye namaphepha angaphantsi:

domain.com/category/subcategory/

Umzekelo, nantsi iindidi ezimbalwa kunye nezintlu ezincinci zevenkile yethu yeaudio elandela le template:

domain.com/headphones/ domain.com/headphones/wireless domain.com/headphones/wired domain.com/headphones/over-ear domain.com/headphones/in-ear

Izinto zinzima ngakumbi xa kufikwa kwiimveliso kuba ulwakhiwo olucacileyo luya kuba ngolu hlobo: 

domain.com/category/subcategory/product

Nangona kunjalo, njengoko iimveliso zihlala ziwela kwiindidi ezininzi, oku kunokukhokelela kumxholo ophindwe kabini. Ngamanye amagama, imveliso efanayo iyafumaneka kwii-URL ezahlukeneyo. 

Umzekelo, ii-AirPods zombini zingenazingcingo kunye nee-headsets ezingaphakathi endlebeni, ke baya kugqiba ngee-URL ezimbini:

domain.com/headphones/in-ear/airpods domain.com/headphones/wireless/airpods

Ungayisombulula le ngxaki ngokusebenzisa le thempleyithi yeemveliso zeURLs:

domain.com/product

OKUFUNDILEYO FUNDA

• Uyenza njani i-SEO-Friendly URLs

Sebenzisa uphando lwegama elingundoqo ukongeza imveliso ekhethekileyo kunye neenkcazo zecandelo ukunceda iindwendwe kunye neenjini zokukhangela

Imveliso kunye namaphepha odidi ahlala angenawo umxholo omncinci. Ayiyonto imbi kusetyenziso lwe-injini yokukhangela, kodwa ukongeza iinkcazo ezizodwa kunye nophando lwegama elingundoqo le-ecommerce kunokunceda iinjini zokukhangela kunye neendwendwe ziqonde ngcono imveliso yakho kunye namaphepha odidi.

Nanga amacebiso ambalwa okwenza oku:

• Zigcine zimfutshane kwaye ziswiti
• Qinisekisa ukuba ziyachaza kwaye ziluncedo
• Xela amagama angundoqo anomsila omde

Ukufumana iiyantlukwano ezinomsila omde kunye nezithethantonye, ​​coca imveliso ekhuphisanayo okanye iphepha lodidi lwegama lakho elingundoqo ekujoliswe kulo kwi-Ahrefs 'Site Explorer kwaye ujonge amanqanaba ali-10 aphezulu Amagama angundoqo ezinto eziphilayo ingxelo. 

Umzekelo, nantsi amagama abalulekileyo abalulekileyo elinye lawona maphepha akumgangatho ophezulu "wee-headphone ezingenacingo" nawo akwinqanaba:

• ibluetooth iiheadphone
• wireless ezifakwa
• ibluetooth iindlebe 

Kuya kuba lula kwaye kungokwemvelo ukukhankanya la magama kwinkcazo yephepha. 

Isahluko 4. Ukwakhiwa kwekhonkco kwiindawo ze-ecommerce

Ukwakhiwa kwekhonkco kwiivenkile ze-ecommerce kunzima kuba akukho xabiso lokuba omnye umntu adibanise nemveliso okanye iphepha lodidi. Nangona kunjalo, kukho iindlela ezimbalwa ezizanyiweyo nezivavanyiweyo. Unokusebenzisa ezinye iindlela zokufumana amakhonkco kwiphepha lakho lasekhaya. Masihambe ngeendlela ezimbalwa zokwakha ikhonkco onokuzisebenzisa njengenxalenye yesicwangciso sakho se-ecommerce SEO.

Sebenzisa indlela "yengxelo yemveliso" ukuze ubonakale

Ukuba unemveliso ozithengisayo kuphela, indlela "yengxelo yemveliso" ingakunceda ukuba ufakwe kuluhlu lweemveliso ezilungileyo kakhulu kolu didi. 

Nantsi inkqubo:

1. Fumana uluhlu oludumileyo lweemveliso ezilungileyo
2. Nikeza umbhali ngemveliso yakho ngembuyekezo yengxelo
3. Bacele ukuba baqwalasele ukuyifaka kuluhlu lwabo (ukuba bayayithanda imveliso)

Ngenxa yokuba abaninzi ababhali baya kudibanisa kwiimveliso abazibandakanyayo, le yindlela ethe ngqo yokwakha amakhonkco ngqo kumaphepha emveliso.

Ukufumana uluhlu lweemveliso ezilungileyo kakhulu ongazikhankanyi ezakho, khangela uGoogle best[product category] -brandname.

Kungenjalo, sebenzisa "kwisihloko" ukukhangela kwi-Ahrefs' Content Explorer yento enye kwaye ucofe amaphepha anetrafikhi ukufumana uluhlu oludumileyo.

Umzekelo, nalu uluhlu lwezona zithethi zilungileyo ezingakhankanyi naziphi na izithethi zeSonos:

Ukuba i-Sonos ifuna ukwakha amakhonkco amaninzi kwelinye lamaphepha emveliso yesithethi esihlakaniphile, inokunikezela ukuthumela imveliso kumbhali simahla ngembuyekezo yempendulo. Ukuba umbhali uyayithanda, uSonos unokubuza umbhali ukuba bayakuthathela ingqalelo ukuyifaka kwiposti yabo.

ICEBISO Ungaze unikeze ngokucacileyo ukuthumela ababhali imveliso yakho ngokutshintshiselana ngekhonkco. Ingakhokelela kwisohlwayo kuba iGoogle ibona "ukutshintshiselana ngeempahla okanye iinkonzo zekhonkco" njengeskimu sekhonkco.

Faka ibango lokukhankanywa kwebhrendi kuhlolo

Ukukhankanywa okungadityaniswanga kukukhankanywa kwi-intanethi yeemveliso zakho okanye uphawu ngaphandle kwekhonkco kwindawo yakho. 

Zinokwenzeka kuzo zonke iintlobo zezizathu. Nangona kunjalo, zihlala kunzima ukuzijika zibe ngamakhonkco kuba kunqabile ukuba kubekho i-angle ecacileyo okanye enyanzelisayo. 

Umzekelo, nantsi into ekhankanyiweyo engadityaniswanga yeAudio-Technica:

Ngelishwa, kule meko, akukho i-angle yepitch enyanzelisayo. Kungenxa yokuba ukukhankanywa okungadityaniswanga kwinqaku malunga neqela elithengisa izixhobo zokuxhasa ngemali imfundo yomculo, kwaye akukho zikhonkco kwezinye iibrendi ezikhankanyiweyo. 

Nangona kunjalo, ukuba umntu uphonononga imveliso yakho kwaye akaqhagamshelani nawe, umcela ukuba aqhagamshelane nephepha lemveliso elisemthethweni ukuze abafundi bafunde ngakumbi malunga nemveliso kusengqiqweni kwaye noko kunyanzelekileyo. 

Ungafumana uphononongo olungadityaniswanga ne-Ahrefs' Web Explorer, ekhangela isalathiso seebhiliyoni zamaphepha. Faka nje olu phendlo: Intitle:[your brand] review -outlinkdomain:[yoursite.com] -site:[yoursite.com.

Umzekelo, ukuba ubufuna ukufumana uphononongo olungadityaniswanga lweAudio-Technica, ungaphendla oku: intitle:audio technica review -outlinkdomain:audio-technica.com -site:audio-technica.com.

Yimeko nje yokuphonononga amaphepha kwaye ubacele ukuba bongeze ikhonkco apho kuvakala khona. Nokuba ngaba bahlalutyi abambalwa kuphela abakwenzayo oku, ngamakhonkco ambalwa alula kumaphepha emveliso. 

Sebenzisa iHARO ukufumana amakhonkco anegunya eliphezulu kwivenkile yakho ye-ecommerce

I-HARO (Nceda iNgxelo yeNgxelo) yinkonzo edibanisa intatheli kunye neeblogi ezinemithombo. 

Ukuba ubhalisa njengomthombo (simahla), iHARO ikuthumela ii-imeyile zemihla ngemihla ngezicelo ezinje: 

Kule meko, i-blogger ifuna iingcebiso zee-headphone zeofisi.

Ukuba siplaga iwebhusayithi yabo (i-Welp Magazine) kwi-Site Explorer, sibona ukuba Domain Rating (DR) 59 indawo enobuninzi betrafikhi yezinto eziphilayo. Ke ngokuqinisekileyo kufanelekile ukulandela ikhonkco njengenxalenye yesicwangciso sethu sokwakha ikhonkco.

Ngcono nangakumbi, siyazi ukuba ibhlogi iya kuqhagamshelana nabo babafakayo kuba isicelo sabo sithi: 

Ibali elide elifutshane, sinokufumana ikhonkco kule ndawo ngokuthumela iingcebiso zethu kwiblogger kunye nezinye iinkcukacha abazifunayo. 

I-SIDENOTE. Ekubeni saqala ukupapasha le ndlela, i-HARO iye yakhuphisana ngakumbi, kodwa kusenokwenzeka ukuba ufumane amakhonkco akumgangatho ophezulu ukuba uyaphikelela.

Isahluko 5. Ukuthengiswa komxholo kwi-ecommerce

Ukubamba ingqalelo yabaphulaphuli bakho kubalulekile kwi-ecommerce. Ngokwenza umxholo obalulekileyo, ofanelekileyo, kunye nokuzibandakanya, unokuphucula ukubonakala kwevenkile yakho ye-intanethi, ukwakha ubudlelwane nabathengi, kwaye uqhube iinguqu ezininzi.

Makhe siqwalasele ezimbalwa eziphambili eziphambili kwintengiso yomxholo kwiisayithi ze-ecommerce.

Fumana amagama angundoqo ophando lwezorhwebo ukujolisa ngezithuba zeblogi

Amagama angundoqo ophando lwezoRhwebo yimiqathango abantu abayikhangelayo xa bephanda into yokuthenga.

Umzekelo, ukuba ukhangela "ezona headphones zingenazingcingo" kuGoogle, kusenokwenzeka ukuba ukulungele ukuthenga ii-headsets ezingenazingcingo.

Ukuchonga uphendlo lwemveliso "egqwesileyo" yindlela elula yokuqala ukufumana amagama angundoqo eenjongo zorhwebo.

Eyona ndlela ilula yokwenza oku kukuba: 

• Ngenisa igama lakho elingundoqo kwi-Keyword Explorer.
• Yongeza i Bandakanya isihluzo esinegama elithi “elungileyo.”
• Faka isihluzo kwaye ubethe Bonisa iziphumo.

Siyabona kolu phendlo olukhawulezayo ukuba i-Ahrefs ichonge ngaphezulu kwamagama angundoqo angama-9,396 esinokuwasebenzisa.

Kanye namagama angundoqo "angcono", unokufumana iinjongo zorhwebo kwimibuzo. Umzekelo, ukuba ubunokukhangela "zisebenza njani ii-headphones zokurhoxisa ingxolo," amathuba okuba unomdla wokuthenga iperi.

Kwi-Keywords Explorer, unokufumana ezi ntlobo zamagama angundoqo kwi imibuzo icandelo emva kokuba uplage igama lakho elingundoqo.

Nanku umzekelo okhawulezayo wegama eliphambili lolwazi "lokurhoxisa ingxolo yee-headphones."

Khumbula ukukhangela amagama angundoqo abhekiselele kwiingxaki ezinceda ukusombulula imveliso yakho.

Umzekelo, amagama angundoqo afana “nendlela yokucoca i-headphones” akasebenzi kuba umkhangeli akakho kwimarike yee-headphones ezintsha. Kodwa amagama angundoqo afana “nendlela yokulungisa ii-headphones ezaphukileyo” anokusebenza kuba uninzi lwee-headphones azilungiseki lula-ke isibini esitsha sinokuba sesona sisombululo. 

Nje ukuba uqonde i-psychology ngasemva kwamagama angundoqo eenjongo zorhwebo, ulungele ukwenza umxholo okhokelwa yimveliso kwindawo yakho ye-ecommerce njengenxalenye yesicwangciso sakho se-SEO.

Yenza umxholo okhokelwa yimveliso ukutsala abathengi abaninzi kwindawo yakho ye-ecommerce

Umxholo okhokelwa yimveliso unceda abafundi ukuba basombulule iingxaki zabo ngokusebenzisa iimveliso ozithengisayo. Ukwenza lo mxholo ujikeleze amagama angundoqo abantu abawakhangelayo kunokutsala abathengi abanokubakho kwiziphumo zenjini yokukhangela kwiwebhusayithi yakho ye-ecommerce.

Umzekelo, le post yebhlog malunga nokulungisa ii-headphones ezisebenza kuphela kwindlebe enye ifumana utyelelo lokukhangela lwenyanga lwe-13.3K:

Icacisa indlela yokulungisa imiba eqhelekileyo ngaphambi kokucebisa ii-headsets ezintsha, ezomeleleyo zabafundi abangakwaziyo ukwenza izinto zisebenze.

Kule meko, indawo icebisa iimveliso kwiAmazon. Kodwa akukho sizathu sokuba awukwazi ukucebisa kwaye udibanise kumaphepha akho emveliso kula manqaku.

OKUFUNDILEYO FUNDA

• Umxholo oKhokelwe yiMveliso: Yintoni, kutheni uyisebenzisa, kunye nendlela yokuqalisa 

Lungiselela imifanekiso yemveliso yakho ukukhangela ukufumana ucofa ngakumbi

Imifanekiso kaGoogle yinjini yokukhangela yesibini ngobukhulu kwihlabathi. Inoxanduva ngaphezulu kwe-20% yalo lonke uphando lwe-intanethi.

Ke xa abathengi abanokubakho bekhangela iimveliso zakho, kusenokwenzeka ukuba bayakukhangela kuyo ukuze bafumane imveliso abayikhangelayo.

Ukuba ufuna ukuvela phezulu kwiziphumo zophendlo lweMifanekiso kaGoogle, kuya kufuneka uqale ngokulungiselela amaphepha emveliso kwindawo yakho ye-ecommerce kunye nemifanekiso ye-SEO.

Emva koko kuya kufuneka udibanise igama lefayile elichazayo elahlulwe ngamakhonkco. Zama ukugcina igama lakho lefayile kwinqanaba kwaye ukhumbule ukubandakanya amagama abalulekileyo, njengomzekelo ongezantsi:

Emva koko yongeza isicatshulwa esichazayo kumfanekiso wakho. Isiqendu seAlt yikhowudi ejongeka ngolu hlobo:

<img alt="your alt text description goes here">

Ke, umzekelo, kwezi headphones, umbhalo wealt unokuba:

<img alt="Apple AirPods Max in silver">

ICEBISO Kule mihla, uninzi lweenkqubo zolawulo lomxholo (ii-CMS) ziya kuba nokukhetha ukongeza umbhalo we-alt xa ufaka imifanekiso, ngoko awuyi kufuna ukuhlela ikhowudi ngesandla.

Kuya kufuneka wenze isicatshulwa sakho se-alt sibe mfutshane kangangoko. Nanku umzekelo ovela kwi-Apple, apho isicatshulwa se-alt sifundeka kanje: "Umbono ongaphambili we-AirPods Max ngeSilivere." 

Nangona imigaqo yombhalo wealt kulula ukuyiqonda, kulula ukuyilibala ukuyongeza. Iiwebhusayithi ezininzi ziya kuba nemifanekiso embalwa elahlekileyo isicatshulwa sealt kubo.

Eyona ndlela ikhawulezayo, esimahla yokujonga indawo yakho ukuba akukho mbhalo we-alt ongekhoyo kukusebenzisa isixhobo esinje ngeziXhobo ze-Webmaster ze-Ahrefs. 

Nje ukuba uqhube ukukhasa kwindawo yakho usebenzisa isixhobo, yiya kwi Ngqi kelelo kuPhicotho lweSiza ukubona ukuba kukho nayiphi na imiba. 

Nanku umzekelo wendawo enemifanekiso eyi-2,712 enombhalo ongekhoyo wealt.

Ukucofa kumbandela othi “Iteksti ye-alt elahlekileyo” ikusa kwii-URL ezichaphazelekayo. Emva koko ungaodola uluhlu ngokucofa ku- "Organic traffic" ukubeka phambili amaphepha asele eqhuba kakuhle kukhangelo. 

Ukuba iphepha sele linetrafikhi ephezulu yezinto eziphilayo, kusenokwenzeka ukuba imifanekiso ekweli phepha inokusebenza kakuhle kwiMifanekiso kaGoogle.

Nje ukuba uyenzile imifanekiso yakho, unokubek' esweni ukucofa abakufumanayo ngokucofa ku-"Ukusebenza" kwaye ukhethe uhlobo lokukhangela "njengoMfanekiso."

OKUFUNDILEYO FUNDA

• I-SEO yomfanekiso: Iingcebiso ezili-12 ezinokuSetyenzwa (KwiTrafikhi ye-Organic engakumbi)

Isahluko 6. Iingcebiso ze-SEO ze-ecommerce eziphambili

Yonke into engasentla iya kukukhupha kunyawo lwasekunene nge-ecommerce SEO. Kodwa kukho ezinye izinto onokuzenza ukutsala i-traffic injini yokukhangela kunye nokuthengisa. Makhe sijonge ezinye zazo.

Isalathiso se-URL ezinemfuno yokukhangela ukufumana ucofa ngakumbi

Abantu bakhangela iimveliso ngeendlela ezininzi, ngoko ke ukhe wadibana namagama ngexesha lophando lwegama elingundoqo elingazange libe nentsingiselo kumacandelwana. Kodwa ukuba uye wajongana nokukhangela kwivenkile yakho, kusenokwenzeka ukuba sele uneparameterized URLs ezijolise kuninzi lwale migaqo.

Umzekelo, kukho uphendlo lwenyanga oluqikelelwa kwi-150 lwe "jabra over ear headphones" e-US:

Ukuba uthengisa ezi mveliso kwaye uvumele iindwendwe zihluze zona zisebenzisa i-faceted navigation, ziya kuphelela kwi-URL enje:

/headphones?brand=jabra&design=over-ear

Ukusukela ukuba uninzi lweevenkile ze-ecommerce zenza ii-URL eziziinkalo zibe kudidi oluphambili okanye udidi oluphantsi, le URL mhlawumbi ayinasalathiso. Nangona kunjalo, ungayilungisa loo nto ngokuguqula i-canonical ibe yireferensi.

Ukuba wenza oku kuzo zonke ii-URL ezijongene nokukhangela, uhlala utsala umdla wokukhangela abantu abaninzi ngaphandle kokwenza nawuphi na umxholo omtsha.

Nali iphepha lokukopela elivela ku-Aleyda Solis ukukunceda ufumanise ukuba yeyiphi omawuyibhale:

I-SIDENOTE. Ezinye iiplatifti ze-ecommerce zenza ngokukhetha isalathiso se-URLs eneenkalo zibe lula kunabanye. Ukuba uceba ukwenza oku kwaye uswele ubuchule bobugcisa, sincoma kakhulu ukuba uqeshe uMcebisi we-SEO onolwazi kunye nomphuhlisi ukuba ancede.

ICEBISO Ukuba ubona abantu bakhangela iimpawu zemveliso ongenazo izihluzi zazo, cinga ngokuzongeza. Ngokomzekelo, kukho uphando oluninzi lwee-headphones ezihambelana nezixhobo ezahlukeneyo: Unokongeza ngokulula "Iyahambelana ne" iseti yezihluzi kunye nesalathiso esifanelekileyo se-URLs ukutsala i-traffic yokukhangela kule migaqo.

Yongeza uphawu lwe-schema kumaphepha emveliso ukuze uphumelele iziqwengana ezityebileyo

I-schema markup yikhowudi enceda iinjini zokukhangela ziqonde ngcono kwaye zibonise amaphepha akho kumaphepha eziphumo zenjini yokukhangela (SERPs). Ukuyongeza kumaphepha emveliso kunokubanceda baphumelele iziqwengana ezityebileyo ngolu hlobo: 

Nantsi indlela i-schema markup enokubonakala ngayo kwiphepha elithengisa ii-AirPods Pro:

{   "@ umxholo": "http://schema.org/",   "@Type": "Imveliso",   "Igama": "AirPods Pro",   "umfanekiso":"",   “uphawu”: {     "@uhlobo": "Uhlobo",     "Igama": "Apple"   },   "unikezelo": {     "@type": "Nikela",     "url":"",     “priceCurrency”: “USD”,     "ixabiso": "249",     “ukufumaneka”: “http://schema.org/InStock”,     "itemCondition": "http://schema.org/NewCondition"   },   “uRengo oludityanisiweyo”: {     "@uhlobo": "AggregateRating",     "Ixabiso lokukala": "4.9"   } }

Ixelela uGoogle igama lemveliso, uphawu, ixabiso, uphononongo lokukala, kwaye ukuba ikwisitokhwe.

Zininzi iijenereyitha zeschema zasimahla ezifana nale, akunyanzelekanga ukuba ubhale ikhowudi ngesandla. Amanye amaqonga e-ecommerce anenketho yokongeza i-schema markup eyakhelweyo. 

OKUFUNDILEYO FUNDA

• Yintoni iSchema Markup? Uyisebenzisa njani kwi-SEO

Ikhonkco kumacandelwana abalulekileyo ukuziqaqambisa kubatyeleli (kunye neenjini zokukhangela)

Ukudibanisa kumacandelo angaphantsi abalulekileyo kumaphepha oluhlu lwakho kubeka phambili amakhonkco abatyeleli abanomdla kakhulu kuwo. 

Oku kwenza kube lula ukuba iindwendwe zevenkile yakho zijikeleze kwiwebhusayithi yakho ye-ecommerce.

Nanku umzekelo apho amacandelwana abalulekileyo aphawulwe kufutshane naphezulu kwiphepha lodidi.

Olu luyilo luvumela iindwendwe ukuba zifike kumacandelwana afuna ukukhawulezisa. Kukwaluncedo kubasebenzisi beselula, njengoko kuthetha ukuba akufuneki bakrole amawaka eemveliso.

Kusenokwenzeka ukuba indawo ekuyo ezi linki inokunyusa amagunya ala maphepha angaphantsi, ngokwemodeli ye-surfer enengqiqo esekwe kumalungelo awodwa abenzi bakaGoogle.

Nanku omnye umzekelo apho omnye umthengisi aqhagamshele kumacandelo angaphantsi adumileyo phezulu kwiphepha lodidi.

Beka iliso kwimiba ye-SEO yobugcisa ukunqanda ukuhla kwetrafikhi okungalindelekanga kwiwebhusayithi yakho ye-ecommerce

Isiseko esiluqilima sobuchwephesha sikunceda ukuba uphephe imiba eqhelekileyo ehlala ithwaxa iivenkile ze-ecommerce. Kodwa i-SEO yobugcisa ayisiyonto yexesha elinye. Iingxaki ezintsha ziya kuvela ekuhambeni kwexesha.

Yiyo loo nto ukubeka esweni impilo yakho ye-SEO yobugcisa kunye nokulungisa imiba kwiiwebhusayithi ze-ecommerce kufuneka ibe yinxalenye yesicwangciso sakho se-ecommerce SEO. Ukwenza oku udinga ezona zixhobo zingcono ze-ecommerce SEO.

Usebenzisa uPhicotho lweSiza ngeakhawunti ye-Webmaster ye-Ahrefs, unokwenza oku simahla. Ibeka iliso kwi-100+ imiba ye-SEO eqhelekileyo, kuquka leyo uhlala uyibona kwiindawo ze-ecommerce, njengomxholo ophindwe kabini, imiba ye-canonicalization, kunye namaphepha eenkedama.

Ungacwangcisa imihla ngemihla, iveki, okanye inyanga nenyanga ukuze uhlale uphezulu kwimiba.

Iimpazamo ze-SEO ze-Ecommerce ukunqanda

Nantsi imizekelo embalwa yemicimbi eqhelekileyo enokuchaphazela iiwebhusayithi ze-ecommerce kunye nokwenzakalisa amanqanaba.

• Kungabandakanyi i-breadcrumbs -Abakhenkethi (kunye noGoogle) bafumana i-breadcrumbs kwiiwebhusayithi ze-ecommerce ziluncedo.
• Ndiyalibala ukongeza uphawu lweschema -Ukongeza ischema kunokukunceda uphumelele iziqwengana ezityebileyo. 
• Isalathiso samaphepha akumgangatho ophantsi -Izihluzo ze-ecommerce okanye amaphepha okukhangela angongezi naliphi na ixabiso.
• Ukufakwa kwegama elingundoqo -Uthetha ngokuphindaphindiweyo amagama akho angundoqo kwiwebhusayithi yakho.
• Ukuvala amaphepha angundoqo ewebhusayithi yakho - Ngamaxesha athile, noindex iithegi okanye "Ungavumeli" izikhokelo kwi-robots.txt zingongezwa ngempazamo, okuthetha ukuba amaphepha awabonakali kuGoogle.
• Ukuba nesiza esicothayo -Abathengi bakho abayi kuyithanda indawo ecothayo kwaye inokuchaphazela uguqulo ukuba awusilungeli isantya sesiza, ngakumbi ukuba bajonga indawo yakho kwisixhobo esiphathwayo.

Ikamva le-SEO ye-ecommerce

Andinayo ibhola yecrystal yokuqikelela kanye ikamva liya kujongeka njani kwi-SEO ye-ecommerce, kodwa nazi ezinye iingcamango.

Ngokuqala kukaGoogle ukubandakanya i-AI evelisayo kumava ayo okukhangela, kusenokwenzeka ukuba ukukhangela kunye ne-SEO ye-ecommerce iya kuguqukela kumava ahlukileyo kule sinayo namhlanje. 

Nanku umzekelo wendlela iiSERPs ezijongeka ngayo namhlanje kukhangelo lwe "headphones zebluetooth."

Ukuba asizihoyi iziphumo "zabantu bayabuza", amanye amaphepha avela kwiivenkile ze-ecommerce.

Ngoku jonga kwi-SERP kolu phendlo lufanayo phantsi kwe-AI ye-AI enikwe amandla oPhando lokuVelisa amava:

Ngesi siphumo, uGoogle uvelise ngokufanelekileyo iphepha lodidi lwayo kanye apho kwiSERP.

Ukuba olu tshintsho luba yinyani, kunokwenzeka ukuba ikamva le-SEO ye-ecommerce linokutshintsha ingqwalasela yalo ngakumbi ekuphuculeni amaphepha emveliso.

U-Aleyda wathetha ngolu tshintsho lunokwenzeka kunye noqikelelo lwakhe lwe-SEO ye-ecommerce. 

Iingcamango zokugqibela

I-SEO ye-Ecommerce ikude ngokuthe ngqo. Ukufumana iziseko zilungile kulula ngokwaneleyo, kodwa ukulungiselela imfuno yokukhangela ngelixa uphepha imiba eqhelekileyo yobugcisa kuhlala kunzima kunokuba ucinga. 

Nazi izixhobo ezimbalwa eziluncedo ukufunda ngakumbi ngale miba:

• UkuHamba okuFaceted: Ingcaciso, iMizekelo kunye ne-SEO yeZenzo eziGqwesileyo
• I-Ecommerce Blogging: I-7 Amanyathelo okukhulisa iTrafikhi yakho kunye neNtengiso
• Intengiso ye-Ecommerce 101: Indlela yokunyusa ukuthengisa
• Uliqala njani iShishini le-Ecommerce (Amanyathelo ali-9 oMpumelelo)

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.