Intengiso yeeChaneli ezininzi: Ubafumana njani abaThengi kuyo yonke indawo

I-Traffic, isikhokelo, intengiso-okukhona ufumana ngakumbi, ngcono. Ukuba ingqwalasela eyodwa kwisicwangciso esinye sokuthengisa kunokuthwala isiqhamo kodwa phantse kusoloko kufikelela kwi-cap. Kulapho ukuthengiswa kwamajelo amaninzi kungena khona.

Ukuba ufuna ukwandisa ukuthengisa kunye nokunciphisa iindleko zokuthengisa, indlela yokujonga iindlela ezininzi inokukunceda ukuba ubambe abathengi onokuthi ungafikeleli.

Kodwa yintoni intengiso yamajelo amaninzi, ngokwenene? Kwaye uyenza njani loo nto ngelixa uhlala uhlelekile? Makhe sithethe ngayo.

Isiqulatho
Yintoni ukuthengisa amajelo amaninzi?
Ungaqalisa njani ngentengiso yamajelo amaninzi
Imizekelo yokuthengisa yamajelo amaninzi
Iingcamango zokugqibela

Yintoni ukuthengisa amajelo amaninzi?

Intengiso yeetshaneli ezininzi ithetha ukusebenzisa amajelo amaninzi ukufumana uphawu lwakho phambi kwabathengi abanokubakho. Oku kunokuthetha ukusebenzisa indibaniselwano ye-SEO, ukuthengiswa kweendaba zoluntu, intengiso ehlawulwayo, kunye naliphi na inani lamanye amajelo okuthengisa.

Iinzuzo zentengiso yamajelo amaninzi

Njengoko bendichazile apha ngasentla, ukuthengiswa kweetshaneli ezininzi kukuvumela ukuba ufikelele kubathengi abaninzi kunogxininiso lwetshaneli enye. Ukwenza umzekelo, abanye abantu abanakuze bakhangele amagama angundoqo owabekayo kuGoogle, kwaye abanye abantu abasebenzisi nje imidiya yoluntu. 

Ukongeza ekufikeleleni ngokubanzi, unokukwazi ukubamba abathengi abatsha ngexabiso eliphantsi. 

Umzekelo: Imidiya yoluntu ye-Organic isimahla, kwaye usasaza intengiso yakho ngaphezulu komxube wawo omabini amajelo asekuhlaleni kunye ne-injini yokukhangela ehlawulweyo ithetha ukuba uya kufumana eyona ndlela isebenzayo yenkcitho yakho yentengiso. Oku kuya kukuvumela ukuba uchithe kuphela kwinto esebenzayo kwaye uphephe inkcitho eyinkcitho yentengiso.

Imingeni yokuthengisa kumajelo amaninzi

Kakade ke, ukuba namajelo amaninzi kubangela ukuntsonkotha ngakumbi. 

Kufuneka uqonde indlela yokuphindaphinda umxholo wakho ukuze uthintele ukongeza itoni yomsebenzi owongezelelweyo kunye neendleko. 

Ayisiyiyo loo nto kuphela, kodwa ukuthumela kumajelo eendaba ezentlalo ezininzi ngaphezulu ukwenza i-SEO kwindawo yakho, ukulawula uluhlu lwe-imeyile, kunye nokudlala iintengiso ngumsebenzi omninzi-ingakumbi ukuba awunalo ilungu leqela elikhethekileyo lokusingatha umsebenzi ngamnye.

Ukuqesha iqela lonke lezentengiso nayo iyabiza.

Kodwa ukuba usebenzisa isoftware ezenzekelayo kwaye usebenzise isixhobo ukuze uhlale ulungelelene, ungoyisa le mingeni ngaphandle kokwaphula ibhanki. 

Ungaqalisa njani ngentengiso yamajelo amaninzi

Apha ngezantsi, ndicalula iziseko zokuqalisa ngentengiso yeetshaneli ezininzi zibe ngamanyathelo amane:

1. Ukuseka ulungelelwaniso kuyo yonke intengiso yakho
2. Ukuchonga kunye nokuphanda abaphulaphuli ojolise kubo
3. Ukukhetha amajelo ofuna ukuwongeza kwisicwangciso sakho sokuthengisa
4. Ukusebenzisa isoftware kunye nezixhobo ukuze uhlale uhlelekile

1. Ukuseka ukuhambelana usebenzisa i-IMC

Ukuba awulumkanga, ukusebenzisa amajelo amaninzi kunye nokuqesha abantu ukuba balawule ezo tshaneli kunokukhokelela kwimiyalezo engahambelaniyo kunye nophawu. 

Kulapho unxibelelwano lwentengiso oluhlanganisiweyo (IMC) ingena.

I-IMC eyomeleleyo yenza ibhrendi yakho ihambelane kuzo zonke iindawo zokusebenzisana nabathengi, ukusuka ekuqapheliseni ibhrendi yakho ukuya ekuthengeni. Ibandakanya izinto ezifana:

• Isimbo sophawu, umbala, kunye nezikhokelo zefonti.
• Ubuntu bomyalezo kunye nesimbo (okt, indlela ibhrendi yakho ebhala ngayo).
• Izimbo zelogo ezivunyiweyo.

Ngamanye amazwi, kuya kufuneka uthathe ixesha lokwenza uphawu kunye nezikhokelo zesitayile kwinkampani yakho. Yeyiphi imibala yakho yokuqala? Ingaba ilogo yakho kufuneka ihlale ibonakala njani? Yeyiphi indlela omele ube kuyo imiyalezo, kwaye yintoni injongo yakho njengenkampani?

Umzekelo, nazi izikhokelo zesitayile seDyno Studio:

Ungayibona ibonisa zonke iifonti ezivunyiweyo zohlobo, imidibaniso yombala, kunye nezimbo zelogo ezamkelweyo. Ewe kunjalo, ungangena nzulu kunoko ukubandakanya ubuntu bophawu lwakho (okt, ufuna ukuba umbhalo wakho ubhalwe njani—ubukrelekrele, uyahlekisa, usile, unzulu, okanye enye into).

Ukuba ufuna ukufunda ngakumbi malunga nokuphuhlisa izikhokelo zesitayile sophawu, ndincoma kakhulu ukufunda Isikhokelo sikaVenngage apha.

2. Chonga kwaye uphande abaphulaphuli ojolise kubo

Enye yezona zinto zibalulekileyo onokuthi uzenze ukuthengisa inkampani yakho kukuqonda abaphulaphuli obathengisayo. Izinto ezifana:

• Yintoni abayikhathaleleyo?
• Zeziphi iingxaki abanazo ezinokusonjululwa yinkampani yakho?
• Baya phi ukufumana ulwazi malunga neemveliso zakho?
• Njl

Ukuqhuba uphando lwemarike kufuneka ibe yinto ephambili. Iqala ngokumisela imibuzo ofuna ukuyiphendula. Ndikunike izimvo ezimbalwa ngasentla, kodwa uzive ukhululekile ukuza nezakho ezininzi.

Nje ukuba uyazi into oyikhangelayo, kufuneka ukhethe indlela yophando. Ungaqhuba uphando kubathengi bakho abasele bekho, cela abathengi bakho ngokuthe ngqo kudliwanondlebe lwefowuni ukuze ufunde ngakumbi malunga nabo, sebenzisa iiforam owaziyo ukuba abathengi bakho basebenzise (iReddit isoloko ibhejo elungileyo), okanye yenza uhlalutyo lokhuphiswano ukubona ukuba benza ntoni okhuphisana nabo.

Umzekelo, masithi ndithengisa iibhotile zamanzi eziphezulu. Ndiyazi ukuba omnye endikhuphisana naye yiHydro Flask. Ke ndijonge into eyenzayo ngokuqokelela idatha kwiintlobo zeemveliso ezizithengisayo, amanqaku amaxabiso kunye neempawu zezo mveliso, kunye naluphi na uphononongo lwabathengi.

Ngokukodwa, ndizama ukufumanisa ukuba ngaba abathengi bayo bathanda ntoni malunga neemveliso kunye nento abanqwenela ukuba ngcono ngayo malunga neemveliso ezixeliweyo. 

Ngokomzekelo, kukho uphononongo olwalatha kwiintlobo ezimbini zabathengi abaneemfuno ezahlukeneyo: (1) umntu ofuna ukugqunywa ixesha elide, iintsuku ezishushu emsebenzini kunye (2) nomntu owasithenga njengesipho esinomfanekiso okroliweyo womnye umntu ochitha ixesha elininzi endleleni:

Ukugrumba nzulu, sinokubona uninzi lophononongo lukhalaza ukuba ibhotile ivuza. Oko kundinika ulwazi malunga nendlela yokuphucula imveliso yam.

Kukho amagqabantshintshi amaninzi akhankanya ukusebenzisa iibhotile zokuhamba kunye nendawo yokuzivocavoca, kwaye oko kuyandinceda ukuba ndiphucule umfanekiso wam weentlobo zabathengi abafuna ezi ntlobo zeebhotile.

Kodwa owona mbuzo ubalulekileyo ngulo: Bayifumana njani abathengi beHydro Flask?

Uphononongo lunika iingcebiso ezimbalwa, ezibonisa abanye abathengi bayo bathenge imveliso kwiiMpahla zeMidlalo zikaDick. Nangona kunjalo, oku akundixeleli ukuba kufuneka ndizithengise phi iimveliso zam.

Ukujonga iwebhusayithi yayo, ndiyayibona inencwadana ye-imeyile kwaye iyasebenza kuFacebook, Twitter, Pinterest, Instagram, kunye neYouTube:

Elona jelo libalaseleyo libonakala ngathi yi-Instagram, enabalandeli abangaphezu kwe-600,000. Ukongeza, isebenzisa oonozakuzaku bohlobo ukunceda ukukhuthaza iimveliso. Nangona kunjalo, ayibonakali inebhlog-leyo, ngokoluvo lwam, lithuba elikhulu eliphosiweyo kuyo.

Nokuba, “hlola” abanye abantu okhuphisana nabo ukuze ubone ukuba zeziphi na iindlela abazisebenzisayo kunye nendlela abazisebenzisa ngayo ukwazisa isicwangciso sakho.

3. Khetha amajelo akho

Ngoku ukulungele ukugqiba ukuba ngawaphi amajelo oza kuwabeka phambili. 

Imidiya yoluntu ibonakala. Unokuba netshaneli kuwo onke amaqonga amakhulu (i-Facebook, i-Twitter, i-Instagram) kunye nokuthumela ngokuzenzekelayo kuwo onke amajelo ngesixhobo esifana ne-Buffer. 

Kodwa ayingawo onke amashishini afuna onke amajelo. Kuya kufuneka uthathe isigqibo sokuba ngaba ukwenza iividiyo zeTikTok kunye neYouTube kufanelekile ixesha lakho, njengoko ezi jelo zithatha umzamo omkhulu.

Kwakhona, ayililo lonke ishishini elifanele ukuba ne-LinkedIn okanye i-akhawunti ye-Pinterest. Ngaba abaphulaphuli bakho bayawasebenzisa la maqonga? Ukuba akunjalo, banokufaneleka ukuba batsibe.

Omnye wakho iinketho zejelo lokuthengisa ziquka:

• Ukukhangela okungokwemvelo
• Iileta zeendaba ze-imeyile
• Intengiso yePPC
• Imeyile yomnenke
• Intengiso yeTV
• Iipodcasts
• iziganeko
• Etc

Ngamanye amazwi, unokhetho. Zininzi iinketho. Yiyiphi omele ukhethe?

Ewe, oko kuxhomekeke kwinto oyifumeneyo kwinyathelo lokugqibela. Baphi abaphulaphuli bakho? Ngaba bayamamela iipodcasts? Ukuba kunjalo, zeziphi? Kwaye bafuna ntoni kuGoogle? Le yimibuzo ekufuneka ukwazi iimpendulo zayo. Buyela kwinyathelo lokugqibela ukuba awenzi njalo.

Ngokubanzi, ukubheja kwakho kukwenza i-akhawunti kuwo onke amaqonga eendaba ezentlalo ezinkulu, ube ne-imeyile esisiseko yokungena kwiwebhusayithi yakho, kwaye ubhale izithuba zeblogi ze-SEO.

Ukuba awuqinisekanga ukuba ungaqala ngaphi, cinga ngokuplaga iziza zabakhuphisana nabo kwi-Ahrefs' Site Explorer ukubona ukuba ngawaphi amagama angundoqo abawafumanayo kwi-traffic kuGoogle.

Umzekelo, masithi uthengisa iintente eziphezu kophahla. Omnye wabakhuphisana nawe uya kuba yi-Off Road Tents. Ukuba uplaga indawo yayo kwiSite Explorer kwaye ujonge i Amagama angundoqo ezinto eziphilayo Ingxelo, unokuyibona inezithuba zebhlog zamagama aphambili afana ne "tacoma camper shell" kunye "neyunithi yentente":

Oku kukunika ingcebiso malunga nokuba ngawaphi amanqaku azisa itrafikhi kwaye, ngokunokwenzeka, intengiso. Funda wethu Isikhokelo sokuhlalutya kokhuphiswano lwe-SEO ukufunda ngakumbi.

4. Sebenzisa isoftware ukuze uhlale ucwangcisiwe

Khumbula indlela endiyikhankanye ngayo enye yeengxaki zendlela yamajelo amaninzi kukuba kunokuba nzima kwaye kunzima kangakanani ukuhlala ucwangcisiwe kwaye ungaguquguquki?

Isoftware inokunceda kuloo nto.

Kwi-Ahrefs, sisebenzisa Basecamp ukulandelela imizamo yethu yokuthengisa, ukugcina ababhali bethu kwiphepha elifanayo, ukwakha izikhokelo zesitayile, kwaye ngokuqhelekileyo uhlale uhlelekile. 

Inayo igophe lokufunda xa ithelekiswa nenye isoftware yolawulo lomsebenzi efana asana or Trello, kodwa inamandla ngakumbi. Kuxhomekeke kuwe ukuba ukhetha ukusebenzisa phi.

UThomas Frank unezikhokelo ezininzi ezibalaseleyo ezibonisa indlela yokusebenzisa iNgcebiso ekudaleni umxholo, ukucwangcisa, kunye nokupapasha. Jonga isikhokelo sakhe sasimahla seNgcaciso yeNgcaciso ukuze uqalise ngayo.

Ukongeza ekusebenziseni isoftware ukuze uhlale uhlelekile, kuyanceda ukuba nento efana nayo IKlipothifoliyo ukubona zonke ii-analytics zakho kuwo wonke amajelo kwindawo enye. Ungagcina iithebhu kwizibalo zakho zemidiya yoluntu, impumelelo yentengiso, kunye nokunye okuninzi kwideshibhodi enye elula:

Gqi beleni, ukudala umxholo kunye nezixhobo ezizenzekelayo uya kuba ngumhlobo wakho osenyongweni. Ezi ziquka:

• Izixhobo zokucwangcisa imidiya yoluntu ezifana Bomgcini or Hootsuite.
• I-imeyile yokuthengisa isoftware efana Guqula iKit.
• Izixhobo ze-SEO ezifana noko sinikezela ngazo Ahrefs.

Khumbula nje: Ezi zixhobo zikhona ukwenza ubomi bakho bube nzima, hayi ngaphezulu. Zama ezimbalwa, gcina oko kusebenzayo, kwaye ulahle into engasebenziyo. Akukho mfuneko yokuthatha izixhobo ezininzi kunokuba ufuna.

Imizekelo yokuthengisa yamajelo amaninzi

Okokugqibela kodwa kuncinci, makhe sijonge ezinye iindlela ezahlukeneyo zokusebenzisa amajelo okuthengisa amaninzi.

Ahrefs

Apha e-Ahrefs, yonke into ijikeleze imveliso. Kwaye yiloo nto esabelana ngayo kwitshaneli nganye, nokuba yintoni na. Lo mfanekiso ushwankathela oku:

Yinto esithetha ngayo apha kwiblogi eneetoni zomxholo wezemfundo. Kwaye yile nto esabelana ngayo kwimidiya yoluntu:

18 IiHacks ze-Ahrefs sibheje ubungayazi ⚡🧵 pic.twitter.com/Rah41va41S

- Ahrefs (@ahrefs) Matshi 23, 2023

Nditsho nejelo lethu lonke likaYouTube lizinikele ekufundiseni indlela yokusebenzisa izixhobo ze-Ahrefs ukuphucula iwebhusayithi yakho:

Ngamanye amazwi, sibambelela kwinjongo yethu yokwakha eyona software ye-SEO kwiwebhu-nokuba siyinyusa phi na.

Duolingo

I-Duolingo inesinye sezona zicwangciso zentengiso zinomdla endakha ndazibona. Iyayeka ukugxila kwimveliso yayo ngokuthanda ubunyani kunye nokuqatshelwa kwebrendi.

Jonga nje enye yeevidiyo zayo zeTikTok, kwaye uya kubona ukuba ndithetha ukuthini:

http://www.tiktok.com/@duolingo/video/7208655051437460782

Naluphi na uluvo lokuba yintoni eyenziwa yimveliso yayo ngokusekwe kuloo vidiyo? Ewe, nam ngokunjalo. Kodwa loo vidiyo ifumene iimbono ezizizigidi ezisisi-6.4. Isitishi saso sikaYouTube ayohlukanga kakhulu:

Inophawu olunamandla kakhulu nge-Duolingo bird mascot, kwaye idibanisa loo nto kunye noburharha obukwi-trend kunye ne-virality ukwakha ulwazi lohlobo. Ikwasebenzisa onke amajelo akhoyo—ezentlalo, i-SEO, i-imeyile, ii-apps, iTV, iintengiso zokubonisa, nokunye.

iapile

I-Apple yinkosi yophawu. Isebenzisa intengiso yeetshaneli ezininzi ngcono kunayo nayiphi na inkampani ekhoyo, ngonakwano lwehlabathi lophawu oludumileyo lwe-Apple.

NjengoAhrefs, imiyalezo ye-Apple igxile kwimveliso. Kodwa endaweni yomxholo wemfundo, ivelisa imfuno ngokubalisa amabali kunye neemvakalelo ezivuselelayo. 

Isebenzisa amajelo amaninzi kakhulu kunoninzi, ukuxuba iindlela ezindala ezifana neentengiso zeTV kunye neebhodi zebhodi ezineendlela ezizodwa ezifana nokubonelela ngekhadi layo letyala-kunye, ngokuqinisekileyo, iindlela eziqhelekileyo zokuthengisa idijithali kumajelo asekuhlaleni, i-imeyile kunye ne-SEO. 

I-Apple ingomnye weyona mizekelo ilungileyo yonxibelelwano lwentengiso oludibeneyo kunye nokuqhuba ukwenza enye, amava angenamthungo kuwo onke amajelo kunye nezixhobo ezithengisayo. 

Ngokungafaniyo neminye imizekelo kolu luhlu, ikakhulu isebenzisa umxholo owenziwe ngabasebenzisi (UGC) kumajelo ayo asekuhlaleni. Phantse zonke izithuba zayo ziphinda zithunyelwe kubantu abasebenzisa iimveliso ze-Apple.

Iingcamango zokugqibela

Intengiso yeetshaneli ezininzi ikunceda ukuba ufike phambi kwabathengi bakho akukhathaliseki nokuba ngawaphi na amajelo abawasebenzisayo. Kuphela kwendlela yokwandisa ukufikelela kwebrendi yakho.

Iintsilelo eziphambili-ukungahambelani kunye nobunzima-zinokoyiswa ngezikhokelo zesitayela esifanelekileyo kunye nokusebenzisa i-automation yokuthengisa kunye nesofthiwe yokulawula umsebenzi.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.