Ukhathalelo lwezandla lubalulekile kubuhle kunye nokuba sempilweni, kwaye ukhathalelo lwezinzipho lubalulekile ekuzibonakaliseni kubathengi abaninzi. Njengoko udidi lwesandla kunye nezikhonkwane luhamba ngaphaya kwesidingo esingqongqo sococeko, iimveliso ezintsha ziya kuba zisebenzayo kwaye zithande, zinika abathengi indlela yokuzibonakalisa kunye nokudibanisa kwakhona.
Eli nqaku liza kuphonononga imarike yokunakekelwa kwesikhonkwane kunye nezandla kwaye ichaze oko kusemva kokukhula kunye nokuba ulindele ntoni kwiimarike kwiminyaka ezayo. Ngolu lwazi, inqaku liza kugxininisa i isikhonkwane esiphezulu kunye neendlela zokunakekelwa kwezandla ukuba abathengisi bobuhle kufuneka bajonge ngo-2024 kunye neemveliso ezibalulekileyo ekufuneka bongeze kwiikhathalogu zabo.
Isiqulatho
Isishwankathelo semarike yezikhonkwane
Izikhonkwane ezi-5 ezibalulekileyo kunye neendlela zokunakekelwa kwezandla
Iindlela zokuyibethelela ngo-2024
Isishwankathelo semarike yezikhonkwane
Isidingo sococeko lwezandla ngo-2020 satshintsha imarike yokhathalelo lwezandla, ukanti ucoceko lwezandla lusaya kuba yinto ephambili kubathengi njengoko singena ku-2024. Ukuya kuthi ga ngo-2024, izicoci zezandla ziya kubekwa ngokutsha njengesixhobo sokuvumela unxibelelwano olukhuselekileyo lwentlalo ngokuphindaphinda okutsha okutshatisa ukusebenza, ubuhle kunye nolonwabo.
Imarike yokuhlamba izandla yehlabathi imiselwe ukufikelela I-US $ 4.29 yezigidigidi ngo-2028, ngelixa i-market cream yezandla kunye ne-handlotion market kulindeleke ukuba ifike I-US $ 9.33 yezigidigidi yi 2026.
Xa kuziwa kukhathalelo lwezikhonkwane, ubhubhane ubangele utshintsho kunyango lwasekhaya kunye nokuzibonakalisa ngezikhonkwane. Intengiso yeemveliso zokhathalelo lwezikhonkwane kwi-Amazon US yayiphezulu 218% ngo-2020. Ngelixa abanye bebuyela kwi-salon ukuze bafumane unyango olulula, kwabanye, ukulungeleka kunye neendleko eziphantsi zezinye iindlela ziyaqhubeka nokubhenela, ukwenza iimveliso ezisemgangathweni we-salon ziyimfuneko kwiimpawu.
Ngo-2020, ixabiso lemarike yokhathalelo lwezikhonkwane kwihlabathi liphela Qi kelelwa kwi-US $ 9.9 yeebhiliyoni, kwaye iya kufikelela kwi-US $ 11.6 yezigidigidi ngo-2027. Icandelo elisebenza kakhulu ngaphakathi kwimarike yi-nail polish, ekuqikelelwa ukuba iya kukhula kwi-CAGR ye-2.6% ukuya kwi-US $ 7.5 yezigidigidi ngokwayo.
Okwangoku, i-US ihlala iyeyona marike inkulu yokhathalelo lwezikhonkwane, kunye nexabiso lemarike eliqikelelwayo I-US $ 2.7 yezigidigidi. I-China kulindeleke ukuba ibe yenye yeemakethi zengingqi ezikhula ngokukhawuleza, zifikelele kubungakanani bemarike I-US $ 2.3 yezigidigidi yi 2027.
Izikhonkwane ezi-5 ezibalulekileyo kunye neendlela zokunakekelwa kwezandla
Nazi ezona zikhonkwane zintlanu kunye neendlela zokhathalelo lwezandla ekufuneka uzazi ngoku ngo-2024:

Iimveliso zezikhonkwane zasekhaya
Imfuno yemveliso ye-nail yasekhaya kunye nonyango iya kuqhubeka, kwaye isizukulwana esitsha sabathengi siya kutyala imali kwiimveliso ezinikezela ngokufanelekileyo kunye nomgangatho. Ukugqitywa kobugcisa kunye nesicelo zizinto eziphambili eziphambili kwizicelo zezikhonkwane zasekhaya, kwaye abathengi baya kubeka phambili iimveliso ezinikezela kuzo zombini.
Xa kufikwa ekugqityweni kobuchule, umgangatho we-salon isiseko kunye neengubo eziphezulu ziyimfuneko. Kwakhona, izixhobo zezikhonkwane, ezifana Izomisi zeUV, ezenza usetyenziso lube lula kwaye lusebenze ngakumbi luphezulu lwengqondo kubathengi.
Ukongeza, njengoko abantu bephucula izakhono zabo kunye nokuzithemba, baya kufuna iimveliso ezinzima kunye nezixhobo zezikhonkwane. Oku kuya kubandakanya isiseko esiyinkimbinkimbi kunye neemveliso eziphezulu kunye nezixhobo kwiikiti ze-nail varnish, ezifana iiprimers kunye ne-dehydrators.

I-anti manicure
I-2024 iya kubona i-anti-manicure ihamba phambili. Le manicure ekhutshiweyo iya kugxila kwimpilo yezikhonkwane kunye neemveliso kunye nonyango olondla kunye nokujongana nemiba yezikhonkwane, kwaye ikwakhuthaza impilo, izikhonkwane zendalo. Ngobusuku obunye imaski yesandla yindlela efanelekileyo yokondla ulusu kunye nezikhonkwane. Abathengi nabo bafuna iimaski ezikhethekileyo ngezipho ukuvuselela iinzipho zabo ngokwahlukileyo kwindlela yabo yokunyamekela izandla.
Ukunyanzeliswa kwe-nail detox abantu abaninzi abaye banyamezela ngexesha lo bhubhani baveza iziphumo ezinobungozi zezicelo zezikhonkwane kunye nokwandisa ulwazi lwemiba yexesha elide. I-gel, umgubo, kunye ne-acrylic manicures inokonakalisa ipleyiti yesikhonkwane. Kwangaxeshanye, ezinye iikhemikhali kwiipolishes ziye zadityaniswa nemiba yezempilo. Ngenxa yoko, abathengi bobuhle baya kukhetha iimveliso ezixhasa izikhonkwane eziphilileyo. Abathengi abaninzi bongeza a isikhonkwane serum kwindlela yabo yokunyamekela izandla ukukhuthaza ukukhula kweziphopho.
Kwakhona kubalulekile ukuba ungalibali iinzipho kwaye wandise i-anti-manicure ukuze ulwe neemeko zeenzwane ezifana ne Iinzipho ezingene ngaphakathi kwaye isikhunta sesipikiri. Kwaye, ngokuqinisekileyo, ukunyanga isikhumba esomileyo, esiqhekekileyo ezinyaweni nge ixolo lonyawo.

Ubuso bezandla
Abantu bathatha ukhathalelo lwesikhumba ngaphaya kobuso kwaye babeka phambili ukukhathalela umzimba wonke. Ubuso bomzimba, ngokukodwa, bujolise ekukhuseleni kunye nokulungelelanisa imisebenzi yendalo yolusu kunye nokuphucula umqobo wendalo wolusu.
Ukunyuka kokuhlamba izandla kuya kuqhubeka, kuqhubela phambili ukoma kunye neminye imiba yezandla. Ke, ubuso bomzimba buluncedo kwizandla. Ukhathalelo lwezandla luya kuboleka kuzo zonke iinkalo zodidi lwe-skincare, kwaye abathengi baya kunikezela ingqalelo efanayo eluswini olusezandleni zabo njengasebusweni babo. Oku kubandakanya izandla creams kunye nonyango nge retinol ukulawula imibimbi kunye nokoma, kunye nokuthintela iimpawu zokuguga.
Njengokhathalelo lwesikhumba, ukhathalelo lwezandla luya kutshintshela kuthintelo, kunye ne-SPF iimveliso ezithintela umonakalo wolusu ngaphambi kokuba zibonakale.
Inzululwazi-backed innovations zobuchwepheshe ezifana isibane esibomvu, I-LED, yaye lokungcangcazela izixhobo zezandla nezikhonkwane nazo zisetyenziselwa ukukhuthaza impilo yezandla nezikhonkwane.

Ukuzibonakalisa ngezikhonkwane
Ngobuso obugqunywe ngexesha lo bhubhani, izikhonkwane ziye zaba yindlela abantu yokuzibonakalisa. Nokuba ziyadlala kwaye ziyonwabisa, okanye ziyabhukuqa kwaye zimnyama, izikhonkwane ziyakuvumela abantu ukuba baveze izimvo zabo kwaye bazame ngombala, izincamathelisi, kunye nobugcisa bezinzipho.
Uluhlu olubanzi lweenketho xa kuziwa imibala yeenzipho kwaye ubugcisa buyimfuneko; qwalasela ezinye zezi khetho:
– Khanya ebumnyameni Polish kwaye uhlobo
- Glitter
– Nail art, ezifana ii-charm, imikhombe, izitifiketi, Njl
Indlela engaphantsi kwebhinari yobuhle iphinde yabona amadoda ewola i-nail polish ukuze asetyenziswe yonke imihla. Ibizwa ngokuba yi "men-icure", izikhonkwane ezinemibala luhlobo lwe-activism yesini kwaye, ngo-2024, iya kufakwa njengento eqhelekileyo.
Ngokuqinisekileyo kukho ithuba lokuba abathengisi basebenzise imali kwi-nail art yoyilo, iipolishi zezikhonkwane ngokwesini, iiseti zemanicure zamadoda, kunye noyilo lwemveliso olufikelelekayo kwisiseko esibanzi sabathengi.
Iimanicure ezihlakaniphile nazo ziselundini. Izikhonkwane ezichotshoziweyo ze-NFC ezivumela abathengi ukuba bahlawulele iimpahla okanye bagcine idatha baya kuhamba ukusuka kwinto entsha ukuya kweqhelekileyo, ngoko ke cinga ngokutyala imali kuphuhliso ngoku.

I-sanitizer yesandla 2.0
Ucoceko lwezandla, kubandakanywa izicoci zezandla, zibe yinxalenye yendlela yethu yokunxibelelana ngokukhuselekileyo. Ngelixa uGoogle ekhangela "isepha" encopho ngoMatshi ka-2020, idatha ibonisa umdla kunye nemfuno yococeko lwezandla ihleli ngaphezulu kwamanqanaba obhubhane. Ngo-2024, iimpawu ziya kufuneka zenze iimveliso zokucoceka kwezandla ezihambelana ngokugqibeleleyo kubomi bemihla ngemihla kwaye zivumele abantu ukuba baphinde badibanise ngelixa bekhuthaza impilo-ntle.
Enye indlela yokwaphula unxulumano lwe abacoci bezandla kunye noxinzelelo kunye noloyiko kukubandakanya amavumba athomalalisayo. Kwakhona, cinga ukwenza i-sanitizing yesandla ibe mnandi ngayo iilebhile ezinomdla okanye kulula ukuyisebenzisa xa usendleleni, njenge Izitshixo or izacholo.
Iindlela zokuyibethelela ngo-2024
Izikhonkwane kunye neemveliso zokhathalelo lwezandla ziye zafunwa ngakumbi njengoko abathengi abaninzi besamkela unyango lwezikhonkwane ekhaya okanye bajonge kwakhona kwizikhonkwane zendalo. Iindlela eziphambili ngaphakathi kwesikhonkwane kunye nemarike yokhathalelo lwezandla zikhomba ukunyuka kwemfuno yeemveliso ezenza ukuba umntu azibonakalise kunye nobuchule kunye nezandla eziphilileyo kunye nezikhonkwane. Amashishini anokufikelela kwisiseko esibanzi sabathengi ukuba athengisa kubantu bazo zonke izini, hayi abafazi kuphela. Abantu bazo zonke izini bazibonakalisa ngezikhonkwane kwaye bafuna ukuzibona bemelwe ngeempawu zobuhle.
Yamkela ingqondo entsha eyongayo yabathengi basemva kobhubhani kunye nezakhono zabo ezitsha ngeemveliso kunye nezixhobo ezihambisa iimanicure ezikumgangatho ophezulu kunye neepedicure ekhaya. Nikezela umdla wabathengi ekuvezeni izimvo zabo ngeenzipho zabo ngelixa ubonelela ngeemveliso ezikhuselayo nezizalisa iinzipho nezandla zabo.